2021
Executive Leadership Conference Onsite Program October 27-29, 2021 | Orlando, Florida Omni Orlando Resort at ChampionsGate
Bringing Leaders Together to Focus on the Future
ASC 2021 Leadership Conference
P ro g r a m S c hPROGRAM e d u l e SCHEDULE
Wednesday, October 27
3:00 p.m.
Registration – Rotunda, Lower Lobby Level
6:30 to 7:00 p.m. Spouse/Guest Meet & Greet ChampionsGate Room, Lobby Level
The networking event is designed for spouse/guest to networking and plan out the next two and half days.
7:00 to 9:30 p.m. Opening Reception & Dinner
ChampionsGate Room, Lobby Level All quests are invited to attend.
Thursday, October 28
7:30 to 8:50 a.m.
Networking Breakfast – Congressional, Lobby Level
8:50 to 9:00 a.m.
Program Overview – Oakmont, Lobby Level Heather Campe, ASC Chair, H.B. Fuller Company
All attendees, including guests, are invited to this breakfast.
ASC Chair Heather Campe will welcome attendees, provide an overview of the program and networking events.
9:00 to 10:15 a.m. Understanding Opportunities in Our Post-COVID World: Preparing for the Coming Tidal Wave of Disruption & Innovation Thomas Frey, Senior Futurist, DaVinci Institute Oakmont, Lobby Level For people all over the planet, the COVID-19 crisis is a deeply personal experience, but during times of great chaos, comes great opportunities! Even in the darkest of times, people of extraordinary character have lived among us, guiding us on a pathway to a better future! We now have the ability to be far more unique, niche-focused, and specialized than ever before in history! And it will be these tiny glimmers of hope and inspiration that we will use to build an amazing new world over the coming years! Competing in a networked world, the key to competitive advantage is no longer the sum of all efficiencies, but the sum of all connections! Over the coming decades, we will see hundreds of thousands of new micro industries spring to life, with many attempting to solve today’s biggest problems, but also finding how challenging our current business world can be when they challenge the status quo. Buckle your seatbelts, it’s going to be a fascinating ride! Join Futurist Thomas Frey as he takes the audience on a journey into the future that few are likely to forget.
10:15 to 10:45 a.m. Break – Congressional, Lobby Level 10:45 to 11:30 a.m. The Importance of Customer Value Kirstin Hedin, Vice President, Product Management & Marketing, H.B. Fuller Company
Oakmont, Lobby Level
If your strategy has a client-centric foundation, that’s already a good start, but the question is: are you fostering a customer value mindset across your organization? Knowing what your customer truly needs and why is it important for your success should be a top priority. Customer value is commonly defined as the perception of what a product or service is worth to a customer against their possible alternatives. But the truth is many companies still focus too much on their product features, rather than the benefits they provide to customers. While product and price are still important, selling solely based on these aspects is no longer enough to succeed in today’s economy. What customers really need from their suppliers is for them to understand the real value the product or service promises to deliver and how it addresses the customer’s job to be done better than the next best alternative. In this session, we will not only talk about what customer value is and why it matters, but where do you start? We will review practical steps that organizations can take to shift to a value mindset, who is involved, and how to measure your progress.
11:30 a.m. to Noon Open Discussion and Q&A Bill Allmond, President, Adhesive and Sealant Council
Oakmont, Lobby Level
ASC President Bill Allmond will moderate an open discussion and Q&A session between attendees and the morning session speakers.
Noon to 1:00 p.m.
Networking Lunch – Congressional, Lobby Level All attendees, including guests, are invited to this lunch.
ASC 2021 Leadership Conference
P ro g r a m S c hPROGRAM e d u l e SCHEDULE 1:15 to. Trade Policy Outlook: U.S. Chemicals and 2:30 p.m Downstream Industries Ed Brzytwa, Director, International Trade, American Chemistry Council Oakmont, Lobby Level The American Chemistry Council has been a leading advocate for smart, targeted trade policies that will create a robust business environment for chemical manufacturers upstream and the countless downstream businesses that depend on chemistry. In this talk, ACC Director of International Trade, Ed Brzytwa, will explain how trade policies that sustain and grow chemical industry competitiveness – access to new markets, tariff relief, and greater regulatory coherence – will be crucial to reinvigorating the U.S. economy from top to bottom. He will also illustrate how ‘trickle-up’ policies that benefit the largest downstream customers of chemicals – agriculture, building and construction, and automotive – can also strengthen the chemical industry’s ability to grow and create jobs by increasing demand for its products.
2:30 to 2:45 p.m.
Day One Wrap-Up Bill Allmond, President, The Adhesive and Sealant Council
Oakmont, Lobby Level
ASC President Bill Allmond will highlight the evening’s activities and alert attendees to programming and activities for Day Two.
2:45 to 6:00 p.m. 6:00 to 8:30 p.m.
Attendee Networking “On Your Own” Chair’s Reception & Dinner – Ballroom Commons, Lower Lobby Level
Thank you to our EXCLUSIVE SPONSOR:
Join us as we set out for a relaxing evening to network. All attendees, including guests, are invited.
8:30 to 10:00 p.m. After Dinner Networking Lounge Ballroom Commons, Lower Lobby Level Relax after dinner and continue the conversation. All attendees, including guests, are invited.
Thank you to our EXCLUSIVE SPONSOR:
Friday, October 29
7:30 to 8:30 a.m.
Networking Breakfast – Congressional, Lobby Level
All attendees, including guests, are invited.
Kraton Providing Value to the Adhesives Industry through Sustainability Marcello Boldrini, President Chemical Segment and Chief Sustainability Officer, Kraton Corporation Oakmont, Lobby Level 8:30 to 9:30 a.m.
We will discuss how Kraton is proactive in meeting the global challenges, expectations and needs of our customers in an ever-changing world. Kraton strives to make a positive difference by partnering with our customers to deliver solutions that are sustainable and innovative, thus creating long term value in a resource-constrained world.
9:30 to 10:30 a.m. Growth Investments in the Adhesives and Sealants Market Roy Seroussi, Investment Partner, Arsenal Capital Partners Oakmont, Lobby Level With public and private market valuations continuing to rise, there is an increased need for investors to provide differentiated expertise and value add beyond liquidity. The presentation will cover the evolution of valuations in the adhesives and sealants market, recent trends that sellers and buyers experience in the sector, and potential changes we may experience in the next decade.
Continued on back...
ASC 2021 Leadership Conference
PROGRAM SCHEDULE & Sponsors 10:30 to 10:45 a.m. Networking Break
Congressional, Lobby Level
10:45 a.m. to Noon Overview of the Business Environment Related to Environmental, Social, and Governance (ESG) Changes Chris White, Senior Managing Scientist, Exponent Inc. Oakmont, Lobby Level Our worlds are changing quickly. The operating environment for our businesses is experiencing new and unexpected strains. We will present observations related to Environmental, Social, and Governmental (ESG) changes to the business culture. We will explore the business environment and new requirements related to sustainability reporting (Example: Scope 3) and quantifying resilience to a changing climate (for example, TCFD).
Noon
CLOSING REMARKS
Oakmont, Lobby Level
Afternoon on your own
Heather Campe, ASC Chair, H.B. Fuller Company
Thank You Sponsors! Chemquest
Chair Reception & Dinner The ChemQuest Group, Inc. is a leading business strategy firm in specialty chemicals. Our core competency is guiding clients to profitable growth outcomes through strategic planning and assessments; development of marketable technology visions; channel expertise, point-of-purchase merchandising, and winning sales strategies. ChemQuest directs market research initiatives and value chain analyses; manages complexity, uncovers manufacturing operational inefficiencies, performs scenario planning and decision & risk analysis and offers formulation assistance and innovation through its expert R&D services. Additionally, access to The ChemQuest Group’s comprehensive Coatings and Adhesives databases provide the statistical “tools” to add value and insight to your market development efforts. Web: www.chemquest.com.
Grace Matthews
After Dinner Networking Lounge For 20 years, Grace Matthews has provided strategic and tactical M&A transaction advice spanning the entire chemical value chain, including formulated adhesives and sealants, converted tapes and labels, raw materials and distribution. From aerospace adhesives to products for construction, durable assembly, packaging and many other markets, we have the expertise to quickly understand your business and help formulate a thoughtful transaction strategy. We have developed strong, senior-level relationships within the industry on a global basis, and can help you navigate key issues that can arise in a transaction process. Whether buying or selling, our clients are well-served by our expertise in current industry trends, including up-to-date valuation and financing environments, emerging technologies, globalization, and the often changing regulatory environment.
ASC 2021 Leadership Conference
Meet our Speakers Marcello Boldrini
President Chemical Segment and Chief Sustainability Officer, Kraton Corporation Mr. Boldrini was appointed Kraton’s Senior Vice President and President, Chemical Segment, in April 2017. He leads the Chemical segment businesses, including Pine Adhesives and Chemical Intermediates. In April 2021, he was also appointed to the role of Chief Sustainability Officer. Prior to Kraton, Mr. Boldrini was at Houghton International, where he served as President of the Asia Pacific and Global Metal Industries. He has also held senior-level roles at Hexion/Momentive, Ashland, Quaker Chemical, and Unilever/Unichema and served on several JV boards internationally. Mr. Boldrini holds a MS in Chemistry from the University of Milan, Italy, and an MBA from Bocconi University in Milan, Italy.
Ed Brzytwa
Director, International Trade, American Chemistry Council Ed Brzytwa is the American Chemistry Council’s Director for International Trade. He leads ACC’s trade policy and advocacy work, with a strong focus on influencing U.S. trade negotiation and policy initiatives to strengthen the business of chemistry. Prior to ACC, Ed was a trade policy advocate in the technology sector and a trade negotiator in Office of the U.S. Trade Representative and U.S. Department of Commerce. Ed obtained two Master’s degrees from the Diplomatic Academy of Vienna in Austria, where he was a Fulbright fellow, and from the Middlebury Institute of International Studies at Monterey, and has a Bachelor’s degree in The Classics from the College of the Holy Cross in Worcester, Massachusetts.
Thomas Frey
Senior Futurist, DaVinci Institute Futurist Thomas Frey is Google’s top-rated futurist speaker, Senior Futurist at the DaVinci Institute, IBM’s most award-winning engineer, and the former Innovation Editor for The Futurist Magazine. Over the past decade, Thomas Frey has built an extensive following around the world based on his ability to uncover unique insights into the future and describe the enormous opportunities that lie ahead. Having started seventeen businesses himself and assisting on the development of hundreds more, the understanding he brings to his audiences is a rare blend of reality-based thinking coupled with a clear-headed visualization of the world to come. Thomas has been featured in thousands of articles for both national and international publications including New York Times, Huffington Post, Times of India, USA Today, US News and World Report, Popular Science, The Futurist Magazine, Forbes, Fast Company, World Economic Forum, Times of Israel, Mashable, Bangkok Post, National Geographics, ColoradoBiz Magazine, Rocky Mountain News, and many more. He currently writes a weekly “Future Trend Report” newsletter and a weekly column for FuturistSpeaker.com. Predicting the future has little value without understanding the driving forces behind the trends, subtle nuances that can be leveraged, and implications for both the people directly affected in the industry as well as others farther down the technological food chain. Every year Thomas inspires tens of thousands of people throughout the world with his unique brand of customized presentations designed specifically around the needs of each and every audience
Kirstin Hedin
Vice President, Product Management & Marketing, H.B. Fuller Company Kirstin Hedin leads product management, pricing, strategic marketing, and marketing communications for H.B. Fuller’s largest global business unit. She has been at H.B. Fuller for 12 years and has held roles in sourcing, sales, marketing, and business leadership. Prior to H.B. Fuller, she worked in supply chain and sourcing in the paints and coatings and medical device industries. Mrs. Hedin earned her undergraduate degree from the University of Minnesota and her MBA from the Carlson School of Management at the University of Minnesota.
Roy Seroussi
Investment Partner, Arsenal Capital Partners Mr. Seroussi is an Investment Partner of Arsenal Capital Partners. Prior to joining Arsenal in 2008, Mr. Seroussi worked as an analyst at Credit Suisse in their Investment Banking Global Industrial & Services Group. He currently serves on the boards of Meridian Adhesives, Fralock Holdings, CPS Performance Materials, G2O Technologies, Polyventive, Applied Adhesives, Fenzi Group, Seal for Life, and Polytek. Previously he served on the boards of Elite Comfort Solutions, Inhance Technologies, Accella Performance Materials, Charter Brokerage, Chromaflo Technologies, Flowchem, Kel-Tech, Novolyte Technologies, IGM Resins, and Royal Adhesives & Sealants. Mr. Seroussi graduated with a B.A. in Computer Science and Economics from Brandeis University.
Chris White
Senior Managing Scientist, Exponent Inc. Christopher C. White is a highly technical and entrepreneurial leader with 30+ years of progressive experience directing research and organizing scientific, engineering, and technical resources to protect the environment and advance / transform industrial product potential. Dr. White joined Exponent as a senior managing scientist following a 24-year career at NIST. Dr. White is a prolific author with four books, 22 invited book chapters, and >100 publications and >100 presentations. He is currently the chair of ASTM C24 and a voting member of four other committees. He received the Award of Merit, and Hall of Fame award, both from ASTM, and the bronze medal from the Department of Commerce.
Lobby Level
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Lower Level