MARKETINGAUTOMATION
PACKAGE
1
How effective is your . . .
Marketing Strategy? Yes or No
Do I have an effective marketing strategy for prospects who will be purchasing a vehicle in 60 or more days? Do I have an effective social media strategy that generates daily sales and service leads?
Do I have an effective online strategy that produces ready buyers on a regular basis?
Can I measure the effectiveness of my online marketing strategies to where I know what is working and how it is working? Am I using my database effectively in bringing value to my customers consistently and developing new purchase leads? Is my marketing automation effective?
Do I use my database effectively in my marketing and nurturing efforts?
Let me introduce you to a product that will allow you to say “Yes” to all the previous questions.
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RECENT SALES
2
SERVICE REMINDERS
3
NEW PROSPECTS
MARKET
Purchased a new vehicle within the last 30 days
Past customers and those driving same brand less than 3 years old
Visited Custom Landing Site, Dealership or Social Media venue
CUSTOMER INTENTIONS
Customer wants to maintain their new investment
• Maintaining their vehicle • Special Offers • Convenience • Warranty Coverage
• Ready to buy • Education about vehicle • Evaluating options • Shopping • Negotiate best deal
MESSAGE
Service • Welcome / Thank you • Introduction to Services • Special Welcome Gift • Accessorize
Service • Friendly reminder • Service Offers • Contests
Sales • Vehicle Information • Price / Payments • Incentives: New & Pre-Owned • Contests
Response Rate Retention Viral - Dealer Brand Awareness
Response Rate Growth Retention Viral - Dealer Brand Awareness
Response Rate Growth Retention Viral - Dealer Brand Awareness
COMMUNICATION METHOD
MEASURE
© Copyright 2011 ADS
4
SAME BRAND OWNERS
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SPECIAL OCCASIONS
Same Brand Owners in your dealership market area
Customer and same Brand Owners in dealership market area
• Upgrade to new vehicle • Lower Rate | Payment • Features and Benefits • Convenience
• Celebrations • Sweepstakes • Contests
Sales and Service • Trade-In • Upgrade Vehicle • Price / Payment • Special Offers • Contest
Sales and Service • Happy Birthday - gift • One-year Anniversary Special • Contests • Sweepstakes
We start by sending compelling mail pieces, eventually utilizing custom landing site, proprietary social media tools, email and online contests
Response Rate Retention Growth Viral - Dealer Brand Awareness
Response Rate Retention Growth Viral - Dealer Brand Awareness
© Copyright 2011 ADS
CONTENT DELIVERY
1 EMAIL MESSAGES
MAIL MESSAGES
ONLINE & SOCIAL MEDIA
© Copyright 2011 ADS
RECENT SALES
2
SERVICE REMINDERS
3
NEW PROSPECTS
✓ Welcome / Thank you (30 days)
✓ Special Service Offers ✓ Special Service Offers (Monthly) (Monthly)
✓ Introduction to Services (60 days)
✓ Introduction to Services (60 days)
✓ Welcome / Thank you (30 days)
✓ Special Service Offers ✓ Special Service Offers (Monthly) (Monthly)
✓ Introduction to Services (60 days)
✓ Introduction to Services (60 days)
✓ Introduction to Services (60 days)
• Weekly Special Drawing • Big Event Drawing • Promotion - Facebook • Promotion - Twitter
• Weekly Special Drawing • Big Event Drawing • Promotion - Facebook • Promotion - Twitter
• Weekly Special Drawing • Big Event Drawing • Promotion - Facebook • Promotion - Twitter
✓ Introduction to Services (60 days)
4
5
SAME BRAND OWNERS
SPECIAL OCCASIONS
✓ Welcome / Thank you (30 days)
✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Introduction to Services (60 days)
✓ Welcome / Thank you (30 days)
✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Introduction to Services (60 days)
• • • •
• • • •
Weekly Special Drawing Big Event Drawing Promotion - Facebook Promotion - Twitter
Weekly Special Drawing Big Event Drawing Promotion - Facebook Promotion - Twitter
© Copyright 2011 ADS
MARKETING SYSTEM ADS Targeter
© Copyright 2011 ADS
Deciphering customer intentions
Powerful analytics built for the car business
Timing is everything
Ensuring the right person receives the right message in the right format at the right time.
Š Copyright 2011 ADS
SOCIAL MEDIA CONTESTS Mini-Site Get new leads by engaging the customer in a sweepstakes
Permission marketing --- get the customer to volunteer.
Each contestant helps promote dealers contest through their personal online network
Provide incentive for contestant to provide additional information.
Help the customer see what’s in it for them.
Integrates email marketing solutions through ADS Targeter© © Copyright 2011 ADS
Enhanced data and precise targeting
FAST lead generation Grow, Track, Filter and Engage your Customers
Each contestant that enters your contests is taken through a quick “post-this” process that allows them to easily post a message on their Facebook and Twitter.
Fully integrated email marketing solution
Communicate with customers through social media and email
Integrates email marketing solutions through ADS Targeter© © Copyright 2011 ADS
We monitor, analyze, and react in real-time.
Can you finally measure marketing effectiveness?
YES Š Copyright 2011 ADS
© Copyright 2011 ADS
5. Website Today the buyer is in charge. Today the buyer is in charge. The way they identify, understand, evaluate, and buy products and services --- has changed.
Š Copyright 2011 ADS
© Copyright 2011 ADS
1. RECENT SALES MAIL Welcome / Thank You Postcard Nurture the relationship and bring them back to a value proposition
Use social media effectively and spread your value proposition Special custom message
Vehicle specific to the customer
Dealership branding throughout
First time visit to Service Department Introducing Service Department
Š Copyright 2011 ADS
EMAIL Welcome / Thank You Message
Special package offering
Special coupons
Dealership branding throughout
First time visit to Service Department Introducing Service Department Š Copyright 2011 ADS
2. SERVICE REMINDERS MAIL Vehicle specific to the customer
Sweepstakes: Special ADS Targeted Package offering
Nurture the customer and bring them value
Increased brand awareness for the dealership
Special coupons
Engage the customer with social media
First time visit to Service Department Introducing Service Department
Š Copyright 2011 ADS
Dealership branding throughout
Special coupons
Provide value and a call to action
Bring value to the customer with a specific call to action. Š Copyright 2011 ADS
3. SPECIALS - CONQUEST DATABASE MAIL Get new leads by engaging the customer in a sweepstakes
Permission marketing --- get the customer to volunteer.
Vehicle specific to the customer
Increased brand awareness for the dealership
Special contests
Engage the customer with social media
Sent to specific Ford vehicle owners.
Š Copyright 2011 ADS
EMAIL Sent to contestant.
Personalized, timely and relevant
Special coupon
Dealership branding
First time visit to Service Department Introducing Service Department Š Copyright 2011 ADS