KEY CLUB
graphic standards
An international,
student-led organization providing its members with opportunities to perform
service ,
character , leadership.
build
and develop
capable to devel p c mpetent o o
,
,
caring leaders ,
through
,
the vehicle of service
How to use the new Key Club graphic standards
,
s b u l C y e K t u o k c e h C
HOT new look!
Key Club has a new look and it rocks! With nearly 245,000 members representing almost 5,000 clubs in 24 nations, Key Club is the largest high school service organization in the world! One important way we can let others know about Key Club is by communicating “our look” to others. That is, using the same design elements -- things like fonts, colors, logos and symbols to express who we are. Keeping “our look” consistent enables others to see Key Club in the way we do – whether they’re in Kansas or in Kenya. And, it helps us create a buzz about the great work Key Club is doing serving others and developing tomorrow’s leaders.
This is something to get really excited about! Everything you need to get started is in this guide. You’ll find colors, design schemes, photos and templates to help you create brochures, letterhead, newsletters, posters and more! It’s really that simple! Together, we’ll watch Key Club grow in a big way! World, hope you’re ready for us!
2
logo usage:
The Key Club logo and wordmark are a key part of this new look and feel. Color: When reproduced, the logo and wordmark are to appear only in the colors as seen below:
black
pms 295
white
black
pms 295 & pms 4505
pms 295
white
Using the Key Club logo in black or white will give the design a more contemporary feel.
Size: Logo to be placed no larger than 1½ inches wide on anything smaller than a banner. Wordmark to be formatted no larger than five inches on anything smaller than a banner. Logo must always be proportionate as seen below:
3
logo usage:
Background: Should be placed on a neutral background:
service service service Area of isolation: There should be nothing within a half inch of all sides of the logo.
4
fonts:
the Key Club fonts! HEADER FONT - Century Gothic Two primary and one accent font. Century Gothic is the primary headline font. ABCDEFGHIJKLMNOPQRSTUVWXYZ Goudy Old Style is the primary copy font, and your choice of any funky font is the accent font. abcdefghijklmnopqrstuvwxyz
with 5 pt kerning Century Gothic to be used for Cover Key Club, Key Club lettering, and can be used for headers inside piece
Header and Subheads:
Font–Century Gothic Try to keep the height and width of the lettering proportional Space between each letter – 0
COPY FONT - Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ HEADER FONT - Century Gothic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 9.5 pt font/ 13 pt leading Goudy Old Style is to be used for the copy in all of Key Club’s printed materials.
Accent:
with 5 pt kerning Gill Sans to be used for Cover CKI, Circle K International lettering, and can be used for headers inside piece.
Font–To be used for some headers, subheads and emphasized wording to make the piece more contemporary and personalized.
TITLE Title title - flexure TITLE Title General text: title - amplifier
ACCENT CONTEMPORARY FONT - Your Choice Key Club office will be using Crackhead COPY FONT - Goudy Old Style for 2006-07 school
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz HEADER FONT - Century Gothic In Windows possible accent fonts: Crack house, Fragment, EMBOSSING OR ITC GF ORDNER ABCDEFGHIJKLMNOPQRSTUVWXYZ Goudy Stout, Juice, Tempus Sans or VinerTAPE Hand abcdefghijklmnopqrstuvwxyz This font will an even more contemporary feel and can be customized to your campus!
9.5 pt cool font/ font 13 ptoptions.... leading other Goudy Old Style is to be used for the copy in all of CKI’s printed materials.
Font–Goudy Old Style TITLE Try to keep the height and width of the lettering with 5 pt proportional kerning Gill Sans to be used for Cover CKI, Circle K International lettering, and can be used for headers inside piece. Space between each letter – 0 Title ACCENT CONTEMPORARY FONT - Your Choice Color- Black title - Fandango Size- 9.5 Point / 13 Leading (space between each line) CKI office will be using FloMotion for 2006-07 school year
TITLE ABCDEFGHIJKLMNOPQRSTUVWXYZ COPY FONT - Goudy Old Style Title Have one main CKI title font, abcdefghijklmnopqrstuvwxyz title - flexure ABCDEFGHIJKLMNOPQRSTUVWXYZ One accent font that can change once a year TITLE abcdefghijklmnopqrstuvwxyz and One copy font? This font will an even more contemporary feel and can be customized to your campus! Title other cool font options....Flexure, Amplifier & Fandango A Web site is the exception. In this instance, Arial may be used. title - amplifier 9.5 pt font/ 13 pt leading Goudy Old Style is to be used for the copy in all of CKI’s printed materials.
TITLE Title
5
the look:
All materials: Consistency in visual layouts is key to retaining the image of Key Club worldwide!
Introducing...
cil!
n the Pe
KEY CLUB
Pencil area: Placement–Pencil should always be placed on the cover or front of whatever is being produced.
december 12 .7pm . gymnasium J OIN C l u b ! Key
www.keyclub.org
You’reited! inv
KEY CLUB
6
character building leadership inclusiveness
caring
Pencil color: White should be the color used in the majority of the Key Club pieces; however, a Key Club-designated color may be used as an alternative, if necessary. KEY CLUB
Pencil size: The pencil’s sides should always horizontally touch the right and left edge. On 8½- by 11-inch pieces, the height should be 1/2” tall and sized proportionately to other sized pieces. r te ding ac buil
ar
leadership
ch inclus
ivene
ss
KEY CLUB
caring
J
oin Us!
:
When : Where:
The background: • The area above and below the pencil can be a Key Club color, see page 10, or an image (photo or illustration) in any combination. See below for ideas. • Always keep the target audience and purpose of the project in mind to market Key Club most effectively! inclu
r te ding ac uil ar b
caring
KEY CLUB
siven ess
caring
caring
J
oin Us!
:
W hen : W here:
J
oin Us!
:
W hen : W here:
7
J
oin Us!
:
When : Where:
leadership
siven ess
ch
inclu
r te ding ac uil ar b
KEY CLUB
leadership
siven ess
ch
er ing ct ild ra bu
leadership
a ch inclu
KEY CLUB
the look:
KEY CLUB
Logo placement: • As stated before, the Key Club wordmark should always appear on the cover somewhere and the Key Club logo on the back cover. • The Key Club logo can be placed on the front, but not within five inches of the pencil. TITLE OF PROJECT
Club or district logo placement: • Can be placed anywhere.
Header Inside look: • The use of the pencil and similar lines, as well as Key Club colors and fonts, will maximize the effectiveness of the piece. Copy font: Goudy Old Style Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.
Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.
An international, student-led organization providing its members with opportunities to perform service, build character, anddevelop leadership.
9.5 font size, 13 pt leading
9.5 font size, 13 pt leading
Copy font: Goudy Old Style
Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.
Copy font: Goudy Old Style Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.
9.5 font size, 13 pt leading
9.5 font size, 13 pt leading
Copy font: Goudy Old Style
8
Back cover look: • The Key Club logo is always centered on the lower back of the piece, not to exceed one inch in proportionate width. • “a Kiwanis-family member,” Web site and contact information are to be placed below the logo in Century Gothic 9 Pt. Please keep upper/lowercase consistent as shown, and spacing between lines the same.
a Kiwanis-family member keyclub.org 3636 WOODVIEW TRACE INDIANAPOLIS, IN 46268 • 317.875.8755 • US AND CANADA: 1-800-KIWANIS
a Kiwanis-family member keyclub.org 3636 WOODVIEW TRACE INDIANAPOLIS, IN 46268 • 317.875.8755 • US AND CANADA: 1-800-KIWANIS
9
PMS
PMS
PMS
PMS
295
PMS
872
PMS
4505
Key Club Black copy
the colors: PMS
295
PMS
872
PMS
Key Club logo co
4505
Black copy
New KeyKeyClub colors ROCK! Club logo colors Copy is to be in black
295
PMS
872
PMS
4505
Copy is to be in black
ROCKS!
Use one color accented with black and Key Club logo colors. Use same color in a series of materials.
Key Club logo colors
Below are the only colors to be used on all Key Club materials:
Colors:
Use one color accented with black and Key Club logo colors.
One or more accent colorscolor should be used with black copy. Use same in a series of materials.
PMS
362
PMS
382
PMS
187
PMS
158
PMS
295
PMS
286
PMS
313
PMS
4505
Copy is to be in black
Use one color accented with black and Key Club logo colors. Use same color in a series of materials. PMS
362
PMS
382
PMS
187
PMS
158
70% Cyan 0% Magenta 100% Yellow 9% Black _______________
29% Cyan 0% Magenta 100% Yellow 0% Black _______________
0% Cyan 100% Magenta 79% Yellow 20% Black _______________
0% Cyan 61% Magenta 97% Yellow 0% Black _______________
100% Cyan 56% Magenta 0% Yellow 40% Black _______________
63% Red 156% Green 83% Blue PMS 382
190% Red 214% Green 0% Blue PMS 187
167% Red 25% Green 48% Blue PMS 158
227% Red 114% Green 34% Blue
0% Red 47% Green 95% Blue
PMS
295
362
PMS
295
286
PMS
PMS
286
313
PMS
PMS
313
4505
100% Cyan 66% Magenta 0% Yellow 2% Black _______________
100% Cyan 0% Magenta 8% Yellow 13% Black _______________
0% Cyan 15% Magenta 78% Yellow 36% Black _______________
0% Red 57% Green 166% Blue
0% Red 152% Green 195% Blue
152% Red 134% Green 66% Blue
PMS
Black
4505
Black
To access Key Club color palette, go to templates. If using a Mac: •Go to Microsoft Word •Click appropriate color fill box •Click “More fill colors” at bottom •Enter values of colors
Black
If using a PC: •Go to Microsoft Word •Click color fill box •Click “More fill colors” at bottom •Enter values of colors
BLACK
PMS
295
PMS
872
PMS
Black
4505
Logo colors: Black and white or reversed out will give the materials a more contemporary feel.
Key Club Cyan 100% Cyan Metallic-for two 0% 15% Magenta 56% Magenta color printing 78% Yellow 0% Yellow 36% Black 40% Black ________________ ________________ Copy is to be in black 152% Red 0% Red
10
47% Green 95% Blue
134% Green 66% Blue
Use one color accented with black and Key Club logo co
the imagery:
The photos and illustrations used in marketing materials should communicate Key Club’s mission.
Photos and illustrations should: • Be energetic. • Have a call to action. • Be diverse. • Have an area around the subject that is open to attract the viewer’s eye and create an empowering feeling. • Make sure image colors reflect the Key Club color palette, see page 10. • Ensure core values are represented in the imagery.
11
Check out our graphic standards templates: keyclub.org/templates includes key club templates to personalize letterhead, envelope, business card, brochure, poster, newsletter, and more!
13
Copy font: Goudy Old Style Circle K International will not only provide a variety of experiences to help you realize your leadership potential, but also the avenues of opportunity in which to reach your potential. As a member of your Circle K club, you will be called upon to share your unique talents to enhance your club’s outreach. Your involvement in Circle K International will have a significant impact on the campus, community, and world. As a dedicated Circle K’er you will develop lifetime friendships, establish a career network with Kiwanians, and apply individual skills to various settings.
9.5 font size, 13 pt leading
15
a Kiwanis-family member keyclub.org 3636 WOODVIEW TRACE INDIANAPOLIS, IN 46268 USA
1-317- 875- 8755 • US AND CANADA: 1- 800-KIWANIS