WEBSITE DESIGN BRIEF REVIEW
EPIGENIE WEBSITE DESIGN BRIEF REVIEW
CONTENTS The Brand Representation/Model .......................... 4 EpiGenie Brand Positioning .................................... 5 Website Goals ........................................................ 6 Actions .................................................................... 7 Website Features ....................................................8 Site Wireframe .......................................................10 Contest Feature .....................................................16 Video Feature ........................................................18 SEO .......................................................................20 Design Brief ...........................................................22
Page 3
“I love what Virgin America does.” --- Pete Jozsi
a e k a t y e “T h travel ce experien e it and makler.” way coo
Our goal is to create a cool user experience. “That’s what we’re seeking to do. Deliver scientific media services in a way that is authoritative but way more enjoyable. We’d like to offer our readers a break from the cut/dry scientific arena.” --- Pete Jozsi Commenting about how Virgin America takes the core airline experience and dramatically improves the experience.
Page 4
We must creatively answer . . . What is EpiGenie? How does EpiGenie matter? Memorable Our goal is to make your message stick. Page 5
GOALS ✓ Easy site navigation ✓ Marketing Automation ✓ Create a dialog through a call to action ✓ Contests*
✓ Positioning of content ✓ Look at behaviors and use automation for further dialog ✓ Position well purposed call to action in posts ✓ Contests*
✓ Make it easy to get information ✓ Create a Sponsorship page
of website.
Increase Newsletter Subscriptions
Increase Pages Viewed per Visit
Increase Client Upgrade Increase Sponsorship Demand
Page 6
ACTIONS Subscribe to newsletter
Increased depth of visit
Request Information
Contribute content and/or ideas
of visitors.
✓ We will make it easy to subscribe.
✓ Position the content where it is easy to scan over and search. ✓ Provide specific calls to action that grab attention
✓ Specific calls to action that are well positioned
✓ Make it easy to submit content and ideas. ✓ Offer something of value. ✓ Position the offer where it is easily remembered.
Page 7
FEATURES
of website.
Contact Us Request Consultation Social Media Testimonials Conferences
Marketing Automation
Page 8
Shopping Cart | Ecommerce* Video* Contest*
* premium add-on features.
Site Wire Home Page
Consider a first class video to enhance visually who EpiGenie is, what we do, and why we exist.
eframe We need a strong tagline that Google will recognize using vital keywords. We should consider giving something for free with their registration. Benefits of a contest: 1. Increased brand awareness 2. Fast lead generation 3. Nurture 4. Social media engagement
Site Wire Post Page
eframe We will build functionality for multiple sidebars that can be applied to various Posts, based on Category.
To “increase depth of visit� we will engage the customer the following ways: 1.
Use the sidebar to promote (i.e. Contests)
2.
Call-to-Action Banner beneath posts to promote a product, conference, whitepaper, etc.
Site Wire Testimonial Page
eframe We will have a dropdown in the menu to submit a testimonial.
FEATURES Contests
Helps the customer see what’s in it for them. Each contestant helps promote contest throught their personal network.
Epigenie Website Design Brief Review
Permission Marketing --- get the customer to volunteer.
Page 16
Fast lead generation
Communicate with readers through social media and email.
Each contestant that enters your contest is taken through a quick “post-this� process that allows them to easily post a message on their Facebook and Twitter.
Grow, Track, Filter and Engage your customers
Epigenie Website Design Brief Review
Page 17
FEATURES Video*
Enhance branding
Epigenie Website Design Brief Review
Help facilitate new subscriptions with call to action
Page 18
Help your customer get the right message.
Epigenie Website Design Brief Review
Page 19
FEATURES SEO
Epigenie Website Design Brief Review
Page 20
Page 21