MA NAGEMENT REPORT - OV ERV IEW
ASETEK AT A GLANCE
The sales and marketing team, based principally in USA,
Asetek is a global leader in liquid cooling solutions for
cation and development, ensuring the developed product
computer hardware enthusiasts, gamers, servers and data
meets or exceeds customer demands.
centers. Asetek’s products enable increased performance and provide lower acoustic noise, power savings and im- proved efficiency when compared with air cooling.
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oversees the customer relationships to facilitate communi-
Sales and marketing teams based in Europe and Asia lead or assist efforts with the customers based outside of USA.
The Company’s server products offer direct-to-chip liquid
The flow of physical product generally commences in Asia.
cooling solutions to OEM providers for delivery of cost
Asetek’s manufacturing and logistics team in Xiamen,
effective, high performance data center solutions. Asetek’s
China select components and suppliers for the finished
Gaming and Enthusiast products are all-in-one coolers
product to be assembled by the Company’s principal con-
that provide reliable, maintenance-free liquid cooling to
tract manufacturer based in Xiamen. Finished products are
gaming and high-performance PC customers.
delivered directly to customer hubs in China, with smaller
With over eight million liquid cooling units deployed,
quantities shipped to Europe and USA. Lower volume,
Asetek’s patented technology is being adopted by a
highly complex products and components are manufac-
growing portfolio of OEMs and channel partners. Founded
tured in Asetek facilities in Aalborg.
in 2000, Asetek is headquartered in Demark and has operations in California, Texas, China and Taiwan. Asetek’s business model begins with its research and development team based in Aalborg, Denmark, which manages collaboration with the Company’s global customer base to define requirements and develop cutting edge technology. The Aalborg team works with the R&D team in Xiamen, China to identify the optimal sources for the necessary components to fulfill customer requirements.
L IQ U ID CO O LIN G D O NE R I GH T
