Grasshopper Brandbook by ArtsyStudios

“Crunchy Critters, Tasty Treats.”

creative introduction

Welcome to the world of GrassHopper, where food meets sustainability and innovation. We are a fast-food company that challenges the status quo by introducing a new protein source: insects. Our mission is to provide a delicious and eco-friendly alternative to traditional meat-based meals. We believe that by embracing this change, we can contribute to a more sustainable and healthier future for our planet. In this brand book, we will take you on a journey through our philosophy, values, and vision, and showcase our commitment to quality, creativity, and customer satisfaction. So, join us in this exciting adventure as we explore the world of GrassHopper and discover the future of fast food.

logo identity & usage

Logo Identity:

Introducing GrassHopper, the culinary expert that hops to the beat of their own drum. Our logo features a vibrant green circle with the head of a grasshopper proudly wearing a chef’s hat, embodying our passion for food and creativity.

Logo Usage:

The GrassHopper logo should be used consistently across all communication channels to create a strong and recognizable brand identity.

Here are some guidelines for the logo usage:

1. The logo should always be used in its original form without any modifications or alterations.

2. The logo should be placed on a solid background to ensure maximum visibility and legibility.

3. The logo should be scaled proportionally to maintain its integrity and readability.

4. The logo should not be placed in a way that conflicts with other visual elements, such as text or images.

5. The logo can be used in different colors for different applications but should always retain the same basic design.

By following these guidelines, we can ensure that the GrassHopper logo is used effectively and consistently to reinforce the brand’s identity and values.

logo final version

After some time of brainstorming and designing, I finally had come up with the perfect logo to represent their brand.

Our logo features a vibrant green circle with the head of a grasshopper proudly wearing a chef’s hat, embodying our passion for food and creativity.

GrassHopper

Crunchy critters, tasty treats.

logo variations

Horizontal Version:

The horizontal version of the GrassHopper logo is ideal for use in wide-format applications such as billboards, banners, and website headers. In this version, the stylized green grasshopper is placed to the left of the brand name, creating a balanced and cohesive design.

Stacked Version:

The stacked version of the GrassHopper logo is ideal for use in applications where vertical space is limited, such as social media profiles or business cards. In this version, the stylized green grasshopper is placed above the brand name, creating a compact and versatile design.

GrassHopper

GrassHopper

GrassHopper

sizing

The minimum size for the GrassHopper logo should be no smaller than 1 inch in width for print materials and 150 pixels in width for digital materials. This ensures that the logo remains legible and recognizable, even at small sizes.

GrassHopper

Crunchy critters, tasty treats.

primary brand colors

Phthalo Green:

Phthalo Green is a bold and vibrant shade of green that represents the company’s commitment to sustainability and innovation. This color evokes the natural environment and reflects the use of insects as a protein source.

Slate Gray:

Slate Gray is a neutral and versatile color that adds sophistication and balance to the brand. This color represents the company’s professionalism and attention to detail.

Apple:

Apple is a fresh and lively shade of green that complements the Phthalo Green and adds a pop of color to the brand. This color represents the company’s commitment to freshness and health.

Axolotl:

Axolotl is a unique and intriguing shade of gray-green that adds depth and character to the brand. This color represents the company’s innovation and willingness to push boundaries.

PANTONE: 627 C

FOR WEB USE R: 18 G: 52 B: 36

FOR PRINTING USE C: 85 M: 53 Y: 80 K: 64

PANTONE: 8201 C

FOR WEB USE R: 102 G: 133 B: 148

FOR PRINTING USE C: 65 M: 40 Y: 32 K: 3

PANTONE: P 154-15 C

FOR WEB USE R: 111 G: 178 B: 73

FOR PRINTING USE C: 63 M: 1 Y: 86 K: 0

PANTONE: 364 U

FOR WEB USE R: 96 G: 125 B: 92

FOR PRINTING USE C: 66 M: 36 Y: 66 K: 13

Phthalo Green

Slate Gray Apple

Axolotl

typography

The typography for the GrassHopper brand is modern, clean, and legible. The font selection should reflect the company’s commitment to sustainability, innovation, and health.

hierachy

At GrassHopper, we believe that sustainable food production is key to preserving our planet’s biodiversity and ensuring a healthy future for all. That’s why we’re committed to providing delicious and nutritious insect-based meals that are accessible and affordable to everyone.

Font Size 40 Pt

Heading

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘

123456789£$?!<>{}[]#¢™®

Font Size 12 Pt

Content

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘

123456789£$?!<>{}[]#¢™®

mobile application

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident.

ex ea commodo consequat. Pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

website design

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor consequat.