Business Tips for Home Inspectors
INSPECTING YOUR DIGITAL HOME By Inspect.com
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W
hile you devote time to inspecting your clients’ homes to ensure their safety, you also should consider making time to inspect your own digital home.
The entire internet is your digital home. Everything about you on the internet is your digital footprint. It’s important to keep your digital home safe and functional, and it’s always a good time to review and update your digital presence. Why? Because a clear digital presence is a major element of your business branding.
KNOW WHERE YOU ARE
To start your digital housekeeping, you need to know where you are on the internet. Do a Google search for your business name. Make a list of all the places your business name appears in the results. Keep a spreadsheet of the URL addresses for reference. 30
ASHI Reporter • MAY 2021
CLEAN THE LIST
If you haven’t checked your online presence lately, you may be surprised at where your name shows up. Clean up any references that are outdated by posting new photos and ensuring that your logo is current. Remove or delete any references to your business that no longer serve your business.
CHECK YOUR WEBSITE
Your website is your digital home. You want it to be as safe and sound as any property you inspect. Just like you want to be comfortable in your own home, you also want site visitors to be comfortable in your digital home. You want them to find your website quickly and, once there, be able to easily access information. You might think that your website looks good and works well, but remember that first-time visitors to your site—your future clients—might look at it with a different lens. If your website is difficult to navigate or hides important information that can allow customer connections, you should rethink your site. It might be as simple as finding a new theme on the platform or app you use to design your site. You also might want to ask a few people you trust to review your site and suggest ways to improve it.
