Viva Magenta

from It's Beautiful Winter 2022/23

I want to be more active but…

Powerful and unrestrained, Viva Magenta is Pantone’s colour for 2023. An energising tone that bridges red, pink and purple. Perhaps not to everyone’s liking, it does speak to those who love maximalist and assertive interior schemes. It’s balanced perfectly between a warm and cold tone making it fit into any current colour scheme you already have. So, whether it’s with paint or cushions, rugs, bedding or smaller accessories there are many ways to bring this jolt of joyous colour into your home.