Metro Women Magazine

Female consumers control 85 percent of all purchasing decisions; they are responsible for a whopping $7 trillion in spending and 75 percent of women with the title of vice-president or higher at Fortune 500 companies out earn their husbands, bringing home on the average 68 percent of household income, according to Marti Barletta, author of Marketing to Women: How to Understand, Reach and Increase your Share of the World’s Largest Market Segment.