KING CROSS_concept offer

Page 1

Concept offer / first draft Some of images in this offer are not in Art's ownership and have been use just for detection of wishfull direction, therefore any of following images can not be used without writen permission & purchaseing from their respective authors


KONCEPT 1 Èetiri ruke koje se meðusobno drže za podlaktice i èine kvadrat. Svaka ruka ima svoje odreðenje u smislu: muška ruka sa satom, ženska ruka lakiranih noktiju sa ženskim satom, ruka djeèaka sa djeèjim satom s bombonima, ruka djevojèice s narukvicom.


KONCEPT 2 Križ povuèen prstom u pjesku (ljetna verzija), te križ povuèen prstom u snijegu (zimska verzija).


KONCEPT 3 Uobièajeno okrugli predmeti oblikovani u formu križa (kotaè automobila, kotaè djeèjeg bicikla, tanjur,...).


KONCEPT 4 Bajpas preko kuænih ljubimaca - svatko na svoj naèin doživljava odlazak vlasnika u KING CROSS. Osvrt na divlje životinje koje ti kuæni ljubimci susreæu. Kuæni ljubimci mahom karakteriziraju strukturu ciljne skupine kojoj se obraæamo.


cross my heart

bit ĂŚu dobar dok ste vi u king cross-u i kupujete sve one super stvari


cross my heart

(bit ĂŚu dobar dok ste vi u king cross-u i kupujete sve one super stvari)



Ne ku탑im, kaj King Cross?


Ne ku탑im, kaj King Cross?


KONCEPT 5 Ciljna skupina kojoj je radni naziv "CROSS YOU" s inaèicama kao što su: cross yourself, cross my mind, cross my heart,..."CROSS DIEM" bila bi podvarijanta kampanje "CROSS YOU". Ova bi kampanja bila teasing kampanja u kojoj se motivi s jumbo plakata i oglasa mogu nalaziti u samome KING CROSSU i kojim onda randomizirano pušta jingle, te onaj koji se u trenutku jingla naðe na floor minderu biva nagraðen od KC-a. Uz pomoæ floor mindera (podne grafike) mogu se organizirati kratke igre, tipa èovjeèe ne ljuti se, u kojima uèestvuje jedna obitelj kao jedan igraè.


express cross self


express cross self


cross yourself


cross you


cross you


cross my mind


cross my mind


cross yourself


cross yourself


cross youreself


cross

yourself


cross yourself


Cross yourself


Cross yourself


cross yourself


cross yourself


Cross yourself


cross yourself


express cross self


express cross self


express cross self


cross your kids


express cross self


express cross self


express cross self


express cross self


express cross self


express cross self


express cross self


express cross self


cross

my kids


cross my heart


cross your son


cross my baby


cross my darling


cross my darling


cross my wife


cross my men


cross my man


cross my wife


Cross your family


cross the best in you


cross my life


cross my friends


crossni susjeda


king cross you


cross your joy


cross diem


cross diem


KONCEPT 6 Ubacivanje sloga CROSS u poznate pojmove, tipa: skroz CROSS, kosilica = CROSSilica, skroz moj CROSS, zaprosi me = zaCROSSi me u KING CROSSU,...


skroz cross


skroz cross


skroz cross


skroz cross


skroz cross


skroz

cross


skroz moj cross


skroz moj cross


skroz moj cross


KONCEPT 7 Mutacija imena poznatih liènosti na bazi zvuènosti u slogu CROSS, npr. Josip CROSS Tito, B. B. King CROSS,...



b.b. king cross



josip cross tito


crosstofer columbo


lion king cross


lion king cross



nat king cross cole


KONCEPT 8 Teasing kampanja pomaknute perspektive.


odvedite dragu u King Cross


šarafciger


Paprika!


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