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We can speculate about the reason for the growth and whether it’s due to Corona alone or whether it’s a natural “comeback” from a relatively weak 2019
CORONA OR NOT: 25% GROWTH IN G&E SEGMENT THE PANDEMIC HAS PROVEN TO BE BOTH A CHAL-
“Fortunately, as an international player in a fast-paced and
LENGE AND A DRIVER FOR ASETEK IN DENMARK,
quickly-evolving sector, we were well trained in working from
THE USA, CHINA AND OTHER COUNTRIES
home and at varying times of day. We therefore haven’t seen
As soon as you enter the headquarters in Aalborg you are met with bottle of hand sanitizer and a temperature scanner that can show if you have a fever. At Asetek, the challenge of Corona and the risk of spreading infection have of course been taken very seriously over the last many months. Besides a personal encouragement to get
the necessary measures around physical distancing and infection containment and were therefore able to maintain our manufacturing in Denmark, for example.” As for sales, Asetek has seen its G&E (Gaming & PC Enthusiast) segment grow by 25% from 2019 to 2020.
tested regularly, the dedicated staff have also been offered
“We can’t help but be very satisfied with that, of course.
antibody tests at the company. And a few who became
But we were concerned in April 2020 when we watched a
infected were immediately sent home to isolate and get
world-wide crisis unfold, without being sure of the long-term
treatment.
consequences”, explains Peter Dam Madsen, adding:
Asetek CFO Peter Dam Madsen says that the pandemic has
“We can speculate about the reason for the growth and
had a big impact on the in-house routines:
whether it’s due to Corona alone or whether it’s a natural
“To begin with, our China department in Xiamen – only 600 miles from Wuhan – was “down” for some weeks. And, before we knew it, the problems had spread to the rest of the world. Fortunately, our supply chain and production systems coped without major problems thanks to a peerless effort from our staff, manufacturing partners and subcontractors.” Peter Dam Madsen recounts how people in both the Danish and US branches have been working from home and showing great pioneering spirit. L I Q UI D CO OLI NG DO N E RIGHT
our development momentum slow down. We implemented
“comeback” from a relatively weak 2019. Our feeling is that it is a combination. We also began selling a relatively large number of exciting new products in 2020, and they have been very well received. Looking at it over a 10-year period, growth has also been a very nice 15% per year on average.”
