Asetek at a glance

Asetek is a global leader in liquid cooling solutions for computer hardware enthusiasts, gamers and data centers, and a sim racing gear innovator. Asetek’s liquid cooling products enable increased performance and provide lower acoustic noise, power savings and improved efficiency when compared with air cooling.

Asetek’s Gaming and Enthusiast products are all-in-one coolers that provide reliable, maintenance-free liquid cooling to gaming and high-performance PC customers. The Company’s server products offer direct-to-chip liquid cooling solutions for delivery of cost effective, data center solutions. In 2021, Asetek expanded into the SimSports gaming market, introducing its initial sim racing products to provide sim racers full immersion and the feel of a real racecar.

With over nine million liquid cooling units deployed, Asetek’s patented technology is being adopted by a growing portfolio of OEMs and channel partners. Founded in 2000, Asetek is headquartered in Demark and has oper- ations in California, Texas, China and Taiwan.

Asetek’s business model begins with its research and development team based in Aalborg, Denmark, which manages collaboration with the Company’s global customer base to define requirements and develop cutting edge technology. The Aalborg team works with the R&D team in Xiamen, China to identify the optimal sources for the necessary components to fulfill customer requirements. The sales and marketing team, based principally in USA, oversees the customer relationships to facilitate communi- cation and development, ensuring the developed product meets or exceeds customer demands.

Sales and marketing teams based in Europe and Asia lead or assist efforts with the customers based outside of USA.

The flow of physical product generally commences in Asia. Asetek’s manufacturing and logistics team in Xiamen, China select components and suppliers for the finished product to be assembled by the Company’s principal contract manufacturer based in Xiamen. Finished products are delivered directly to customer hubs in China, with smaller quantities shipped to Europe and USA. Lower volume, highly complex products and components are manufac- tured in Asetek facilities in Aalborg.