International Conference on Advances & Challenges in Interdisciplinary Engineering and Management
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International Conference on Advances & Challenges in Interdisciplinary Engineering and Management 2017 [ICACIEM 2017]
ISBN Website Received Article ID
978-81-933235-1-9 icaciem.org 10 – January – 2017 ICACIEM163
VOL eMail Accepted eAID
01 icaciem@asdf.res.in 28 - January – 2017 ICACIEM.2017.163
A Study on Customer Satisfaction towards Ambal Auto, Erode Anburanjithkumar K1, Jayanthi G2, Mahalakshmi R3, Meenakshi S4, Ranjithkumar N5, Sathyavani R6 Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India
1,2,3,4,5,6
Abstract: Customer satisfaction is the main problem prevailing now-a-days in all the Companies. Satisfying the customers is the big gain for any company. Marketing managers have to analyse the taste and preferences of the customers in order to satisfy their needs. The present study is to analyse the Customer Satisfaction with special reference to Ambal Auto Ltd, Erode. Questionnaire method was used to know the views and suggestions of the customers.
ISBN Website Received Article ID
978-81-933235-1-9 icaciem.org 10 – January – 2017 ICACIEM164
VOL eMail Accepted eAID
01 icaciem@asdf.res.in 28 - January – 2017 ICACIEM.2017.164
A Study on Brand Preference of Civil Engineers towards Agni Steel with Special Reference to Agni Steels, Erode 1,2,3,4,5,6
Seenu V1, Palanisamy M2, Roja E3, Thilagavathi T4, Namdhini S5, Veni P6 Second Year Students, Department of MBA, Vidyaa Vikas College of Engineering and Technology, Tiruchengode, India
Abstract: An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing. The researcher has adopted the descriptive research study. Descriptive research includes surveys and fact findings enquiries of different kinds. The data is then analysed by applying weighted average test.
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