Meer? Magazine - Spring 2015

Spring 2015 – Issue 10 – Year 6

over

80

spring must-haves

Food special Top tips MUST SEE: The colourful Shopperhal INTERVIEW YES-R

‘YOU’LL FIND FANTASTIC FOOD AT DE POORT!’

facebook.com/ AmsterdamsePoort

index

INdex

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4

Interview Yes-R

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Fashion Spring fantasies

8

News Fun facts from De Poort

12

Culinary Good Food

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Shopping High Speed Shoppen with Jeanine

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Information Map & opening hours

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Fashion Denim is back

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Fashion Spring at your feet

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Lifestyle Go Athletic!

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Shopping The colourful Shopperhal

28

Musthaves Time to relax

30

Spotted What are you doing here?

Foreword

Discover the colours of de Poort Spring is almost here again. The trees are in leaf, the days are longer and we can put away those winter coats. The world is finally getting back its colour. Fortunately, Amsterdamse Poort is colourful all year round, but even more so in spring. There’s colour on the streets, on your plate and in your wardrobe. De Poort has something for everyone. In this edition you can read about the colourful shops of Shopperhal.

Of course, there are plenty of other stores in De Poort with colourful products to brighten your day. If shopping gives you an appetite, explore the many cafes and snackbars. We share some top tips in our Food Special. We also introduce Yusuf, who tells us about his work as De Poort’s concierge and security officer. And we meet rapper Yes-R, whose music brings sunshine to the dullest day. Bring on the spring – De Poort is ready!

We hope you enjoy reading this new spring edition of Meer? Magazine and look forward to seeing you again in Amsterdamse Poort, the most varied and welcoming shopping centre in the Netherlands.

Colofon Concept & realization ASEGA Media in opdracht van WF Communicatie Editor in chief Milou Peeters

Editorial staff Kiki Dröge, Myrna van Gils, Floortje Osnabrug Final editor Frank van Bergen Lay-out Danielle Kool, Fleur van Grinsven Coverphoto Lost Visuals Photography Ingrid Arnou, Wouter van Ierssel, Sander Erdmann Sales Esther van Loon Translation Taalcentrum-VU Copyright ASEGA Media 2015 We would like to thank WF Communicatie, entrepreneurs Amsterdamse Poort and Yes-R.

Disclaimer: All rights reserved. Nothing appearing in this magazine may be copied, reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

3

interview

Yes-R

‘IT FEELS GOOD TO DO IT ALL MYSELF’ Yes-R (28) began rapping at the age of sixteen and can look back on over ten successful years in the music business. His big break came with the number Leipe Mocro Flavour, which was followed by a string of other hits. Today he has his own label, Yes-R Records, a massive club hit with rap band SBMG, and is performing to full houses in the musical Hartsvrienden.

4

photography Lost Visuals

Yesser Roshdy, better known by his stage name Yes-R, grew up in east Amsterdam. He has fond memories of his childhood. “We lived in a real ‘multiculti’ neighbourhood with lots of typical old Amsterdam pubs. Seven years ago I moved to Diemen, where I live with my wife and five-year-old son. It’s a great place to escape the hectic showbiz life.”

Famous cousin With Ali B in the family, it’s hardly surprising that YesR discovered rap at a young age. “I was lucky to have a cousin who is a well-known rapper. He listened to some stuff I’d written and that’s when things started to take off. He became a sort of mentor and I learned a lot from him. Later, I met Negativ, Lange Frans and Baas B, and we formed the rap group D-Men. It was Lange Frans who introduced me to the underground scene but I signed my first commercial deal with Ali, back where it all began.”

Chemistry Yes-R has recorded several numbers with cousin Ali, including the hit that thrust him into the spotlights, Leipe Mocro Flavour. “Everything that we have done together has been a huge success: Rosamunde, our remix of Danny Christiaan’s hit from the Ali B Op Volle Toeren television programme and Rampeneren, for example. There’s a sort of chemistry between us.”

A new team After ten years with Ali B’s management company, Yes-R took a different direction. “I wasn’t entirely happy with the strategy and decided it was the right moment to form my own team. Yes-R Records was born. Of course it’s exciting, and I really enjoy doing it all myself. The single Onbereikbaar was my comeback. More recently, the boys from SBMG and I released the club track Late Night Sex.”

‘Like a little Paramaribo’ On stage Until the end of May, Yes-R will be touring the country with the stage musical Hartsvrienden. He takes the role of narrator and shares the stage with Jim Bakkum and Guido Spek. “It’s a fantastic experience. The story is really strong and the role could have been written for me. I wouldn’t have missed this for the world!”

Little Paramaribo Last but not least, we ask Yes-R whether he ever visits Amsterdamse Poort. “Only recently, as it happens. It always reminds me of a little Paramaribo. You can find fantastic Surinamese food here. I find the shopping centre welcoming and relaxed. And the Pathé cinema is the best – and cleanest – I’ve ever seen. The Bijlmer district used to be known for those huge concrete apartment buildings but there are some really nice homes being built here now. It looks great!”

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FASHION

Spring Fantasies Lose yourself in the world of soft colours. This spring and summer will be all about pastel shades in everything from watches to jackets. What pastel shades will we find in your wardrobe?

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2

6

7

8

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10

14

11 13

12 16

15 17

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20

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1 SPECSAVERS Spijkers en Spijkers €169,00 - 2 eyewish Marc jacobs €145,00 - 3 VERO MODA €49,95 4 NEW YORKER €7,95 - 5 LEEMANS Piedi Nudi €149,99 - 6 MS MODE €59,99 - 7 H&m €14,99 - 8 superstar €59,95 - 9 new yorker €24,95 - 10 ms mode €19,99 - 11 HOBBS Mjus €109,99- 12 eyewish fendi €235,00 13 LUCARDI Jet Set Addiction from €49,99 for €19,99 - 14 superstar €49,95 - 15 VERO MODA €26,95 16 Vero moda €19,95 - 17 van haren €29,90 - 18 ms mode €29,99 19 specsavers max & co €199,00 - 20 dolcis €39,99

7

news

Amsterdamse Poort

UP-TO-DATE! Weekend events With spring not far away, there are some great outdoor events to look forward to. The Fair Market will be open from Friday 15 May until Sunday 17 May. The Summer Market takes place during the first weekend of July (Friday 3 to Sunday 5). And remember to visit De Poorterij between Friday 25 and Sunday 27 September.

See you there!

COACH becomes THE ATHLETE’S FOOT

Have you heard? After 25 years, COACH has changed its name and is now known as THE ATHLETE’S FOOT. What hasn’t changed is the great range of trainers from all the best known brands: Nike, Adidas, Asics and New Balance. There’s also a new webshop www.theathletesfoot.nl

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Familiar faces in De Poort: Raffaele & Yusuf

‘Even after eight years I see new things all the time’

Yusuf Yildiz (28) has found his dream job. As concierge and security officer, he is the ‘eyes and ears’ of Amsterdamse Poort. No two days are the same. “When I arrive in the morning, I really don’t know what to expect. That’s what makes it so interesting. Even after eight years, I see new things all the time. I really enjoy working here!”

Yusuf joined the security team in 2008. “We keep a high profile so that people feel safe here.

We make our rounds every day and monitor the CCTV cameras. All shops have our telephone number and we are always ready to help when needed. You can find us in the security office opposite the Albert Heijn supermarket.” Last year, Yusuf also took on the role of concierge. He maintains close contact with store managers and helps when there are problems. Got a leak?

Is something broken or dirty? Yusuf is your man. He doesn’t work alone, of course. Raffaele Gionti (31), responsible for cleaning and general maintenance, is another familiar face in De Poort. Together, Yusuf and Raffaele are the ‘kings of the castle’.

Good communication is essential, says Yusuf. “I listen to what people have to say and we look for solutions together.” Everyone who works in the shopping centre knows Yusuf. People greet him and stop for a chat. The store managers clearly appreciate his input. “I’m their contact person and they know they can rely on me to help whatever the problem.” In this respect, Yusuf thinks of himself as something of a social worker. Store owners, managers, tenants, visitors, council officials: everyone is equal in Yusuf’s eyes. “I treat them all exactly the same. De Poort is multicultural and democratic. It makes no difference where you’re from or how big your store is, the same rules apply to everyone and I give everyone equal respect.”

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advertorial

Pre pa re w it h dca

re

Dream dining at Dreamzzz Dreamzzz is the perfect place to enjoy a delicious lunch or dinner after a busy day’s shopping at Amsterdamse Poort. You’ll find it on nearby Bijlmerplein. The restaurant reopened earlier this year following a complete makeover.

Drop in and see the results for yourself!

Dreamzzz has become a very stylish and welcoming restaurant, the stuff of dreams. Its menu includes delicious options from various world cuisines. And with a floorspace of 300 m2, Dreamzzz is the ideal venue for meetings, parties and special events.

There is an extensive lunch menu, with a huge selection of rolls and sandwiches, panini, toasties, pizzas, American hamburgers, egg dishes and much more available throughout the day. The evening menu is no less varied and reads almost like a world atlas!

Enjoy the tasty spare ribs, plain or with a tangy barbecue marinade. Equally tempting are the many meat dishes straight from the grill and the succulent satés with their piquant peanut sauce. How about a rich and hearty Italian pasta, or a New York burger which practically whisks you to the top of the Empire State Building? Or perhaps you’d prefer a freshly made pizza with your own choice of toppings.

Dreamzzz has it all!

Dreamzzz Bijlmerplein 508-509 Tel: 020 775 11 13 www.dreamzzz-restaurant.nl

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Culinary

subway

Fresh Market

Good Food!

If you enjoy good food, you’ll find plenty of choice at Amsterdamse Poort. There are many outlets selling fresh fruit and vegetables: nature’s power food! Head for Badri’s Tropicals and you’ll also find Surinamese delicacies and Sweet Sranang syrup in lots of different flavours. For something really filling, try the Wednesday special at Slagerij Meester: a traditional Dutch meatball sandwich for only €2,10. At Subway, you select the fillings and staff will prepare your roll to order, exactly as you like it. Something sweet to follow? There’s plenty to choose from at Bakker Bart. Here’s another good idea: pop along to Fresh Market for a delicious salad and other groceries. Or savour a taste of Italy at Pasta di Mamma. In short, treat yourself!

Badri’s Tropicals

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bakker bart

slagerij meester

Simit Sarayi

New in town Pasta di Mamma

These new shops have plenty of tasty treats in store, too.

• BackWERK The shop has moved to larger pre mises where you can find an astonishing assortment of freshly baked wares.

• Dreamzzz The restaurant has undergone a complete makeover. Visit soon to admire the decor and enjoy the varied international cuisine.

• Simit Sarayi A ‘simit’ is a Turkish bagel, while ‘sarayi’ means palace. Try these tempting Turkish treats and you’ll be hooked!

• Fresh Market This mini-food market has a huge range of fresh products.

• Domino’s Pizza The world’s largest pizza delivery chain has arrived in Amsterdamse Poort.

• Easy Fresh This is the place for delicious, regional, organic and vegetarian food. Heal thy eating made easy!

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shopping

High Speed

Shoppen w it h J e a ni n e

Would you like to go High Speed Shopping? Just tell us why. Send an email (with your photo) to info@amsterdamsepoort.nl and you could be the next to win a shopping spree on us!

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Fifty euros. fifteen minutes. at least three favourite stores. That’s High Speed Shopping at Amsterdamse Poort! This time, fortune smiled on eighteen-year-old Jeanine. We asked whether she would like to spend fifteen minutes shopping on us. Not surprisingly, the answer was yes please!

But the clock is ticking!

“I was planning to do a little shopping in De Poort before school and then I ran into you,” she says excitedly. The challenge is to spend the fifty euros in at least three different stores... and the time starts now! Jeanine runs to her first stop, H&M. She has been here many times before and knows her way around. She selects various items and holds each up for closer inspection. A black dress for evenings out, a casual blouse, or both? It’s hard to choose. But the clock is ticking. She eventually plumps for a green top which will go with virtually anything. The first twenty euros changes hands.

She dives into NEW YORKER where her eye is caught by a black bag in the shape of a heart. The perfect accessory for any occasion. And it’s only €6,95. Jeanine quickly pays and moves on.

Opposite New Yorker is VERO MODA, another of Jeanine’s regular favourites. There is a rack of special offers and she soon finds a beautiful soft jumper marked down to only fifteen euros. It is added to the day’s haul.

With €8,05 still to spend but only a couple of minutes on the clock, Jeanine heads hotfoot to TAKKO. Here she finds a pair of silver-coloured earrings with matching bracelet for just eight euros. She hands over the money just in the nick of time: her fifteen minutes are up. Jeanine has spent her entire budget, all but five cents.

With her new purchases in hand, a satisfied Jeanine continues what she was doing fifteen minutes ago: a little bit of shopping!

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information

Let’s go shopping!

Opening hours Most shops in Amsterdamse Poort maintain the following opening hours: Monday Tuesday Wednesday Thursday Friday Saturday

12 pm 9.30 am 9.30 am 9.30 am 9.30 am 9.30 am

- - - - - -

6 pm 6 pm 6 pm 6 pm 6 pm 5 pm

5 min

Many shops are open every last Sunday of the month from 12 pm to 5 pm.

HMH PATHÉ ARENA PARK

More shopping Every Monday, Thursday and Friday, Anton de Komplein is transformed into a lively, varied and colourful marketplace. Whether you’re looking for fresh vegetables, tropical fruit, fish, cheese, bread or a new tablecloth, you’ll find it here!

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200 Shops

Shopperhal Amsterdamse Poort

ALBERT HEIJN MC HEMA DONALD’S

WE

C&A

R MA VO

NEWYORKER

H&M

BA & B GELS EAN S

KFC

STATION BIJLMER ARENA M 50 M 53

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denim is back

fashion

Denim is the height of fashion this season.

Jeans and jackets, dark or light: anything goes. As long as your outfit is cool blue you’ll always look the part.

LUCARDI €29,99

LEEMANS Clarks €129,99

NEW YORKER €49,95

NEW YORKER €7,95 H&M €49,99

KRUIDVAT Marine Aqua €7,99

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we

SPECSAVERS

€69,90

Tommy Hilfiger €199,00

hema €19,95 KRUIDVAT Blue Spice €7,99

THE ATHLETE’S FOOT adidas €94,99

NEW YORKER

hema

€39,95

€13,00 H&M €29,95

LUCARDI €39,99

DOLCIS €74,99

DOLCIS €79,99

EYEWISH Hugo Boss €179,00

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advertorial

photography Sander Erdmann

Discover Marmaris!

When you arrive at Mediterranean restaurant Marmaris, you’ll receive the warmest of welcomes from the friendly staff. Take a seat and enjoy some fabulous Italian or Turkish cuisine. The extensive menu includes pastas, pizzas, fish, meat and vegetarian dishes, all straight from the grill. There’s something for every taste!

G re at staf f

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ines Fi n e w

!

Special wines Good food tastes even better with a well-chosen wine. Marmaris’ cellar offers a huge choice which includes French, Spanish and Italian varieties to complement your choice of food. Madregale Rosso, for example, is a round, full-bodied Italian red which goes perfectly with any grilled meat. If you have opted for fish or salad, you might like to consider something a little lighter, such as the Cabaret Rosé from France. The Spanish Verdejo makes an excellent pre-dinner aperitif. Also available are Turkish wines, several different beers and of course liqueurs. Simply ask to see the list and you will be surprised at just how much choice there is.

Group reservations Marmaris is spacious and welcomes large groups. It is the ideal venue for a business lunch or a dinner party for up to 115 people. Enquire about the possibilities. You and your guests will enjoy the very best food and service in comfortable surroundings. You can watch the expert chefs at work in the two open kitchens or, if you prefer, you can dine al fresco. The well-lit, heated terrace is open all year round. See you soon at Marmaris!

Marmaris Grill & Pizza Open from Monday till Sunday 10 AM – 12 AM Hoekenrode 5 (near station Bijlmer Arena) Tel: 020 697 36 41/ 06 42 22 23 23 www.marmarisgrillenpizza.nl

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photography Wouter van Ierssel

advertorial

Rel axe d g se at in

Ultra trendy hangout in Bijlmer

People are flocking to Urban Salad, one of the trendiest eateries in town. The menu includes fantastic salads, delicious soups and wholesome fruit juices. And it’s a great place to enjoy a healthy breakfast. “Everything we serve our guests must be fresh, tasty and healthy.”

Healthy lifestyle Urban Salad is owned by Jasper van Wieren, who opened the business in Amsterdamse Poort just over two years ago. “A growing number of locals know where to find us.

The healthy lifestyle is becoming more popular. We are taking advantage of the trend by combining health with convenience. Our main course salads are a full meal which keep you satisfied for longer.”

Endless possibilities Urban Salad is especially popular for its hearty salads, which are also available in a wholegrain sandwich wrap for takeaway convenience. “Our menu has nine basic salads and three specials which vary according the season. But you can also ‘create your own’ salad. The ingredients and dressings can be combined in so many different ways that the possibilities are virtually endless. Our salads with raw kale have proven a real hit. There are lots of blogs online which extol the virtues of this traditional Dutch ‘super food’.

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Tip

save fo : raF salad w REE ith the Urban Salad loyalty card!

Take away & stay Urban Salad is open every weekday, from 8 am until 7 pm. “Pop in for lunch, dinner or a healthy breakfast with chia pudding or coconut yoghurt. Everything can be taken away but we have plenty of table space if you prefer to take your time.”

Check the new website: www.urbansalad.nl

FASHION

Spring

dolcis €89,99

at your

feet

LEEMANS Marco tozzi €59,99

LEEMANS TAMARIS €69,99 THE ATHLETE’S FOOT nike €134,99

h&m €12,99

van haren €19,90

dolcis €39,99

hobbs converse €89,99

hema €6,95 bristol €29,99

LEEMANS TAMARIS €69,99

van haren €59,90

dolcis €29,99

hobbs g-star €99,99

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Lifestyle

GO ATHLETIC!

H&M €34,99

Summer is coming and many of us are busy getting into shape for the beach.

Whether you wear these trendy sportswear ‘must-haves’ at the gym or out and about, one thing is certain: they’ll make you look good and feel good.

VINK’S LEDERWAREN Eastpak from €55,00 for €49,95

NEW YORKER

NEW YORKER

€19,95

€12,95

H&M €24,99

hema €7,50 hobbs nike €89,99

DE TUINEN cooling gel €10,99

NEW YORKER

we

hema

€19,95

€24,95

€24,95

H&M DE TUINEN

€12,99

Chlorella supplement €15,99 H&M €9,99

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H&M €4,99

BRISTOL €14,99

NEW YORKER €19,95

THE ATHLETE’S FOOT nike €89,99

BRISTOL €17,99

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shopping

THE COLOURFUL SHOPPERHAL You’ll find countless hidden gems in the Shopperhal.

The covered arcade in Amsterdamse Poort has the look and feel of an exotic bazaar. Discover the wonderful colours, smells and flavours as you explore some refreshingly different shops.

Vink’s Lederwaren specializes in leather goods, with a fine range of bags, cases and backpacks in all shapes and sizes.

Indian Fashion House is the place to visit for a huge range of breathtakingly colourful Indian saris and matching jewellery.

Nothing is so colourful as nature.

Bloemenshop Sjanel has flowers for every occasion.

Agnes Bijoux has a dizzying array of trendy ‘must-haves’ and accessories.

You’re bound to find the perfect gift here.

De Sokkenkeizer stocks high-quality socks, stockings, hosiery and an extensive range of underwear.

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Saman Afra Beauty Centre offers an extensive range of haircare products, including natural and chemical-free products.

Visit Hermona Italian Fashion for fine clothes and coordinated accessories, including scarves, shoes and bags.

If you want to follow fashion without breaking the bank, you’ll find the latest trends at Thelma Fashion, all for affordable prices.

Suzie Stoffen offers fabrics by the metre and metres of fabric in every imaginable colour and material.

Vicky’s Beautyshop is the place for anyone who loves colourful jewellery and textiles. Select your fabric and they will make it up into the garment of your choice.

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musthaves

1

time to

relax Escape from the hurly-burly of daily life. Settle down with a good book in the garden or at a pavement café. If it’s raining, watch a movie. Listen to some music while the kids play outside. Time to relax! In De Poort you’ll find plenty of ‘must-haves’ to help you wind down.

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1 BOOK Three amazing things about you - Jill Mansell A heart-warming novel about secret love. Hallie does not have long to live.

Can she reveal her true feelings before it is too late? Bruna €19,95

2 BOOK Die again – Tess Gerritsen This tense thriller by bestselling author Tess Gerritsen is about two determined women who stop at nothing to track down a murderer. Bruna €19,95 3 GAME TWIST & JUMP Some things never go out of fashion: children love drawing with coloured pavement chalk and now it’s even more fun with ‘Twist & Jump’ by SES. Intertoys €6,00

4 GAME SUPER SAND Modelling with sand can be a messy business, but not with Super Sand. It’s versatile, clean, non-sticky and provides hours of indoor fun without the risk of ruining Mum’s carpet. Intertoys from €10,00

5 DVD CELBLOK H Celblok H is the tense SBS6 television drama series set in a Dutch women’s prison. Watch back-to-back episodes from Series 1 on this DVD box set, ideal for that rainy day. Blokker €12,99

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4

NEW IN DE POORT: CeX 6

7

CeX is an international retail chain which brings something new to De Poort. You’ll be amazed by the wide range of entertainment products, from games and mobile phones to DVDs and computer gadgets.

CeX also buys and part-exchanges your used items. nl.webuy.com

6 CD PARADISE AND BACK AGAIN - ANOUK Anouk

is back with a new album! Enjoy this varied collection which showcases Anouk’s talents in all styles and genres. Blokker €16,99

7 BOOk Mad about the boy, Bridget Jones – Helen Fielding Bridget Jones is not getting any younger but is determined to keep her sex appeal.

An entertaining book full of surprises. Bruna €10,95

8 DVD DE OVERGAVE ‘De Overgave’ (The Surrender) is a romantic, erotic movie 8

based on Renee van Amstel’s novel ‘De Overgave van Floor’. A young singer becomes embroiled in a passionate affair with an established actor. Blokker €6,99

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SPOTTED

Ellen and Mitchel

Lisa

Gaddum with Marshella, Stephen and Ivana

Latisha

Rudi and Tini

Ita and Dimitri

Sam and Kiki

Sanghita and Ojero

30 30

Lida and Lyne

Bernt and Roel

What are you doing here?

We live nearby and we always go for a walk together on Wednesday afternoons.

Gaddum with Marshella, Stephen and Ivana

My son recently started college nearby. I work at ING Bank so now we can meet up for a chat more often.

Ellen and Mitchel

I work at Kijkshop and usually buy my lunch at Bakker Bart.

Lisa

I wander around here every day looking at my favourite shops.

Latisha

We often walk to De Poort from Gaasperdam.

It’s what keeps us young!

RuDi and Tini

We’re always here because we live here!

Ita and Dimitri

We like to get a sandwich from slagerij Meester. That’s always nice.

Sam and Kiki

We work nearby and often stroll through the shopping centre for a breath of fresh air.

Bernt and Roel

I enjoy shopping at WE, as well as H&M and HEMA for the children.

Sanghita and Ojero

My friend is from Indonesia and today I’m showing her our shopping centre!

Lida and Lyne

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5,

00

KINDER TICKET NU ALTIJD VOORDELIG NAAR DE FILM BIJ PATHÉ ARENA!

Kijk voor de voorwaarden op www.pathe.nl/kinderticket

www.pathe.nl/kinderticket