MAGAZINE
NO 2•2015
everything in ASIA HIGH Stefan Karlsson's new restaurant Toso is inspiring.
FASHION Segers has created the
industry's coolest chef jackets.
seven new concepts
FOR TREDJE LĂ…NGGATAN
The sizeable venture from Auktionsverket's restaurants is putting Gothenburg on the map.
Great taste for all tastes The entire dining experience in focus
MAGAZINE
NO 2•2015
p 04 p 06 p 10 p 14 p 18 p 20
THE RECIPE FOR SUCCESS Dare to choose jackets and details in different materials. REPORTAGE The world is moving in to Tredje Långgatan. ENJOY THE OUTSIDE INSIDE Clothing that livens up your waiting staff. INTERVIEW Ulrika Wizén from Segers is putting fashion on the menu. REPORTAGE Toso offers an experience for all the senses SEGERS CLOTHING Pick outyour favourite bits from our wide variety of options.
HEADER
Investing in the whole is a winning concept Think back to a memorable meal. What's
can increase the customers' experience of
Here at Segers, we want this issue to show
the first thing you remember about it?
the visit, leave a lasting impression, and get
how we can help you to give your custom-
them to come back for more.
ers a perfect overall experience. Dive into the
Most people will say the environment, the situation or the company – but not the food itself. A good meal can end up
inspiration! In the second issue of Magazine Segers, you can get to know our designed range in more
being overshadowed if the restaurant is
detail. We will also highlight some inspiring
MIA KINN
not up to scratch. Equally, a mediocre
examples where the whole experience has
Marketing manager at Segers
lunch is elevated to star status if it is eat-
been key. One example is Michelin starred
en in a spectacular location. It is said by the Japanese that 'we eat with our eyes first'. I want to amend that and say we eat with all our senses. By viewing the experience as a whole, creating harmony between taste, sight, hearing and smell, you
chef Stefan Karlsson's Toso, where Segers' specially designed chef jackets subtly reflect the Asian-influenced restaurant. You also get a unique insight into Avenyfamiljen's latest venture on Tredje Långgatan, where seven different concepts are gathered under one roof.
Devran, on cover WAITER JACKET: 1086-660-006 EURO 54,88 WAIST APRON: 4071-627-002 EURO 31,07
Rebecca WAITER JACKET: 1086-660-006 EURO 54,88 WAIST APRON: 4071-627-002 EURO 31,07 CHINOS: 8622-640-015 EURO 49,88
The recipe for success Just as the setting completes a meal, it is the details on a garment that really allow it to stand out. We have a number of alternatives for those of you who want to improve the taste, both in the kitchen and dining area. By combining different materials, colours or patterns, you can bring together different tastes and create a restaurant visit that is out of the ordinary.
Devran CHEF'S JACKET: 1081-629-076 EUROÂ 114,88 BIB APRON: 4070-699-076 EUROÂ 82,00
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Devran CHEF'S JACKET: 1055-201-000 EURO 47,50 CHINOS: 8627-640-015 EURO 49,88
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The world is moving in to Tredje långgatan. There have never been so many or varied international influences as there are now. Something that isn't just in the taste, but also a visual reminder. As we eat with our eyes, the entire overall experience is even more important. A truly refreshing example is on Tredje Långgatan in Gothenburg, where Avenyfamiljen has opened its doors for its new venture, packaged in a grand total of seven different areas. "Having a clear concept is really important. Today's consumers are totally aware of what's going on, they know about food," says Tobias Hamberg, Managing Director of Auktionsverket's restaurants.
Devran CHEF JACKET: 1081-629-076 EURO 114,88 CHINOS: 8627-640-024 EURO 49,88
MAGAZINE SEGERS PAGE6
Devran DENIM SHIRT: 1245-628-076 EURO 68,57 WAIST APRON: 4073-761-041 EURO 31,90 CAP: 0564-628-076 EURO 22,38 Rebecca DENIM SHIRT 1244-628-076 EURO 68,57 BIB APRON: 4074-761-041 EURO 41,07
Auktionsverket, the old auction premises on Tredje
other, have their own entrances and own kitchens.
Långgatan in Gothenburg have been refurbished and
The overall experience is the focus, and it is not just
Auktionsverket's restaurants just recently opened their
tastes that vary here. To highlight the variety, different
doors. The two buildings, one built in 1892 and the
interior designers were brought in for each restaurant.
other in 1977, now house seven different concepts:
Tacos & Tequila is, as the name and food suggests,
the Taverna Averna restaurant, Tacos & Tequila, Made
a Mexican restaurant. The theme is reinforced by the
In China, the bar Olssons Vin, Café Magasinet and
décor, focusing on tiles, green plants and metal. Facing
the Asian food truck Bánh Mì Truck. Here you'll also
the street in the building next door is Taverna Averna.
find Auktionsverket's Kulturarena, a meeting place
This serves Italian food with a homely, familiar décor.
for various types of cultural events. The project is the
"The waiting staff are also a key part of the overall
target audiences we wanted to reach, and what they
brainchild of, and is funded by, Avenyfamiljen. Tobias
experience. Their clothes are therefore in line with each
would want from the overall experience.
Hamberg, Managing Director of Auktionsverket's
restaurant's concept. Two of the restaurants also have
"Awareness is increasing.This is a positive trend
restaurants, explains:
open kitchens, which means even the chef's whites
for eating out - which itself is increasing hugely.
"We had the idea of mixing a variety of concepts that we
have to be important. Here we've chosen practical
Auktionsverket's restaurants are in harmony with
felt Gothenburg was missing. We thought that the area
garments that are comfortable, but which don't stick
this trend. We call it 'casual dining'; the feeling in our
around the Långgatorna streets had been exciting for a
out too much," says Tobias Hamberg.
restaurants should be pleasant, relaxed, and we should serve good, quality food.
number of years, so when we heard that Auktionsverket were moving out, that was the incentive we needed to
There is no doubt that this venture is very well
strike whilst the iron was hot."
thought through. There has been a total of 18 months
All the different concepts are independent from each
preparation, of which 6 months was establishing which
Rebecca WAITER JACKET: 1290-223-078 EURO 70,36 WAIST APRON: 2645-229-078 EURO 20,83 HAT: 1706-223-078 EURO 11,79 Devran WAITER JACKET: 1293-223-078 EURO 70,36 WAIST APRON: 2645-229-078 EURO 20,83
MAGAZINE SEGERS PAGE8
Fredrik WAITER JACKET: 1010-271-015 EURO 59,17 WAIST APRON: 4563-201-038 EURO 17,38 Alexandra WAITER JACKET: 1015-271-015 EURO 59,17 APRON: 4563-201-033 EURO 17,38
MAGAZINE SEGERS PAGE9
Fredrik CHEF'S JACKET: 1050-628-076 EURO 51,07 BIB APRON: 4572-201-038 EURO 32,26 CHINOS: 8627-640-015 EURO 49,88
Enjoy the outside inside A red spoon to increase appetite, a hint of green for an organic feeling, or a touch of blue for a calming effect? Whatever feeling you want to create, there is always a nuance to help you improve the experience. Our clothing comes in a variety of colours and patterns so that you can maintain your concept, even if you temporarily move your business out into the spring sunshine.
Alexandra SHIRT: 1242-296-000 EURO 24,88 BIB APRON: 4570 201-086 EURO 23,57 CHINOS: 8622-640-015 EURO 49,88 HAT: 1706-201-086 EURO 11,79 Fredrik SHIRT: 1243-296-000 EURO 24,88 WAIST APRON: 4571-201-086 EURO 25,95 CHINOS: 8627-640-015 EURO 49,88
MAGAZINE SEGERS PAGE12
Alexandra T-SHIRT: 6110-199-015 EURO 17,50 BIB APRON: 4763-628-076 EURO 27,38 WAIST APRON: 2645-231-024 EURO 20,83 Fredrik CHEF JACKET: 1020-271-015 EURO 93,57 BIB APRON: 2337-231-024 EURO 24,17
MAGAZINE SEGERS PAGE13
Fashion on the menu Can work clothes ever be fun? For a long time, the answer has been no. But this is something that Ulrika Wizén, designer for Segers, wants to change: "Work clothing has long been labelled as sad, but it doesn't have to be. The challenge for me, and for Segers, is to raise the bar of fashion in the industry, that has long been very traditional."
Devran CHEF JACKET: 1067-201-000 EURO 41,07 CHINOS: 8627-640-015 EURO 49,88 Fredrik CHEF JACKET: 1065-201-000 EURO 41,07 CHINOS: 8627-640-015 EURO 49,88
MAGAZINE SEGERS PAGE14
When Ulrika Wizén took her exams at the
been an exciting journey for Ulrika. Fashion-
"Expressing your identity through your clothes is
University of Borås in the Swedish School of
wise, a lot has happened in a short time, and
and always has been important for people, and
Textiles in 1993, she was considered to be the
more restaurants are understanding the value
the restaurant trade is no exception.
best student in Sweden. After a period working
of having a consistent style, both in the kitchen
for Karl Lagerfeld, in a Copenhagen milliner's
and in the dining area. And this is something that
To meet the chefs' requirements for more
and fashion companies such as Newhouse,
is appreciated by the chefs, who spend a large
creative clothing, Ulrika and Segers have begun
she decided to move to Segers to design work
amount of their waking hours in these clothes,
to develop more fashionable and seasonal
clothing. Going from fashion to functional has
explains Ulrika:
collections, in addition to the basic range. One example is the Inside Out collection, designed to match the current trend for mobile food and food trucks. The result is exciting and unique clothing that is only available in a limited quantity. Working in more frequent, shorter cycles is something that characterises the fashion industry. "We'll probably never bring out four new collections each year like the normal fashion industry, but some new pieces every year is what we'll be offering our customers!" she laughs. For those who can't bear to wait until next season's new items, or who have specific requirements on the look of their chef uniforms, Segers can design special collections. "We're happy to tailor-make unique garments for our customers, whether it's unusual material, cut or colours. We have done several special collections over the years. Shirt 1039 that we created for chef Björn Frantzén is now part of our standard range. We have also collaborated with chef Stefan Karlsson prior to his latest Gothenburg venture, Toso. Segers is often contacted early on in the process, when a new restaurant concept is being developed. Together with head chefs and others, we review the restaurant concept, needs and desired level of quality in the garments. We then create a first proposal that is tested and reworked until the customer is happy. The garments are then produced and become part of the restaurant's completed concept. Our work with special collections benefits all Segers customers. The close collaboration when Ulrika and her colleagues create collections for different restaurant concepts allows for a unique insight into the day-to-day life of a chef. This means that the range can be developed and widened with new garments that better suit the chefs' requirements. "When we meet the chefs in their familiar environment, we gain a unique insight into what works and what doesn't, so we can remain at the forefront and always develop and improve our range," reveals Ulrika.
MAGAZINE SEGERS PAGE15
Rebecca T-SHIRT: 6110-199-000 EURO 17,50 POLO SHIRT: 6106-299-015 EURO 21,07 WAIST APRON: 2645-230-018 EURO 20,83 HAT: 1706-230-018 EURO 11,79
Fredrik POLO SHIRT: 6107-299-071 EURO 20,12 Alexandra T-SHIRT: 6116-199-015 EURO 10,12
MAGAZINE SEGERS PAGE17
Toso offers an experience for all the senses
Thomas Abrahamsson, Karin Andersson & Stefan Karlsson in Toso's unique chef jackets, designed by Segers.
With its Asian-inspired 'pompous' interior
Toso is a spectacular place to say the least, and
As a general rule, chef's clothing is white, and
design (one of the creators Stefan
the interior offers several surprises. In one spot,
Stefan Karlsson with his two colleagues had
some Terracotta Army soldiers stand guard, in
already decided that they wanted a different
another spot a Buddha statue, and in the toilets,
colour fabric. They contacted Segers, who
the water for the sinks comes down long pipes
created a proposal for a green jacket that was
from the ceiling. The soundscape is high and
fastened across the body, similar to a kimono.
restaurant has been fully-booked almost
mystical, with modern elements. The waiting
After just the second sketch, the shirt was
every day. Aside from social media activity,
staff are also clad in the Asian spirit, and the
perfect.
the restaurant has hardly marketed itself at
clothes were made to order in China. However,
"Segers were very receptive to our needs and
the Asian touch is most noticeable in the kitchen.
the process moved fast. Nevertheless, it felt
Karlsson's own words) Toso impresses both food critics and normal customers. Since its opening in September 2014, the
all. In spite of this, Stefan Karlsson doesn't seem surprised by the success: "In order to be visible, you have to stand
great to work with a local company." Stefan Karlsson is careful to point out that Toso is far from an authentic Asian restaurant. Instead, it
Toso is clearly successful proof of the motto
out. At Toso, we have given it our all, gone
blends cuisine from Japan, China and Thailand.
'who dares, wins'. It is also something that
all in, something that the customers thing
The result is a fusion that takes the taste buds on
Stefan Karlsson will be increasingly important in
is great.
a very exciting journey. But the kitchen is part of
future:
the experience in many different ways. Toso has
"You have to be clear in everything you do, no
The art museum at GĂśtaplatsen in Gothenburg is
an open kitchen, where the chefs prepare the
matter what price bracket you work in, or where
an impressive building. The front has numerous
food in front of the customers. It is, essentially,
in the world you're based. Whatever you decide
metre-high arches, and from the steps along the
a central part of the experience and the clothing
to focus on, there has to be plenty of room for
length of the façade, you can look out over both
should naturally reflect this.
even more exciting possibilities.
Carl Mille's famous statue of the God of the sea,
"We wanted our chefs to stand out and be
Poseidon, and the wide parade street, Avenyn.
visible, in the same way as the dĂŠcor. At the
Since September 2014, the building also houses
same time, it's patently obvious that the clothing
another Gothenburg treasure, restaurant Toso.
has to be practical. That's why we contacted Segers," explains Stefan Karlsson.
1080 660 - 100% COTTON WAITER JACKET C44-56 Stand-up collar with striped detail on inside. Breast pockets, one with decorative button. Side pockets; the right side pocket also has a coin pocket in striped fabric. Transparent buttons. Hanging loop in the collar. Wash: 40°C. Qual 660: 006 light blue PRICE: approx. EURO 54,88 excluding vat
1010 271 - 57/40/3% COTTON/POLYESTER/ DOW XLA STRETCH JACKET MEN'S C46–C60 DOW-stretch-satin. Stand-up collar. Longitudinal seams front and back. Side slits. 3/4-length sleeves. Pen pocket. Hanging loop in the collar. Loose metal buttons, art. no. 1001, one set is included (ordered separately). Wash 85°C. Qual 271: 000 white, 015 black PRICE: approx. EURO 59,17 excluding vat
1086 660 - 100% COTTON WAITER'S JACKET - WOMEN'S, C34-56 Stand-up collar with striped detail on inside. Breast pockets, one with decorative button. Side pockets; the right side pocket also has a coin pocket in striped fabric. Transparent buttons. Hanging loop in the collar. Wash: 40°C. Qual 660: 006 light blue PRICE: approx. EURO 54,88 excluding vat
1015 271 - 57/40/3% COTTON/POLYESTER/ DOW XLA STRETCH CHEF'S JACKET C44–C60 DOW-stretch-satin. Fold up ¾ sleeve. Concealed, tapered closure with two hand-sewn, mangle-proof, fabric buttons. Loop at the back of collar for apron ties. Hanging loop in collar. Loose metal buttons, art. no. 1001, one set is included (ordered separately) Wash 85°C. Qual 271: 000 white, 015 black PRICE: approx. EURO 59,17 excluding vat
1293 223 – 65/35% POLYESTER/COTTON SHIRT - UNISEX, XS-XXL Straight model with short sleeves. Stand-up collar. Hanging loop in collar. Snap buttons. Breast pocket. Side pockets in longitudinal seams at the front. Slits on both sides at the front. Braids in contrasting colours. Wash 85°C. Qual 223: 078 midnight blue, 116 anthracite, woven stripe PRICE: approx. EURO 70,36 excluding vat
1290 223 – 65/35% POLYESTER/COTTON SHIRT - WOMEN'S, XS-XL Slightly waisted. Short sleeves with back slits. Stand-up collar. Hanging loop in the collar. Snaps. Breast pocket. Side pockets in longitudinal seams at the front. Longitudinal seams at the back. Slits in both sides. Stitching in contrasting colour. Wash 85°C. Qual 223: 078 midnight blue, 116 anthracite, mix PRICE: approx. EURO 70,36 excluding vat
1243 296 - 60/40% COTTON/POLYESTER MEN'S SHIRT, LONG SLEEVE, S-XXL Classic cut. Wash 40°C. Qual 296: 000 white PRICE: approx. EURO 24,88 excluding vat
1242 296 - 60/40% COTTON/POLYESTER SHIRT - WOMEN'S, LONG SLEEVE, XS-XXL Classic cut, slightly waisted. Wash 40°C. Qual 296: 000 white PRICE: approx. EURO 24,88 excluding vat
1050 628 - 100% COTTON DENIM CHEF'S JACKET C44–C60 Garment washed. Classic straight cut with seams at the back. Snap buttons. Hanging loop in the collar. Wash 60°C. Qual 628: 076 dark blue PRICE: approx. EURO 51,07 excluding vat
1061 628 - 100% COTTON DENIM CHEF'S JACKET C44–C60 Garment washed. Yoke front/back. Seams front/back. Ribbon-lined front edge/cuffs. Fixed buttons. Hanging loop in the collar. Wash 60°C. Qual 628: 076 dark blue PRICE: approx. EURO 73,57 excluding vat
1020 271 - 57/40/3% COTTON/POLYESTER/DOW XLA STRETCH CHEF'S JACKET C44–C60 DOW-stretch-satin. Fold up ¾ sleeve. Concealed, tapered closure with two hand-sewn, mangle-proof, fabric buttons. Loop at the back of collar for apron ties. Hanging loop in collar. Wash 85°C. Qual 271: 000 white, 015 black PRICE: approx. EURO 93,57 excluding vat
1044 240 - 52/48% POLYESTER/COTTON CHEF JACKET SHORT SLEEVES C46–C60 Twill. Anthracite details collar, cuffs. Concealed button closure, a black snap at the throat. Seams at the back. Hanging loop in collar. Wash 85°C. Qual 240: 116 white/anthracite PRICE: approx. EURO 43,57 excluding vat
1065 201 65/35% POLYESTER/COTTON CHEF'S JACKET, SHORT SLEEVE, C44-60 Slimmer fit. Concealed closure with snap buttons. Longitudinal seams front/back. Hanging loop in the collar. Transfer included - cutting diagram for an ox. Wash 85°C. Qual 201: 000 white PRICE: approx. EURO 34,00 excluding vat
1067 201 65/35% POLYESTER/COTTON CHEF'S JACKET, SHORT SLEEVE, C44-60 Slimmer fit. Concealed closure with snap buttons. Longitudinal seams front/back. Hanging loop in the collar. Transfer included - text from an old cookbook. Wash 85°C. Qual 201: 000 white PRICE: approx. EURO 34,00 excluding vat
1055 201 65/35% POLYESTER/BOMULL KOCKSKJORTA KORT ÄRM C46-60 Något smalare passform. Passpoalerade brösfickor, en pennficka. Ok bak. Sömmar i rygg. Dold knäppning med tryckknappar, en synlig i hals. Slitsar i sidorna. Hank i nacken. Svartgrå detaljer krage, fickor. Tvätt 85°C. Kval 201: 000 vit/ svartgrå vävd ruta PRICE: approx. EURO 49,88 excluding vat
1081 629 - 100% COTTON CHEF'S JACKET C44-56 Garment washed. Slimmer fit. Long sleeves with cuffs, snap button, slits in contrasting fabric. Concealed closure with snap buttons. Two visible buttons at collar. Breast pockets in contrasting fabric. Yoke front/back. Slits in the sides. Hanging loop in the collar. Wash 60°C. Qual 629: 076 dark blue PRICE: approx. EURO 114,88 excluding vat
1245 628 - 100% COTTON DENIM SHIRT - MEN'S, C44–C60 Garment washed. Yoke and longitudinal seams front/back. Long sleeves with cuffs. Breast pockets with flap. Oxidised snap buttons. Round cut at bottom. Wash 60°. Qual 628: 076 dark blue PRICE: approx. EURO 68,57 excluding vat
1244 628 - 100% COTTON DENIM SHIRT - WOMEN'S, XS-XXL Garment washed. Yoke and longitudinal seams front/back. Long sleeves with cuffs. Breast pockets with flap. Oxidised snap buttons. Round cut at bottom. Wash 60°. Qual 628: 076 dark blue PRICE: approx. EURO 68,57 excluding vat
6111 199 - 95/5% COTTON/LYCRA, 190G/M2 T-SHIRT MEN'S, S-XXL Figure shaped design with round neck. Long sleeves. Wash 40°C. Qual 199: 000 white, 015 black PRICE: approx. EURO 17,50 excluding vat
6110 199 - 95/5% COTTON/LYCRA, 190G/M2 T-SHIRT WOMEN'S, S-XL Figure shaped design with round neck. Long sleeves. Wash 40°C. Qual 199: 000 white, 015 black PRICE: approx. EURO 17,50 excluding vat
8627 640 - 100% COTTON MEN'S TROUSERS CHINOS C44-60 Garment washed. Slightly slimmer fit and leg width. Full waistband with belt loops. Key holder right side. Button fly. Side pockets. Welted pocket at back. Wash 60°C. Qual 640: 015 black, 024 sand PRICE: approx. EURO 49,88 excluding vat
8622 640 - 100% COTTON WOMEN'S CHINOS, C34-48 Garment washed. Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets. Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand PRICE: approx. EURO 49,88 excluding vat
8621 279 - 70/30% COTTON/STRETCH T400 MEN'S JEANS C46–56 Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in different colours. Patent button, rivets. Zipper fly. Loops. Wash 60°C. Qual 279: 076 dark blue PRICE: approx. EURO 51,07 excluding vat
8620 279 - 70/30% COTTON/STRETCH T400 WOMEN'S JEANS C34–48 Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in different colours. Patent button, rivets. Zipper fly. Loops. Wash 60°C. Qual 279: 076 dark blue PRICE: approx. EURO 51,07 excluding vat
4070 699 - 100% COTTON, WITH LEATHER DETAILS, BIB APRON APPROX. 70 X 90 CM Denim apron with leather detailing, pockets and loop. Decorative rivets and metal buckles. Wash: 40°C, do not use fabric softener Qual 699: 076 dark blue PRICE: approx. EURO 86,07 excluding vat
4763 628 - 100% COTTON DENIM BIB APRON APPROX. 75 X 43 CM Garment washed. Adjustable neck strap. Breast pocket, side pockets. Wash 60°C. Qual 628: 076 dark blue PRICE: approx. EURO 27,38 excluding vat
2337 628 - 65/35% POLYESTER/COTTON BIB APRON APPROX. 75 X 110 CM Adjustable neck strap. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 230: 018 black/grey woven check PRICE: approx. EURO 21,90 excluding vat
4444 628 - 100% COTTON DENIM WAIST APRON APPROX. 75 X 43 CM Garment washed. Double pocket at the front centre, with bellows pleat and key holder. Loop for hanging. Wash 60°C. Qual 628: 076 dark blue PRICE: approx. EURO 23,45 excluding vat
4072 627 - 100% COTTON WAIST APRON APPROX. 95 X 85 CM Front pocket, pen pocket with loop. Both with rivets. Transfer print, left side. Wash: 60°C. Limited edition! Qual 627: 002 navy, woven stripe PRICE: approx. EURO 39,88 excluding vat
4071 627 - 100% COTTON WAIST APRON APPROX. 95 X 45 CM Front pocket, pen pocket with loop. Both with rivets. Transfer print, left side. Wash: 60°C. Limited edition! Qual 627: 002 navy, woven stripe PRICE: approx. EURO 31,07 excluding vat Prices applicable as of 1 March 2015.
Segers reserves the right to make changes and does not assume liability for any typographical errors in the price lists.
4074 761 - 100% LINEN WAIST APRON APPROX. 75 X 100 CM Adjustable neck strap. Side pocket with key holder. Transfer print, left side. 60°C, do not tumble dry. Qual 761: 041 red/white, woven stripes PRICE: approx. EURO 41,07 excluding vat
4073 761 - 100% COTTON WAIST APRON APPROX. 75 X 85 CM Side pocket with key holder.Transfer print, left side. Wash 60°C. Do not tumble dry. Qual 761: 041 red/white, woven stripes PRICE: approx. EURO 31,90 excluding vat
2337 230 - 65/35% POLYESTER/COTTON BIB APRON APPROX. 75 X 110 CM Adjustable neck strap. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 230: 018 black/grey woven check PRICE: approx. EURO 24,17 excluding vat
2645 230 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 85 CM Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 230: 018 black/grey woven check PRICE: approx. EURO 20,83 excluding vat
2337 231 - 65/35% POLYESTER/COTTON BIB APRON APPROX. 75 X 110 CM Adjustable neck strap. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 231: 024 sand/black woven check PRICE: approx. EURO 24,17 excluding vat
2645 231 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 85 CM Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 231: 024 sand/black woven check PRICE: approx. EURO 20,83 excluding vat
2337 229 - 65/35% POLYESTER/COTTON BIB APRON APPROX. 75 X 110 CM Adjustable neck strap. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 229: 078 midnight blue, 116 anthracite, woven stripe PRICE: approx. EURO 24,17 excluding vat
2545 229 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 95 X 100 CM Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 229: 078 midnight blue, 116 anthracite, woven stripe PRICE: approx. EURO 28,10 excluding vat
2645 229 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 85 CM Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 229: 078 midnight blue, 116 anthracite, woven stripe PRICE: approx. EURO 20,83 excluding vat
2745 229 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 100 X 95 CM Slit at centre front. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 229: 078 midnight blue, 116 anthracite, woven stripe PRICE: approx. EURO 28,93 excluding vat
4572 201 - 65/35% POLYESTER/COTTON BIB APRON, APPROX. 75 X 110 CM Adjustable neck strap with D rings. 'Kangaroo' pouch at front with rivets and key holder. Wash 85°C. Qual 201: 038 rust/sand PRICE: approx. EURO 32,26 excluding vat
4571 201 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 85 CM 'Kangaroo' pouch at front with rivets and key holder. Loop for hanging. Wash 85°C. Qual 201: 086 olive/sand PRICE: approx. EURO 25,95 excluding vat
4570 201 - 65/35% POLYESTER/COTTON BIB APRON, APPROX. 75 X 90 CM Adjustable neck strap with buttons. 'Kangaroo' pouch with key holder. Wash 85°C. Qual 201: 015 black, 033 orange, 038 rust, 086 olive PRICE: approx. EURO 23,57 excluding vat
4563 201 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 85 CM Kangaroo' pouch at front with key holder. Loop for hanging. Wash 85°C. Qual 201: 015 black, 033 orange, 038 rust, 086 olive PRICE: approx. EURO 17,38 excluding vat
SEE SEGERS' ENTIRE RANGE AT SEGERS.SE PAGE22
2337 201/280 - 65/35% POLYESTER/COTTON BIB APRON APPROX. 75 X 110 CM Adjustable neck strap. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 280: 000 white, 002 navy, 014 grey, 015 black, 028 brown, 041 red, 043 dark red. Qual 201: 024 sand, 032 orange, 051 light pink, 083 apple green PRICE: approx. EURO 17,86 excluding vat
2545 201/280 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 95 X 100 CM Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 201: 024 sand, 032 orange, 051 light pink, 083 apple green. Qual 280: 000 white, 002 navy, 014 grey, 015 black, 028 brown, 041 red, 043 dark red PRICE: approx. EURO 23,45 excluding vat
2745 201/280 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 100 X 95 CM Slit at centre front. Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 201: 024 sand, 032 orange, 051 light pink, 083 apple green Qual 280: 000 white, 002 navy, 014 grey, 015 black, 028 brown, 041 red, 043 dark red PRICE: approx. EURO 25,36 excluding vat
4444 201/280 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 43 CM Double bellow pocket at centre front with key loop. Loop for hanging. Wash 85°C. Qual 201: 024 sand, 032 orange, 051 light pink, 083 apple green Qual 280: 000 white, 002 navy, 014 grey, 015 black, 028 brown, 041 red, 043 dark red PRICE: approx. EURO 12,50 excluding vat
6107 299 - 50/50% COTTON/POLYESTER MEN'S POLO SHIRT XS-XXL Short sleeves. Ribbed collar and cuffs. Placket with three buttons. Crescent reinforcement in the neck. Slits in the sides. Wash 85°C. Shrinks approx. 5%. Qual 299: 000 white, 002 navy, 006 light blue, 005 blue, 015 black, 032 orange, 041 red, 053 cerise, 083 apple green. PRICE: approx. EURO 21,07 excluding vat
0564 628 - 100% COTTON DENIM CAP S/M, L/XL Wash before use. Elasticated back. Wash 60°C. Qual 628: 076 dark blue PRICE: approx. EURO 18,20 excluding vat
2645 201/280 - 65/35% POLYESTER/COTTON WAIST APRON APPROX. 75 X 85 CM Pocket on right side with bellows and key holder. Loop for hanging. Wash 85°C. Qual 201: 024 sand, 032 orange, 051 light pink, 083 apple green. Qual 280: 000 white, 002 navy, 014 grey, 015 black, 028 brown, 041 red, 043 dark red PRICE: approx. EURO 17,26 excluding vat
1706 201 - 65/35% POLYESTER/COTTON HAT S/M, L/XL Elasticated back. Wash 85°C. Qual 201: 002 navy, 015 black, 028 brown, 032 orange, 041 red, 043 dark red, 083 apple green PRICE: approx. EURO 11,79 excluding vat
6106 299 - 50/50% COTTON/POLYESTER POLO SHIRT WOMEN'S XS-XXL Figure-shaped with short sleeves. Ribbed collar and cuffs. Placket with three buttons. Crescent reinforcement in the neck. Slits in the sides. Wash 85°C. Shrinks approx. 5%. Qual 299: 000 white, 002 navy, 006 light blue, 005 blue, 015 black, 032 orange, 041 red, 053 cerise,083 apple green PRICE: approx. EURO 21,07 excluding vat
1106 199 - 100% COTTON UNISEX T-SHIRT, S-XXL Classic style with round neck and short sleeves. Wash 60°C. Qual 199: 000 white, 002 navy, 005 light royal, 011 light grey marl, 015 black, 032 orange, 041 red, 053 cerise, 063 yellow, 071 aqua, 084 grass green PRICE: approx. EURO 10,12 excluding vat
1706 229 - 65/35% POLYESTER/COTTON HAT S/M, L/XL Elasticated back. Wash 85°C. Qual 229 078 midnight blue, 116 anthracite, woven stripe PRICE: approx. EURO 11,79 excluding vat
1706 230 - 65/35% POLYESTER/COTTON HAT S/M, L/XL Elasticated back. Wash 85°C. Qual 230 018 black/grey, woven check PRICE: approx. EURO 11,79 excluding vat
6116 199 - 100% COTTON WOMEN'S T-SHIRT, S-XXL Classic style with round neck and short sleeves. Wash 60°C. Qual 199: 000 white, 002 navy, 005 light royal, 011 light grey marl, 015 black, 032 orange, 041 red, 053 cerise, 063 yellow, 071 aqua, 084 grass green PRICE: approx. EURO 10,12 excluding vat
Prices applicable as of 1 March 2015.
Segers reserves the right to make changes and does not assume liability for any typographical errors in the price lists.
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Segers is the market-leading manufacturer of practical clothing for human interaction. In addition to a wide range of basic garments, Segers also does design collections and conceptual ideas. This enables you to integrate visual expression with the actual experience of food, setting and people because we are convinced that your staff's clothing is a vital part of the overall experience.
Segers Fabriker AB Företagsgatan 30, 504 64 Borås Tel 033-23 10 00 • www.segers.se • info@segers.se Thanks to: Auktionsverket's restaurants/Avenyfamiljen, Toso/Götaplatsgruppen, Språkkaféet, Fhoods, Market, Barabicu. Models: Lind Models Stylist: Evelina Högberg Photography: Patrik Hagborg Production: Dragster Kommunikation This catalogue is printed on chlorine-free paper and complies with the SIS requirements for Swan Eco-labelled paper.