ART TORONTO
PROSPECTUS
////////// OCTOBER 26 / OCTOBER 29 2012 //////// ///////////// OPENING NIGHT PREVIEW OCTOBER 25, 2012 //
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“Art Toronto is the perfect place for international galleries to participate in a fair with focused, engaged and informed collectors. Focus ASIA promises to be an exciting addition to the 2012 edition of the fair, and will give galleries the opportunity to introduce Asian artists to a new audience.” Shengtian Zheng, Curator & Managing Editor of Yishu Journal
“Art Toronto is an important factor in Toronto’s position in the international art marketplace. But more importantly, it is a celebration of some of the world’s best contemporary artists, and an opportunity for new voices and new directions in contemporary art to be discovered.” Mathew Teitelbaum, Director and CEO, Art Gallery of Ontario
ART TORONTO 2012
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ART TORONTO is Canada’s only modern and contemporary fine art Fair, providing unique access to the Canadian art market without dilution from competing satellite fairs. An annual fall event, Art Toronto serves as the galvanizing vehicle for the nation’s art world. Considered the country’s must-attend event for art aficionados, collectors and industry professionals, Art Toronto is the place for galleries wishing to attract a new sophisticated market of collectors and professionals, and the place to network with a diverse and well connected group of fellow participants. Building on its successful platform as an exceptionally well serviced, user friendly Fair, Art Toronto presents more than 100 select galleries, complemented with special projects, exhibits and dynamic cultural programs.
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ART TORONTO Art Toronto is delighted to announce FOCUS ASIA 2012, a continuation of the annual initiative designed to highlight influential topics in contemporary art. FOCUS ASIA 2012 will feature both established and emerging galleries from the world’s largest continent in a section devoted specifically to contemporary Asian art. In addition to exhibiting galleries, the curatorial direction of Art Toronto’s flagship exhibition and the commissioned Benefit Edition will highlight art and artists from Asia. A dynamic and engaging program of panel discussions, presentations and docent-led tours will complement these initiatives. Previous topics addressed at Art Toronto include video, the relationship between fashion and art, solo exhibitions by established Canadian artists, a survey of contemporary Austrian art and an examination of emergent practices among young Berlin artists. In 2012, Art Toronto will turn its attention to the rich contemporary art scene of Asia that continues to pique the interest of collectors.
“Art Toronto has very high standards and the quality of the work is excellent.” Sara Sist - 3D Gallery, Venice
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ART TORONTO LOCATION - TORONTO Art Toronto takes place at the centrally located Metro Toronto Convention Centre in the heart of Toronto’s downtown core. As Canada’s cultural capital, Toronto is home to the nation’s largest collecting institutions and exhibiting spaces, including the much celebrated Art Gallery of Ontario, Royal Ontario Museum, Museum of Contemporary Canadian Art and the internationally acclaimed contemporary art exhibition space The Power Plant Contemporary Art Gallery. Canada is the world’s fourth largest financial market and the Canadian economy has proven to be stable during a period of international economic turbulence. The city of Toronto is recognized as one of North America’s wealthiest cities. It is home to some of Canada’s highest income neighborhoods and boasts an engaged and supportive community of arts patrons and professionals. • Canada’s economic and cultural capital • 10th Most Economically Powerful City in the world (credit: Forbes) • Second largest financial centre in North America (credit: Bloomberg) • Over 5 million people reside in the Greater Toronto Area • Consistently rated as one of the most livable cities in the world (credit: Mercer Quality of Living Survey)
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ART TORONTO Attendee Demographics Over 18,000 avid art enthusiasts attend Art Toronto on an annual basis and include the city’s top financial and business executives, art and design professionals, culture enthusiasts, and community leaders. • More than 80% have a household income in excess of $100,000 • Over 60% are 30 to 55 years of age • More than 85% own their own home • Over 75% have received post secondary degrees • 77% are interested in Contemporary International Artists • 57% purchased work at Art Toronto – including for home, office or on behalf of clients and cultural institutions.
“The whole city turns out for Art Toronto. Collectors open their homes and the museums put up extraordinary shows.” Paul Morris, The Armory Show New York
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ART TORONTO MARKETING, ADVERTISING AND PROMOTION Art Toronto has a multifaceted marketing campaign that includes the strategic advertising mix of print, sound, outdoor, digital and social marketing initiatives. Strategic media partnerships engage national and international publications in the genres of art and lifestyle management including over 50 international publications, major national and local dailies and television broadcasting.
“The lead up marketing has been excellent and you can see that in the greater number of galleries and people that are here this year.” Yves Trépanier, TrépanierBaer Gallery, Calgary
CROSS PROMOTIONAL EXPOSURE Participation at Art Toronto provides exhibitors expanded profile opportunities to an extensive Canadian and international audience. Art Toronto is part of the MMPI family of art fairs, including The Armory Show, NEXT Art Chicago, Volta NY, Volta Basel and Art Platform – Los Angeles, creating unique cross-promotional opportunities for all participants.
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ART TORONTO STRATEGIC PARTNERSHIPS AND SPONSORS Art Toronto understands the strategic value of aligned sponsors and partners to leverage the outreach to potential art collectors and patrons. Art Toronto sponsors include: RBC Wealth Management, AXA Art Insurance, and BMW. Art Toronto also works closely with some of the most important cultural organizations in Canada, including the Art Gallery of Ontario, the Museum of Contemporary Canadian Art and internationally renowned The Power Plant Contemporary Art Gallery.
“Art Toronto plays a pivotal role in bringing together the contemporary art world’s dealers, buyers and artists. Its success testifies to the vibrant Canadian and international art scene.” George Lewis, Group Head, RBC Wealth Management
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ART TORONTO PUBLIC PROGRAMMING Art Toronto features curated projects and thought-provoking presentations from prominent figures in the international art world. Past speakers have included Elayne & Marvin Mordes, art critics Roberta Smith, Jerry Saltz, Thea Westreich, and curators Joel Wachs, Bonnie Clearwater, Kitty Scott, Randy Rugoff and historian Thomas Crow. The Art Toronto VIP Program offers an extensive schedule of special events featuring exciting collection tours, speakers and receptions that engage established international collectors, patrons and professionals. Over 10 major private and corporate art collections welcome guests for private viewings, while cultural institutions host private functions and guided tours including a private reception at the Art Gallery of Ontario.
“We had a terrific and memorable time at this year’s edition of Art Toronto. We were able to attend several lectures and we also managed to leave some money behind with a few of the dealers that we hadn’t worked with before. The Special Collectors’ Preview passes were particularly special for us – it was a great event! We look forward to attending again next year.” Dell & Lauren Pohlman, Collectors
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ART TORONTO EXHIBITOR AMENITIES Art Toronto features wide aisles, natural light, public meeting areas, comprehensive service packages and networking events. The central downtown location is easily accessible to visitors and includes the elegant adjacent Intercontinental Hotel offering discounted rates for art Fair participants. Onsite amenities include the Art Toronto VIP lounge complete with a bistro, bar and seating area, a casual café, and public seating areas throughout the Fair appropriate to meet and network with collectors and industry professionals. The onsite Art Toronto office includes a business centre with computer access, photocopying, printing and administrative support.
“It is a great fair! It’s laid out beautifully and clients have found it very easy to navigate.” Jane Corkin - Corkin Gallery, Toronto
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ART TORONTO October 25 Special Collectors’ & Opening Night Preview A benefit for the Art Gallery of Ontario
October 26 – October 29 General Admission TELEPHONE 1 800 663 4173
Art Toronto Suite 510
EMAIL info@arttoronto.ca
1185 West Georgia Street Vancouver, BC, V6E 4E6 Canada
WEBSITE www.arttoronto.ca
MMPI Canada
CONTACTS
Linel Rebenchuk
Suite 100 10 Alcorn Avenue Toronto, ON, M4V 3A9 Canada
Show Director/Vice President MMPI Canada linel@arttoronto.ca PRESENTING SPONSOR
Jennie Biltek
Marketing & Communications Manager jennie@arttoronto.ca
Susannah Rosenstock
VIP Relations & Programming Manager susannah@arttoronto.ca
Sonia Stastny
Production Assistant sonia@arttoronto.ca
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