MA NAGEMENT REPORT - OV ERV IEW
ASETEK AT A GLANCE
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The sales and marketing team, based principally in USA, oversees the customer relationships to facilitate communi-
Asetek is a global leader in liquid cooling solutions for
cation and development, ensuring the developed product
computer hardware enthusiasts, gamers and data centers,
meets or exceeds customer demands.
and a sim racing gear innovator. Asetek’s liquid cooling products enable increased performance and provide lower
Sales and marketing teams based in Europe and Asia lead
acoustic noise, power savings and improved efficiency
or assist efforts with the customers based outside of USA.
when compared with air cooling. The flow of physical product generally commences in Asia. Asetek’s Gaming and Enthusiast products are all-in-one
Asetek’s manufacturing and logistics team in Xiamen,
coolers that provide reliable, maintenance-free liquid
China select components and suppliers for the finished
cooling to gaming and high-performance PC customers.
product to be assembled by the Company’s principal con-
The Company’s server products offer direct-to-chip liquid
tract manufacturer based in Xiamen. Finished products are
cooling solutions for delivery of cost effective, data center
delivered directly to customer hubs in China, with smaller
solutions. In 2021, Asetek expanded into the SimSports
quantities shipped to Europe and USA. Lower volume,
gaming market, introducing its initial sim racing products
highly complex products and components are manufac-
to provide sim racers full immersion and the feel of a real
tured in Asetek facilities in Aalborg.
racecar. With over nine million liquid cooling units deployed, Asetek’s patented technology is being adopted by a growing portfolio of OEMs and channel partners. Founded in 2000, Asetek is headquartered in Demark and has operations in California, Texas, China and Taiwan. Asetek’s business model begins with its research and development team based in Aalborg, Denmark, which manages collaboration with the Company’s global customer base to define requirements and develop cutting edge technology. The Aalborg team works with the R&D team in Xiamen, China to identify the optimal sources for the necessary components to fulfill customer requirements. P E R FO R M AN C E - P R E C IS IO N - PAS S IO N
