Hello Zuidas #32

#32 hellozuidas.com JULY • AUGUST 2017

Paul Riemens CEO of RAI Amsterdam

'The great thing about Zuidas is that initiatives are being developed that help create a genuine shared space'

HELLO BIKE

Says Hi!

ARTZUID IS BACK

This year it sees its fifth edition!

CYCLESPACE

Puts a new spin on cycling

THE NEXT ISSUE IS SCHEDULED FOR THE 4TH OF SEPTEMBER

LOOK BUT DON’T THINK ‘You’ve got to look at the artworks and not think

enthusiastically related new plans for the exhibition

about them too hard’, curator Rudi Fuchs advised

centre complex. We also walked over to StrandZuid

at the recent opening of ARTZUID. Such a refreshing

together, where our editorial team was really wowed

approach! Here in Zuidas, where brains are working

by the makeover this restaurant-cum-city beach has

in overdrive, this sculpture route offers a wonderful

received. We’ll definitely be doing drinks there often!

reprieve, giving your mind some downtime. This is the fifth time ARTZUID is around and it’s incredible

I’d like to wish everyone a warm and wonderful

how the organization managed to pull together this

summer. If you’re planning to pack up and fly off to

display of 60 sculptures, located between the Hilton

a holiday destination, don’t forget to put a copy of

Hotel and Gelderlandplein. My favourite is Enlightened

Hello Zuidas in your suitcase. It’s perfect for a day at

Universe by Christoból Garbarrón at Gershwinplein.

the beach!

There’s no getting around it!

Happy reading!

This edition’s cover features Paul Riemans, who has

Romy Lange

stood at the helm of RAI Amsterdam for just over

Editor-in-chief Hello Zuidas

a year now. It was fun to interview him and he

r.lange@asega.nl

On sunny days I always enjoy a stroll across Zuidplein, Mahlerplein and Gershwinplein. With the ARTZUID sculpture trail touching down this summer, there will be even more to see. Beatrixpark is the go-to place when I need some headspace to prepare for a speech or a difficult discussion. And now that I can hop onto a Hello Bike, Strandzuid, Amstelpark, the Zuidas Botanic Garden and Het Bosch are all within easy reach.

I also highly recommend the cycling route laid out by artist Roos Stallinga, where there are countless hidden gems to discover. Pick up a map, aptly named ‘Ride with Me’, from the Cycle Space on Mahlerplein, and grab a Hello Bike while you’re there!

Olivier Otten, managing director of Hello Zuidas

•3

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CONTENTS 07 Trending Topics 08 Paul Riemens - RAI Amsterdam

'The great thing about Zuidas is that initiatives are being developed that help create a genuine shared space'

12 Building the future 15 Hello Bike!

16 Property 18 Hello Zuidas | Public Space

Column - Greg Shapiro 27 Finance 28 Hello Zuidas | Mobility 30

Cyclespace puts a new spin on cycling

Legal News 33 Hello Zuidas | Sustainability 34 News from Zuidas

Hello You 37

Got a Minute?

Zuidas Architecture 38

21 Hello You

Hello Zuidas | New Members 41

22 Hello Zuidas | Agenda

Memo board 42

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions. •5

SOCIAL MEDIA

#TRENDING TOPICS GBCZuidas @GBCZuidas share your Appetite, initiatief van @EnactusVU en broodjeszaak Backwerk, deelde 200 broodjes uit bij de @VoedselbankAmst in ZuiD • Voor Elkaar in Zuid @voorelkaarzuid Zuidas bouwt aan de toekomst, Voor Elkaar in Zuid bouwt mee. Vanavond in de prachtig, zwoele botanische tuin • Bart Vink D66 @bartlvink Replying to @bartlvink @architectenweb @parool Mooie, creatieve ideeën vd @kunstraad die ook passen bij wensen

YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS

v. collega @Tjakkodijk en mij wb Zuidas +alg.spreiding publiekstrekkers • Sebastiaan Capel @sebastiaancapel Prachtige zondag in de lentezon om de beelden van @artzuid te gaan

hellozuidas

bekijken en vooraf/achteraf te bespreken bij het paviljoen #kunstinzuid • Laurette van Halen

@HelloZuidas

@LeHalen Nieuwe @HelloZuidas gekregen op station. Met een heel gezellige kaart binnenin,

@hellozuidas

incl. pratende giraffes • Erik M. Maitimo @automaiti Kunstraad: 'Ontmoedig of verbied Airbnb

For employees of companies

in binnenstad' via @AT5 Goed plan. En ook dat Museum #Zuidas • Chris Buijink @chrisbuijink

who are member of Hello Zuidas,

Goedemorgen #zuidas: de beelden zijn er weer @artzuid opent 19/5 • Mereldev @mereldev

it is possible to join our LinkedIn

En @CycleSpace maakt bekend dat @postnl in Amsterdam centrum alles gaat bezorgen met

group or link to Hello Zuidas

de... fiets!! Geweldig #duurzaam nieuws. #hellobike • sculpture network @sculpture_net

The 5th edition of @artzuid opens tomorrow! Curator Rudi Fuchs presents 65 abstract

as a contact.

Hello Zuidas has an iPad app

sculptures of post war artists • Theo Capel @TheoCapelnr1 Sculptuur #ChristobalGabarrón

that allows you to flip through

geplaatst op #GeorgeGershwinplein #Fraai Speels & Serieus #MoederAarde en haar kinderen

the magazine.

@hellozuidas @artzuid • Zuidas Amsterdam @ZuidasAmsterdam bouwt tot 2030 nog zo'n

www.hellozuidas.com

900.000 m2 aan woningen (67%) en kantoren (33%). • de nieuwe draai @denieuwedraai

Free WIFI Hello Zuidas on

"Het Gezonde Kantoor", interessant artikel in @nrc over gezond proefkantoor op de Zuidas.

Mahlerplein & Zuidplein

Hoe gezond is jouw gebouw? • Tony Wijntuin @WYNEstrategy Mooie nieuwe en transparante (!) plint van het ITO gebouw in Zuidas. Uitnodigend en met doorkijk naar de "binnentuin" • Zuidas Amsterdam @ZuidasAmsterdam Naast het geel ook groene bouwhekken bij de bouw van Fietsparkeergarage vijfhoek. Dank @GBCZuidas • Jan Willem Dijk @DConsult 17 CEO's op de Zuidas pakken voortaan elektrische taxi - DuurzaamBedrijfsleven.nl • Klaas Brongers @KlaasBrongers Afspraak in het Symphony gebouw aan de Zuidas in Amsterdam. Even van het adembenemende uitzicht genieten • Tessa @tessa_jz Wie heeft nog meer een mooie zonsondergang in #Amsterdam ? #sundown #ZuidAs • Rogier van Duyn @rvanduyn We opened the doors of our 2nd location, Rocycle Zuidas • BuzzyChain @BuzzyChain Tis stil op de #Zuidas Geeft te denken... • Stephen Friday @fridayinla The Breakfast Club opening a location at Gustav Mahlerplein in de Zuidas #Amsterdam • Alexander Z @64alexz19 De slechtvalken

Were you also there?

Check the sporty pictures on page 37

hebben voor het eerst gevlogen! En een duif gemold. Stuk spectaculairder beeld. :-) #webcam #zuidas • Tim de Bruijn @TimdB Gestrand met ov fiets op zuidas. Lekke band. Omruilen kan niet, fietsen zijn op en zou me ook 10 euro kosten? @NS_online einde fietstocht... • Fête de la Nature @feteNL Een mooie lezing in de verscholen parel van een urban jungle: de Botanische Tuin in Zuidas

•7

PAUL RIEMENS • CEO OF RAI AMSTERDAM

'The great thing about Zuidas is that initiatives are being developed that help create a genuine shared space' Paul Riemens, CEO of RAI Amsterdam

More and more, people who live and work in Zuidas are coming to realize that the district is more than just the stretch between Gustav Mahlerplein and Zuidplein. The boundaries of Zuidas extend far beyond these public squares, also encompassing RAI Amsterdam, the Amsterdam District Court, the offices and schools on Fred. Roeskestraat, VU Amsterdam and VU University Medical Centre Amsterdam – and beyond. For this edition of Hello Zuidas, we caught up with Paul Riemens. Paul, who just over a year ago was appointed CEO of RAI Amsterdam, after a long career at Schiphol Airport’s Air Traffic Control, says the switch has opened up a whole new world. With obvious enthusiasm, he describes plans for the RAI along with his own ambitions.

You have been at the helm of RAI Amsterdam for over

forward. RAI was built to organize trade fairs and events, and those

a year now. What has this first year been like for you?

activities have only grown over the years. Looking at the RAI as a

‘Terrific. I’ve been able to attend almost every trade fair we hosted

building in Amsterdam, what purpose should it fulfil? But actually,

here and that has been a marvellous adventure. Before taking this

that’s not what we should be asking ourselves anymore at this point;

job, I had been working at Air Traffic Control at Schiphol for thirty

it should be a building that everyone knows and recognizes as a

years, where I had accomplished everything I’d set out to do. I had

genuine fixture of the community.’

come to a point where I wanted to embark on something new.

Though I was also offered a job in East Asia, Amsterdam kept pulling

You’re also part of Zuidas, of course. How important is that

me back. This city has everything I could wish for and it’s a fantastic

for the RAI?

place to live, study and work. When this post at RAI Amsterdam came

‘Zuidas is absolutely vital to us. I really value the cooperation within

up, I cycled over to the RAI to get a feel for the area. Straight away,

Zuidas. Ties between local companies and the municipality are very

I thought: Yes, this is it! This is a large logistics organization with a

close. The frictions surrounding Zuidasdok could easily lead to conflicts,

certain social impact, and that combination really appeals to me.

for example, but I’ve not seen that happen at all. In fact, attitudes are

Apart from that, the economic effects of what we do are instantly

very positive all round. We want to use our physical and corporate mass

visible, because obviously the RAI is a profitable business.

to contribute to Zuidasdok and make sure it is ultimately completed

This past year has been an incredible learning experience for me,

with minimal adverse effects. The great thing about Zuidas is that

and I’ve met wonderful people.’

initiatives are being developed that help create a genuine shared space. If you look at this whole southern section of Amsterdam,

Architecturally speaking, RAI Amsterdam is rather rough

with the RAI, Zuidas and the Arena, you can tell how dynamic this

around the edges and has a very dominant presence. Your objec-

area is. It encompasses everything from sports, leisure, meeting

tive is to make the building a bit ‘softer’ and more accessible.

places, events, to residential buildings and finance hot spots. I think

What image are you going for, and how do you aim to achieve it?

that’s a marvellous development.’

‘Rough may not be the right word. In a way, RAI Amsterdam could be seen as a snapshot of a certain era. Architects come from all over the

As we speak, the biggest hotel in the entire Benelux is being

world to see this building complex. Several of the halls around the

built next to RAI Amsterdam – the nhow Amsterdam RAI.

existing RAI were built in certain characteristic styles. What I like

What are your expectations for this new hotel?

about it is that it’s not a boilerplate building, but rather a reflection

‘The hotel will open half way 2019 and naturally our expectations are

of different periods. Structurally it’s very diverse, and that particular

high. It will have 650 rooms and rise 91 metres. This building is set

concept is precisely what I want to tap into at the RAI – that it’s a

to become a major head quarter hotel, that will offer a comfortable

meeting place for a diverse mix of people. We have so much to offer.

night's stay to visitors coming here for an event or a convention.

Just take a look at the new StrandZuid! My approach is to listen to

The hotel will also serve the local community. The sky bar will be

the company and the building and to look at what we need going

open to everyone, offering an amazing view across the city.’

Text Romy Lange (in cooperation with Kiki Dröge & Celine Boute) • Photography Davien Hulsman

•9

Every year RAI Amsterdam hosts the Huishoudbeurs, - the annual home fair - which is your single largest event in terms of visitor numbers. What is the secret to the success of this event?

‘This was one of the first trade consumer exhibitions I attended and I have to say that the experience really humbled me. By this I mean that understanding what the public are looking for and then providing it is an art in itself. Every day we’re thinking of ways in which we may cater to different segments, both nationally and internationally, and of what people want. When you see the development process that goes into that, you realize the incredible insight required.

Today’s Huishoudbeurs are a world away from the old days.

You have to think about how the role of a homemaker is changing, for example, and to what extent this concept applies even now.

We have to keep innovating all the time, because the fair has to reflect the transformations taking place in the world beyond.

That means we need to come up with novel ideas every year.’

Every day we’re thinking of ways in which we may cater to different segments, both nationally and internationally.

restaurant at Amstel Station, where nowadays Financieele Dagblad and BNR Nieuwsradio are based. That combination creates the particular, palpable dynamic that we need to achieve here.

In May 2016 you received a royal distinction for your impressive

The next initiative will be the InspirationLab, which is a free and open

role as a representative of the Dutch aviation sector in the

launchpad for innovative concepts for the RAI. We also want to get

Netherlands and abroad. How do you look back on that now?

start-up companies and universities of applied sciences to use this

‘I always imagined that ribbons don’t get handed out until one's

space. However, we’re taking things one step at a time in order to see

retirement, so it hadn’t crossed my mind at all. I had left aviation

what works. Another plan is to tackle Wielingenstraat, to turn it into

after 32 years, when one day a friend from my aviation network

a green strip with room for sports and recreation. So, in other words,

phoned to say that a farewell party was being organized for me at the

there’s plenty in the works!’

Posthoornkerk in Amsterdam. He also said, ‘Be sure to have a speech ready, because it’s going to be quite the event’. But that was all he’d tell me. At dinner I was seated beside State Secretary Sharon Dijksma and surrounded by all of my close colleagues from aviation. And then

• RAI is short for Rijwiel- en Automobiel-Industrie (Wheel and Automotive Industry).

to my utter amazement Mayor Eberhard van der Laan came in,

• The RAI has a total floor area of 112,200 m².

and that’s when I realized I was about to receive a royal distinction.

• RAI Amsterdam hosts more than 50 international

I was completely bowled over by it! When you’ve worked somewhere for so long and put so much blood, sweat and tears into accomplishing

conventions and 70 trade fairs every year.

• According to a study commissioned by the RAI, every euro in

something, that makes it a very special moment. It was beyond my

turnover generates an additional seven euros in regional eco-

greatest expectations.’

nomic returns. This includes spending that benefits hoteliers, restaurateurs, taxi drivers, retailers and tour boat operators.

How do you envision the future of RAI Amsterdam?

‘Right now we’re exploring into creating an environment within the RAI where we can bring in new media. I was inspired by Dauphine

10 •

• During the past year, the RAI posted € 120 million in turnover as well as net earnings of € 5 million.

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IN JULY AND AUGUST 2017

This summer, Zuidas construction works are set to continue in high gear.

PRINSES IRENESTRAAT Starting from 21 August, part of Prinses Irenestraat (1) will be closed off to car and bicycle traffic as the section between Henriëtte Bosmanstraat and Willem Pijperstraat is opened up to lay a 20,000 Volt electrical cable. The road will be blocked until 10 September. Henriëtte Bosmanstraat will also be inaccessible for traffic in the preceding week (14-20 August). Bicycle and car through traffic will be diverted.

BEETHOVENSTRAAT Extensive works are also planned on Beethovenstraat (2). Between 3 July and 25 August, the Municipal Transport Authority (GVB) will be upgrading the tram tracks, working both during the evenings and overnight. First and foremost, this will require closure of the northbound car and bus lanes, to be followed later this summer by the southbound roadway. Tram services will run as usual. Bicyclists can use the road/rail underpass. New construction at the WTC (3), requiring rerouting of cables and pipes, will require closure of the cycle path. A substitute cycle path will be created at the intersection with Strawinskylaan. From 17 July to 26 August, bike traffic south of the A10 motorway (4) will be temporarily diverted, while workers install a 20,000 Volt electrical cable underground off the AFC grounds.

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GUSTAV MAHLERLAAN From 7 to 18 August, Leo Smitstraat (5) will be closed off due to

BAS VAN KERKHOF

the installation of a sewer system at the Xavier building. Gustav Mahlerlaan will subsequently be blocked off over the weekends of 26-27 August and 2-3 September, while the sewer system is being

Zuidas is growing and flourishing! Last April, work started on construction

we’re building above-ground, but as

connected. Between 14 August and 3 September, part of Gustav

of a new bike facility under Vijfhoek – the small park at the top of Minervalaan.

soon as the walls, foundation and roof

Mahlerlaan will also be closed off during the installation of cables,

This will be the third, as well as the biggest, underground bike parking facility

are up, which will be slated for October,

pipes and sewerage at NoMa House (6).

in Zuidas. Builders are working all-out five days a week to get everything finished

we’ll continue underground. That’s better

on time so as to minimize disruptions to the neighbourhood. So who are these

for everyone working and living in this

dedicated men? Subcontractor Bas van Kerkhof of Van Boekel Zeeland BV shared

area. For this project it’s essential that

his story with us.

we take all possible steps to minimize disruptions. Some hindrance is inevitable,

VAN DER BOECHORSTSTRAAT

Lots of works are scheduled on Beethovenstraat for this summer.

Car, bus and bicycle traffic are due to expect diversions on the section between Prinses Irenestraat and Gustav Mahlerlaan.

VUmc is in the process of building its Imaging Center on Van der Boechorststraat (7), which will be closed to motorists between 31 July and 27 August in connection with a pipeline installation. The east side of the street will remain open to bicyclists and pedestrians.

More infO www.zuidas.nl • info@zuidas.nl • 0800-5065 zuidas • @zuidasamsterdam

‘Being an assistant foreman, I support the

surrounded by people is entirely my cup

of course, but everything has been

foreman and coordinate subcontractors

of tea. Could I see myself working in an

carefully thought out. For instance,

to make sure everything runs on schedule.

office here? Depends on the job, haha!’

we don’t start working before 7am and we’ve hung up noise dampening tarpau-

every day I drive from Beneden Leeuwen in Gelderland to Amsterdam, which is

‘I’ll continue commuting between

lins. We’re also using a special technique

quite a trek. Driving in takes only an hour,

Beneden Leeuwen and Amsterdam for

consisting of pressing sheet pile walls

so that isn’t too bad, but the way back

a while, as we’ll be here till April 2018.

into the ground, which causes less noise

is a nightmare: being stuck in crawling

That’s when the bike park is due to be

and vibrations.’

traffic for two hours on end. Otherwise,

delivered. From that moment 3,500

though, I have no reason to complain.

people will be able to park their bikes

Curious to see what’s happening

The work is great and there’s so much

there. Pressure is the most intense during

below street level? Check out

to see in Zuidas. Plus, working outdoors,

the first few months. At this moment

amsterdam.nl/zuidas/fietsparkeergarage.

Text Kika Samsom • Photography Davien Hulsman

BUILDING THE FUTURE

Try out Hello-Bike for free until July 10!

WILLY DE JONG

‘WHAT A JOY TO BE ABLE TO CYCLE TO WORK!’ After having lived abroad in warmer climes for 26 years, last year Willy de Jong and Tony Izelaar returned to Amsterdam.

They bought a flat in Zuidas and will be moving in this July. ‘We’ve gotten accustomed to warmth and light.’

RIV//, as the complex where they will be

the main reason to settle in Zuidas.

However, there is a catch: another new-

living is called, has 68 units for rent and

‘Because we’ve been living in sunnier

build is slated to rise across from the

sale and is located at the north-eastern

places, we’ve gotten very accustomed to

RIV// complex and one of the possible

tip of Zuidas, an area known as Kop Zuidas.

warmth and light. We wanted to have that

scenarios puts a higher residential tower

Tony and Willy signed up to buy one of the

as much of that as possible in our home

diagonally opposite Willy de Jong’s new

flats back in October 2015, while they

here as well. New-builds often have much

flat. ‘I hope the architect will come up

were still living abroad. ‘Now that the kids

larger windows and better insulation.

with a different solution,’ she confesses.

have flown the coop, we felt it was time

The windows in our flat in RIV// go all

Meanwhile, she and her husband are

to explore new professional horizons.

the way down to the floor. Perfect!’

busy arranging the removal from their

We decided to leave the south of France,’

temporary home in Buitenveldert to RIV//.

Willy explains, ‘after Tony was offered a

‘But,’ Willy continues, ‘I’m not one for

job in the Netherlands.’ Like her husband, Willy has also found a job in Zuidas, as an account manager at a trust office.

‘What a joy it is to be able to cycle to work!’ she enthuses. But that was not

Photography Davien Hulsman

‘The windows in our flat in RIV// go all the way down to the floor. Perfect!’

planning the interior details beforehand.

We’ll put in a bed and a table and see about the rest later on. It is wonderful though to be able to unpack all our odds and ends and paintings again.’

Find out more at hello-bike.net

HELLO BIKE

SAYS HI!

HELLO BIKE! After months of preparation, the waiting is over: our Hello Bikes are geared up

FIRST AND LAST MILE SOLUTION

and ready to go in Zuidas! To use one of the new shared bicycles, all you need to do

Hello Bike is the ultimate first and last mile

is download the Hello Bike app and create an account by registering your email ad-

solution for everyone travelling in and

dress. You then select either the post-payment service or a prepaid account. That’s it!

around Zuidas! Only taking a one-way trip?

Now you can grab a bike and enjoy pedalling your way around our beautiful district.

No problem! Hello Bikes can be returned to your nearest drop-off location.

FREE OF CHARGE UNTIL 18 JUNE

will be offered free of charge until 18 June.

To celebrate the launch of the new bike

After this promo period the bikes will be

system, and as an introduction to everyone

available for hire for just € 1 per hour,

working or residing in Zuidas, Hello Bikes

€ 4 for 12 hours or € 6 for 24 hours.

Photography Davien Hulsman

Find out more at hello-bike.net

• 15

PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@asega.nl.

Photography Lotte de Graaf

ATRIUM SOLD FOR € 0.5 BILLION Zuidas - The Atrium in Zuidas has changed hands for the highest transaction price ever paid in a single asset deal closed in the Netherlands. Owner Icon Real Estate has sold the wholly renovated office complex to French investor Amundi for more than € 500 million. Icon Real Estate is an investment vehicle of Victory Advisors, a British private equity firm that bought the Atrium three years ago from Lloyds Banking Group, for approximately € 100 million.

C&W RELOCATES TO UNSTUDIO

ZUIDAS AREA OFFICE MARKET BOOM CONTINUES

Zuidas - Cushman & Wakefield has traded its Atrium premises

Zuidas - The uptake of office space in Amsterdam is reaching

for a new location in UNStudio, where teams of the former

new record highs, according to figures published by property

DTZ Zadelhoff, acquired by Cushman & Wakefield in November

consultant CBRE. Office locations in Amsterdam Zuidoost,

2016, as well as the company’s own teams, will be combined

Sloterdijk, Oost and Zuidas are heading the list of new lease

at the international property consultant’s new Dutch head-

contracts. Most new tenants operate in the telecom, media,

quarters. DTZ Zadelhoff had already been leasing the first

technology and financial services industries. The year got

two floors of UNStudio since 2014. To consolidate all of its

off to a strong start, with CBRE figures showing that almost

activities in Amsterdam, Cushman & Wakefield concluded

71,800 m² in office premises were let in the first quarter,

a supplementary lease with Union Investment Real Estate

making this the strongest performance since 2012.

for approximately 2,150 m² in office space on the tower’s top two floors.

16 •

COUNCIL OF STATE DISMISSES MOST OBJECTIONS TO ZUIDASDOK Zuidas - The Dutch Council of State recently ruled in appeals proceedings over the route plan and zoning plan for Zuidasdok, totalling 16 appeals lodged by as many objectors. Most were declared unfounded. In three of the appeals the Council of State decided that the Zuidasdok organization must provide further explanations on noise and traffic safety.

AMVEST BUYS HOUSING IN KOP ZUIDAS Zuidas - Recently COD sold 23 flats along with ten underground parking spaces to Amvest Investment Management for the latter’s Amvest Residential Core Fund portfolio. The units are part of the RIV// project in Kop Zuidas, a neighbourhood bordering Amsterdam’s Rivierenbuurt. RIV// contains 67 apartments in total, split between 23 private sector rental and 44 owner-occupied units, the latter of which have all already been sold. Developed by COD, delivery of RIV// is expected in June 2017. Kop Zuidas is a short walk from the Amstel river and is maturing into a dynamic mixed residential and office location.

• 17

PUBLIC SPACE

GOT A

MINUTE? ARTZUID is back. And this year it sees its fifth edition! To enjoy the sculpture trail to the fullest, visitors can take a guided tour with one of the knowledgeable guides. We asked five of these experts which of the sculpture personally inspires them most. With all the stunning works featured along the route, choosing the one they like best was no easy task.

MARION HAMBURG: WORK FOR ARTZUID (THE GARDEN) BY KRIJN DE KONING 'Krijn de Koning’s installation straddles the line between architecture and sculpture. As an installation, it forms a whole – seen from the exterior, it is a whole sculpture, but it is also a set or a house that you can walk through. It allows you to choose between alternate perspectives. The artist used green to make it blend in with the setting. Koning’s installation also captures something nostalgic, like looking through the dining room pass-through into the kitchen catching glimpses of your mother moving around.’

MARISKA DOESBURG: NATURAL CHAOS BY ARNE QUINZE ‘The sculptures in Zuidas have a very different character compared to other works on the trail, in that they’re more colourful and figurative. I like Arne Quinze’s piece because it’s truly an ode to nature. The sculpture looks as though it’s in bloom and livens up its surroundings. And the large stone buildings in the background really set off the riot of colours and organic forms. This piece closes the distance between man and nature.’

18 •

PUBLIC SPACE

DIANA KOSTMAN: ENLIGHTENED UNIVERSE BY CHRISTOBÓL GABARRÓN ‘This piece was made to mark the 70th anniversary of the United Nations and the message it conveys really speaks to me. The work is about a hopeful future in which all nations live together peacefully.

That message also comes across really well in the execution of this work. All the figures are very colourful and rendered in a childlike way, reminiscent of the Cobra style. Viewers can also walk through the chain towards the “enlightened” globe. I love the idea that you can become a part of the artwork like that.’

JOSJE CRINCE LE ROY: AFTER THE RAIN BY AUKE DE VRIES 'This sculpture was meant as an uplifting addition to Gustav Mahlerplein, but it had to be moved on account of the renovations.

The artist made it to fill the open space of the square in a way that’s playful and light-hearted. You can tell how his career as a painter and graphic artist has left a clear mark on his works. All of the pieces along the route weigh around a tonne, this one included. But it seems like it could take off any time. This sculpture bears an apparent lightness and seems to defy gravity, that’s what I like so much about his work.’

SACHA KOMOR: NAPELS BY KLAAS GUBBELS ‘As the project manager of ArtZuid I get to see all the artworks, which makes it incredibly hard to pick just one. They’re all so wonderful! In the end, I had to go with Klaas Gubbels’ series of coffee pots: highly characteristic pieces that have become iconic.

They’re made of weathering steel and integrate completely with their environment. I know Klaas personally and really admire his passion.

In my opinion, the simplicity of form and colour define the power and charm of his work. The work in the picture is one I’d love to have a smaller version of one day.’

Text Celine Boute • Photography Davien Hulsman

• 19

HELLO ZUIDAS PROVIDES FREE WI-FI ON ZUIDAS Location Mahlerplein & Zuidplein How Select

‘FREEWIFI Hello Zuidas’ Easy access No password,

no ads, no login Partners Visser Communicatie, Euroinfra, Gemeente Amsterdam & Hello Zuidas

Treat your taste buds Ejoy a barbecue with your colleagues!

We're firing up the grill

GEORGE GERSHWINLAAN 101, AMSTERDAM | T +31 (0)20 504 3666 | INFO.AMSPC@IHG.COM | WWW.CROWNEPLAZA.IHG.COM

Sander Droog, Pallas Rutkowski & Berend Bouwman

Jeroen Carbo, Augusto Pereira & Joost Coulier

Hester Alberingk Thijm

Lodewijk Keulen, Nicole Turnhout & Godfried Schölvink

The beautiful Art Zuid Catalogue was a present for all attending guests.

ARTZUID Thursday 8 June @ AkzoNobel • A special extra opening of ARTZUID was organized in coordination with AkzoNobel, Hello Zuidas and the Municipality of Amsterdam.

• This was the fifth year that this spectacular open-air sculpture route was organized in Amsterdam Zuid.

• The evening was capped with drinks and nibbles as the sun

Jian Sadadov & Shanice van der Sloot

set on the beautiful Crowne Plaza terrace.

Niels de Wilde & Ruth Jansen

Edward Zevenbergen, Anneke de Jong & Ruud van Voorst

Photography Miryam Faken

Katja Kok- Keizer & Cintha van Heeswijk

Salomé Willemsen & Arnoud Hoogendoorn

Natalia Alvarez & Olivier Otten

• 21

AGENDA

AGENDA JULY • AUGUST

Sunday 9 july till Sunday 27 August PINAR YOLDAS EXHIBITION Tuesday 4 July CRAZY RIDE WITH DJ @ Clubsportive

@ Het Glazen Huis Amstelpark Pinar Yoldas has been invited to organize an exhibition around her ongoing

Thursday 13 July CANAL CRUISE @ Strand Zuid Pier

Want to blast off into the summer?

project Ecosystem Of Excess. In this

On 13 July Hello Zuidas will be organi-

Join Clubsportive on 4 July for the

exhibition, she visualizes future

zing a summer canal cruise for invited

Crazy Ride Special. With a live DJ

organisms that have evolved in the

guests. This special excursion will

and an amazing light show it’s a party

Earth’s plastic-filled oceans. Yoldas’

offer our guests the opportunity to

on the spinning floor. Two instructors

latest work, titled Carboniferous,

get acquainted with the Amsterdam

will take you through the intense

draws on speculative biology to

Zuidas business network. To take

workout and pump you up to take

link fossil fuels and the early origins

part, please send an email to

on this fierce fitness experience.

of plants and palaeobotany.

servicepoint@hellozuidas.com.

Departure from the pier at Strandzuid (Europaplein 22, between Amsterdam Rai and Beatrixpark).

Tuesday 11 July and Tuesday 18 July Thursday 6 July till 10 August

BUSINESS ENGLISH WORKSHOP

SPECIAL EXPERIENCE

@ Taalcentrum-VU

Friday 14 till Sunday 16 July

OPERATINGROOM

English fluency is crucial in inter-

FESTIVAL TREK

@ Worldeye – De Boelelaan

national business. Are you able to

@ Amstelpark

Always wanted to find out more

communicate effectively with your

Leave your picnic baskets at home on

about eye laser surgery, lens implants

international clients by phone and

the weekend of 14 July, when Amstel-

and ophthalmology? Or to see the

email? Come to Taalcentrum-VU,

park will be transformed into an

inside of an operating room? On

the language experts. The Business

open-air restaurant. Enjoy an explosion

Worldeye’s open days you can visit

English workshop will make you more

of flavours, with cuisines from all over

the ORs and learn about cutting-edge

fluent in no time. The course lasts

the world, and entertainment provided

technologies in eye laser surgery.

two full days, from 9:30 am to

by talented musicians and actors.

Enjoy a glass of wine and get a free

4:30 pm. Register now at:

www.festival-trek.nl

eye exam while you’re there!

www.taalcentrum-vu.nl.

/food-truck-festival-trek-amsterdam/

22 •

AGENDA

Our next issue will be published @ the fourth of September. Send your agenda to hellozuidas@asega.nl before July 31.

Friday 21 till Sunday 23 July Saturday 15 July A DAY AT THE PARK @ Amsterdamse Bos This year’s ‘A Day at the Park’ is pulling out all the stops to celebrate its tenth anniversary, which also happens to be the final edition of this festival. Come and paint the Amsterdamse Bos red one last time and experience this spectacular lastever edition. adayatthepark.nl

WATERFRONT CHILL

Tuesday 25 juli

& GROOVE EVENT

till Saturday 9 September

@ Het Bosch

JULIUS CAESAR

The Waterfront Chill & Groove Event is

@ Bostheater, Amsterdamse Bos

this summer’s hottest gastronomy

This summer five Orkater company

and music event! Featuring live

actors along with five brass players

cooking demonstrations by starred

from the K.O.Brass! ensemble will be

Amsterdam chefs and an awesome

bringing Shakespeare’s masterpiece

lineup of DJs and artists, including Ike

Julius Caesar back to life. Director

SoFunky, Very Ferry, Gerard Ekdom,

Michiel de Regt weaves together

CeCe Noir, Jan Enklaar, Laurens

all the strands of this special produc-

Hagens and many others.

tion in the intimate setting of

Order your tickets now at:

the Amsterdamse Bos theatre.

www.hetbosch.com/tickets.

www.amsterdamsebos.nl/boskalender

Friday 21 July FRIDAY DRINKS @ Strandzuid Summer is here, and of course

Monday 24 July till Friday 1 September

there's no better way to celebrate

ARTZUID ART CAMP

than at your local R&R holiday beach

@ ARTZUID Atelier – Prinses Irenestraat

hotspot. So come to Strandzuid on 21

Artist Maria Hovius takes your children on a wondrous trip into the wonderful

July for our second-ever Friday drinks

world of art. Your kids will receive a week-long artistic immersion in ARTZUID,

party, with everything from a silent

Art Chapel and the AkzoNobel corporate collection, after which they will tackle

disco to beer pong. Kick back,

their own creative projects, using a variety of media. Rounding out the camp

catch some sun, grab a cold beer

is an exhibition for family and friends showcasing all the original artworks.

and get into the summer groove.

www.artzuid.nl/artcamp

• 23

AGENDA

AGENDA JULY • AUGUST

Wednesday 2 August NETWORKING GALLERY @ CBRE GBC Zuidas and member WSP have joined with Het Topcenter to offer this

July and August

networking gallery event. Het Top-

BOELETUIN OPEN!

center is part of W&R Amsterdam

@ Boeletuin

(department for work & reintegration),

Come out to the Boeletuin this summer, open on working days from 8 am till 8 pm.

which organizes training programmes

Between 11 am and 3 pm, weather permitting, one or more food trucks will be

to help graduate jobseekers find work

cooking up organic chips, toasted cheese sandwiches, chicken wings, wraps,

that suits them. Afterwards you can have

salads, Middle-Eastern dishes and chocolate treats! Enjoy your refreshments at

your CV reviewed by a professional

one of the picnic tables in this small green oasis, where you’ll also find the

and receive feedback.

Boeletuin’s ‘permanent residents’: the Green Living Lab, Zuidmoes, Toos Tuin

www.greenbusinessclub.nl/nl/event/

and various local gardeners!

netwerkgalerie-augustus

Saturday 19 till Sunday 27 August

September

EUROHOCKEY

CIRCL GRAND OPENING

@ Wagener Stadium

@ Gustav Mahlerplein

Every Saturday and

Right now the builders are still working

Sunday in July and August

This summer, Amsterdam is proud to

hard, but during the first week of

SUMMER BBQ

welcome back the international hockey

September Circl will be ready to

@ The Roast Room

– Amsterdamse Bos

community after eight years of playing

celebrate its official opening. If you

The Roast Room will be firing up the

for the EuroHockey Nations Champion-

can’t wait that long, you’re welcome

grill all summer long, with a big BBQ

ship. Europe’s top eight men’s and

to come and take a peak at the new

on the ground floor. Choose from a

women’s teams will be battling for

circular pavilion starting from July.

wide selection of BBQ meats, sauces,

the championship title at Wagener

From August you can grab a table at

salads, corn on the cob, bread and

Stadium, which was enlarged to seat

the Circl restaurant or drinks at the

chips. Also enjoy sunny day specials

10,000 for this special event.

Rooftopbar. Curious? Check out circl.nl.

from the Big Green Egg on weekdays.

24 •

AGENDA • GRACHTENFESTIVAL AGENDA

Tuesday 15 August

15-17 AUGUST 2017 GRACHTENFESTIVAL @ ZUIDAS

BRASSTA LA VISTA @ Beethovenplein outside 12:30-1:30 pm This 8-piece brass band, made up of former members of the Nationaal Jeugd Jazz Orkest, has the passion and musical power to set the square dancing. A young ensemble with a fresh new sound, they are already making waves on the contemporary jazz scene. This first of three lunchtime concerts in Zuidas gets the series off to an ebullient start.

HELLO ZUIDAS EVENT

Gideon Tazelaar

Tuesday 15 August KIKA SPRANGERS QUARTET

Thursday 17 August

@ Loyens & Loeff garden

INTERCONTINENTAL ENSEMBLE

5:00 pm

@ ABN AMRO Circl Pavilion rooftop, Gustav Mahlerplein

This year Hello Zuidas will once again be organizing a private concert

Wednesday 16 August

at Loyens & Loeff. This year,

GIDEON TAZELAAR TRIO

The Intercontinental Ensemble was

saxophonist Kika Sprangers and

@ Zuidas Botanic Garden

established in 2012 as a collective of

her 12-pieceLarger Ensemble won

12:30-1:30 pm

musicians from different parts of the

12:30-1:30 pm

the Grachtenfestival pitch in the ‘In

With a programme of works by

world, all of whom studied at the

Style’ category. During the 30 minute

legendary jazz pianist and band

Conservatorium van Amsterdam.

concert, she and her quartet (sax,

leader Duke Ellington, the young

The ensemble’s appeal spans

guitar, bass guitar, voice)will play

Gideon Tazelaar trio rises to the

generations and cultures and testifies

their own compositions. A virtuoso

challenge of capturing the larger

to the motto that music knows no

performance by a stylish new

than life sound of Ellington and his

boundaries. Our lunchtime series

jazz generation. Hello Zuidas Members

Big Band with their small ensemble.

will conclude with a marvellous

who wish to attend may register via:

The Zuidas Botanic Garden strikes a

classical concert by this stellar group

servicepoint@hellozuidas.com

perfect chord for their jazzy rhythms.

of musicians.

• 25

New to Stadionplein, opposite the Olympic Stadium!

• • • •

Open every day from 7 a.m. until midnight.

Easily accessible from the A10 motorway.

With public transport stops in very close proximity.

The car park is situated underneath the building, the first hour is free of charge.

The ground floor hosts breakfast through dinner and there are rooms for meetings, cooking workshops and networking drinks parties on the first floor.

Stadionplein 300 | 1076 CK Amsterdam +31 (0)20 303 14 22 | info@hetamsterdamseproeflokaal.nl hetamsterdamseproeflokaal.nl

COLUMN

Hello, Zuidas!

The British are coming! Well, at least the

That’s assuming they still want come here,

We need to convince the Brits to come to

educated ones - the ones who didn’t vote

after reading headlines like this one.

Zuidas. It’s got space - more and more all the time. It’s got housing, it’s got offices.

for Brexit. (UK’s Prime Minister Theresa May is doing her best to encourage a British

It reminded me of an old joke about a King

And it has a Wagamama that stays open

Brain Drain. Apparently it’s her best hope

who wants to declare war on the US. The US

til 7pm some weekends.

of winning the election.) In short, a lot of

President says ‘Are you sure? You know,

Brits seem to be headed to the Netherlands,

we have 1,000 war planes.’ The King says

Okay, so Zuidas doesn’t have much of a

and they’re going to need a place to stay. …

‘We have 5 rockets. We still declare war!’

nightlife. And maybe - instead of Zuidas -

Hello, Zuidas!

The President: ‘Are you sure? You know,

Brits will to move to Amsterdam Centrum.

we have 5,000 tanks.’ The King says ‘We have

There, inevitably, they’ll be confronted

At least I’m told the Brits will come to the

5 cannons. We still declare war!’ The President:

with piles of drunk British tourists.

Netherlands. I saw it on the front page of

’You know, we have over 1 million troops.’

After which, no doubt, they’ll happily

Het Parool: ‘Amsterdam Not Ready for

And the King says: ‘Oh, never mind. We don’t

relocate to Zuidas.

Brexit: Not Enough Offices and Houses.’ …

have enough room for all the Prisoners of War.’

Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.

Photography Davien Hulsman

• 27

FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@asega.nl.

Photography Lotte de Graaf

‘LIMIT TENDER COSTS FOR CONSTRUCTION COMPANIES’ Zuidas - When putting construction projects out to tender, large firms should tailor procedures to reduce tendering costs for contractors, says Daan Sperling, in an interview following the recent publication of its annual figures. Daan Sperling is chief executive officer of Rotterdam-based company TBI, the Netherlands’ fourth-ranking construction company. According to Sperling, high tender costs are putting a damper on sector profits and might also limit clients’ choice of contractors. A case in point is the tender for the Blankenburg tunnel near Rotterdam. Aside from the alliance of TBI, VolkerWessels, BAM and Boskalis, only one other consortium took part in the tendering procedure.

28 •

TRUMP TAX PLAN UPENDS ZUIDAS

DUTCH HOTELS BOUGHT UP

PROFIT MODEL

BY FOREIGN INVESTORS

Zuidas - Proposed tax cuts across the pond may soon rid

Zuidas - With the acquisition of NH Hotel Zuid near Zuidas

American multinationals of the need for tax constructions,

by British Avignon Capital, foreign investors recently snapped

spelling more turbulent times ahead for tax consultancies

up the third Dutch hotel in the space of one single week.

in Zuidas. Hot on the heels of OECD and EU initiatives to com-

The property investor is laying down € 45 million for the four-

bat tax evasion, US President Donald Trump is now reshuf-

star hotel, that has 213 rooms and 18 conference spaces.

fling the deck in the game that multinational corporations

Low interest rates, fast-growing tourist volumes, as well as

and their advisors play to minimize their corporate income

the stable political climate are making Dutch hotels a much-

tax liability. In the near term, changes like these will create

coveted object for a broad spectrum of property investors,

fertile ground for consultants, as clients grapple with the

according to Dirk Bakker, director of property consultant

best way to handle the new situation. Consultants who know

Colliers’ hotel division. In a recent survey conducted among

their way around the global tax world therefore won’t have

hotel property investors by Deloitte, Amsterdam even topped

to worry about declining demand for their services just yet.

the list of most attractive investment cities in Europe.

REAL ESTATE TRAIN SHOWS NO SIGN OF SLOWING IN 2017 Zuidas - The Dutch real estate boom is showing no signs of abating, with investors placing € 2.7 billion in office, retail, and industrial and other commercial floor space during the first three months of 2017. This is 40% more than was seen in the first quarter of 2016’s record-setting year, based on figures recently released by real estate consultancy firm JLL. The low interest rate continues to draw steady capital flows into Dutch bricks and mortar. Since 2014, investment volumes are topping € 10 billion.

Large flows of borrowed money are circulating in real estate, an investment category in which financiers hope to see large returns, and which is considered less volatile than stocks. With the economy in an upswing, interest in Dutch real estate is only growing.

BREXIT BANKS DETERRED BY AMSTERDAM BONUS CAP Zuidas - Amsterdam has no hope of attracting financial institutions that are relocating their European headquarters across the Channel post-Brexit. Major international banks are prone to avoid the Dutch capital on account of the Netherlands’ strict ceiling on bonuses, which, they fear, will blunt their negotiating power and force them to shell out excessive fixed salaries to hold on to staff. Nor do they appreciate being reviled as ‘greedy bankers’. This was revealed in discussions with various institutions about their relocation plans, and ‘does not come as a surprise’, according to Amsterdam Alderwoman for Economic Affairs Kajsa Ollongren, who has been meeting with the firms one to one in an effort to sell them on the Dutch capital. ‘The Netherlands has a stricter bonus cap than the rest of Europe, and if that is the reason companies don’t opt for the Netherlands, we’ll simply have to accept it.’

• 29

MOBILITY

CYCLESPACE PUTS A NEW SPIN ON CYCLING If you haven’t yet been inside the glasshouse on

metropoli, with 70% of all trips in the city centre

Mahlerplein next to Amsterdam Zuid station,

being made on bikes. However, other parts of

come check it out! Since celebrating its sunny

Amsterdam, including Noord, Nieuw-West and

grand opening here on 17 May, CycleSpace has

Zuid-Oost, are lagging behind, at a less impressive

been devoting all its energies to promoting

35%. CycleSpace is working on a whole spectrum

Mobility As A Lifestyle, aka MAAL. Maud de

of initiatives and developments to achieve its goal.

Vries, in charge of communication activation

‘We want to link existing efforts and give them an

and business development, told Hello Zuidas

extra nudge. Take for example Hello Bike, the new

all about the mission driving CycleSpace and

shared bike system. We see huge potential here.

what they have to offer.

Advances are happening very fast on this front and now we’re seeing various initiatives being brought

30 •

50 BY 30

out side by side. That was the inspiration behind

CycleSpace’s main mission can be summed up

‘2 minutes’. This is a single hub where all sharing

as 50/30: by 2030, 50% of all metro-area trips in

systems are clustered and which enables the client

big cities worldwide should be made on bicycles.

to book a bicycle. Basically, our idea was that if

Amsterdam is a shining example for other world

people can have a bicycle at their disposal in

MOBILITY

under two minutes, they’ll be more likely to use

BIKE TINDER AND SUMMER ACTIVITIES

the service’, Maud de Vries explains. And the great

Still in development is Bike Tinder, a new app that

thing about cycling, she adds, is that it keeps you

lets you swipe for a date with a bicycle. Think you’ve

fit and connects you with your surroundings.

found a match? CycleSpace lets you take your beauty out for a day or a week-long test cycle – the perfect

BIKE TO WORK

way to discover which lucky bike will change your life!

People working at all the big offices spend eight hours a day sitting behind their computers,

CycleSpace also offers all sorts of activities over

for five days on end. According to the latest studies,

the summer. In July they'll be spotlighting the

however, that sedentary lifestyle is as bad for one's

‘Holiday Cycler’ with lots of fun and inspiring stories

health as smoking. ‘Bike to Work’ is a scheme that

and workshops to inform people about cycling

CycleSpace had developed specifically for Zuidas.

holidays. In August the theme is ‘Social Impact’.

‘We’re encouraging people to do more cycling',

‘We’re working on three high-impact bicycle initiatives.

says Maud. ‘One way we’re doing that is through

One of them is ‘yellow baggie’, where people can

an app. Cycling to work, even if it's only once or

spray-paint their back cycle rack yellow to indicate

twice a week, is great in terms of mindfulness and

they’re happy to take someone on board.’

fitness. In fact it has a huge number of benefits, and that’s the message we want to get out to everyone in Zuidas.’ Aside from these incentives,

All summer activities and themes are posted

CycleSpace also runs a Bike Desk that answers

on the website, and all are welcome to pop

questions about all employer and government

in at the glasshouse, just outside Amsterdam

plans available for those looking to trade in their

Zuid station. www.cyclespace.nl

lease car for a bike.

Text & photography Celine Boute

• 31

BOOK YOU BUSINESS MEETING AT THE BILDERBERG GARDEN HOTEL Complete your stay with a delicious dinner at restaurant De Kersentuin and have a good night sleep in one of our renovated guest rooms!

Corporate Retail Citymarketing Legal

ASEGA Media & Communications Gustav Mahlerplein 2, 1082 MA Amsterdam

info@asega.nl • +31 (0)20 799 7414 www.asega.nl www.gardenhotel.nl - 020 570 5655 - Garden.banquet@bilderberg.nl

COMPLETE INTERIOR DESIGN AT GELDERLANDPLEIN Located at the luxurious shopping center Gelderlandplein, near business district the Zuidas. Total4Living opened their doors in March last year after a complete renovation.

Are you looking for new curtains, flooring, (custom-made) furniture, lighting or a complete interior design? The professional designers Britte and Kevin are very dedicated and will help

you make the right choices for your interior.

You are most welcome to visit the shop and as they say in Dutch: The coffee is always ready!

A selection of their brands: Design on Stock, Sunway, Dedar, Christian Fischbacher, Desso, Tarkett, Living Shutters, Foscarini, Secto, Qliv, Metaform, Brink & Campman.

Willem van Weldammelaan 29 1082 KT Amsterdam 06-49063849 amsterdam@total4living.nl

LEGAL

LEGAL NEWS

Source: advocatie.nl

HOUTHOFF BURUMA TO BE NEW JOHAN CRUYFF FOUNDATION SPONSOR

PIJE NICOLAAS PONDER ADVOCA-

Houthoff Buruma is sponsoring the Johan Cruyff Foundation with the provision that legal services

TUUR B.V. FILES FOR BANKRUPTCY

remain focused on sponsor contracts only and that further organizational development will

On 20 April, Pije Nicolaas Ponder Advocatuur,

continue, according to an announcement made by the law firm in a recent press release.

owned and operated by lawyer Benjamin

‘Like the Johan Cruyff Foundation, Houthoff Buruma believes in the power of collaboration.

Pije – who is also the founder of café-

We also feel it is very important to help talented young people get ahead, which is why our

restaurant ’t Advocaatje in Zuidas (later

firm wants to do whatever possible to provide an extra stimulus for those who need it’,

renamed Suits after the Netflix series starring

said Marry de Gaay Fortman, lawyer and partner at Houthoff Buruma, who's also initiator

Gabriel Macht), liquidated in November 2016

of the partnership with the Johan Cruyff Foundation.

– was declared bankrupt by the Court of Midden-Nederland. David Bos of CMS has been appointed receiver. Pije frequently

LINKLATERS GERMANY OFFERS LAWYERS ALTERNATIVE

appeared in the media in recent years.

40-HOUR-WEEK CAREER TRACK

In 2015 he launched ’t Advocaatje on Claude

Though your first-year pay will lag € 40,000 behind on your ladder-scaling counterparts, they will

Debussylaan in Zuidas, which closed only

still be burning the midnight oil, long after your own eight-hour workday will have ended. Following

a few months later to reopen as Suits,

in the footsteps of Baker McKenzie and the Düsseldorf office of McDermott Will & Emery, Linklaters

capitalizing on the popular success of

Germany has now begun offering an "alternativen Karrieretrack". Lawyers working 40 hours

Netflix’s legal drama of the same name.

a week will earn € 80,000 in their starting year and can only be promoted up to counsel. The 40-

The restaurant’s trademark feature was a

hour associates are considered full employees and may switch from the alternative career track

portrait of the show’s protagonist Harvey

to a partner track later on. Baker McKenzie Germany reports that 10% of its lawyers have already

Specter bearing the inscription ‘The only

opted for this alternative model. None of the major Dutch firms are offering such a track as yet.

time success comes before work is in the dictionary’. The restaurant folded within days.

Photography Kaan Architecten

• 33

SUSTAINABILITY

SUSTAINABILITY

NEWS 34 •

SUSTAINABILITY

GREEN UP ON THE ROOF In 2015 an initiative was launched in Zuidas with the mission to create 25,000 m2 of living roofs by 2020. That ambition has come a step closer during this summer, with the completion of a green roof for Houthoff Buruma, spanning some 500 m2. It comes complete with a rooftop terrace, plants and benches for employees to sit and relax.

On 13 July, another new living roof, totalling approximately 2,030 m2, will be opened at the Vivaldi building on Antonio Vivaldistraat, The opening will be performed by Amsterdam Alderman for Sustainability Abdeluheb Choho. This gorgeous green roof, boasting paths and seating areas, was developed by Breevast for the benefit of employees of the building’s six tenants. Aside from offering a place where building occupants can relax in verdant surroundings, living roofs also have a water absorbing function that keeps the streets from flooding during heavy rainfalls.

GREEN LUNCH AT BOELETUIN The Boeletuin is a green oasis in Zuidas, situated between VU Amsterdam and The Edge.

Besides vegetable patches for locals, it now also accommodates several food trucks and picnic tables where one can recharge during or after a busy day of work. Two food trucks are open daily between 11 am and 3 pm, when the weather permits, serving organic chips, toasted cheese sandwiches, Vietnamese street food, wraps, salads and more. The food trucks are stationed at the Boeletuin on a rotating basis. All are welcome to enjoy this relaxing spot on working days between 8 am and 8 pm until 1 October.

TAKING A TAXI? GO ELECTRIC! During the fifth GBC Zuidas CEO breakfast in May, attending CEOs inked a declaration of intent on the use of electric taxis. By signing the declaration, GBC Zuidas members pledge from now on to rely on electrically powered taxis as their preferred suppliers for business taxi journeys. The City of Amsterdam is already paving the way. It plans to install four charging points on Strawinskylaan, where electric cars can charge up in just 20 minutes.

Until now, the lack of fast charging stations has made it difficult for electric taxis to deploy services in Zuidas. The new stations will resolve this impediment and open Zuidas up to electric taxi operators.

Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report.

As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.​

Text Maartje Oome

• 35

David Lenahan (owner fit20 Zuidas)

Exercise during work hours can be very effective, if done correctly!

• • • • •

OK EE ON BO R FRESSI U !

YO IAL S OW N TR

FIT20: THE GAME CHANGER IN PERSONAL FITNESS

100+ studios Operational in 5 counries 10.000+ satisfied customers 1.000.000+ training sessions performed Inhouse studios at Ahold-Delhaize (5), Randstad, Robeco, Yokogawa

In 2013 fit20 Zuidas was the 19th studio of a Dutch startup fitness concept that was about to change the fitness landscape. Since then fit20 has taken the fitness community by storm with more than 100 studios, international expansion and several inhouse studios at renowned companies like Ahold, Randstad and Robeco.

Fit20 Zuidas • WTC Amsterdam • www.fit20zuidas.nl • 020 820 36 77 • zuidas@fit20.nl

HELLO YOU

ZUIDAS RUN Sunday 11 June @ Claude Debussylaan • The ninth edition of the Zuidas Run was held on a sun-drenched and gloriously warm day (possibly a tad too warm for the runners).

• Fledgling runners could test their speed during the Kids Run. • The money raised by this year’s event is going to support the VUmc’s Train the MS Brain research programme.

Photography Rienk Toorman

• 37

XXXXXXXX

ZUIDAS ARCHITECTURE SUMMERTIME

38 •

Address Gershwinlaan and Gustav

Height approx. 40 m

Mahlerlaan, 1082 LS Amsterdam

Floors 12

Architect SeARCH Architecten

Floor area 14,750 m2

Building owner Bouwinvest

Main user 197 rental

Completed in 2016

apartments + 1,100 m2

Development AM

commercial space

ARCHITECTURE

Zuidas is renowned for its pioneering work

The design by architectural firm SeARCH

FACTS

in architecture. As it matures into an inter-

strives for maximum views and a sense of

• Two mosaic artworks are incorporated

national quarter of Amsterdam, buildings

spaciousness, with stacked units that give

in Zuidas are shooting up right and left.

every apartment its own large outdoor

Amidst all these modern skyscrapers,

area, which consists of either a terrace or

ambitions of the Municipality of Amsterdam,

it may be difficult to imagine that only

a balcony. On the sides facing each other

with green rooftops, solar PV panels and

around 20 years ago, this stretch of land

the staggered blocks have a pixelated

connecting the residential neighbourhoods

appearance, giving each building its own

of Zuid and Buitenveldert consisted mostly

character and a cosmopolitan feel.

of an constructive alliance between AM,

of tennis courts and football pitches.

Summertime has 197 apartments and a car

Bouwinvest and BAM Wonen and the

In this series we zoom in on the architec-

park with 150 spaces, as well as a shared

ture of Zuidas. This time, we take a closer

bike storage facility. With units ranging from

look at the Summertime building.

60 m2 to 90 m2, there is something to suit everyone. The foyer is defined by mezzanine

into the heart of each building.

• Summertime meets the high sustainability

birdhouses integrated into the façades.

• Summertime was developed on the basis

Municipality of Amsterdam.

• Summertime’s delivery marked the 2,000th home in Zuidas.

• Summertime is extremely energy-efficient,

SUMMERTIME ‘AND THE LIVING

spaces and lots of incoming natural light,

constructed to an EPC (Energy Performance

IS EASY’

creating a beautiful transition from outdoor

Coefficient) of 0.3.

Summertime is a colourful, contemporary

to indoor space. One of the buildings also

building adjoining Gustav Mahlerlaan,

has 1,100 m2 in ground floor commercial

partner HFB is a winner of the AEC

Boelelaan, Peter Schatstraat and Benjamin

space, with tenants including a child day-

Excellence Award for its application of

Brittenstraat. The complex consists of two

care centre and Rocycle Studios. Summertime

BIM, which was primarily important for

blocks (Block 11 and 12) that slope down

was the first development to inject architec-

the design and intricate construction of

towards each other in staircase fashion.

tural variety into Zuidas.

the façade.

Text Celine Boute

• BAM’s BIM (Building Information Modelling)

• 39

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Ricoh offers the following: • Printing/scanning solutions • Unified communications • Document management

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Hello Zuidas welcomes

the following new members COMPANY LIMON • SECTOR RESTAURANT, EVENTS & CREATIVE PLATFORM NUMBER OF EMPLOYEES 15 Link with Zuidas: Limon is located in the heart of Zuidas, Amsterdam’s up-and-coming second city centre.

Reason for becoming a Hello Zuidas member: Our neighbourhood feels that Limon is helping to create a sense of community, by staying open at weekends for the fast-growing local population to come and grab a drink or bite to eat, or to dance in our garden. This fits in perfectly with the community ideal fostered by Hello Zuidas and their mission to join hands, so we may shape pleasant experiences for this new residential district in Amsterdam together!

COMPANY OX & BUCKS • SECTOR RESTAURANT • NUMBER OF EMPLOYEES 20 Link with Zuidas: Ox & Bucks is located in WTC Amsterdam.

Reason for becoming a Hello Zuidas member: Ox & Bucks is a new restaurant, based in the Amsterdam WTC building. Our business benefits from this location, because it is easily accessible to our guests.

That is why we are keen to support activities organized by Hello Zuidas. We also believe it’s important to join forces in promoting Zuidas.

COMPANY TRIBES INSPIRING WORKPLACES • SECTOR WORKSPACES • NUMBER OF EMPLOYEES 50 Link with Zuidas: Zuidas is the natural place to be for modern business nomads. They need an inspiring home base. Tribes is excited to offer workspaces for this group of modern professionals, who can now choose from two locations.

Reason for becoming a Hello Zuidas member: Hello Zuidas is a revolutionary initiative for everyone with an interest in Zuidas, which makes it into a unique community. Tribes also wants to connect people, and offers inspiring spaces not only to work but also to meet!

COMPANY FIT20 • SECTOR PERSONAL TRAINING & FITNESS • NUMBER OF EMPLOYEES 5 Link with Zuidas: Our slow yet high-intensity training programme (HIT) is changing lives and endorsing health in a uniquely positive way. Even the busiest Zuidas professional can achieve real fitness with one single weekly session, held at our private studio.

Reason for becoming a Hello Zuidas member: fit20 has grown to 100 studios throughout the Netherlands. We look forward to continuing this growth through the Hello Zuidas platform, so we may connect with more hard-working Zuidas professionals.

COMPANY MYLK • SECTOR RESTAURANT • NUMBER OF EMPLOYEES 10 Link with Zuidas: Mylk is located in WTC Amsterdam.

Reason for becoming a Hello Zuidas member: Our restaurant operates from the WTC building in Zuidas.

Local accessibility is vital to our business. That’s why we want to contribute to activities organized

by Hello Zuidas and to back its initiatives so we can put this district firmly on the Amsterdam map.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 41

MEMO BOARD MYLK CAFÉ OPENING IN WTC With summer just around the corner, nothing beats knowing the best hotspots to grab a healthy meal. Mylk is the latest addition to Taste WTC and serves delicious vegan salads and porridge.

Choose your favourite toppings to create your own tasty treat.

Strapped for time? No problem, Mylk’s meals are easy to grab and go!

CONSCIOUS CONSTRUCTION AWARD On this year’s Construction Day, taking place on 20 May, Zuidas Director David van Traa presented the first-ever Zuidas Conscious Construction Award. The purpose of the award, which is an initiative of the Zuidas district and the Conscious Construction Foundation (Stichting Bewuste Bouwers), is to encourage contractors to organize building activities with an eye to how those activities will affect the community. The 2017 winner is J.P. Van Eesteren for its construction of the premises of Goede Doelen Loterijen, the national lottery organization, on Prinses Irenestraat. Congratulations!

ABN AMRO UNVEILS CIRCL The new ABN AMRO building, slated to open on 5 September, has been named Circl, alluding to both the building’s construction method and the philosophy it embraces.

Circl will offer a programme of lectures and meetings while also functioning as a community centre. It will also boast a fabulous restaurant, operated by catering provider Vermaat. The cherry on the cake is the rooftop garden, where all are welcome to relax, admire the view and enjoy drinks and small dishes from the rooftop bar.

GREEN ROOFS TO TOP AMSTERDAM ZUID STATION Amsterdam Zuid Station is being renovated as part of the massive Zuidasdok project.

Contractor ZuidPlus has accepted the challenge to make the new station as green and sustainable as possible. How? With a green roof system! Once finished, the station will thoroughly blend in with its surroundings, and its image will be defined by a unique innovative look.

KNOWLEDGE QUARTER TRANSFORMED INTO TEMPORARY PARK This summer the plot between the sports dome and the NoMA building on Mahlerlaan is being transformed into a lush temporary park. At the time of writing this article, the lawn is being sown and the layout prepared. Come summer, it will be the perfect spot to lounge in the grass, host a BBQ bash or read a book amidst the sunflowers. But this sunny oasis will last for one summer only – so catch the opportunity while you can!

42 •

Members Hello Zuidas • July 2017

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HAB Int. Accountants & Consultants Hago Nederland B.V. Handelsbanken Health & Therapy Centre Hestia Kinderopvang Het Amsterdamse Proeflokaal Het Zwarte Fietsenplan Holiday Inn Amsterdam Houthoff Buruma InAmsterdam INBO ING Rayon A’dam Zuid West JLL Kardan Kempen & Co Kenko Kitchen Koetjes en Kalfjes Legal Issues Lexence Liander Limon Loyens & Loeff Lunshof Makelaardij Maarsen Groep Beheer B.V. Made in May Markit Market 33 MBO College Zuid Mech Make & Take Miles Building Mindfulbizz Mondzorg Praktijk Zuidas MUFG Bank (Europe) N.V. Multicopy A’dam WTC Mylk Nationale Postcode Loterij NDI ICT Solutions Nederlandse Ver. van Banken Nedstede Real Estate NEWNRG NH Amsterdam Zuid Nicolaas Lyceum NL Real Estate Novotel Amsterdam City NS NVD Beveiligingsgroep Oliver’s Openbare Bibliotheek ORAM Oranje-Nassau Energie B.V. OVG Real Estate Ox & Bucks Partou Kinderopvang Pathé Phisage Beauty & Wellness Platform Beter Benutten PRISM Amsterdam Projectorganisatie Zuidasdok Property NL B.V. Provast Puramis Consultancy Qbic Hotels Q-Park Nederland Rabobank A’dam Markt Zuid Ravel Residence Regus Restaurant het Bosch Restaurant Nine RGA International Reinsurance Rivers Rob Peetoom Rocycle Ronald McDonald Huis VUmc Rosarium RoyalCast Russell Reynolds Associates Savills Amsterdam SCOR Global Life SE Season-Flowers

158. Securitas 159. SLFMD Tailoring 160. Spaces 161. Speakeasy Inc. 162. Spine Health Incompany 163. Spirit Hosting & Promotions 164. Stadsdeel Zuid 165. Stella Agency & Academy 166. Stibbe 167. St. Olympisch Stadion A’dam 168. Summertime 169. Sushi Time 170. Symphony’s 171. Taalcentrum - VU 172. Tandartsenpraktijk Van de Veer 173. Taylor Wessing 174. Tax Consultants International 175. Taxicentrale Amsterdam (TCA) 176. The Bank of New York Mellon 177. The Barn 178. The Basket 179. The Bikevertising Company 180. The Harbour Club Café 181. The Office Operators 182. The TailorMates 183. Thomaskerk Amsterdam 184. TopJobs Consultants 185. TREC 186. Tribes 187. Trigion 188. Triple Ace 189. Urban Salad 190. Valid Express 191. Vesteda 192. VimpelCom 193. Visser Communicatie 194. Vistra 195. Vrije Universiteit Amsterdam 196. VU Medisch Centrum 197. VU University Press 198. Wagamama 199. Webster University 200. Wieringen Prins 201. Wineboutique & Spirits 202. Wintertaling 203. Worldeye Amsterdam 204. WTC Amsterdam 205. WTC A’dam Business Club 206. WTCafé De Blauwe Engel 207. Xavier (Syntrus Achmea) 208. Your Assistant 209. Zibr 210. Zuidas gemeente Amsterdam 211. ZuidasTravel.nl 212. Zuidschans 213. Zwaan II

COLOFON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW – Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by ASEGA Media & Communication Gustav Mahlerplein 2 (Viñoly Tower, Zuidas) 1082 MA – Amsterdam Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 799 7413 • +31 (0) 13 545 3298 info@asega.nl • www.asega.nl Editor-in-chief Romy Lange Management/Sr. Sales Bob Oostelbos Sales executives Romy Lange, Odette van der Veeken, Nicole Pak Art Director & Graphic Designer Mieke Verberkt • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Kiki Dröge, Celine Boute, Kika Samsom, Greg Shapiro, Jos Moerkamp & Maartje Oome Photography Davien Hulsman & Lotte de Graaf Editorial advisory board Sasja Albersen, Kenneth Goedhart, Olivier Otten, Eline Hoogendijk & Bob Oostelbos Intern Celine Boute Thanks to Paul Riemens (RAI Amsterdam) Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, Property NL, Greg Shapiro, Zuidasdok, Financieele Dagblad, PropertyNL, advocatie.nl, CycleSpace & AM. Printed by Gianotten Printed Media Do you have a message for the editorial team or would you like to place an ad?

Send us an e-mail at hellozuidas@asega.nl Print run each edition 20.000 copies Circulation It’s a free magazine for Zuidas.

Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2017 ASEGA Media & Communication. All rights reserved.

Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

• 43

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