HILLCREST NEWS A Positive Community Newspaper Created by Locals, for Locals, Supporting Local Businesses Vol. 24 No. 12 Holiday Issue 2016
MidCityNewspaperGroup.com
WHAT’S INSIDE?
SoNo Fest and Chili Cook-Off The annual SoNo Fest and Chili Cook-Off returned for its sixth year on Dec. 6 to the Altadena neighborhood that joins North Park and South Park. Held at T-32, a shopping district at the intersection of Thorn Street and 32nd Street, this year’s SoNo Fest proved to be an even bigger and better experience for the 18,000 attendees PAGE 14
TASTE N TINI A BIG SUCCESS The Hillcrest Business Association served up a festive way for residents to enjoy the holiday season — the Taste N Tini event that attracted dozens of participants and gave retail locations record sales. SEE STORY ON PAGE 16
A Special Kind of Cafe Friendship Alexi’s Greek Café proprietor Jorge Salcedo gives a special kind of care to Nora Warner, a 93-year-old patron who has been dining at the restaurant for more than 15 years. Every July, Nora has her birthday party at Alexi’s, where a dozen or so friends celebrate. PAGE 17
Luminaria Ushers in Holiday Season Luminaria, South Park’s own Season of lights, brought a glow, a twinkle and warmth to the neighborhood at the third annual event staged Nov. 29 by the South Park Business Group. PAGE 30
CONTACT US EDITORIAL/LETTERS
Manny Cruz manny@sandiegometro.com ADVERTISING
Brad Weber printandmail@cox.net
Stores reported record sales for the evening.
VERT I S ING D A
Information
• AdVeRtiSiNg thAt WoRKS •
2016
Mission Statement & Core Values HILLCREST IS STRONG AND GROWING! WANT A LARGER SHARE OF IT?
WE CAN HELP!
· hiLLcresT news (hn) - is published by 30+ year successful publishing, marketing and advertising veterans. · hiLLcresT news - Celebrating Life Together publishes positive, upbeat, community content, focusing on photos, lifestyle articles, backgrounds, talents, gifts and contributions of the locals who live and work in our community. · hiLLcresT news - our mission is to help build a stronger more cohesive community by introducing residents to one another, and to our local businesses! · hiLLcresT news - further endeavors to make its readers aware of and be a part of ongoing activities of mutual interest. We will become the “go to” source of what’s happening in our community. · hiLLcresT news - directly mailed to highly targeted residences in Hillcrest & placed in hightraffic shops, Boutiques, Doctor’s & Dentist’s Offices, Restaurants, Coffee Shops, & other locations where each copy will be read multiple times.
Monthly Features 1. Cover Story 2. Meet Your Neighbor 3. Ask the Experts 4. Travel 5. Pet of the Month 6. Friendly Faces 7. Social Media Corner 8. Coming and Going 9. Community News These are but a few of the article and feature ideas that we publish. The key element that separates us from other publications is our focus on the people that make our community great!
100% of the NEWSPAPER’s readership is in HILLCREST! putting the right message, in front of the right people at the right time
8.
LOYAL READERS
Because the HN’s editorial content is positive, upbeat, hyper-local and focused on celebrating the GREAT things that happen in the community, HN’s readers are loyal and many collect every issue.
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Traditional Printed NEWSPAPER
2.
Direct Mailed to Highly Targeted Residences in Hillcrest & Placed in High-Traffic Shops, Boutiques, Doctor’s & Dentist’s Offices, Restaurants, Coffee Shops, & other locations where each copy will be read multiple times.
ONLINE INTERACTIVE EDITION
Mirrors the printed newspaper with enhanced online options like hotlinks to advertiser’s website, social media, audio, video, e-mail address, “call-me” feature and much, much more.
7.
E-MAIL SUBSCRIBERS
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The HN’s Electronic Newspaper is distributed to an opt-in e-mail subscriber list each month before the printed version hits the streets as a reward for being loyal subscribers.
STRONG SOCIAL MEDIA STRATEGY
5.
MOBILE & TABLET ENABLED
The HN Electronic Newspaper can be accessed and easily read on all mobile devices and tablets including the iPad without the need to download and install applications software (apps).
6.
SEO & SEM BEneFITS
HN invests heavily in building and maintaining a strong social media presence in order to create loyal readers who are not only engaged in the newspaper’s content, but also help develop its editorial direction.
4.
Top search engine rankings are partially determined by relevant content. Every word of HN’s content is indexed by the search engines which help the advertisers move up in organic search results which reduces the need to invest in Search Engine Marketing.
NO WASTAGE
Virtually 100% of the newspaper’s readership is in Hillcrest, targeted to the people that live and shop here.
ERTISING V D A
Rates
Ad Size
Frequency 1 Time
6 Times
12 Times
18 Times
24 Times
$1,780
$1,384
$1,116
$1,016
$894
Full Page*
$1,540
$1,086
$918
$818
$718
Half Page*
$782
$614
$538
$468
$388
2/5th Page*
$694
$544
$438
$380
$340
1/5th Page
$486
$334
$262
$220
$196
3/20th Page
$292
$216
$188
$168
$148
Business Card Ad
N/A
N/A
$ 89
$ 69
$ 49
overs - Inside Front, Inside C Back & Back*
* Qualifies for 50% off Choose Local First Cooperative Advertising Program **Display ads include a business card ad
nR ate er L oca l Co nte Exa nt ct T arg et L oca Upb tion eat, Pos itive Con Com ten mu t nity Foc use Res d ide nt P arti cipa tion
/Op e
Hyp
ead hR
Hig
Rat eP
VS. OTHERS
rote ct
ion
In a world of apples, Positive Community Newspapers is an orange. our unique system was developed specifically for local independent businesses. We help you develop the right message to put in front of the right people at the right time. Because of this advertising with Positive Community Newspapers works!
POSITIVE COMMUNITY NEWSPAPERS
4 4 4 4 4 4 4
Search Engine Optimization
NO
NO NO
NO NO
NO
NO
Regional Lifestyle Magazines
NO
NO NO
NO NO
NO
4
NO
NO
4
NO NO
4 4
Craigslist
NO
NO NO
NO NO
NO
NO
Radio
NO
NO NO
NO NO
NO
NO
Television
NO
NO NO
NO NO
NO
NO
Newspaper
NO
NO NO
NO NO
4 4
Coupon Magazine
NO
NO NO
NO NO
NO
NO
Yellow Pages
NO
NO NO
NO NO
NO
NO
Direct Mail
NO
NO NO
4
NO
NO
NO
EDITORIAL ADVERTISING Editorial Advertising is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Hillcrest News offers content marketing opportunities in the form of Ask the Expert, Business Review, Cover Story, and Center Spread articles.
Editorial Advertising Type
Cover Story - 1ad-free page, plus front cover
$1,995
sk the Expert - Industry Exclusive answer relevant A questions with bio (1/2 Page) Center Spread - Similar to Cover Story without cover and placed in the center of the newspaper (2 pgs). Business Spotlight- 400-word article review of your business with 2-3 photographs (1/2 Page) Choose Local First Featured Local Independent Business of the Month (1/2 Page)
$468 $2,416 $468 $468
• CHARTER ADVERTISING SPECIAL • Sign Up for a 2/5th-page ad or larger or before March 1, 2016 and receive the following bonuses: • Sign a 6-month agreement and get 1 month FREE* • Sign a 12-month agreement and get 3 months FREE* • Sign a 18-month agreement and get 6 months FREE* These discounts cannot be combined with any other discounts Publication Specs
File Specifications
General Disclosure
Finished Trim Size 11” × 15”
CMYK separated files Resolution: minimum 300 dpi Include all fonts and graphics Prefer hi-res PDF files. Will accept tif & hi-res jpeg files. Method of delivery: Electronic files preferred. Please email your files to the publisher.
Publisher reserves the right to refuse any advertisement. Advertiser assumes all responsibility for ad contentincluding photos, logos, text, etc.- and holds the publisher harmless from any claims arising from the use of ad content.
Live Area 10.25” x 13.5”
Payment Terms: Invoices are dated as of the the first of the month in which the newspaper will be printed and distributed and are due and payable prior to the newspaper going to print (usually around the 3rd Friday of the month). Half payment in advance is required on advertiser’s first ad. Publisher looks to the advertising agency placing the insertion order for payment: however, Publisher reserves the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to the publisher and the agency warrants by submitting or signing the insertion order that it and the advertiser have accepted the responsibility. Publisher will not be bound by conditions printed on contracts, order blanks, or instructions when such conditions conflict with its policies.
ADVERTISING SIZES
Full Page 10.25” x 13.5” Half Page 10.5” x 6.75” 2/5th Page 4.05” x 13.687” 1/5th Page 4.05” x 6.75” 3/20th Page 4.05” x 5.01” Business Card 3.42” x 2”
General Information • Published rates are per ad insertion • All ad rates include four-color • All ad rates are net and do not include ad agency commissions • Other non-cover special / reserved ad positions: +15% of ad space cost • All other non-reserved ad positions are at the discretion of the publisher • Ad space reservation cancellations must be received in writing on or before the published space closing date • Supplied inserts: Contact Hillcrest News for pricing, technical specifications, timing and quantity requirements
OUR PHILOSOPHY Our philosophy is different from any other media you may have purchased in the past. We believe advertising, marketing & publicity should be an investment and NOT an expense. At the end of the day, you should be able to quantify your return on investment with any media. If you are not making money, like any investment, you shouldn’t be doing it. Unlike many people selling advertising, we are professionals. We have been working with small and medium sized businesses for over thirty years. We are passionate about using our experience to help small and medium sized business owners grow. We are successful small business owners ourselves, and we understand what it takes to successfully operate a small business on a day-to-day basis. We are very familiar with the challenges business owners face in today’s ultra-competitive environment, and despite these challenges, we know how to help you succeed. We are not looking for advertisers! We are looking for long-term business partners. We believe that if we do our job right, you will experience a tremendous return on investment and you’ll want to work with us for a long period of time. In other words, we believe it is our job to help you grow, and we do our job well, you will want to continue to do business with us. We believe in value. Our job does not end after we’ve placed your ad in our newspapers, and ancilary media products. In fact, that is just the beginning. We believe that if we create a suite of goods and services that has so much value you will ask yourself “why wouldn’t I do this?” inatead of “why would I do this?”. We are committed to your success, and we understand that the only way we can truly succeed is to help you succeed. We aim to develop long-term sustainable strategies the ensure your advertising success, and over the years we have helped thousands of small and medium sized businesses realize advertising and marketing success.
CONTACT
Information To Advertise Call: Brad Weber Phone | 619.282.6706 ReachLocals@MidCityNewspaperGroup.com www. MidCityNewspaperGroup.com