COVER STORY
TAAI DAILY 2012 – DAY 1
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TAAI: Involving & Evolving
TAAI Convention with a difference
On the occasion of its 60th anniversary, TAAI establishes the fact that learning and adopting to new products is the key to evolve and grow in travel business. Anita Jain talks to Iqbal Mulla, President, TAAI.
TAAI Diamond Jubilee Convention starts at The Hotel Green Park, Pendik. TAAI is also organising an exhibition with the participation of over 50 travel partners from India. gives details.
A N I TA J A I N
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hey can because they think they can.’
The quote by Virgil best describes the motive of Travel Agents Association of India (TAAI) zeroing in on ‘Evolve to Involve’ theme for the 60th Indian Travel Congress & Exhibition in Istanbul, Turkey. This year, the convention will lead its members forward to innovative business modules, involving in new strategies and evolving them in today’s world and age of tourism industry. According to Iqbal Mulla, President, TAAI; the theme for this year is extremely apt and very topical at this point. He said, “Over the years, TAAI has
Objectives Making travel agents believe in positive change Educate them about evolving from ticketing agents to travel consultants. To involve with global trends and evol ve as per the needs of advancing travellers’ demands Adapting to technology to grow business and moving ahead with new changes Work on a review report for business sessions to bring out the feedback and action plan for the future
worked towards making travel agents believe in positive change, educate them about evolving from ticketing agents to travel consultants. But now it’s time for agents to involve with global
Iqbal Mulla President TAAI
We are looking at mutual tourist traffic in both Turkey and India to further enhance our trade relations trends and evolve as per the needs of advancing travellers’ demands.” According to Mulla, from last few years; the association is holding its annual convention at destinations which are popular among Indian travellers but this
year, it opted for an emerging destination. Mulla said, “Our main idea is to make our members aware of the potential destinations and educate them about its products. We are looking at mutual tourist traffic in both Turkey and India to further enhance our trade relations.” The association will have fruitful business sessions with world renowned speakers giving insights on the topic to the delegates. The focus this year will be on international travel and tourism trends, adapting to technology to grow business and moving ahead with new changes. The managing committee will work on a review report for business sessions (last year, conclusion documents were prepared) to bring out the feedback and action plan for the future. TAAI, as an association, is built on transparent and democratic values and thus, it’s trusted by global associations like IATA and other international travel companies operating out of India. TAAI, as an association, is built on transparent and democratic values and thus, it’s trusted by global associations like IATA and other international travel companies operating out of India. With support from tourism ministry and suppliers from national and overseas market, Mulla is positive that TAAI will celebrate its 100th anniversary in much bigger way with double the number of members.
boost the number of Turkish visitors to India.
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s the TAAI turns 60 in style, Turkey is poised to emerge as one of the favourite destinations for the outbound market in India. With Istanbul playing the perfect host, the Diamond Jubilee Convention of TAAI kickstarts today at The Hotel Green Park, Pendik. The Diamond Jubilee convention of TAAI is also coinciding with the 60th year of TurkishIndian friendship, that’s a step forward to strengthen the relations and business between these two countries. And Turkey has left no stone unturned in promoting the destination. With Dr Burak Akcapar, Turkish Ambassador to India announcing free visas for all delegates travelling to Istanbul, TAAI is expecting a record turnout of more than 1,000 at the convention. According to Iqbal Mulla, Chairman, Convention Committee and President, TAAI, Turkey is a potentially strong destination for India from the inbound and outbound perspective. The Diamond Jubilee Convention of TAAI in Istanbul will also go a long way in helping increased travel between the two destinations in the future, he added. Ozgur Ayturk, Culture & Tourism Counsellor to India, Turkish Embassy, said, “The convention is an opportunity to showcase the destination and its products to the travel trade in India. The delegates attending the convention are getting an opportunity to see other destinations such as Izmir, Antalya, and
Ozgur Ayturk Culture & Tourism Counsellor to India, Turkish Embassy
Turkey is a potentially strong destination for India from the inbound and outbound perspective Cappadocia as part of the post-convention tours.” On the sidelines of the ‘Involve to Evolve: A New Beginning’ themed convention, TAAI is also organising an exhibition with the participation of over 50 travel partners from India who will showcase their products and destinations. This will also expose the Turkish travel trade to India and its offerings and get them to
Istanbul’s location on the water made it a much coveted site as a commercial shipping port and military lookout, and as capital of the Roman Empire. Constantinople, as it was known, became very important as a centre of world trade, until Mehmet, the Conqueror claimed it for the Ottoman Empire in 1453 and it became the imperial seat of the sultans. The capital is now Ankara, but Istanbul still remains the commercial, historical and cultural heart of Turkey. For South Asians travelling to Western Europe and beyond, a two to three day stopover at Istanbul can be a memorable and fascinating experience. With its superb cuisine, friendly hospitable people and superbly interesting location, Istanbul is a magnetic destination.
Key Fact Constantinople, as it was known, became very important as a centre of world trade, until Mehmet, the Conqueror claimed it for the Ottoman Empire in 1453 and it became the imperial seat of the sultans
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ASSOCIATION
TAAI DAILY 2012 – DAY 1
‘TAAI should go the ‘corporate’ way’ As TAAI grows older and stronger, Jyoti Mayal, Chairperson - Northern Region, TAAI calls for a more proactive, evolved and ‘corporate’ association to tackle ongoing challenges. gives details. M E G H A PAU L
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he Northern Region, being the largest TAAI chapter, has a strong voice at the national level. Talking about the efforts taken up by the TAAI Northern Region, Mayal reveals, “This year, we had interactive meetings with VFS. Various NTOs and tourism bodies also made presentations and organised roadshows.” There were seminars on how to sell America directly and what are the avenues to make more money, she added. “We have a big agenda to help members overcome problems
and to be able to get more revenues. I hope I can deliver even one fourth of what I want to. I would love TAAI to be an ideal association, for its members and by its members,” Mayal informed. Interestingly, Mayal is in favour of making TAAI a more active organisation in the form of a corporate body. Urging the members to be proactively involved in the working of the association, she opined, “Members should wake up and bring a change in their association. Going forward, they should now choose a committee which can deliver and show results. I also think it's time for TAAI to change its way of working. We need to change it into a corporate body, by appointing a
Jyoti Mayal Chairperson - Northern Region TAAI
CEO to run it for liaisoning with government, airlines and suppliers.” Calling for adaptation and evolution of TAAI, Mayal commented, “With the change of time, the outlook has to change. Of course, the President and all others remain, but a person who is dedicated completely should be running the organisation.” Regarding the ongoing challenges this year, Mayal highlighted,
“The main issue is survival and the weekly payments, which are looming on our heads. We are trying to educate our members to the maximum by holding seminars, by clearly defining the do’s and don’ts of handling business and trying to solve their problems of visas and passports.” Reiterating that the need of the hour is to work unitedly, Mayal said, “Also, the most important factor is to give members a solution of weekly payments by getting them into making the credit cards for their business transactions. As a Chairperson of the Northern Region of TAAI, I have always emphasised on
working together. I always insist that working in partnership with each other is the need of the hour.” Commenting on her role as the Chairperson of the Northern Region of TAAI, Mayal revealed, “Since the last two years after I became the Chairperson, I have given great emphasis on educating my members and am trying to solve their problems. We are in continuous dialogues with the Embassies/ Consulates/VFS for visa problems. We have had Do's and Dont's workshop related to proper ticketing rules in order to avoid ADM issues with BSP/Jet Air/Kingfisher /Galileo/Amadeus/Abacus. As the Northern Region Chairperson, I played the most dominant role in resolving the ADM issues and also getting the redressal cells ready. Talking about the Convention being held in Turkey, Mayal believed, “I
know that some members say that they do not want to go abroad and that conventions should be held in India. It is difficult to do these conventions in India all the time. We have limited destinations to cater to big groups and then the Indian market does not give you subsidies for hosting the functions as the foreign destinations do. Cost plays a major role in holding such conventions.”
Planning Different TAAI should be a more active organisation in the form of a corporate body The members should now choose a committee which can deliver and show results TAAI should be changed into a corporate body, by appointing a CEO to run it for liaisoning with government, airlines and suppliers
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HOTELS
TAAI DAILY 2012 – DAY 1
‘Leisure’ for pilgrims, wildlife, MICE & weekend traffic The hotel is planning to cash in on four segments this year – pilgrimage, weekend traffic, wildlife and MICE, says Vibhas Prasad. T T B U R E AU
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ttarakhand-based Leisure Hotels has beefed up its
operations in India. Talking about the expansion plans, Vibhas Prasad, Director, Leisure Hotel said, “The year 2011 or this current financial
September. The group also launched ‘The Forest’ at Rajaji National Park in Uttarakhand, their business hotel ‘The Manor’ at Bareilly and ‘Aranya
Indian pilgrimage market, Prasad said, “We are constantly focussing on the northern market. The group is catering to the needs of the
Vibhas Prasad Director Leisure Hotel
year has been good for our business as we unveiled four new properties. We opened Ganga Lahari, which has 16 rooms at Haridwar last
Safari Resort’ in Corbett National Park in Uttarakhand.”
tourists by way of luxury accommodations.”
This year, the hotelowning, operating and management company is targetting four major segments in a big way. The hotel plans to cash in on pilgrimage tourism. Speaking about the company’s focus on the North
“The Chardham segment is an unorganised segment and we are the only organised player in the field. We plan to tie up with a big number of travel agents to promote this segment,” he added.
The hotel chain is also bullish on wildlife tourism and the weekend traffic segment from Delhi. “We are hoping that the infrastructure can be improved now. This will make our current properties more accessible from Delhi for the weekend getaways as they form a huge chunk of our revenue generators,” the Director revealed.
Rishikesh and the second one would open in Kanha.
With available facilities to support big conferences, Leisure Hotels will target MICE. The Riverview Retreat, Corbett National Park has huge convention facilities. The company will unveil two products in the next financial year. The first property would open in
The company will unveil two products in the next financial year.
New Avenues With available facilities to support big conferences, Leisure Hotels will target MICE. The Riverview Retreat, Corbett National Park has huge convention facilities.
The first property would open in Rishikesh and the second one would open in Kanha
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HOTELS
TAAI DAILY 2012 – DAY 1
The Suryaa, New Delhi steps up operations
Fairmont making waves in China
The hotel aims to capture a big share of the hospitality market with the relaunching of SAMPAN – our Rooftop Pan Asian restaurant and with its yet to be relaunched 24-hour coffee shop Le Café and Indian restaurant Seven.
With its three hallmark properties in China, Fairmont Hotels & Resorts is poised to grow in the Asian hub. gives details on the special propositions of its properties in China.
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he Suryaa, New Delhi is all set to garner more business this year. The hotel has beefed up its F&B segment. Talking about the development, Greesh Bindra, Vice President and General
Manager – The Suryaa, New Delhi remarks, “Just recently, we relaunched SAMPAN – our Rooftop Pan Asian restaurant. This summer, we are looking at relaunching our 24-hour coffee shop Le Café and Indian restaurant Seven, which will be converted into a 140-seater top-of-the-line World Cuisine restaurant, which will be ready before Formula One.” The hotel is also planning to open several new properties in India and overseas, he adds.
towards achieving set targets.
the
The Suryaa New Delhi with its host of meeting & conferencing facilities is betting big on MICE segment as well. The hotel is cashing in on its strategic location. Suitably located in the heart of the city, a mere 30 minute drive from the International Airport with close proximity to Pragati Maidan, it is also adjacent to Delhi’s business districtsNehru Place, Jasola, Okhla and
Greesh Bindra Vice President and General Manager – The Suryaa, New Delhi
The last quarter has been very positive, although it has been a challenge as the inventory has increased
Regarding the performance of the hotel in calendar year of 2011 vis-à-vis the previous year, Bindra informs, “The calendar year of 2011 has shown encouraging results. With the stabilisation of the business coming from various sectors, the revenue has definitely gone up. The last quarter has been very positive, although it has been a challenge as the inventory has increased.” According to him, the upcoming year looks even more promising and the team is aggressively working
Noida promotion zones. With banquet halls such as Elysee, Vendome and Caprice Lounge, the hotel is fully geared to be the perfect host for wedding and other events.
Upcoming Plans The hotel is planning to open several new properties in India and overseas The upcoming year looks even more promising and the team is aggressively working towards achieving the set targets The Suryaa New Delhi with its host of meeting & conferencing facilities is betting big on MICE segment as well
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ow hospitality has got a new address in China. As the brand expands to over 60 luxurious destinations around the world, Fairmont Hotels & Resorts is making an impression on travellers to China with its three hallmark properties. Making waves in Shanghai is the Fairmont Peace Hotel. It is built on The Bund during the city’s heady Jazz Age that has hosted distinguished guests, including General Marshall, Charlie Chaplin and Noel Coward, who wrote Private Lives while in residence. Known as ‘The Number One Mansion in the Far East’, the hotel underwent a top-to-bottom transformation that preserved its Art Deco past while also updating it with flourishes such as the stunning Willow Stream Spa and dining options that include chic lounges, gourmet fine dining, and the revival of the beloved Jazz Bar. Outside Shanghai is the tranquil Fairmont Yangcheng Lake in Kunshan. The resort’s Willow Stream Spa is a sanctuary where travelers can rejuvenate with authentically local treatments, while everything from Afternoon Tea to the region’s famed Hairy Crabs are served in the resort’s bars and restaurants. Further North Fairmont Beijing stands as the “gate” to the city’s Central Business District and also boasts a Willow Stream Spa and multiple dining options including Lunar 8, featuring their signature Peking duck from a wood-burning oven. All three of Fairmont hotels in China also offer
Fairmont Gold - dedicated floors offering residential-style lounges where guests can enjoy an honor bar, cocktail hour canapés, and complimentary continental breakfast. Fairmont Gold Managers can accommodate requests from dinner reservations to planning special events, while unique touches such as the Legend 29 welcome drink at Fairmont Peace Hotel make the experience even more memorable - the cocktail rep-
USP All three of Fairmont hotels in China also offer Fairmont Gold - dedicated floors offering residential-style lounges where guests can enjoy an honor bar, cocktail hour canapés, and complimentary continental breakfast
resents the brand’s 29th Fairmont Gold product and the hotel’s status as a legendary landmark in Shanghai. For travel agents, the brand’s Famous Agents reward and recognition programme offers many perks and benefits as well. Members earn one point per qualified room night, with rewards enjoyed by redeeming a minimum of 50 points for a standard room at a Fairmont city-center property. Just 20 Famous Agents points yields a 1,000 INR Sodexo Gift Pass – India’s most widely accepted gift pass, redeemable at 11,000 retail outlets. Agents also enjoy a number of other benefits by joining Famous Agents, including exclusive memberonly room rates. The program is easy to enroll in at frhi.com/famousagents.
AGENTS
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Aman Travels launches a new web portal A newer and better version of their existing portal, Aman Travels promises a larger inventory and last minute availability at www.grnconnect.com. T T B U R E AU
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n today’s competitive world, it is very difficult to have a unique product, but Aman Travels has tried to
This is the launch of www. Grnconnect.com, a newer and larger version of their existing portal, www.globalresnetwork.com. The new portal is powered by various online suppliers, destination management companies and hotel chains
Deepak Narula Managing Director Aman Travels
The Internet plays an important role for travel agents, if you have the right product, strategy and resources make a simple user-friendly product with a large inventory and a vast product range.
Special Features The new portal is powered by various online suppliers, destination management companies and hotel chains from across the globe This is an improved version after incorporating suggestions and feedback from the travel partners It is user-friendly It ensures the last minute availability of products and packages and at competitive rates
from across the globe. “This new version is an improved version after incorporating suggestions and feedback from the travel partners. It will help us get a bigger market share as the system has better rates and larger inventory. It is user-friendly and we are also launching a XML
version of the site to power agency sites,” says Deepak Narula, Managing Director, Aman Travels. Another important feature for this portal is the last minute availability of products and packages and at competitive rates. Not over-
looking the important role technology plays for the tourism industry, Narula agrees that sky is the limit for this industry. “Internet has a very important role for travel agents as it gives us the scope at a low cost. If you have the right product, strategy and resources, nothing can stop you from excelling. We as travel agents need to embrace technology at the earliest as
it can help us achieve greater heights.” Discussing their marketing statergy, Narula says, “We wish to push this product through an active media campaign and by participating in the trade events. We have positioned bigger sales team in different parts of the country. For us, every agent is our potential customer”.
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TAAI DAILY 2012 – DAY 1
AVIATION
Air Arabia
Success story of 1st International LCC in India The carrier offers 108 weekly flights from its hub in Sharjah to 13 Indian cities.The airline has posted steady growth and driven significant value to its customer base across India. T T B U R E AU
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ir Arabia is the first international low-cost carrier (LCC) to operate in India and commence services with UAE. The airline is
Flying High Air Arabia has a fleet of new Airbus A320 with a 32 inch seat pitch, which gives the best leg room of any economy class travel. The airline also provides visa assistance to passengers from India With Air Arabia Holidays, the airline offers attractive packages to a wide range of international holiday destinations
In 2011, the carrier took delivery of six new A320 aircraft from Airbus as part of an order for 44 aircraft placed in 2007. Once completed in 2016, the order will more than double the size of Air Arabia’s fleet, in line with its aim to increase its total operating fleet to more than 50 aircraft.
also the first and the largest LCC in the Middle East and North Africa. Air Arabia's strategy of providing affordable, value for money travel for customers, with a focus on services to non-metro cities has resulted in over millions of passengers flying with them in the last seven years of operations. Over a period of seven years, the airline has posted steady growth and driven significant value to its customer base across India, with its philosophy of offering value for money and greater connectivity to the UAE and beyond. Air Arabia currently operates 108 weekly flights from its hub in Sharjah to 13 Indian cities. These include Jaipur, Kochi, Nagpur, Coimbatore,
enjoy quick access to Dubai from Sharjah, and is just one of the added benefits of the services provided.
Thiruvananthapuram, Goa, Kozhikode, Hyderabad, New Delhi, Mumbai, Bengaluru, Ahmedabad, and Chennai. Offering the perfect blend of connectivity from not just smaller towns, but also from metros and Tier 1 cities across the length and breadth of the country, this makes Air Arabia the single largest
international carrier offering the most comprehensive connectivity across India. Air Arabia has a fleet of new Airbus A320 with a 32 inch seat pitch, which gives the best leg room of any economy class travel. The airline also provides visa assistance to passengers from
India. With Air Arabia Holidays, the airline offers attractive packages to a wide range of international holiday destinations. The recently launched bus service between Sharjah Airport and the Rashidiya Metro station in Dubai every hour between 6 am and 23.30pm at a nominal cost helps customers
Air Arabia also recently bagged the prestigious award for best low cost carrier – International at the Travel Agents Association of India (TAAI) Diamond Jubilee Celebration and TAAI Travel Award held in Mumbai. Air Arabia’s long-term expansion strategy, underpinned by their proven business model, and customer driven value will continue to drive Air Arabia’s growth in the years to come.
Gulf Air aims to be the ‘Carrier of choice’ Aiming to increase market share and become the ‘Carrier of choice’ among Indian travellers, Gulf Air turns its focus on corporate travellers and will soon introduce new and luxurious aircraft on the Indian routes. A N I TA J A I N
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he national carrier of the Kingdom of Bahrain is looking at increasing its total revenue from India by almost 50 per cent in next
one year. To achieve this, the airline has announced new commercial initiatives exclusively for the Indian market. First, the airline has relaunched its frequent flyer programme – ‘Falcon Flyer’ and introduced new programme for family – ‘Family First’ and SME travellers – ‘Falcon Corporate PLUS’. The airline has also announced its
decision to increase the incentives for top performing travel agents in India. Furthermore, by March 2012, it will deploy the new A321 on all Indian routes that will have 8 flatbed business class and 161 economy class seats. Providing further details, Karim Makhlouf, Chief Commercial Officer, Gulf Air said, “Our airline generates close to 10 per cent of its total revenue from India and we expect to take this to 14-15
per cent by end of 2012. For the same, we have introduced unique initiatives for corporate, family and travel partners.” According to him, the company has tie-ups with over 50 corporates and aims to sign deals with over 1,000 by the end of 2012 with main focus on SME travellers. It also plans to increase its membership in India which currently stands at 42,000 under Blue and Silver & Gold. It will also introduce ‘SkyNanny’
Karim Makhlouf Chief Commercial Officer Gulf Air
services by mid 2012 in the Indian market for long-haul flights to cater to the increasing family segment. In a bid to upgrade the passenger experience, the airline will replace their existing A320 aircraft with
A321 by March 2012 on all Indian routes. This will increase the seat capacity of the airline by almost 30 per cent on the Indian routes as A320 offers 14-16 business class and 120 economy class seats while A321 will have eight business class and 161 economy class seats. “The new single aisle aircraft will offer full-flat bed on Falcon Gold class, more legroom, extra gallery space for movements and latest in-flight entertainment of its class. We currently enjoy 75-80 per cent occupancy on the Indian routes and aim to increase it through our new aircraft.”
AGENTS
TAAI DAILY 2012 – DAY 1
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Sastiticket.com promises the cheapest deals Pearl International Tours and Travels (PITT) takes forward the trust bestowed on them by the travel freternity and offers a new technological platform. As the name suggests, the new web portal promises the cheapest deals. T T B U R E AU
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or a long time, travel agents in India have been wary of investing in technology as the solutions being offered usually came at a high cost. If the solution costs less, the chances of the service being commoditized was very high, thus leaving the agent with no exclusivity. Addressing this issue and understanding the gap in the market, PITT stepped in with its technology vertical, sastiticket.com.
What It Offers Inventory of products via an open platform for agents who see value in our offerings The best in technology, the best airfares and a value proposition for our travel partners to upsell their business in a safe and secure environment
Assuring solutions to their travel partners, “After having done extensive research and development, we have customized a travel portal to offer features and benefits which will not only help our agents to do better business but will also push our inventory of products via an open platform for agents who see value in our offerings. We plan to use this tool to offer corporate customers a single window approach for their requirements. Unlike other portals sastiticket.com is going to remain a 100 per cent membership only model for our B2B partners. We believe in using technology as an enabler to further enhance benefits for the very large agency market in India,” says Arjun Seth, Managing Director,Pearl International Tours and Travels. Further elaborating on the exclusivity of the portal, Seth adds, “Every Indian looks to buy their products or services, Sasta. Have a
conversation with travellers on their ticket or hotel requirements and they’ll always want the cheapest deal. Thus Sastiticket was christened. Since this is a member's only portal, we offer the best in technology,
the best airfares and a value proposition for our travel partners to upsell their business in a safe and secure environment. We have whatever it takes to make the business work for our partners. We offer travel
products and solutions that sell and we remain committed.” Pearl International Tours & Travels Ltd has been amongst the largest air and hotel aggregators in India. Catering to an agent base spread across
Unlike other portals, sastiticket.com is going to remain a 100 per cent membership only model for our B2B partners Arjun Seth, Managing Director, Pearl International Tours and Travels
their eight offices they currently have close to 800
active travel agents who are their customers.
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AVIATION
TAAI DAILY 2012 – DAY 1
IndiGo commits to continue low fare regime IndiGo’s performance in 2011 ensured that low cost does not mean low quality. Continuing this vision for 2012, Aditya Ghosh, President, IndiGo, discusses the airlines expansion and their commitment to a simple, hassle free and on-time experience. T T B U R E AU
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011 was a landmark year for the airline with the introduction of its international sector, 2012 promises to be bigger and better. “The launch of our international operations is a new chapter for us, so we definitely see that we can provide sustainable low fares over a long period of time on the routes we’ve chosen. IndiGo will continue to expand its network to meet the requirements of both business and leisure travellers wherever they demand
it— both in India and abroad,” says Aditya Ghosh, President, IndiGo. At present, the airline operates on the following international routes, DelhiDubai, Delhi-Bangkok, DelhiSingapore, Delhi-Kathmandu and Mumbai-Dubai, MumbaiSingapore, Mumbai-Bangkok, Mumbai-Muscat.With an aim to provide an enhanced connectivity across India, the airline have already introduced 18 new flights connecting key metros, such as, New Delhi, Bangalore, Ahmedabad, Lucknow, Goa and Jaipur. “By the year end, we would have 60 aircraft to our existing fleet of 48 brand new Airbus A320s. Vizag will be our next domestic destination, which should be on our network map in the cur-
rent winter schedule. We are also connecting some new routes such as, Bangalore with Jaipur and Lucknow with daily direct flights. In
Aditya Ghosh President IndiGo
addition, we are soon going to connect Ahmedabad with Goa,” adds Ghosh. With so much new to offer, the airline is promising a growth in these turbulent times of the Indian
expanded and even financially been stable is the low fare segment. Today more than 50 per cent of the Indian aviation market is justhe low cost airlines.”
aviation sector. Their mantra for this success is not very different from international low cost carriers.
“If you see examples from around the world, the most successful airlines happen to be the low cost airways. This does not depend on the size or geography or whether it is a developed or developing country. Ranging from WestJet in Canada or Southwest and JetBlue in United States, to Ryanair, Easyjet, Air Arabia, AirAsia and Jetstar, all of them are very successful carriers. In the same market there are large full service carriers, which are either bleed-
ing or going bankrupt”, explains Ghosh. Expanding on his expectations from the Indian market, he says, “It is a combination of long-term potential in India as well as the success of low fare model anywhere in the world that gives us a lot of hope and strengthens our resolve that we are in the right business and want to be in the low fare business. What we had seen in the last few years is that one section of the airlines business in India that has done well and
Aiming High By the year end, we would have 60 aircraft to our existing fleet of 48 brand new Airbus A320s Vizag will be our next domestic destination, which should be on our network map in the current winter schedule We are also connecting some new routes such as, Bangalore with Jaipur and Lucknow with daily direct flights
Complimentary 96-hour UAE visas Etihad Airways is offering complimentary 96-hour tourist visas to guests transiting through the UAE. The visas, ideal for travellers making stopover visits, are being offered in cooperation with Radisson Blu hotel on Yas Island. Eligible guests must have confirmed overnight accommodation at the Radisson Blu Yas Island, available at promotional rates from USD 70 per person per night. Peter Baumgartner, Chief Commercial Officer, Etihad Airways, says, “Not only is Abu Dhabi the place where East meets West, mak-
ing it ideal for transiting to destinations worldwide, but it is also a world-class destination in its own right.
With complimentary visa services on offer, more Etihad Airways guests will have the opportunity to experience Arabic hospitality and exciting attractions of the UAE in a convenient and affordable way.”
Peter Baumgartner Chief Commercial Officer Etihad Airways
The offer is valid for travellers previously eligible for Etihad Airways’ paid-for visa service, including Indian passport holders. Guests booking a minimum three night stay will also receive a complimentary Abu Dhabi City Tour.
Lufthansa introduces self check-in kiosks at Mumbai airport passengers Lufthansa departing from Mumbai can now save time and start their journey more conveniently. The airline has introduced four self check-in kiosks at the Chhatrapati Shivaji International Airport, Mumbai. “Introducing this smart way to travel proves our commitment to continuously invest in new products and services for the benefit of our Indian customers,” says Axel Hilgers, South Asia Director, Lufthansa.
Axel Hilgers South Asia Director Lufthansa
With the new easy-touse kiosks, Lufthansa is upgrading its passenger services and introducing a new
service standard in Mumbai. Passengers can now check-in using their booking code in combination with their first and last name, credit card number or Miles & More or Star Alliance mileage card number, individually or in groups of up to four persons. A graphic seating plan helps passengers to easily select seat numbers or change their pre-selected seats (in case of prior web check-in).
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AVIATION
TAAI DAILY 2012 – DAY 1
‘LCCs not impacting our business’ Stephen King, General Manager, India, Virgin Atlantic Airways, discusses his views on the Indian market in an exclusive interaction with . D E V I KA J E E T Q. Since your arrival, what is your impression of India? India is a fascinating country and is growing very fast. It’s full of opportunity especially for people who work very hard. The business environment here is very positive and dynamic and I am looking forward to an exciting 2012. Everyone I meet, inside or outside the industry, is hugely welcoming and full of genuine warmth.
Q. Does Virgin Atlantic have any expansion plans to India or other parts of this region?
We fly from India’s National Capital and operate from other major economic centres in China, Japan, Hong Kong and Australia. In each of these territories, we have strong relationship and good market share. Being a point to point to airline, has worked well for us, however we continue to look for opportunities to further strengthen our presence.
Q. Is MICE and business travel seen as a potential from India today or does the airline still depend on leisure and ethnic travel? We have had strong growth in MICE and it’s great to see that companies continue to invest in incentive travel. Our onboard product is perfect for group travel and we are keen to grow in this area. Though the slowdown
to buy stake in a domestic carrier? We are focussed on growing our business out of Delhi to London Heathrow and New York but we are not currently looking at investing in India’s domestic carriers.
Stephen King, General Manager, India Virgin Atlantic Airways
in Europe is impacting on confidence, we are seeing business travel go from strength to strength. Whether it’s SMEs expanding in the UK or US or large MNCs, corporate travellers love our Premium Economy and Upper Class cabins and we’ve seen more of them choose Virgin this year.
Q. What is your impression on the proposed changes on the FDI ruling? Do you think Virgin Atlantic would want
Q. Are low cost carriers eating into Virgin Atlantic’s business globally? Do you see it as a threat in this part of the world also? Being a full service carrier operating only long-haul flights our USP has always been our unique product and service and we remain focussed on customer service and innovation. This is across cabins from Upper Class to Premium Economy to Economy class passenger. For example knowing how important baggage is for Indian travelers we are the only airline on Delhi-London route that offers two bags of 23 kg each to London in Economy. For passengers fly-
ing our unique cabin Premium Economy, we again have a very generous baggage allowance of three bags of 23 kg each. We recently announced a £100million investment to further enhance our Upper Class offering. From July, we’ll be bringing our brand new A330s to Delhi with amazing onboard entertainment and enhanced seats. Our business class passengers will be some of the first in the world to experience and enjoy our fantastic new Upper Class suite. Low cost carriers are not having an impact on our business because we already deliver the best value through good fares and a great product; and in fact, there aren’t any true low cost carriers competing against us on our routes.
Q. Is the airline taking any green steps towards environment safety?
Virgin Atlantic was the first airline to test a bio-fuel flight back in 2008. The intention was to provoke the industry to change, prove that there is a greener alternative to jet fuel and not just ignore the problem. Following our ground breaking initiatives, many other airlines have tested bio-fuels. Continuing our leadership in this field, we announced last October a breakthrough in aviation fuel technology through our partnership with LanzaTech. This will see waste gases from industrial steel production being captured, fermented and chemically converted for use as a jet fuel. The revolutionary fuel production process recycles waste gases that would otherwise be burnt into the atmosphere as Carbon Dioxide. We hope to have a facility ready by early 2014 and within 3 years, our flights to London from Delhi should be running on the new fuel.
14 TRAVTALK
NTO
TAAI DAILY 2012 – DAY 1
Indian arrivals in Thailand to grow by 13% Targetting a growth of 13 per cent, the NTO expects to attract almost 12 lakh arrivals from India compared to the 9.1 lakh arrivals last year. M E G H A PAU L
event, we are promoting shopping tourism in Thailand. Indians love shopping and hence, we are targetting the Indian market in a big way.”
T
o lure the India outbound market, The Tourism Authority of Thailand (TAT) has launched Amazing Thailand Grand Sale 2012. Through the event, Thailand will promote destinations such as Bangkok, Pattaya, Samui and Phuket in India.
hospitality as well as health, beauty and medical treatments.
“For those considering their visit to Thailand this year, the summer is definitely the time to visit the country. The 2012 ‘Grand Sale’ has something for everyone, from family entertainment to attractive leisure and hospitality packages, spa experiences and of course some of the most amazing retail bargains to be discovered,” he added.
Talking about the Grand Sale, Chattan Kunjara Na Ayudhya, Former Director, TAT New Delhi Office, whose term ended on January 31, 2012 said, “Through this
TAT also foresees to conduct fam trips for the media some time before the sale and even take travel trade and wedding planners to Thailand.
The Amazing Thailand Grand Sale 2012 will also encourage travel to the unexplored destinations such as Chiang Rai, Kanchanaburi, Chiang Mai and Hua Hin. The 2012 Grand Sale that will be held from June 15 - August 15 will feature Thailand’s largest collection of travel packages, family entertainment, competitions and bargains across retail, dinning, leisure and
In lieu of the same, TAT also looks forward to certify 1,500 travel agents and tour operators for its online training programme, ‘Amazing Thailand Champion Agent’.
to attract almost 12 lakh arrivals from India compared to the 9.1 lakh arrivals from India last year. “Arrivals from the Indian market are expected to grow this year due to its strong economy. The increased household income will also spur a rise in tourist spending overseas,” he said.
Plans for 2012
Chattan Kunjara Na Ayudhya immediate former Director TAT New Delhi Office
Explaining the training programme, Ayudhya said, “TAT Mumbai unveiled the launch of its online travel trade training and certification programme in which 1,500 tour operators and agents would be trained on a pan-India basis over 12 calendar months from January 2012.” Targetting a growth of 13 per cent, the NTO expects
TAT also looks forward to certify 1,500 travel agents and tour operators for its online training programme, ‘Amazing Thailand Champion Agent’ Agents would be trained on a pan-India basis over 12 calendar months from January 2012 Indians love shopping and hence, it is targetting the Indian market in a big way The Amazing Thailand Grand Sale 2012 will also encourage travel to the unexplored destinations such as Chiang Rai, Kanchanaburi, Chiang Mai and Hua Hin
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ANALYSIS
TAAI DAILY 2012 – DAY 1
The Gold Rush continues for India Outbound It’s the modern era ‘gold rush’. And the world has taken due notice of it. thorough coverage to the outbound market of India. I N D E R RA J A H LU WA L I A
G
. B. Srithar, Area Director, Singapore Tourism Board, feels that with a more global worldview and more business, education and diaspora connections internationally, today’s Indian travellers have enhanced travel needs, and seek more out of their holidays. With
revolve around history, culture, cuisine and shopping, which continue to remain popular with Indians, today many tourists - particularly the younger ones - look for more ‘active’ holidays. They’re now taking more interest in physical activities. They want their holidays to
have become more focussed. Indian travellers are looking at ‘new destinations’ and ‘new experiences’. The holiday pattern is changing, and holidays are becoming shorter, though more frequent. The more experienced travelers don’t want to do too many cities or countries in one visit, but prefer to spend more quality time exploring Kiran Nambiar
Romit Theophilus
Regional Manager India & South East Asia, Tourism New Zealand
Director for Marketing and Sales India, German National Tourist Office
out extreme adventure sports like sky diving where India ranks third among all markets for New Zealand’s largest skydiving operator, NZone.”
G. B. Srithar Area Director, Singapore Tourism Board
maturing tastes and preferences, they’re no longer satisfied with merely ‘checklist’ or ‘see and click pictures’ holidays but prefer ‘experience’ or ‘touch, do, and engage’ holidays”. They’re more curious, active and adventurous in their travel escapades. They don’t merely want to be entertained, but also enriched during their travels. It’s the ‘hands-on’ approach. Keeping abreast of the changing demands, Singapore has introduced new, creative and enriching experience concepts such as ‘active lifestyle’, ‘soft adventure’, ‘arts and entertainment’, ‘corporate training programmes’, and ‘team building and family bonding’ experiences to infuse fresh perspectives and better quality travel for discerning Indian visitors. Singapore continues to be a popular and preferred holiday destination for Indian travellers, as they discover that they can personalise their experiences to suit their changing travel needs. Özgür Ayturk, Counsellor representing the Turkish Ministry of Tourism & Culture at the Turkish Embassy, stated that over the last couple of years, they’ve noticed a change in the desired holiday pattern of Indian visitors. Apart from the usual activities that
Özgür Ayturk
Beena Menon
Counsellor representing the Turkish Ministry of Tourism & Culture
Representative Tourism Ireland
include a bit of golf, swimming, trekking, scuba diving, and sailing etc. The fact that Turkey offers a vast choice of wellorganised opportunities in such fields bodes well for the
Indian travellers like to discover new things. They like to find out things for themselves. Pinki Arora, Marketing Representative, TAT
country as far as Indian visitors are concerned. Golf is emerging as a very popular activity, and the PGA courses in the Antalya region are a big attraction. While the number of Indians visiting Turkey for such activities is still small, it is growing, and they’re getting more enquiries. Beena Menon, Representative Tourism Ireland, feels the dynamics of the Indian outbound market have changed, and travellers
gives a
a couple of places only and absorbing their atmosphere. What they want a destination to have are attributes like scenic and natural beauty; leisure activities; entertainment options; shopping; good food; and adventure. Pricing remains a key factor, and the total cost of their holiday is always a consideration. Kiran Nambiar, Regional Manager India & South - East Asia, Tourism New Zealand, feels that one of the main reasons for such tremendous growth in the outbound travel segment is the fact that travel today is being considered as an ‘essential life experience’. Increasing numbers of travellers treat travel as an opportunity for self-discovery, an enriching journey, and an emotional passage rather than just another activity you did with your family once a year. While the general firsttime travel segment will continue to grow, it’s this experiential travel segment one needs to watch out for. What they’re looking for is a combination of the exclusivity of experiences; undiscovered destinations with plenty of outdoor activities; and value for money in their holidays. This evolving segment has also revealed an incredible amount of willingness to try Marketing Editorial Archana Sharma Gunjan Sabikhi Harshal Ashar Publisher Justin J. Thomas N Sanjiba Raina Mandal Karishma Khanna SanJeet Megha Paul Megha Puri Editorial Geetika Pathak Anita Jain Director Amit Sarkar Rupali Prem Sagar Narasimhan Gaganpreet Kaur Manish Singh Editor Priyanshu Wankhade Deepa Sethi Rishika Karra Chairman Vikramajit
Design Nityanand Misra Sudhir Mudgal Advt. Design Vikas Mandotia Nitin Kumar Renuka Mahich
Romit Theophilus, Director for Marketing and Sales India, German National Tourist Office, sees more independence and confidence in today’s Indian travellers. With Germany traditionally known for business travel and as a trade fair destination, the MICE segment is obviously strong. But there’s also a growing trend in the FIT and GIT traveler segment. Thanks to the natural beauty of Germany’s landscape and cities, family holidays are picking up significantly. Visitors want to try new experiences with their families, including different types of cuisine. They
They like to experiment a bit. This is particularly the case with the younger lot. Samantha Pathirana, Counsellor, Sri Lanka High Commission
want to discover as much of the country as they can. Their energy levels are higher. There’s a greater desire for more ‘active’ holidays. A new segment that has emerged is self-drive or van escorted tours that are being offered to visitors to Germany who want to try their hand at TAAI Daily is printed and published by SanJeet on behalf of
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the German Autobahn. Some areas of the Autobahn still have no speed limits. Amirul Ariffin, Director, Tourism Malaysia, feels that the great interest being shown in the Indian outbound market today by several countries is only to be expected. While this
Recognising the immense value of the Indian outbound market, a variety of products is being made available for Indians to choose from. Pinki Arora, Marketing Representative, Tourism Authority of Thailand, views the Indian outbound market as ‘full of potential’ and worthy of undivided attention. While weddings and celebrations like anniversaries, birthday parties, graduation parties and family reunions continue to grow, they’ve noticed a trend where wellness and cosmetic treatments have started attracting Indians to Thailand. It’s clear that Indian travellers today aren't just interested in seeing things superficially, but like to go deep into local culture, and experience authentic things. They like to find out things for themselves. And they like to discover new things. There’s been an increase in travel
Amirul Ariffin
Punam Singh
Director Tourism Malaysia
Country Representative – India’, London & Partners
indicates that the Indian market is booming, it also presents Indian travellers with a vast choice of destinations and products. They now have the liberty of choosing where they want to go. You don’t tell them where to go. They tell you! They’re also changing their traditional mindset and becoming more inquisitive and adventurous, and expect interesting experiences from their travel. Their motto today is 'let's try out new things.' This is a key driving factor. The other driving factor remains the ‘value for money’ element, which is a pre-requisite in ensuring that one gets the best deals. As for the Malaysian perspective, there’s an urgent need being felt to promote destinations beyond Kuala Lumpur, Genting, Penang and Langkawi. One area they’re looking at is the East Coast Islands of Peninsular Malaysia.
Offices MUMBAI: 504, Marine Lines, Opp. SNDT College Mumbai - 400 020, India Ph.: 022-22070129, 22070130 E-mail: mumbai@ddppl.com MIDDLE EAST: Durga Das Publications Middle East (FZE) P.O. Box 9348, Saif Zone, Sharjah, UAE ; Ph.: +971-6-5573508, Fax: +971-6-5573509 E-mail: uae@ddppl.com
to Phuket with the direct charter flights which were introduced by Makemytrip this year. Punam Singh, Country Representative – India’, London & Partners, feels the Indian outbound market has evolved dramatically, as has the profile of the travellers themselves. The main point to be kept in mind is that travellers nowadays are increasingly intrepid. They are increasingly looking at new destinations to explore, and to do new things in revisited destinations. With the world opening up and technology on their side, they know what they want, and how to get it. Aided by Google, Tripadvisor, NTO literature et al, they have the benefit of a wide choice. Their expectations from their travel agents go beyond good and timely, ‘value for money’ service.
TAAI Daily is a publication of Durga Das Publications Private Limited. All information in TAAI Daily is derived from sources, which we consider reliable and a sincere effort is made to report accurate information. It is passed on to our readers without any responsibility on our part. The publisher regret that he cannot accept liability for errors and omissions contained in this publication, however caused. Similarly, opinions/views expressed by third parties in abstract and/or in interviews are not necessarily shared by TAAI Daily. However, we wish to advice our readers that one or more recognised authorities may hold different views than those reported. Material used in this publication is intended for information purpose only. Readers are advised to seek specific advice before acting on information contained in this publication which is provided for general use, and may not be appropriate for the readers’ particular circumstances. Contents of this publication are copyright. No part of TAAI Daily or any part of the contents thereof may be reproduced, stored
Contd. on page 20 u in retrieval system or transmitted in any form without the permission of the publication in writing. The same rule applies when there is a copyright or the article is taken from another publication. An exemption is hereby granted for the extracts used for the purpose of fair review, provided two copies of the same publication are sent to us for our records. Publications reproducing material either in part or in whole, without permission could face legal action. The publisher assumes no responsibility for returning any material solicited or unsolicited nor is he responsible for material lost or damaged.This publication is not meant to be an endorsement of any specific product or services offered. The publisher reserves the right to refuse, withdraw, amend or otherwise deal with all advertisements without explanation. All advertisements must comply with the Indian and International Advertisements Code. The publisher will not be liable for any damage or loss caused by delayed publication, error or failure of an advertisement to appear.
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NTO
Canada hosting 50 Indian agents at ‘Focus Canada – India’ in Goa As part of CTC’s focussed destination marketing strategy to grow India as one of Canada’s key future source markets, the event scheduled from March 13-15 will bring over 50 Canadian suppliers to Goa to showcase their product to potential Indian buyers. TT B U R E AU
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urthering its focussed marketing promotions to engage with the Indian trade, Canadian Tourism
Focus Canada - India Venue Park Hyatt, Goa
Dates March 13-15, 2012
Commission (CTC) has announced the venue of its flagship regional market development event, ‘Focus Canada – India’ for 2012 that it will organise for the India and China markets. Park Hyatt in Goa will play host to the event for the Indian market. The event is scheduled from March 13-15, 2012. The event is expected to attract hundreds of potential buyers from across India, interested in promoting Canada. According to Derek Galpin, Managing Director – India & China, CTC, “Ever since CTC
came to India in August 2009, we have consciously chosen to support the travel agents and tour operators in India. The Indian outbound traveller still prefers to book through the travel agents. This is despite being active on and gaining so much knowledge on their choice of holiday destination off the internet. It is therefore important for CTC to educate the travel agents on the destination and that has been done with the Promotion of the ‘Canada Specialist Programme’ – an online educational tool. Further to this, CTC also creates an opportunity for the Indian Outbound agents to meet their Canadian counterparts in a professional business atmosphere and help achieve the
achieve the growth of arrivals from India to Canada. We will continue with these efforts in hosting 50 Indian agents at the forthcoming Focus Canada event in Goa.”
Derek Galpin Managing Director – India & China CTC
objective of enhancing their relationships and discussing contracts for mutual benefit. And, for the same, CTC hosts Indian agents in two such events annually. Without this focus and the encouraging response from the Indian agents, we would not have been able to
CTC had organised its last edition of ‘Focus Canada’ event in Goa in March last year where some 48 Canadian suppliers had met with an equal number of Indian travel agent buyers. Similarly at ‘Showcase Canada – Asia’, held in Busan, Korea in October 2011, CTC hosted 38 Indian agents for two days of scheduled meetings with over 60 Canadian tour operators, hotel chain representatives and Destination Tourism partners.
“The results are very encouraging. New tour packages are being floated for the coming summer season, new experiences are being promoted and Canada is being projected as a premier four season destination. In effect, we are reaching our goal with the support of the Indian travel fraternity and will continue to support them,” said Galpin. CTC identifies India as one of its 11 key focussed source markets worldwide that it plans to develop in order to grow tourist arrivals to Canada. The other identified markets are China, Japan and Korea, apart from India, from the Asian region; France, Germany and the UK in Europe; US, Mexico and Brazil from The Americas and Australia. The first ‘Focus Canada – India’ was organised in 2010 in New Delhi and Mumbai, followed by Goa in March 2011.
300% growth to Indonesia Indonesia witnessed a strong growth of 300% in Indian arrivals. Ministry of Tourism and Creative Economy (MOTCE) in Indonesia confirmed that India is one of its top 10 source markets. T T B U R E AU
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alking about the aggressive marketing strategy in India, an official from the MOTCE informed, “The Visit Indonesia Tourism Office (VITO) based in New Delhi will assist the MOTCE in their promotions with participation at
ators, online promotions in the key travel websites and fam tours to Indonesia for influential media and travel partners.” In order to promote destinations beyond Bali for a wholesome experience, the market segments that MOTCE plans to tap includes
MOTCE also confirmed that India is one of its top 10 source markets. Post the ASEAN Tourism Forum 2012 that was recently concluded at Manado in Indonesia, Wardiyatmo, Secretary General, MOTCE, had said that cooperation between ASEAN – India could be
Indian visitors to Indonesia from 2005 – 2011 Year Total Visitors
2005
2006
2007
2008
58,359
94,258
1,23,465
1,55,391
NA
0.38
0.24
0.21
Growth
2010
2011
1,56,545 1,59,373
2009
1,60,000
0.1
0.2 Slight Growth
(Figures provided by VITO)
key travel marts, special consumer offers via Indian travel and retail partners, training sessions about Indonesia for the Indian outbound tour oper-
VITO & MOTCE Plans VITO will assist the MOTCE in their promotions with participation at key travel marts, special consumer offers via Indian travel and retail partners, training sessions about Indonesia for the Indian outbound tour operators, online promotions in key travel websites and fam tours to Indonesia for influential media and travel partners
leisure, family, adventure, honeymoon, culture/religious and MICE segments. According to the figures provided by VITO, the growing interest in Indonesia within the Indian outbound market is reflected in the arrival numbers from India that rose almost 300 per cent in the six years from 2005 to 2011. Indian travellers to Indonesia have been showing a year on year growth in numbers. In 2010, as many as 1,59,373 Indians visited Indonesia and in 2011, the number touched 1,60,000 to witness a slight growth.
done through joint promotion, increased tourism human resources through capacity building activities and the introduction of new tourism packages through product development such as Hindu temples, Sufi buildings, shopping and health verticals. “The role of ASEAN’s partner countries in the development of tourism through the dialogue participants, such as India, Russia, China, Japan, and Korea will continue to improve in order to make ASEAN a world-class tourist destination,” he said during the forum.
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FAMILY ALBUM
TAAI MP & CG Chapter meet in Manila, Philippines TAAI MP & CG Chapter organised its third meeting at Manila, Philippines on February 3, 2012. The TAAI meeting was supported by Philippines Airlines, which sponsored the airfare of the visiting TAAI delegates and also provided the hotel stay at a reasonable cost. The Philippines Tourism Board arranged to sponsor one night stay at ‘Resort World Manila’ along with the guided tour of their resort followed by lunch. The TAAI delegates also went sightseeing to get first hand knowledge of the beautiful country.
Outbound shines Contd. from page 16 u
Samantha Pathirana, Counsellor, Sri Lanka High Commission sees three distinct trends when it comes to Indian outbound travellers. They are computer and internet savvy and this makes them research their travel. They search the net and manage to find facts that even travel agents don't always know about. They seem to know what to expect when they arrive at a destination. Secondly, they are now more open to different holiday options, and don't stick to just basic sightseeing holidays. They like to experiment a bit. This is particularly the case with the younger lot. Finally, they have definitely got into a higher spending groove and now seek a more upscale holiday. They don't mind paying more, but want a better class of hotels etc. With the overall infrastructure in Sri Lanka improving in quality, this works out well for business.
Turkish Airlines aims to increase route network The airline is also looking at expanding the bilateral civil aviation ties with India and open new routes here. talks to Adnan Aykac, General Manager, Northern & Eastern India, Turkish Airlines. T T B U R E AU
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iding on its impressive ‘network power’ that the Turkish Airlines boasts worldwide and especially in Europe, the carrier has fast emerged as the preferred choice of Indian passengers flying to Europe and beyond. Looking at the growing demand, the airline has more than doubled its capacity on its Indian routes in the last two and half years and is today operating daily flights to Delhi and Mumbai from its hub in Istanbul. “We are using the total capacity that the current bilateral allows us. There is a great demand of our product amongst those flying to Europe and the other destinations, thanks to our global network. About 88 per cent of Turkish Airlines’ Indian passengers are transit,” informs Adnan Aykac, General Manager – Northern & Eastern India, Turkish Airlines. Turkish today boasts of a network of 188 des-
tinations including 144 internationally with about 80 destinations in Europe alone. Istanbul being strategically located at the confluence of Asia and Europe, Turkish Airlines connects to any of its European destinations within two to three hours. We have a great product rated by Skytrax as the ‘Best in Europe’ in more than one categories. Besides, we offer the best applicable fare, attractive baggage allowance and maintain flexibility in our fare rules, be it cancellation or rebooking, making us the preferred choice of the Indian passengers travelling to Turkey. The airline is also keen to expand the current bilateral air agreement between the two countries and has taken up the matter with the Directorate General of Civil Aviation in India. It is interested in not only increasing the frequency but also its route network in India. “We can start immediately, the moment we get the green signal from authorities here,” says Aykac. Looking at the growing opportunity here, the airline recently established its
direct office in India. The country also became one of its first international routes where the airline introduced its new product A330-300. The new aircraft boasts of 13 per cent additional capacity with 28 seats in
Adnan Aykac General Manager – Northern & Eastern India, Turkish Airlines
Business Class and 261 in Economy Class.
New Business Class Soon after establishing its own office in India last July, Turkish Airlines introduced its state-of-the-art ‘New Business Class’ on its daily flights from New Delhi and Mumbai to Istanbul. The New Business Class offers the travellers outstanding luxuries like a seat
pitch of 61 inches and fully reclinable flat beds for comfort. The new and improved in-flight entertainment system with over 350 movies, a comprehensive music library and games in multiple languages including Turkish, English, Japanese, Chinese, Korean, Brazilian, Portuguese, Spanish and French, ensures passengers have an enjoyable journey. The integrated planet browser keeps passengers connected to the web and provides minute updates on the current affairs while flying. Not neglecting personal requirements, every passenger has access to the USB connection ports, charging docks and personal screens providing digital AVOD service. Turkish Airlines also tantalises the taste buds of its passengers by offering cuisines from all over the world. These facilities are available on the business class of the recently launched aircraft of Turkish Airlines including A330-300 and Boeing 777-300 ER.
Best Airline in Europe Skytrax Awards, rated as the Oscar of the Aviation Industry and a world recognised brand with air travel excellence, awarded Turkish Airlines in three categories. The airline was coveted the ‘Best Airline Europe’, ‘Best Premium Economy Seats’ for its Comfort Class seats and ‘Best Airline Southern Europe’ at the World Airline Awards by Skytrax for 2011. Also known as the ‘Passengers Choice Awards’, close to 19 million airline customers from over 100 different nationalities participated in this customer satisfaction survey over a period of 1 0 months! The airline also marked its name on the 3th place in the best airline companies in all European countries.
Go Live aboard Turkish Turkish Airlines now offers live and uninterrupted content on its in-flight television on Trans-Atlantic flights.
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Queensland gets set to India ranks fifth as attract Indian travellers Singapore source market Queensland’s new products are apt for families, Singapore Tourism Board is bullish on the India FIT and MICE segment. outbound market. finds out about their plans... T T B U R E AU
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ueensland, also referred to as Australia's ‘Sunshine State’, has introduced new products like Fraser Island and Lady Elliot Island to the Indian travellers. The new products offered are apt for families, FIT and MICE segment with interest ranging from adventure, self drive, heritage tourism, beach tours, water activities and culture. To promote these products, the tourism board will educate the travel trade about the services, activities and facil-
Paul Buggy International Director Tourism Queensland
ities offered by these islands for the travellers, especially the well-travelled travellers. With 26000 Indians visiting Queensland till September 2011, an 8 per cent growth has been attained as compared to the previous year in the corresponding
period. Giving an insight with regards to the plans in 2012 for India, Paul Buggy, International Director, Tourism Queensland revealed, “India being the top emerging market with bidding potential, we have targeted a growth of 8 – 10 per cent in 2012. Spreading its presence in India since six years and helping Indian travel operator gain knowledge, they have enabled them to sell the destination effectively; the board has participated in seven tier-2 city roadshow in September 2011, followed by eight tier-1 city roadshow in early 2012. We are engaging trade to extend the length stay in Queensland from the current 8 nights to 10 nights.” It covered cities like Mumbai, New Delhi, Ahmedabad, Bengaluru, Chennai, Hyderabad, Pune and Kolkata during the recent 8-city roadshow.
T T B U R E AU
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ith a total of 7.18 lakh Indian tourists visiting Singapore in the first ten months of 2011, a robust year-on-year growth of 5.2 per cent, India has become the fifth largest source market for Singapore. The Tourism Board is extremely bullish on the FIT segment in India. Throwing light on the importance of the segment, Randall Tan, Regional Director, South Asia, Middle East & Africa, Singapore Tourism Board (STB) said, “The fastest growing segment from India is the FIT segment. Both FIT and groups have witnessed a surge.” Also what draws FITs and groups from India to Singapore is the Cruise sector. “The Singapore Tourism Board is expecting a lot more cruise business with the upcoming International Cruise Terminal
Randall Tan
GB Srithar
Regional Director, South Asia, Middle East & Africa, Singapore Tourism Board
Area Director – Marketing South Asia, Singapore Tourism Board
at Marina South that will become operational by the later half of this year,” he informed. According to Tan, cruising is synonymous with Singapore for the Indian travellers. Cruise travellers from India include not just holidaymakers but even Indian companies who have included a cruise leg in their varied incentive schemes, Tan revealed. Singapore Tourism will also target large event and exhibition organisers in India.
The board is also looking at unveiling a new marketing campaign in India within a few months. According to GB Srithar, Area Director – Marketing, South Asia, Singapore Tourism Board, the new campaign will strengthen the board’s engagement with the India market. “We have not conducted any major campaigns in the Indian market for a long time. And now, we are almost ready to launch the new campaign,” He confirmed.
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NOSTALGIA
Glimpses of TAAI Convention 2010 in Thailand The 59th annual convention ‘Indian Travel Congress’ of TAAI concluded in Phuket, Thailand. The event was attended by over 1000 delegates. The convention witnessed informative discussions, presentation and enthusiastic debate. The evenings were marked with gala dinners and cultural performances that were enjoyed by all. It also served as a networking and meeting place for new business to take shape.