TOY guide neighborhood
TOY
Welcome to ASD Market Week’s Toy Neighborhood Guide, one of nine guides to help navigate the show and ignite product discovery without missing a beat.
Within the Toy Neighborhood, you’ll have fun exploring a variety of collectibles, dolls, games, novelty, and plush items at unbeatable prices. Are you looking for the next “it” toy or product with profit-boosting margins? This is the place to be! The Toy Neighborhood features musthave products to freshen up your merchandise mix, delight new customers of all ages, and boost your sales.
Get to know the neighborhood and maximize your experience with exclusive insights, tips, brand highlights, and valuable information. We’ll see you on the floor!
TOY FUN FACT
Did you know that six pieces of the standard eight-studded Lego blocks can be combined in nearly one billion ways?
Lego follows a standard system of precision and consistency. Any Lego block produced since 1960 will flawlessly work together.
SUBCATEGORIES
HOW TO SHOP TOY
Walk Every Aisle
Keep your eyes open! Take notes on which items and brands stand out to you. Imagine your customer and look for items that will draw them into your store.
Plan Ahead
Use the ASD Mobile App to search and explore brands before the show. Save your favorites, preview products, find private label offerings, and view show specials to maximize your time in this neighborhood.
Discover NEW Brands
Each neighborhood features brands that are new to the show, offering new distribution and revenue potential. Look for “NEW” floor stickers in every neighborhood to easily spot these opportunities or search the ASD Mobile App.
Look for Best Sellers
Ask about a brand’s new and best-selling items to see what’s trending. Best sellers are a great way to test a new item or introduce a new category.
Win with Deals
Shop for new and classic games, toys, and plush at affordable prices to make your store a year-round destination for gifting.
Play at Every Age
Toys aren’t just for kids! From puzzles to tech-enhanced gadgets, freshen up your product assortment with timeless family favorites and the latest toy trends, offering items for all ages.
Join the Fandom Leverage social media’s influence and purchase trending products to attract a wider audience. With popularity around nostalgic products, beloved characters, and pop culture moments, you’ll want to keep this at the forefront of your mind.
IF YOU LOVE TOY , YOU’LL ALSO LOVE THESE NEIGHBORHOODS
Purchase
souvenirs, and other gifts that merchandise well with toys.
Browse an assortment of closeout and dollar store toys, puzzles, and games.
Find toys, novelties, and other products that you can take home with you.
MUST-HAVE TRENDS TOY
Learning Is Fun
• Building Sets
• Compounds
• Musical Toys
• STEM Toys
Blast From The Past
• Nostalgic Action Figures
• Board Games
• Collectibles
• Life-Size Games
Macro To Micro
• Tiny Figurines
• Jumbo Plush
• Fun-Sized Play Foods
• Tiny Craft Projects
Inclusivity & Diversity
• All-Abilities Dolls
• Multilingual Products
• Sensory Toys
• Multicultural Characters
Tech Toys
• Robots
• Pop Fidget Toys
• App-Activated Products
• Digital Toys
Beloved Characters
• Newest Blockbusters
• Cartoons
• YouTube Favorites
• Nostalgic Remakes
Bewildering Puzzles
• Jigsaw Puzzles
• 3D Models
• Building Sets
• Customized Puzzles
Toys for All Ages
• Retirees & Elders
• Newborns & Tots
• Tweens & Teens
• Parents & Parties
Andrii Oleksiienko
TOY THE BIZ BUZZ ON TOY
WHAT STORE TYPES SHOP TOY?
“Kidults”, adults who are kids at heart, are the biggest growth driver for the toy industry. Responsible for ¼ of all annual toy sales, Kidults have a fondness for cartoons, superheroes, and collectibles. Movies are even catering to this older group of toy-loving consumers with the release of “Barbie” and other films not designed for kids.
Source: CNBC.com
Toys “R” Us partnered with Macy’s to bring back the magic of the beloved toy store with a new concept inside 450+ Macy’s locations. This has increased crossshopping with other Macy’s categories, and the department store has expanded to include immersive activations at many locations.
Source: Forbes.com
“Our entire trip to ASD Market Week was paid for with the first item we bought.”
-Fran Delozier, Three Bears General Store
TOY
FAMILIAR FACES AT ASD MARKET WEEK
Rhode Island Novelty
The nation’s leading designer, importer, and distributor of amusement toys, novelties, gifts, and incentive merchandise for 30+ years.
The Petting Zoo
With the highest quality wholesale plush at the greatest value, they offer a variety of items, including customized and recycled plush.
Wild Republic
Their mission is to create superior quality toys that foster curiosity and connectivity with wildlife, while committing to the environment.
“The location is great and our buyers love coming to Vegas. It is easy for us to get to and is a one-stop-shop for all of our buyers.”
Jonathan Jenkins, Perfect Petzzz
