STYLE GUIDE
14-18 JUNE 2022
CREDITS STYLIST: Rachel Bakewell @rachelbakewell
@jamesisakid Amelie Buchmann @ameliebuchmann Brandan Stevens
PHOTOGRAPHER:
@brandanpstevens
Tung Walsh
MAKE-UP ARTISTS:
@tung_walsh
Natalie Piacun
MODELS:
@nataliemakeup_
Greta Bellamacina
Georgina Graham
@gretabellamacina
@_georginagraham_
Robert Montgomery
HAIR STYLISTS:
@robertmontgomeryghost Kadu Soares @kaduusoares Fiona Michelle @fionamichelle_ Sachi Patel @sachletap Sam Hewes @sam__hewes Archie Oliver @archieoliver
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James Edler
Raphael Salley @raphaelsalley Sven Bayerbach @svenbayerbach Carl Campbell @hairbycarlcampbell VENUE: Kimpton Fitzroy London @kimptonfitzroy
This year’s Style Guide heralds a new creative direction for Royal Ascot, celebrating the very best in sartorial elegance and a reacquaintance with British occasion dressing.
T
he Royal Ascot Style Guide establishes the official Dress Code of the Royal Meeting and is a bellwether and source of inspiration in the world of occasion dressing. This year, the Style Guide has been reimagined by acclaimed stylist Rachel Bakewell and visionary fashion photographer Tung Walsh.
For gentlemen, classic tailoring and light summer suits in linen, seersucker, and cotton are punctuated by debonair accents of pattern and texture with ties and pocket squares. These are complemented with prints, pops of colour, and Cuban collar shirts in the Windsor and Village Enclosures, giving a more modish and contemporary take on formal dressing. Featured brands include Richard James, Beggars Run, GANT, Favourbrook and Oliver Brown.
Now in its 11th edition, the 2022 Royal Ascot Style Guide features rising British style icon, actress, and model Greta Bellamacina, and her artist husband Robert Montgomery.
Known as much for its eye-catching millinery as well as its world-class horse racing, Royal Ascot’s Style Guide features hats and headpieces from the likes of Edwina Ibbotson, Stephen Jones OBE, Justine Bradley-Hill, Lock & Co, Juliette Botterill, Emily London and Jane Taylor.
This edition pays homage to the incredible talent and style of both international and British fashion houses, with trend-setting designs from established and emerging brands, through to high end and high street. Showcasing a variety of looks to suit all tastes and budgets designers such as Simone Rocha, Erdem, Emilia Wickstead and The Vampire’s Wife, through to ME+EM, Reiss, LK Bennett and Radley London, help to elevate the iconic Dress Code and set a new standard for occasion dressing.
For 2022, the Royal Meeting will celebrate fashion on a truly global scale as the racecourse welcomes back customers from all over the world. Whether you are celebrating the festivities in June at the racecourse, or watching all the action from home, share your outfit and style using #RoyalAscot
Featuring a mixture of suiting, dresses and separates for ladies, this year’s guide includes ethereal dresses in pastels, floral prints and metallics as modelled by Greta, juxtaposed with vibrant jewelled tones, and sleek vampish dresses, highlighting the sense of creativity and fun that can be had when it comes to dressing for the occasion and individual style.
Royal Ascot will be held from Tuesday 14th – Saturday 18th June 2022. To view the official Dress Code and for further information please visit www.ascot.com/royalascot.
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Favourbrook favourbrook.com Morning Suit Jacket: £720 Trousers: £250 Waistcoat: £290 Tie: £110 Shoes: £320 Oliver Brown oliverbrown.org.uk Top Hat: £500 Shirt: £85
ROYAL ENCLOSURE
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With men’s dressing for the Royal Enclosure, it’s about the top hat never tilted back, avoid tilting it forward, and it is very polite to take it off when saying hello” KRISTIAN FERNER-ROBSON OLIVER BROWN
Favourbrook favourbrook.com Morning Suit Jacket: £720 Trousers: £250 Waistcoat: £320 Tie: £95 Pocket Square: £35 Oliver Brown oliverbrown.org.uk Top Hat: £500 Shirt: £85 Shoes: Hawes and Curtis hawesandcurtis.co.uk £149
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“Pull things out of your wardrobe that you may not have been daring enough to wear throughout the year” GRETA BELLAMACINA BRITISH STYLE ICON, ACTRESS AND MODEL
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Simone Rocha simonerocha.com Coat: £1,995 Detachable Collar: POR Tulle Shirt Dress: POR Tutu Skirt: PoR Bag: £475 Hat: Justine Bradley-Hill justinebradley-hill.co.uk £595 Shoes: Emmy London emmylondon.com £495 Earrings: Shrimps matchesfashion.com £125
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“There are no rules as to why you shouldn’t wear metallics during the day” RACHEL BAKEWELL STYLIST
The Vampire’s Wife thevampireswife.com Dress: £1,650 Handbag: £450 Hat: Edwina Ibbotson edwinaibbotson.co.uk £1,580 Shoes: Roger Vivier rogervivier.com £1,350 Ring: Garrard garrard.com £8,000
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“This was our ‘Little Bo Chic’ moment” RACHEL BAKEWELL STYLIST
Dress: Zimmermann zimmermann.com £2,350 Hat: Lock and Co lockhatters.com Price upon Request Shoes: Jimmy Choo jimmychoo.com £795 Earrings: AnniLu annilu.dk £179.44
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Erdem erdem.com Dress: £2,490 Hat: £1,395 Gloves: £390 Shoes: Emilia Wickstead emiliawickstead.com £515 Earrings: 4element 4element.co.uk Available to Rent
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Pinko farfetch.com Jacket: £423 Trousers: £242 Hat: William Chambers williamchambersmillinery.com Price Upon Request Shoes: Dee Ocleppo deeocleppo.com £355 Earrings: Garrard garrard.com £16,000
QUEEN ANNE ENCLOSURE
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Favourbrook favourbrook.com Suit Jacket: £620 Suit Trousers: £260 Tie: £95 Waiscoat: £250 Shoes: Hawes and Curtis hawesandcurtis.co.uk £149
“The main mistake people make when wanting to look more glamourous with a hat is to make the hair too complicated” RAPHAEL SALLEY HAIRSTYLIST
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Richard James richard-james.com Jacket: £585 Trousers: £345 Oliver Brown oliverbrown.org.uk Shirt: £85 Tie: £49 Hawes and Curtis hawesandcurtis.co.uk Pocket Square: £29 Shoes: £149
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Dress: Simone Rocha simonerocha.com £995 Hat: Jane Taylor janetaylor.com £1,560 ShuShu Tong shushutongstudio.com Bag: £430 Shoes: £875
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“Simple and chic, but the colour gives it that wow factor” RACHEL BAKEWELL STYLIST
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Emilia Wickstead emiliawickstead.com Dress: £1,630 Shoes: £590 Hat: Edwina Ibbotson edwinaibbotson.co.uk £2,045
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Oliver Brown oliverbrown.org.uk Suit: £327 Shirt: £85 Tie: £69 Pocket Square: Richard Anderson richardandersonltd.com £84 Shoes: Christian Louboutin eu.christianlouboutin.com £775
Dress: Lisa the Label lisathelabel.com £720 Hat: Emily London emily-london.com £885 Shoes: Roger Vivier rogervivier.com £1,150 18
“After the last few years, we want people to go out and have fun. Thank goodness we’re all going to be able to dress up again” OLIVER SPENCER FAVOURBROOK
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Oliver Spencer oliverspencer.co.uk Suit Jacket: £369 Suit Trousers: £189 Shirt: Budd buddshirts.co.uk £130 Tie: Oliver Brown oliverbrown.org.uk £59 Pocket Square: Richard Anderson richardandersonltd.com £95 Shoes: Harry’s harrysoflondon.com £350
Richard James richard-james.com Jacket: £745 Trousers: £325 Shirt: Budd buddshirts.co.uk £130 Tie: Oliver Brown oliverbrown.org.uk £49 Pocket Square: Richard Anderson richardandersonltd.com £95 Shoes: Russell and Bromley russellandbromley.co.uk £225
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VILLAGE ENCLOSURE Bora Aksu boraasku.com Blouse: £429 Skirt: £385 Shoes: £595 Hat: Juliette Botterill juliettemillinery.co.uk £370 Handbag: Roger Vivier rogervivier.com £1,050
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Dress: Temperley temperleylondon.com £560 Hat: Yuan Li Millinery yuanli.london £580 Shoes: Jimmy Choo jimmychoo.com £750
“Try to stay as minimal as possible with the hair so that the hat is the centre of attention” RAPHAEL SALLEY HAIRSTYLIST
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Suit: Beggars Run beggarsrun.com £820 Budd buddshirts.co.uk Shirt: £245 Tie: £105 Shoes: Christian Louboutin eu.christianlouboutin.com £850
Suit: Beggars Run beggarsrun.com £780 Hawes and Curtis hawesandcurtis.co.uk Shirt: £55 Shoes: £149 Tie: Oliver Brown oliverbrown.org.uk £65
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Gant gant.co.uk Blazer: £350 Trousers: £175 Hawes and Curtis hawesandcurtis.co.uk Shirt: £55 Tie: Oliver Brown oliverbrown.org.uk £59 Shoes: Christian Louboutin eu.christianlouboutin.org £775
Shrimps shrimps.com Dress: £495 Bag: £475 Hat: Bee Smith bee-smith.co.uk £350 Shoes: Office office.co.uk £40 Earrings: Margaux Studios margauxstudios.com £195 26
Gant gant.co.uk Blazer: £350 Trousers: £175 Hawes and Curtis hawesandcurtis.co.uk Shirt: £55 Shoes: £149 Tie: Oliver Brown oliverbrown.org.uk £59
“Dressing is about creating a world and letting people into that world” GRETA BELLAMACINA BRITISH STYLE ICON, ACTRESS AND MODEL
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WINDSOR ENCLOSURE
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Reiss reiss.com Jacket: £378 Trousers: £178 Shoes: £118 Shirt: Gant gant.co.uk £265
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“People should feel like they can have some fun, feel good in the clothes, and feel comfortable” TUNG WALSH PHOTOGRAPHER
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Ted Baker tedbaker.com Jacket: £279 Trousers: £150 Shirt: £95 Pocket Square: Oliver Brown oliverbrown.org.uk £35 Shoes: Grenson grenson.com £295
Dress: LK Bennett lkbennett.com £499 Hat: Juliette Botterill juliettermillinery.co.uk £430 Shoes: Kurt Geiger kurtgeiger.com £99
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Dress: Me and Em meandem.com £150 Hat: Jane Taylor, janetaylorlondon.com £980 Shoes: Paul and Joe paulandjoe.com £635
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Celia B celiab.com Jacket: £239 Waistcoat: £110 Trousers: £128 Headband: Camilla Rose camillarose.co.uk £125 Shoes: Pretty Ballerina prettyballerinas.co.uk £150 Bag: Radley London radley.co.uk £129
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#RoyalAscot Ascot Racecourse Ascot, Berkshire, SL5 7JX +44 0344 346 3000 ascot.com