1 minute read
primary brand colors
Phthalo Green:
Phthalo Green is a bold and vibrant shade of green that represents the company’s commitment to sustainability and innovation. This color evokes the natural environment and reflects the use of insects as a protein source.
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Slate Gray:
Slate Gray is a neutral and versatile color that adds sophistication and balance to the brand. This color represents the company’s professionalism and attention to detail.
Apple:
Apple is a fresh and lively shade of green that complements the Phthalo Green and adds a pop of color to the brand. This color represents the company’s commitment to freshness and health.
Axolotl:
Axolotl is a unique and intriguing shade of gray-green that adds depth and character to the brand. This color represents the company’s innovation and willingness to push boundaries.
PANTONE: 627 C
FOR WEB USE R: 18 G: 52 B: 36
FOR PRINTING USE C: 85 M: 53 Y: 80 K: 64
PANTONE: 8201 C
FOR WEB USE R: 102 G: 133 B: 148
FOR PRINTING USE C: 65 M: 40 Y: 32 K: 3
PANTONE: P 154-15 C
FOR WEB USE R: 111 G: 178 B: 73
FOR PRINTING USE C: 63 M: 1 Y: 86 K: 0
PANTONE: 364 U
FOR WEB USE R: 96 G: 125 B: 92
FOR PRINTING USE C: 66 M: 36 Y: 66 K: 13
Typography
The typography for the GrassHopper brand is modern, clean, and legible. The font selection should reflect the company’s commitment to sustainability, innovation, and health.
Hierachy
At GrassHopper, we believe that sustainable food production is key to preserving our planet’s biodiversity and ensuring a healthy future for all. That’s why we’re committed to providing delicious and nutritious insect-based meals that are accessible and affordable to everyone.
Font Size 40 Pt
Heading
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢™®
Font Size 12 Pt
Content
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘
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