2015 ARTPRIZE 2015 | SEPT. 23 – OCT. 11, 2015
SPONSORSHIP OPPORTUNITIES TAKE THE STAGE AT THE WORLD’S LARGEST ART COMPETITION www.artprize.org/sponsors 2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
ArtPrize is an international art competition open to any artist and decided by public vote, promoting critical dialogue and collaboration throughout the year.
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
THE WORLD’S LARGEST Daily Attendance: 20,000 – ArtPrize 2014, Multiple Venues (Grand Rapids, MI USA) 16,000 – Giuseppe Penone, Chateau de Versailles (Versailles, France) 12,000 – The Tanks, Tate Modern (London, England)
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
“What’s best about ArtPrize is that it positions contemporary art within the fabric of everyday life and reaches hundreds of thousands of people.” — Mark Stryker, Detroit Free Press
OVERVIEW In 19 days… 400,000+ visitors 13,000+ K-12 students 1,536 artist entries 1,832 artists (51 countries, 42 states) 174 venues 3 square miles $500,000 cash rewarded $238,000 in grants awarded
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
TIME Magazine called ArtPrize one of: “Five Festive Events You Won’t Want to Miss”… the only U.S. event to make the list in 2013
Smartphone users logged 236,000+ individual votes over 19 days in 2014.
HOW IT WORKS OPEN ACCESS Any space within the contest boundary can be a venue and any person over 18 can enter. MASS PARTICIPATION The ArtPrize exhibition is independently organized by thousands of artists at hundreds of venues across three square miles. The resulting ecosystem transforms an entire city into an art experience unlike any other. TECHNOLOGY Powered by an app-based, geo-targeted suite of audience engagement tools, featuring an elegant voting module as its centerpiece. ART EDUCATION Educational programming draws in more than 10,000 students of all ages and backgrounds, while the entire ArtPrize event turns the entire city into an urban laboratory for creative expression.
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
MULTI-CITY ArtPrize Grand Rapids – Fall 2015 ArtPrize Dallas – Spring 2016
"Utilizing the same public/private partnership structure that has allowed our City to become a world-class art destination, ArtPrize Dallas will highlight the creativity and innovative spirit that is such a major part of our City today.” — Mike Rawlings, Dallas Mayor
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
ARTPRIZE AUDIENCE 400,000 31%
DEMOGRAPHICS
2013 400,000+
HOUSEHOLD INCOME
2012 375,000
2011 322,000
VISITORS
Record attendance at key venues, GRPD estimates and public transportation ridership suggest double-digit growth at ArtPrize 2013 with over 400,000 visitors in 19 days.
47
COUNTRIES
ArtPrize saw artists from 47 countries around the globe, more than any other year.
50%
50
2010 250,000
2009 200,000
$100,000 Visitors with an annual household income greater than
STATES
75%
$50,000
ArtPrize 2013 attracted artists and visitors from every U.S. state.
OF VISITORS TRAVELED MORE THAN 30 MILES TO ATTEND ARTPRIZE 2013.
20,000 Detroiters representing 9% of our audience. 3,900 Chicagoans were almost 2% of our total audience.
30,432
Visitors with an annual household income greater than
OUT OF STATE ATTENDEES
Illinois, Indiana and Ohio lead the Midwest while Florida, Texas, California, North Carolina and New York yielded top numbers outside the region.
EDUCATION LEVEL
29%
Visitors with a graduate or doctoral degree
67% 93%
Visitors with a bachelors degree Visitors who have, or are attending college Source: ArtPrize 2013 Visitor Survey
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
ARTPRIZE AUDIENCE
DEMOGRAPHICS
51%
73%
SHOP LOCAL AND AT FARMER’S MARKETS
HOME OWNERS
60% USE SMARTPHONES 58% U.S. AVERAGE
30%
REGULARLY ENJOY FINE FOOD AND GOURMET DINING
59%
TOP TEN ACTIVITIES ENJOYED BY ARTPRIZE ATTENDEES 1. TRAVEL
2. READING
3. T.V.
38% USE MARRIED
4. EXERCISE 5. OUTDOOR REC. 6. GARDENING 7. LOCAL SHOPPING /FARM MARKETS
TABLETS/E-READERS 32% U.S. AVERAGE
8. THEATER MUSIC & ART
9. VOLUNTEER 10. GOURMET & FINE FOOD
Source: ArtPrize 2013 Economic Impact Study by Anderson Economic Group 2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
ARTPRIZE — GRAND RAPIDS, MICHIGAN
#39 U.S. MEDIA MARKET #42 Las Vegas, NV — #48 Memphis, TN — #53 New Orleans, LA
CENSUS City Pop. 188,040 Metro Region Pop. 1,005,648
TV Households 720,150 Market Pop. 1,826,463
“One of the Happiest Cities to Work in”
“Perfecting the Art of Living Well” 2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
“Best Places to Live”
ARTPRIZE IN GRAND RAPIDS, MICHIGAN
REGIONAL MEDIA PRESENCE SEPTEMBER 15th – OCTOBER 15th, 2014: LEAD STORY FOR 20+ DAYS, GENERATING 571 MEDIA PLACEMENTS TELEVISION: Local NBC, FOX and ABC affiliates built temporary studios in the heart of the ArtPrize district, providing 20+ days of coverage. ONLINE: 173 mlive.com features, 7 Associated Press features, and 2 Detroit Free Press online features. The Rapidian increased readership by 18% through insightful ArtPrize coverage. PRINT: 17 Grand Rapids Press A1 cover stories RADIO: 8 Michigan Radio (NPR) features
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
ONLINE REACH SEPTEMBER 15th – OCTOBER 15th, 2014:
MOBILE APP 40,000+ Android downloads 60,000+ iOS (Apple) downloads 9 minutes per user (average time spent on app)
WEBSITE (artprize.org) Page Views: 7,815,850 Visits: 1,406,947 First Time Visits: 753,279 Unique Visitors: 790,694
FACEBOOK 3,160,939 impressions 100k+ fans 130 posts (9/15-10/15) 3 posts saw over 100,000 reach
TWITTER – 28,844 followers INSTAGRAM – 3.9K followers 2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
138 MILLION NATIONAL & INTERNATIONAL MEDIA IMPRESSIONS TOP ARTICLES IN 2014
FAST COMPANY HEADLINE – Welcome to ArtPrize, the IRL Reddit of Art
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
2015 PRELIMINARY CALENDAR OF EVENTS SUNDAY
MONDAY
TUESDAY
2015 YEAR ROUND PROGRAMING:
• 100+ Members • 5 off-season events • Monthly newsletter
• 800+ Members • 5 off-season events • Monthly newsletter
20
21
• 12 events (held monthly) • 70 attendees • 2 newsletters per month 22
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SEP 16
SEPT 17 17
18
19
ArtPrize Friends • Monthly newsletter • Blog features & sponsor highlights • 35K distribution
PREVIEW WEEK BEGINS
23
24
25
26
OCT 1
2
3
THE ARTPRIZE HUB GRAND OPENING AND REGISTRATION DAY 9 AM–NOON
ROUND 1 BEGINS GVSU ARTPRIZE KICKOFF & WGVU/PBS NERD WALK ROSA PARKS CIRCLE 6:30PM
27
28
29
CRITICAL DISCOURSE: JURORS' SHORT LIST EVENT ARTPRIZE HUB 7 PM
CRITICAL DISCOURSE: CREATIVE APPROACHES TO DETROIT—A CONVERSATION WITH DESIGN 99 ARTPRIZE HUB 7 PM
30
PUBLIC VOTE TOP 25 BY CATEGORY LISTS GO LIVE ON ARTPRIZE.ORG AND ON THE ARTPRIZE MOBILE APP
4 THE FINAL 20 ANNOUNCEMENT ROSA PARKS CIRCLE 2 PM ROUND 2 BEGINS 3 PM
OCT 11 ARTPRIZE CLOSES 6 PM
5
6
CRITICAL DISCOURSE: WHY THESE FINALISTS? PART 1 ARTPRIZE HUB 7 PM
CRITICAL DISCOURSE: WHY THESE FINALISTS? PART 2 ARTPRIZE HUB 7 PM
= YEAR ROUND PROGRAMING = PREVIEW WEEK = ROUND 1 VOTING = ROUND 2 VOTING
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
7
WOOD TV8 COMMUNITY CONCERT ROSA PARKS CIRCLE 7 PM
CRITICAL DISCOURSE: ART21 SEASON 7 WORLD PREVIEW SCREENING ARTPRIZE HUB 7 PM
CRITICAL DISCOURSE: NEW INC: INCUBATING ART AND TECH ARTPRIZE HUB 7 PM
8
9
ROUND VOTING 2 ENDS 11:59 PM WOOD TV8 COMMUNITY CONCERT ROSA PARKS CIRCLE 7 PM
CRITICAL DISCOURSE
CONCERT SERIES
FOUNDERS BEER GARDEN: AN ARTPRIZE FUNDRAISER ROSA PARKS CIRCLE 12 NOON–8 PM ROUND ONE VOTING CLOSES 11:59 PM CRITICAL DISCOURSE: ART, DISABILITY, IMAGES, BODIES ARTPRIZE HUB
10
2014 ARTPRIZE AWARDS 5 PM PRE-SHOW 7 PM LIVE EVENT COVERAGE
VOTING
SHORT LIST
AWARDS
UNRIVALED Part competition and part community phenomenon, ArtPrize is a vibrant, all-inclusive, and constantly evolving event unlike any other in the world.
“Night and day is the difference between what I thought I was coming to and how it changed my life… this is one of the best art experiences I have ever had. I was humbled.” —Jerry Saltz Senior Art Critic, New York Magazine
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
SPONSORSHIP OPPORTUNITIES
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
“… A disruptive art competition called ArtPrize is turning the system upside down by making the art world more like the Internet.” — Arthur Holland Michel, Fast Company
A UNIQUE SPONSORSHIP OPPORTUNITY ONLY EVENT OF ITS KIND ArtPrize is unorthodox, highly disruptive, and undeniably intriguing to the art world and the public alike. There is nothing else like it in the world. CUTTING-EDGE TECHNOLOGY ArtPrize is powered by an app-based, geo-targeted suite of audience engagement tools, featuring an elegant voting module as its centerpiece. YEAR ROUND VISIBILITY ArtPrize is a 19-day event with opportunities to activate throughout the entire calendar year with rich programming and sponsorship opportunities. MULTI-CITY PRESENCE ArtPrize will now be in two cities starting in 2016 (Grand Rapids and Dallas), presenting the opportunity for year-round sponsor presence in two major markets in the US. UNTAPPED ArtPrize is relatively new to the large scale event world and is on a large growth trajectory. Now is the time to become a sponsor of ArtPrize!
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
SPONSORSHIP LEVELS OVERVIEW Leadership
Premier
Signature
Benefactor
Achieve the greatest marketing impact.
Strategically present your brand.
Hone in on your target audience.
Receive public thanks and recognition.
A Leadership Sponsorship delivers the highest visibility and customization possible with seamless promotional exposure and alignment with ArtPrize as the top promotional partner.
A Premier Sponsorship allows your brand to have an overarching presence for the duration of ArtPrize in key areas of the campaign.
A Signature Sponsorship provides your brand targeted and direct impact during ArtPrize, as well as inclusion in a portion of the promotional campaign.
A Benefactor Sponsorship helps to support the event while also receiving public recognition.
High Profile Programs Make a big impression with High Profile Programs. ArtPrize offers a variety of focused opportunities that give you high visibility in effective directions at a range of investment levels.
*Favorable 3- and 5-year terms available *Multiple city efficiencies available 2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
Leadership
Premier
Signature
DYNAMIC SPONSORSHIP BENEFITS Leadership, Premier and Signature Sponsorship As a high level partner of ArtPrize, we will not only work with you to execute a high visibility promotional campaign leading up to, during, and after the 19-day event, but we also offer a unique set of integration opportunities. Dynamic opportunities include: • • • • • •
Fully customized and integrated experiential activations Customized and targeted messaging through our app technology Targeted broadcast and media integration in specific markets Nontraditional environmental signage and branding opportunities Presenting opportunities of high profile programs Ability to conduct ArtPrize sweepstakes and contests
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
Leadership Leadership Sponsorships includes benefits such as: • Brand alignment and name association with ArtPrize throughout the program term • Customized planning support and promotion of dynamic sponsor activations • The ability to use the ArtPrize brand name and logo in promotional campaigns • High visibility brand association with ArtPrize leading up to, during, and after the 19-day event (general benefits listed below) Exclusive Opportunities: • Exclusive 2015 promotional partner at the Leadership Sponsorship level • First right of refusal for the following year as a Leadership Sponsor • Expansive licensing of the ArtPrize name and 2015 logos for ongoing sponsor promotions • Multi-year discounted program options • Year-long integration and program support by ArtPrize • Multi-faceted integration ideas possible
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
20
Leadership Leadership Sponsorships includes benefits such as: • The highest visibility brand association with ArtPrize leading up to, during, and after the 19-day event (general benefits listed below) ! Benefits
Description
Type
Duration
ArtPrize.org Website & App
Recognition by Alpha & Level – Logo
Visibility
12 months
Official Promotional Poster
Recognition by Alpha & Level – Logo
Visibility
1 month
Official Event Guide
Recognition by Alpha & Level – Logo
Visibility
2 months
ArtPrize Sponsor Seal
Usage for promotional applications
Visibility
12 months
Official Event Guide
Full page, full color ad
Visibility
2 months
Press Board for ArtPrize Events
Recognition by Alpha & Level – Logo
Visibility/Media
2 months
Center Stage @ Rosa Parks Circle
Screen Spot (10 per day)
Visibility
19 days
Social Media
Integration in social media & publicity
Media
2 months
Press Releases
Recognition in Boilerplate of all releases
Media
12 months
Ongoing Press Releases
Inclusion in 2015 sponsor boilerplate
Media
12 months
Event General Signage
Prominent signage, banners & step and repeats
Visibility
19 days
throughout the city center Opening Sponsor Reception
Tickets (10)
Hospitality
1 day
Awards Ceremony
VIP Seating (10)
Hospitality
1 day
Pre-Awards VIP Reception
Tickets (10)
Hospitality
1 day
Critical Discourse
VIP Seating (5)
Hospitality
Multiple days
Event Guide & Map
Copies (100)
—
—
Receptions and Special Events
Exclusive invitations throughout the year
Hospitality
12 months
2015 SPONSORSHIP LEVELS | 8
21
Premier Premier Sponsorships includes benefits such as: • High visibility brand association with ArtPrize leading up to, during, and after the 19-day event (general benefits listed below)
!
Benefits
Description
Type
Duration
ArtPrize.org Website & App
Recognition by Alpha & Level – Logo
Visibility
12 months
Official Promotional Poster
Recognition by Alpha & Level – Logo
Visibility
1 month
Official Event Guide
Recognition by Alpha & Level – Logo
Visibility
2 months
ArtPrize Sponsor Seal
Usage for promotional applications
Visibility
12 months
Center Stage @ Rosa Parks Circle
Screen Spot (5 per day)
Visibility
19 days
Press Releases
Recognition in Boilerplate of all releases
Media
12 months
Social Media
Integration in social media & publicity
Media
2 months
Event General Signage
Prominent signage & banners throughout the
Visibility
19 days
city center Official Event Guide
Full page, full color ad
Visibility
2 months
Clubhouse Access
Badges (8)
Hospitality
19 days
Opening Sponsor Reception
Tickets (8)
Hospitality
1 day
Awards Ceremony
Tickets (8)
Hospitality
1 day
Pre-Awards VIP Reception
Tickets (8)
Hospitality
1 day
Event Guide & Map
Copies (50)
—
—
Receptions and Special Events
Exclusive invitations throughout the year
Hospitality
12 months
Add-On Benefits (choose from one of the High Profile Programs & Activations depending on spend)
2015 SPONSORSHIP LEVELS | 6
22 !
Signature
Signature Sponsorship – $25-50K Signature Sponsorships includes benefits such as: Signature Sponsorships include assets such as:
• Visibility brand association with ArtPrize leading up to, during, and after the 19• The ability to use the ArtPrize brand name and logo in promotional campaigns (general benefits listed •day Highevent visibility brand association with ArtPrize leading below) up to, during, and after the 19-day event
Benefits
Description
Type
Duration
ArtPrize.org Website & App
Recognition by Alpha & Level – Logo
Visibility
12 months
Official Event Guide
Recognition by Alpha & Level – Logo
Visibility
2 months
ArtPrize Sponsor Seal
Usage for promotional applications
Visibility
12 months
Center Stage @ Rosa Parks Circle
Screen Spot (2 per day)
Visibility
19 days
Clubhouse Access
Badges (6)
Hospitality
19 days
Opening Sponsor Reception
Tickets (6)
Hospitality
1 day
Awards Ceremony
Tickets (6)
Hospitality
1 day
Pre-Awards VIP Reception
Tickets (6)
Hospitality
1 day
Event Guide & Map
Copies (25)
—
—
Receptions and Special Events
Exclusive invitations throughout the year
Hospitality
12 months
Add-On Benefits (choice of one or more depending on spend)
Type
Duration
Email Newsletter
Media
1 day
Company Feature or Highlight
2015 SPONSORSHIP LEVELS | 3
23
Benefactor !
Benefactor Sponsorship – $15K to $25K Benefactor Sponsorships includes benefits such as: Benefactor Sponsorships include assets such as:
Public Thanks & Recognition as part of the ArtPrize campaign • •Public Thanks & Recognition as part of the ArtPrize campaign
Benefits
Description
Type
Duration
ArtPrize.org Website & App
Recognition by Alpha & Level – Listing
Visibility
12 months
Official Event Guide
Recognition by Alpha & Level – Listing
Visibility
2 months
ArtPrize Sponsor Seal
Usage for promotional applications
Visibility
12 months
Clubhouse Access
Badges (4)
Hospitality
19 days
Opening Sponsor Reception
Tickets (4)
Hospitality
1 day
Pre-Awards VIP Reception
Tickets (4)
Hospitality
1 day
Awards Ceremony
Tickets (4)
Hospitality
1 day
Event Guide & Map
Copies (15)
—
—
Add-On Benefits (choice of one or more depending on spend)
Type
Duration
Volunteer Day
More than 800 volunteers & way finders
Branding
1 day
Audio Guides
Artist audio descriptors of artworks
Branding
19 days
Juror Travel & Lodging
(Multiple opportunities)
Branding
TBD
Pop-Up Street Activation
Customized brand booth
Activation
TBD
Official Event Guide Map
Recognition by Alpha & Level – Logo
Visibility
2 months
2015 SPONSORSHIP LEVELS | 2
24
High Profile Programs ArtPrize offers a variety of presenting opportunities for our High Profile Programs that enable visibility in effective directions at a wide range of investment levels.
HUB
ARTPRIZE ON SCREEN
ARTPRIZE ON STAGE
film+video+interactive
music+performance
ARTPRIZE Awards
CENTER
stage
ARTPRIZEHQ
Programs currently contracted: LINK SESSIONS
CRITICAL DISCOURSE
clubhouse
ARTPRIZE EDUCATION PROGRAM
FINAL20
PUBLIC
VOTE
ANNOUNCEMENT
JURIED
GRAND PRIZE
ARTIST SEED GRANTS ARTPRIZE PATHWAYS
charged conversation
VOLUNTEER PROGRAM
SPONSORSHIP Intangibles: • The opportunity to develop awareness as an ArtPrize partner in one of the largest art events in the world • The benefit from ArtPrize’s substantial coverage in the press throughout the event season • The ability to develop and activate across a dynamic set of offerings • Cross promotion with the other sponsors of ArtPrize, case and brand specific • A natural connection to the ideals that ArtPrize holds as an organization
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015
SPONSORSHIP Our promise to you when you become an ArtPrize Sponsor:
YOUR ARTPRIZE TEAM Christian Gaines | Executive Director Jori Bennett | Director of Corporate Sponsorship
Through dynamic activations, product integration, social media and logo placement, your brand will have the tools to educate, entertain and engage a captive audience on what it is doing to make a difference in the world. Our team is dedicated to helping you develop a sponsorship platform that is 100% relevant for your objectives and the ArtPrize experience. We are all about creating experiences that will resonate long after the event concludes. Our success is dependent on your success and we relish the opportunity to help you achieve your goals!
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. – OCT. 11, 2015
Ben Poosawtsee | Grants & Contributions Officer Todd Herring | Director of Creative & Communications Derek Call | Director of Operations & Production
2015 ARTPRIZE 2015 | SEPT. 23 – OCT. 11, 2015
SPONSORSHIP OPPORTUNITIES TAKE THE STAGE AT THE WORLD’S LARGEST ART COMPETITION JORI BENNETT — DIRECTOR OF CORPORATE SPONSORSHIP o: 616.214.7906 e: jori@artprize.org
2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015