ARTUR KIM SHUM Service design + product innovation
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About
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I’m a project coordinator connected to the collective construction of services and products in Brazil. Graduated as Architect and Urban Planner at University of São Paulo and Postgraduated in Social Innovation at Amani Institute, I can lead design processes with diverse stakeholders involved. My career is connected to product innovation and service design. I have participated in projects in the areas of health, mobility, education,and public policy.
Service design + product innovation
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audiences in large metropolises of Latin America. In project developments I have been using design methodologies, such as user-centered Design Thinking, to develop products and services, and agile methods for project management. My expertise lies in creating innovative solutions in short periods of time, working in multidisciplinary teams, prototyping and evaluating products and final results.
Since university, I have been working as an innovation consultant in public and private organizations, focusing in diverse
ARTUR KIM SHUM
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The experience in the design process and products aim to assemble and implement social transformation and innovation products. Through methods and technology those projects use collective intelligence to design, prototype, iterate and implement new alternatives to complex services and products.
The experience in developing innovation products with heterogeneous teams and tight deadlines includes practical
Service design + product innovation
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knowledge of user-centered Design Thinking and Ethnographic Design and hard-skills: image and video editing tools, prototype development, such as Sketch and Sigma, and working with data such as QGIS.
In this practice, multiple participants and transdisciplinarity are essential layers for the stakeholders’ engagement and the best results of each process.
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ARTUR KIM SHUM Service design + product innovation
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Project
Category
Theme
Brasília Vida Segura
Service Design
Urban mental health
Inova juntos
Service design
Public innovation
Alô-TIB
Service design
Telemedicine
Safe Roads for Education
Design process
Urban mobility
Data City
Design process
Social Mobilization
Culture and AI
Design interaction
Technology and Culture
Museum of Tomorrow
Design interaction
Culture and cities
Little Street Explorers Service design
City and Childhood
Listen to see the city
Design interaction
Urban mobility
See, make and occupy
Design interaction
City and Art
Urban shelter
Design interaction
City and people
Covid-19 Communication Service design
Emergency communication
Local leaders
Design process
Social Mobilization
Open Government
Design process
Social participation
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Brasília Vida Segura
Dashboard open source - datastudio
Theme Urban Mental Health Activities Design implementation strategies with games and training materials, evaluation by data and storytelling presentations Tools Design Thinking process, Storytelling, and Information design With Health professionals, public managers and designers To 43K residents of Ceilândia / DF Brazil Date 2019-20
Noncommunicable diseases (NCDs) are currently one of the greatest challenges faced within public health. Around 85% of the deaths caused by NCDs occur either in poor or in developing countries, which contributes towards the further aggravation of the situation. The main risk factors are excessive alcohol consumption, smoking, unbalanced diets, and lack of exercise. Brasília Vida Segura is a publicprivate partnership for the prevention of harmful use of alcohol-based on World Health Organizaton’s strategy called SBI. It focuses its activities in the public primary health care aiming to contribute to the reduction of the harmful use of alcohol in 10% at Ceilândia and Taguatinga by 2020.
Service design + product innovation
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Project diagram - storytelling
Category Service Design
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Inova juntos
Program concept diagram
Theme Public innovation Activities Strategic design, design and workshop mediation, virtual reality development. Tools Benchmark Radar, Blueprint, Design Thinking, Sketch. With Public managers, NGO managers, and designers To Mayors, Governors, and technical public servants Date 2019
The topic of innovation has a very broad approach and definitions. Despite the diverse definitions it still does not have consolidated and disseminated practices in Brazillian public management. INOVAJUNTOS is a Program developed by Tellus and the NGO Comunitas in 2019 to implement innovation methodologies in public administration. It’s aimed at Brazil’s senior public management and technical staff. Through design methodologies and project management it seeks to introduce innovation in public administration by developing local solutions for cities’ social problems.
Service design + product innovation
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Program Blueprint
Category Service Design
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ALÔ TIB
Telehealth guide - toolkit for implementation
Theme Telemedicine Activities Design and Implementation of a telemedicine service, data evaluation, people management Tools Information design, Ágile design, ToolKit assemble, SurveyCTO, Call Center platform, and Slack. With Health professionals, public managers and designers To 7K residents of Ceilândia / DF Brazil Date 2020-21
The Covid-19 pandemic established a challenging context in the World, especially in countries like Brazil where face-to-face services were suspended for the exclusive care of virus patients. The Telemedicine solution was a response to the overload of the Brazilian health system and the increase in harmful alcohol use related to risk factors such as unemployment and social isolation. Alô-TIB is a public telemedicine service implemented through call cen ter technology operated by Mental Health Professionals. The project aims to reduce the alcohol consumption of the Ceilândia’s population. The operation is fully remote and the professionals call beneficiaries of the service to support the mental health of each citizen.
Service design + product innovation
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User joruney + support activities
Category Service Design
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Safe Roads
Final recomendation report for urban mobilty
Theme Urban mobility Activities Design and Implementation of methodology to collect data and increase children and elderly participation in city planning Tools Mapping, active listening, prototyping, and photoshop With Children, the elderly, urban designers, and public managers. To Public transport users and pedestrians Date 2018
In most Brazilian cities, city planning and mobility focus on cars nd don’t benefit pedestrians and bikers, and the most vulnerable groups face daily difficulties from this lack of planning. In urban planning, it’s usually said: If the cities design is made for children and the elderly, all groups will benefit. The project is a partnership between NGO APE with EMTU (São Paulo’s public transportation company) to develop a toolkit to collect data on the urban mobility of the elderly and children, the most vulnerable groups to traffic accidents, in order to improve the mobility planning of big cities like São Paulo.
Service design + product innovation
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Emotion mapping to collect data
Category Design process
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Data City
Data vizualization on maps
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Georeferenced data and geospatial analysis
Category Design process Theme Social Mobilization Activities Analysis of thematic maps of the region and design of engagement and communication strategies with organizations and local population
Seguraça Viária
Tools QGIS, illustrator, mapping, ethnography
Largura das calçadas
O mapeamento dos pontos de
With Residents, school directors, urbanists To Residents and school families Date 2018
“acidentes” de trânsito nos permite
À análise de acidentes com pedestres
comparar aqueles que ocorrem nos
pode se somar o mapeamento da
miolos de quadra com aqueles que
largura de calçadas e a identificação
ocorrem dentro de um raio a partir do
dos lotes por tipo de uso. Com isso,
cruzamento de duas vias.
podemos identificar localizações potencialmente críticas para a
Uma análise preliminar de um
mobilidade a pé.
determinado recorte territorial indica que, ponderando pelo comprimento de via, as esquinas são responsáveis por 65% mais acidentes do que os miolos de quadra, variando de acordo com a área analisada.
Cordial Institute is a “think and do tank” that works with data science, territorial intelligence, and intersectoral articulation to strengthen networks and base public and private decision-making on data and evidence.
Demanda de acesso a equipamentos A articulação mapográfica de dados de diversos temas, o desenvolvimento 35 de indicadores para relacioná-los e
The Vera Cruz project is an initiative for the insertion of a public school within a neighborhood in the west zone of São Paulo. It was developed with a first phasediagnosis with the analysis of territorial data, thematic maps, and the second phase of engagement with collective activities among the population and local organizations.
a aproximação teórica de diferentes campos do conhecimento permite a
36
elaboração de estudos complexos.
Aqui, comparamos a demanda explicitada pelos conselhos participativos de São Paulo por parques e áreas de lazer com o efetivo acesso aos equipamentos existentes. Para além da validação ou invalidação da demanda, pode-se analisar a formação da percepção de necessidade por parte de diferentes comunidades.
ARTUR KIM SHUM Service design + product innovation
30
akimshum@gmail.com
+49 1522 5159268
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Culture and AI
Art for data collection
Theme Technology and Culture Activities Development of the design project of the structure IRIS, project management and communication with the provides teams Tools Sketch, Illustrator, Autocad, Excel, and Word With Tech specialists, curator, designers, builders To Museum Visitors Date 2018
The Iris is a device for the visitor’s interaction with the Museum of Tomorrow and the theme of sustainability and coexistence. It is a 25x4 meter metallic structure and hosts computers, tablets, and high-definition monitors. The interaction with the Iris happens from an individual acess through a Tablet, allocated in the initial part of the structure, and, based on the experience of each visitor, ends with a visualization of collective data and suggestions about the environment in a televisions screen.
Service design + product innovation
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Individual and collective interactions
Category Design interaction
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Museum of Tomorrow
Immersive experience
Theme Culture and cities Activities Development of the design project of the structures “Antropoceno” and “Amanhãs”, project management, and communication with the construction team Tools Sketch, Illustrator, Autocad, Excel, and Word With Curator, manufactures, designers, builders To Museum Visitors Date 2016
Museum of Tomorrow is an Applied Sciences museum where the content is presented through a narrative that combines the accuracy of science with the expressiveness of art, using technology as a support in interactive environments and audiovisual and gaming facilities created from scientific studies conducted by experts and data released all over the world. The exhibition project was developed by the architecture office Artifício and it’s divided into five large structures that serve as support for the visitors’ full immersion. The project development was based on the interaction between the visitor and the scientific and immersive content proposed by artists and curator.
Service design + product innovation
akimshum@gmail.com
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Information interaction
Category Design interaction
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Little Street Explorers
Toolkit for children
Theme City and Childhood Activities Design implementation strategies, games and materials, storytelling presentation. Tools Design Thinking process, photoshop, ethnography, prototypes With Caregivers, teachers, designers, and children To Children from 3 to 6 years old Date 2016
Early childhood is the most important stage for the development of human beings’ emotional and social skills. In contrast, Brazilian cities lack the structure for children to play, walk, and occupy urban areas. Despite the lack of infrastructure, the city can still be a space for children to play and interact with pedestrians and everyday workers on the streets. Thinking of the city as a space to play and strengthen child development, the NGO APE created the toolkit “Little Street Explorers” to help schools walk the streets of São Paulo with children from 3 to 6 years old.
Service design + product innovation
akimshum@gmail.com
+49 1522 5159268
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Emotion mapping to collect data
Category Service Design
ARTUR KIM SHUM
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Listen to see the city
Testing the toolkit
Theme Urban mobility Activities Audio guide development: collecting testimonials and street sounds and editing. Support the group during the walking. Tools Audio editor, non-violent communication With Historicists, architects, and urbanists To People with visual impairment and art-teachers Date 2016
The project “Listen to see the city” is a toolkit produced in partnership with Tomie Ohtake Institute and Padre Chico school. The experiences were directed to people with visual impairment, in order to experience other ways of occupying and perceiving the city spaces. The toolkit and tour experience have individual listening on mp3 players and collective listening through speakers or readings out loud while walking. The audioguide includes an audio description of the places where we were, associated with excerpts from literary works, testimonials from other people, and audio effects, put together to deepen the subjective experiences while the walking.
Service design + product innovation
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Following the user experince
Category Design interaction
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See, make and occupy
Open call for the participants
Theme City and Art Activities Workshop curriculum development and themes presentations Tools Mapping, physical prototypes, Illustrator and art intervention. With Artists, architects, and urbanists To Young people group and art-teachers Date 2017
The Workshop “Place: See, make and occupy” was held in partnership with the art Institute Tomie Ohtake. It brought together 12 young people aged between 15 and 20 years in downtown São Paulo to discuss and work on the possibilities of occupying the city through discussions and poetic proposals. The meetings were based at Beco do Pinto, on the historic hillside of São Paulo, from where the group set off on routes through the surrounding area, according to the suggested proposals for the themes: architecture, art, city, and urban mobility. At the end of the process, the participants organized an exhibition of materials obtained from the experiences in the city.
Service design + product innovation
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City intervention - ref. Lygia Pape/The Divisor
Category Design interaction
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Urban shelter Theme City and people Activities Shelter design, prototypes, images and sketch production, interviews with people in the streeet Tools Design Thinking process, Storytelling in presentations, Information design With People experiencing homeless, travelers, and designers To People experiencing homeless Date 2017
The right to the city is a rule that is not applied to everyone. Various groups live on the margins of the care and access to public facilities for basic needs. Today, São Paulo has 15k people experiencing homeless. In the Red Bull Basement competition, the developement of a shelter was focused on nomadic and specially people experiencing homeless. Based on some interviews with people living on the street in São Paulo, the result was a product wich can be folded and the user can easily assemble and disassemble.
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Hand drawings and digital editing
Category Design interaction
ARTUR KIM SHUM
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akimshum@gmail.com
+49 1522 5159268
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Covid-19 Communication Theme Covid-19 Communication Activities Institutional relations, content translation and text adaptation of materials from the University of Singapore. Distribution of 12 stories to the Basic Health Units of Ceilândia / Brazil. Tools Illustrator and Photoshop With Health professionals, designers, University of Singapore To Health professionals and Ceilândia's population Date 2020
During the beginning of the pandemic, the information made available by the federal government of Brazil was scarce and a large number of fake news made the population and health professionals uninformed about hygiene procedures. This initiative was a result from the cooperation between the University of Singapore and the Health Department of Brasília / Brazil. The project translated the materials from the University of Singapore on Covid-19 using simple language technique and distributed them to health professionals and the population of Ceilândia by local social media.
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Communication pills shared via whatsapp
Category Service Design
ARTUR KIM SHUM
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akimshum@gmail.com
+49 1522 5159268
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Local leaders
Local events for comunity engagement
Theme Social Mobilization Activities Course development and follow-up the local projects Tools Illustrator, excel, theory of change, power and influence framework, mapping With Architects, geographers, and students To Local communities Date 2019
In the construction of cities, the collaboration between the various stakeholders is fundamental to building democratic and inclusive cities. The Ambassadors Programme was a course developed to professionals responsible for social mobilization and territorial development in cities. Twenty participants were selected to participate in the Programme, which had theoretical classes and local implementation to apply articulation and engagement strategies for urban development.
Service design + product innovation
akimshum@gmail.com
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Collective mapping
Category Design process
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Open Government
Itinerant workshops
Theme Social participation Activities Workshop development and dissemination of Open Government principles by 13 workshops to 80 residents and local community leaders in São Paulo Metropolitan area. Tools PowerPoint, power and influence framework, mapping, storytelling With Community leaders and urbanists To Residents of brazillian metropolises Date 2018
The construction of democratic cities is based on the participation of the population in the administration and construction of public policies, therefore, the government must offer tools for the population to access the procedures and cities decision-making. The Open Government Agents Programme aims to provide training for citizens and local leaders on public administration following axes: transparency, innovation, social participation and integrity (accountability). The workshop Cities and Residents was developed to disseminate principles of co-governance and social participation trough 13 workshops in diverse neigborhoods of São Paulo city.
Service design + product innovation
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Conceptual presentation + Local practices
Category Design process
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Contact Address Kienitzer Str., 111 Berlin, Germany Postal Code 12049
ARTUR KIM SHUM Service design + product innovation
akimshum@gmail.com
+49 1522 5159268
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