19 December 2016
ARTIST BRIEF: HARTWELL SHOPPING CENTRE RAILWAY UNDERPASS WALL The City of Boroondara (Council) is seeking a fee submission to develop and install original painted murals on two brick walls that are part of a railway underpass at Hartwell Shopping Centre, Camberwell. A quote and return brief for the services are to be submitted to Council no later than 4pm on Monday 30 January 2017.
Objectives The purpose of the artwork is to: •
discourage vandalism (graffiti and illegal posters)
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improve the appearance of the shopping centre
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enhance the community’s engagement with, and enjoyment of the streetscape
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create a gateway into the shopping centre.
Project site Hartwell Shopping Centre is a large-sized shopping centre in Camberwell consisting of approximately 250 businesses. The centre extends along both sides of Toorak Road, from Camberwell Road to Highfield Road (Melway reference: Map 60C5 and 60D5).
Figure 1 Project location.
Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
The artwork site is the two abutment brick walls that form the railway bridge over Toorak Road. The walls are owned by VicTrack and leased to Metro Trains Melbourne (MTM). The railway overpass visually divides Hartwell shopping centre (refer Attachment 1). The walls are currently covered by illegal posters and graffiti. Due to the complex nature of this space we would encourage you to visit the site to fully understand the relationships between all built elements.
Project co-ordination Day-to-day project management will be the responsibility of Council's Landscape and Design team, led by the Project Landscape Architect. A project working group (PWG) has been established to oversee the planning, design and implementation of the project. The PWG will assist in reviewing submissions and the final design by the commissioned artist. The PWG consists of: •
Council’s Project Landscape Architect
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Council’s Cultural Development and Events Officer
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a representative from the Hartwell Traders and Residents Group
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a representative from the Camberwell Historical Society.
Project scope Key tasks include: 1. confirm the project timeline to deliver key milestones 2. attend meetings as set out in this brief 3. develop early ideas /concept design and present to PWG 4. resolve the artwork in the form of a scaled illustration for final approval 5. implement the works by 02 June 2017.
Primary Responsibilities The Artist will: • be responsible for project development • supply all materials and equipment required to produce the artwork, including preparation of the surface prior to the work commencing and anti-graffiti coating of the final artwork (type of anti-graffiti coat used will need to be approved by Council) • attend all meetings as required and be an active participant • have excellent verbal communication with the general public when working on site.
Project budget Council has a budget of $20,000 allocated to deliver the artwork. Should you be commissioned your concept shall be inclusive of all costs to complete the artwork including:
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
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preparation of brick walls including cleaning as required
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installation of a washable anti-graffiti coating over the artwork (specify type/performance)
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all transport and travel expenses
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all materials and fixtures
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all labour and installation costs
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attendance at nominated meetings
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all costs associated with OH&S
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telephone calls, facsimile or like messages
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rental of specialised equipment (where required)
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insurances
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any other cost incurred that is not nominated above.
Meetings •
2 x 1 hour meetings with relevant Council staff
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1 x inception meeting/workshop with the PWG to discuss ideas, return brief and timeline.
Project Timeline Task / Milestone
Due Date
Artist Brief Opens
19 Dec 2016
Artist Brief Closes
30 Jan 2017
Applicants notified of outcome
late Feb 2017
Contract signed with selected artist
early Mar 2017
Submission of a risk assessment for the installation of the work
mid Mar 2017
Mural concept design submission for PWG review
mid Mar 2017
PWG and Council feedback
late Mar 2017
Mural scaled illustration (final design) submission
early April 2017
Final PWG and Council approval
early April 2017
Works to be completed
02 June 2017
Considerations The following must be considered: •
the existing character of the precinct
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
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maximising coverage of the wall surfaces
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the natural lighting of the site (no direct streetlights)
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minimising areas of flat colour to reduce the likelihood of graffiti tagging or being noticeable should it occur
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the artwork will be seen by a broad range of people and this should be taken into consideration when developing the content of the work.
Concepts relating to the Hartwell Shopping Centre will be preferred. The following could inform your proposed concept (refer Attachment 2): •
Art Deco styling (see nearby shopfronts)
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the corner of Camberwell and Toorak Roads was originally the site of the Tyrone Hotel and later, the Regal Theatre (both demolished)
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local clubs including the Tally-Ho Hunting Club, Hartwell Motorcycle Club, and Hartwell Players (community theatre company)
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Former iconic stores in the strip such as the American maid ice cream shop
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local stories and memories (see Attachment 3)
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trains and trams
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historical photographs of the area.
Submission / return brief Your return brief shall include at a minimum: •
description of initial concept idea/s (max 200 words)
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draft concept illustrating the creative ideas and themes for a proposed work that responds to the project brief and site characteristics
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an indication of the amount of wall coverage that can be achieved
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two professional referees who know your practice and commitment to the arts
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full CV and up to eight images or links to your current art practice
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outline of methodology and timeline for project delivery
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evidence of public liability insurance for $10M.
Assessment Criteria Expressions of interest will be assessed against the following criteria: •
demonstrated experience in designing and delivering mural artworks
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response to the project brief and site characteristics
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demonstrated ability to deliver the project in accordance with the supplied timeline
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artistic merit of the draft concept idea/s.
Should you be successful you will be engaged by Council under a modified Arts Law Centre
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Australia ’Public Art Design and Commission Agreement‘ (refer Attachment 4). The life expectancy of the works will be subject to the terms of a licence agreement which will be established between Council and MTM.
Payment The Artist shall submit invoices for each phase of the work completed. Invoices must: •
be submitted in a form approved by Council;
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detail the payment claimed for the services completed, including the Purchase Order Number, the Contract Number and Name, the services being claimed for and the dates on which the services were performed and completed; and
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be in a form approved as a Goods and Services Tax (GST) Tax Invoice.
Invoices submitted to Council by the twenty-eighth (28th) day of the month shall, unless the amount of the invoice is disputed, be paid by the end of the following month. Deductions for statutory reasons or contract retentions shall be made where applicable.
Payments by Council will be made by electronic funds transfer (EFT) to the Bank Account nominated by the Artist. The Artist shall provide the Bank Account details to Council on the form provided by Council on acceptance of the Artist’s proposal.
Part payment shall be made on receipt of satisfactory work at the end of each of the phases. Payment will be as set out below: •
Phase 1 - 10% for design research at signing of contract.
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Phase 2 - 40% to be paid after confirmed design is approved.
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Phase 3 - 50% paid at completion of work, installation and manual provided.
Final Completion A final inspection will be made by City of Boroondara after installation. This will be undertaken to inspect for any defects and will include concept compliance. The Artist will be required to rectify any defects or compliance matters identified in the final inspection prior to Council confirming ownership of the work.
A Maintenance Manual will be provided by the artist as part of the handover of the artworks.
Once approved, the work will then become the property of City of Boroondara.
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
A quote and return brief for the services are to be submitted to Council no later than 4pm on Monday 30 January 2017. Please lodge your submission by: Email joo.sung@boroondara.vic.gov.au or Address: Joo Sung Landscape and Design team, Environment and Suatainable Living Dept City of Boroondara, 8 Inglesby Road, Camberwell 3124 Victoria For queries regarding this submission please contact Joo Sung by email joo.sung@boroondara.vic.gov.au or phone 9278 4864. For queries specific to the creative interpretation of the design please contact Cynthia Nolan Myers by email cynthia.nolanmyers@ boroondara.vic.gov.au or phone 9278 4740.
Regards
Joo Sung Senior Landscape Architect Environment and Sustainable Living Attachments: •
Attachment 1: photographs of existing site showing available wall surfaces
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Attachment 2: selection of historical photos of the area (attachment 2)
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Attachment 3: background reading material
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Attachment 4: ’Public Art Design and Commission Agreement‘
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Attachment 1 Underpass site photos
Figure 1 - Site photo (2 x walls as shown with white mask)
Figure 2 - Site photo
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Figure 3 North wall
Figure 4 - South wall
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Attachment 2 Historical photos
Tyrone Hotel
Tally-Ho Hunting Club and The Tyrone Hotel in the background
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Steam train (Outer Circle Railway)
Toorak Road railway bridge and a tram
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Motor shop on the corner of Toorak and Summerhill Roads
Hartwell motorists
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
The Regal Theatre (demolished) on the corner of Toorak and Camberwell Roads
The Regal Theatre Interior
A poster of the Hartwell Players Group
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Attachment 3 Hartwell Shopping Centre & Railway Underpass History •
Although Hartwell Shopping Centre has a rich history, the centre has not preserved much of it. The shopping centre and subdivisions strengthened in the 1920s. The shopping centre remained active until 1990 when the Coles supermarket was closed, resulting in a rapid loss of passing trade. The precinct currently has large vacant sites awaiting developments and number of empty shops. We hope this mural brings back its ‘old time’ charm and memory back for the community and visitors.
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Hartwell is named after one of the early estates in the area, "Hartwell House", which was the residence of James Irwin, who owned and operated Irwin's Hotel in the mid-1850s which was located on lot 149a the corner of Norwood (now Toorak) and Wattle Valley Roads, subsequently demolished about the time the railway line was built. In the 1850s, Hartwell was a small hamlet known as "Back Creek" named after the creek nearby. (from Boroondara website: http://www.boroondara.vic.gov.au/our-city/history/resources/outercircle-railway/hartwell-station)
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The precinct used to contain a number of significant heritage buildings of historic or architectural significance. At the intersection where Camberwell and Toorak roads meet, wedged onto a V-shaped block like a slice of pizza, once stood the Regal Cinema or ―Theatreǁ as it was called in the 1950s is one that stood out. Erected in 1937 on the site of the old Tyrone Hotel it had the appearance of a locomotive about to pull out of its foundations and steam up Toorak Road to escape into the bush which then still grew on the other side of Warrigal Road. When it was first erected the Regal was one of the most modern cinemas in Melbourne, featuring plush Art Deco fittings, a roof garden and a crying room. (from Camberwell Historical Society Newsletter, no 5 June 2011)
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It was very popular, not just to locals but a Melbourne wide landmark. This signature building stood on this site for just over 20 years. In the local community, the regal became an important social centre and focus for innumerable family, school, sporting club and other celebrations, but its fame as a venue extended to most of Melbourne’s eastern suburbs. (from Old Hartwell by Volkhard Wehner)
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The Regal Theatre used to be the site for the Tyrone Hotel. In 1890s, the Tally-Ho Hunting Club had used the Tyrone Hotel as one of its meeting places…. Riding to hounds and hunting hares and rabbits from their clubhouse and kennels near the present day Huntingdale Gold Club, and stopping for refreshments at the Tyrone. (from Old Hartwell by Volkhard Wehner)
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Hartwell's cultural tributes include the Hartwell Players (1938) and the Boroondara Eisteddfod (both started by the Presbyterian church), and the Hartwell Motorcycle Club (1931) which conducts races at Winton and Phillip Island.
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Interesting facts from From http://www.heraldsun.com.au/news/opinion/in-black-and-white-better-late-thannever/story-fn4qercp-1225833471112
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
MEREDITH asked yesterday if anybody could clear up some graffiti she used to pass years ago near Hartwell station. Painted on a bridge over Toorak Rd, it used to say: ``I'll always miss you Eileen. Farewell S.D. I (heart) you.'' Meredith has always wondered if Eileen and S.D. went on to live happy lives, and while we can't report on S.D., Eileen's apparently very happy. Donna emailed to say that she's one of a very close-knit group of ladies aged in their 40s who know the true story behind this sign. ``S.D., or Shane, as was his name, was a plumber and a two-timing rat who got caught out by his long-term girlfriend, Eileen, and she dumped him. ``That was about the time Shane realised that perhaps he could have been a better boyfriend, so he painted the first part of the message on the bridge. ``He chose that bridge because Eileen drove home that way every day from the city and saw it. ``The message didn't work and Eileen went on to meet the man of her dreams and is still happily married and living in a leafy suburb with a gorgeous hubby and a brood of kids. ``From memory, Shane painted the second message `Farewell' just before he moved overseas to work.''
From http://www.heraldsun.com.au/news/opinion/in-black-and-white-a-whole-lot-ofpotholes/story-fn4qercp-1226549545880 WE'VE managed to clear up the confusion about the American Maid and Yankee Maid ice cream shops which were so popular around Melbourne 50 or so years ago. An American, Dale Ingalls, opened two Yankee Maid stores, one in High St, Preston, and the other in Sydney Rd, Brunswick. In 1955, another American, Dale Orrill, bought the equipment and business rights from Ingalls, who wanted to return to America. Orrill started American Maid, in Hartwell, the next year and ran it until his death in 1973. His wife ran the business until it closed in 1977. Orrill's son, Jeff, says his father was very inventive when it came to creating new flavours. ``I remember he come out with a flavour called Purple People Eater when that song was top of the pops.''
From http://www.heraldsun.com.au/news/opinion/in-black-and-white-its-a-chinesecook-up/story-fn4qercp-1226545697447 OVER the past year or two we've mentioned many ice cream makers, and Don's got another new one. It was called American Maid and he says they sold out of a shop in Toorak Rd, Hartwell, near the railway bridge.``They made a whole variety of unusual flavours, our favourite being their delicious plum pudding with dried fruit and cinnamon flavouring. ``The story we heard was that it was started by an American serviceman who stayed on after the war.''
From Camberwell Historical Society Newsletter March 2011 & June 2011 http://www.chs.org.au/Images/Newsletter%202011%20%204%20March.pdf
http://www.chs.org.au/Images/Newsletter%202011%205%20June.pdf These newsletters have Stories of local shops and history. American Maid Ice cream shop Mr Rando’s Fruit Veg Shop
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Contract No. 2017/116, Hartwell Shopping Centre Railway Underpass Wall - Artist Services
Morgan’s Bakery Hartwell Shoe Shop The Regal Cinema Outer Circle railway
Further information on the history of the precinct may be found: •
in the publication Old Hartwell : The life and times of the village that lost its name, Volkhard Wehner, 2012
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The Camberwell Historical Group http://www.chs.org.au/Images/Newsletter%202011%205%20June.pdf
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