ISLANDA KHAU
DESCRIPTION
A comprehensive app that provides access to the arts at an affordable price
THE PROBLEM
The arts can be intimidating and expensive. Many are not aware of the various arts and cultural events that are happening in their city or where to find affordable tickets.
THE RESEARCH DISCOUNT
DATES
SAVE
PHOTOS
REVIEWS/DETAILS
TICKET
Yes, poor seats, web only
Select dates only
No
No
No
Will call
No
No, but has parking/driving info
Mobile ticket
No, but displays star rating
Tics not guaranteed Hand delivered at venue
No
Will call
No Very few theater/art events
All Dates
Yes
Yes, Broadway shows only Best seats available
Up to 1-2 weeks out
No
Yes & videos
Yes Can choose seat section
Not all, but many date options
No
No
THE RESEARCH
Surveyed: 83 | Interviewed: 12 islanda.typeform.com/report/B5ERDX/gIcq
THE RESEARCH What factors would influence you to attend (more) arts & cultural performances? Cheaper tickets with better seating options More info about performers & notifications on events without having to seek it out Good reviews, wide range of date options, greater awareness of events
“I WOULD PROBABLY ATTEND 15+ PERFORMANCES A YEAR IF I COULD AFFORD THE TICKETS.” Theater is Lauren’s greatest love. When she was a college student, she attended a number of performances. However, she no longer qualifies for the student discount tickets, so it makes it difficult to attend all the shows she would love to see. She has joined the young professional groups with various organizations, however, the discounted tickets usually offer poor seating options and limited dates. ON AVERAGE, SHE SPENDS $25-50 ON A TICKET.
PERSONA 1
NEED: • Inexpensive tickets & a variety of seating options • Information about performers and recommendations • To find friends to go with via social media
name: LAUREN (25) relationship status: SINGLE occupation: ARTS ADMIN household income: < $50,000 education: BACHELOR’S DEGREE
IDEAL FEATURES: • Ways to connect with friends who are attending • List seating map with ticket prices • Track events and performers
“WE DON’T ATTEND MANY PERFORMANCES BECAUSE WE DON’T HAVE THE TIME TO DO THE RESEARCH.” Nahal and Wilson live in the suburbs and have one son. They usually go out for dinner, but occasionally like to have a special night out in the city. They enjoy the symphony and opera and would like to see more arts & cultural performances, however they don’t have time to do the research. Their son is also getting to the age where they want to start exposing him to the arts, but don’t know what resources are out there and what performances are child-friendly and offer children prices. ON AVERAGE, THEY PAY $50-100 ON A TICKET.
PERSONA 2 name: NAHAL (35) & WILSON (40) relationship status: MARRIED, ONE SON, DARIAN (3) occupation: MARKETING/ FINANCE household income: > $100,000 education: MASTER’S DEGREE
NEED: • Greater knowledge of a variety of performances • Child-friendly events • Find reviews and purchase options all in one place online IDEAL FEATURES: • Information for parking & restaurant recommendations/deals • Venue info & location, distance from home • Simple, one-click payment
“BY THE TIME I HEAR ABOUT A PERFORMANCE, ALL THE TICKETS ARE GONE OR ASTRONOMICALLY HIGH!” George and his girlfriend have attend a few Broadway shows, but he’s a novice to the performing arts. He is a busy guy and works long hours, so he doesn’t have time to do the research on various art forms. He also isn’t aware of the resources available online. His biggest frustration is that he usually hears about events after their run dates or when he does, the prices are astronomically high. ON AVERAGE, HE SPENDS $100 ON A TICKET, BUT ONLY ATTENDS ONE OR TWO SHOWS A YEAR.
PERSONA 3
NEED: • Reviews, endorsements, or special offers • Recommendations based on his preferences • Information about etiquette, venue, etc.
name: GEORGE (30) relationship status: IN A RELATIONSHIP occupation: TECHNOLOGY household income: $50-$100,000 education: MASTER’S DEGREE
IDEAL FEATURES: • Push notifications • Curated listings based on interests & location • Pictures, videos & detailed descriptions of events
SIGN IN
NO
SIGNED IN?
USER FLOWS YES NO
REGISTER
SEARCH
User creates profile w/ payment info, push notification preferences, & define interests
User filters by date, price, category and/ or city OR searches by keyword or title
BROWSE EVENTS
CHOOSE EVENT
User can save events, organizations, and performers for future reference or get push notifications for future engagements
User can read reviews, view photos & videos, learn more about company and performers
GOAL: Search & purchase tickets for a performing arts event this weekend.
READY TO BOOK?
YES
PURCHASE TICKET(S) User can view seat map and choose seat location
SIGN IN
USER FLOWS NO
LOOKING FOR A PARTICULAR ARTIST/ ORG?
YES
CLICK FAVORITES
BROWSE
CLICK ON PERFORMER
BROWSE UPCOMING EVENTS
CLICK SHARE BUTTON
GOAL: Search for an event with saved/favorite performer & share via social media to invite friends
Search
SITEMAP
Join ArtTix
Sign In
My Tickets
My Favorites
Settings
Event
Digital Ticket
Explore
History/Past Purchases
Description
Reviews
Browse
Filter by date, price, category, and city
Photos/ Videos
Address & link to map
Purchase Ticket(s)
Restaurant suggestions & parking info
Performers
My Account
Organization/ Company Info
About/ History
What to Expect/ Etiquette
BROWSE
SEARCH
WIREFRAMES PURCHASED TICKETS
EVENT
BUY TICKETS
WIREFRAMES DIGITAL TICKET
invis.io/VC2DZQCUN
THE PROTOTYPE