Assignment from LOWE arya kumbara | f.aryakumbara@gmail.com | 0813 1040 6486
Q:
Can you explain why we should hire you, in a single Tweet?
“ Some people apply for money, others for prestige. for me is ambition.�
Q:
What’s your information diet like?
1. Make a Journal 2. I have no TV for almost 3 years 3. I structure my internet consumtions 4. Read books 5. Follow speciďŹ c group
Q:
Please write your biography as the headline of Lampu Hijau
“ Arya Kumbara si dukun iklan, yang suka main hitam�
Q:
When was the last time fiction changed your beliefs about people or life? How?
“ 2001, Harry Potter by J.K. Rowling” Things that smell with magic is always synonymous with evil, accursed and reprehensible, especially when associated with Asia local culture. Magical things, witches / shaman always get a negative response. Harry Potter character are packaged nicely by J.K. Rowling seems to have eroded the absolute perception of witches. Harry Potter storytelling provide positive stimulus to the audience with the stories of struggle and misery, it takes the audience into the plot of the story and empathize even up to the level of non-fiction. I believe the Story telling fiction can improves understanding of others, and this has a very basic importance in society.
Q:
What are the 5 questions you want to ask to Susilo Bambang Yudhoyono, if you have to interview him three months after he steps down? Why are you asking them?
“ What is the hardest decision in the past of your leadership? Why?� I simply want to know what stress him the most
“ What is the most effective solution for increasing the identity ownership?� I want to know how he answer your question, in his capacity as a former president.
“ Why did you remove KSAD Jendral Budiman one day before the KPU announcement?� I want to know his direction of the decision-making considerations. Somehow his decision make people wonder. And people deserve to hear directly from him.
“ Your geo-politics prediction on Indonesia next five years with new president?” I want to know his insight of how he sees Indonesia as a former of president, what is his tought as an active political figures.
“if you can role for next 5 years what the first thing you would do? I want to know his supreme unfinished political desire.
The Birth of the Indonesian Heroes Proposal Communication Strategy by Arya Kumbara
NEGERI KESATUAN REPUBLIK INDONESIA
Is the largest archipelago country in the world, inhabited by over 220 million people from Sabang to Marauke.
Unfortunately there are still many Indonesian people who does not have a birth certiďŹ cate.
In fact birth certiďŹ cate is prerequisite to get the right and state facilities.
What is the root causes of the low level of birth certiďŹ cate of ownership according to our analysis?
Indonesian state administration order, which is still primitive.
What is primitive administration order meant?
Complexity of procedure Make a lot of doors to be passed.
Make people difďŹ cult Accessing government.
What is the solution?
Simplify the procedures of making birth certiďŹ cate The more informative your advertising, the more persuasive it will be. David Ogilvy
How do we do it?
ORGANIZE
EMBRACE
ENGAGE
COMMIT
Make Ad Hoc committee Under BPJS of Health ORGANIZE
Task: System Integration of birth registration through One Door System Administration.
How One Door System Administration works? ORGANIZE
BPJS of Health
Hospital or PUSKESMAS
USER
AD HOC
Issued Birth Certificate
Confirmation of parents status
Issued a recomendation
Kecamatan/ Kelurahan Dukcapil
Embracing and socializing One Door System Administration. EMBRACE
How does it works?
EMBRACE
Hospital & Puskesmas
Ad Hoc
Information Tecnology
Midwife
Dukcapil
Introducing and Socializing to Indonesia Citizen ENGAGE
Hospital / Puskesmas and midwife
Prospective parents
ENGAGE
National Campaign:
Anakku Pahlawan Masa Depan (My Son the Future Heroes)
Position the birth certiďŹ cate of ownership as the future door gate of the child.
ENGAGE
What is the meaning of the future door gate of the child?
ENGAGE
Each child is born with a situation which is different.
ENGAGE
But they have the same right in the eyes of the state and law.
ENGAGE
ENGAGE
to Learning, Working, and Competing.
POSITIONING:
ENGAGE
The Gate of the future of my son Making all problem and obstacles seen small, for the future of the child.
Setting the Stages ENGAGE
Center Stage ATL
BTL
Digital
How BTL Works? ENGAGE
1. Direct Socialization by hospital, and Puskesmas. 2. Using Flyer and Banner as media Strategic to access by the poor. Effective by dirrect targeting.
Next process
Awareness dan Educate public.
TV Radio
Public
ENGAGE
Digital
How ATL works? ENGAGE
Raise public awareness with the emotional message through television advertising.
How digital works? Building System information system, which is quickly and easily accessible.
Website As the main tools of the working committe to accessing information.
Social Media As a means of public information. and to answer frequently asked questions.
ENGAGE
Conclusion ENGAGE
Simplified the procedur of making birth certificate
Increasing public participation to make Birth Certificate
National Campaign
Anakku Pahlawan Masa Depan
ORGANIZE
EMBRACE
ENGAGE
COMMIT
Conclusion The history of Indonesian future heroes are began long before they can talk.
They are all have the right to Learn, Work and Compete.
Let's write down the names of the Indonesia heroes early on.
Thank You