logo identity & usage

Logo Identity:

Introducing GrassHopper, the culinary expert that hops to the beat of their own drum. Our logo features a vibrant green circle with the head of a grasshopper proudly wearing a chef’s hat, embodying our passion for food and creativity.

Logo Usage:

The GrassHopper logo should be used consistently across all communication channels to create a strong and recognizable brand identity.

Here are some guidelines for the logo usage:

1. The logo should always be used in its original form without any modifications or alterations.

2. The logo should be placed on a solid background to ensure maximum visibility and legibility.

3. The logo should be scaled proportionally to maintain its integrity and readability.

4. The logo should not be placed in a way that conflicts with other visual elements, such as text or images.

5. The logo can be used in different colors for different applications but should always retain the same basic design.

By following these guidelines, we can ensure that the GrassHopper logo is used effectively and consistently to reinforce the brand’s identity and values.

Logo Final Version

After some time of brainstorming and designing, I finally had come up with the perfect logo to represent their brand.

Our logo features a vibrant green circle with the head of a grasshopper proudly wearing a chef’s hat, embodying our passion for food and creativity.

GrassHopper

Crunchy critters, tasty treats.

Logo Variations

Horizontal Version:

The horizontal version of the GrassHopper logo is ideal for use in wide-format applications such as billboards, banners, and website headers. In this version, the stylized green grasshopper is placed to the left of the brand name, creating a balanced and cohesive design.

Stacked Version:

The stacked version of the GrassHopper logo is ideal for use in applications where vertical space is limited, such as social media profiles or business cards. In this version, the stylized green grasshopper is placed above the brand name, creating a compact and versatile design.

GrassHopper

Sizing

The minimum size for the GrassHopper logo should be no smaller than 1 inch in width for print materials and 150 pixels in width for digital materials. This ensures that the logo remains legible and recognizable, even at small sizes.