CITY REBRANDING
1
FONT INSPIRATION—GAUDI MOSAICS
FONT INSPIRATION—GAUDI MOSAICS CONTINUED
2
3
INITIAL TYPOGRAPHIC IDEAS
CUSTOM DESIGNED TYPOGRAPHY
4
5
TRANSFORMATION OF LOGO
COLOR PALETTE
C=0 M=10 Y=95 K=0
C=100 M=87 Y=0 K=66
6
C=15 M=100 Y=90 K=10
7
FINAL POSTERS
POSTERS IN METRO
8
9
BRANDING ON CITY BICYCLES
CITY REBRANDING