TravTalk Middleeast

Page 1

A DDP PUBLICATION

Pages: 16

ddppl.com

travtalkmiddleeast.com

Vol. IX No. 4; April 2013

Decongesting the skies ......................................................................................08 New student tours in GCC ..................................................................................10 MICE tourism on a roll ........................................................................................11

GIBTM: MICE sector gets a boost Now in its seventh year, Gulf Incentive, Business Travel and Meetings (GIBTM) 2013 witnesses a boost in bookings from new and existing exhibitors, upbeat on Middle East business prospects. S U S M I TA G H O S H

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bu Dhabi, Oman and Turkey are all foreseeing a robust growth in meetings business from 2013 onwards with key enhancements to the destination infrastructure, particularly new venues, airports, hotels and convention centres, proving a key growth driver.

“It is significant that Bahrain, Jordan and Egypt have also booked a large amount of floor space. This is a another positive indicator that the region’s meetings’ industry professionals are buoyant about economic prospects for 2013 and beyond,” explained Lois Hall, GIBTM Exhibition Manager. “Regular exhibitors have all doubled their size of the exhibition stands for this year. Highlights include the European and Asian Market Focus Hours. This will provide suppliers in both the regions with a highly-targeted platform for meeting buyers interested in placing business with them,” stressed Hall. The Arabian Gulf region has always been an important market for Abu Dhabi incom-

ing corporate meetings business, and GIBTM allows industry representatives to meet major regional and international partners from the business events community. Gillian Taylor, Manager, Abu Dhabi Convention Bureau informed, “At this year’s event, we have planned to launch an upgraded version of our Advantage Abu Dhabi meetings incentive programme, which will see enhancements to corporate meetings and deliver targeted ‘quick wins’ for the destination.” She added, “We will be promoting the newlylaunched Abu Dhabi Convention Bureau and its aims. It supports the growth of exhibitions and conferences within the Emirate by forging closer links with the industry and providing financial and non-financial support.” Despite high room inventory, Ramada Ajman had around 95 per cent occupancy in previous summers. The target is business mix, with the leisure segment almost 40 per cent of the total occupancy, and they aim

Lois Hall

Gillian Taylor

GIBTM Exhibition Manager

Manager Abu Dhabi Convention Bureau

Regular exhibitors have all doubled their size of exhibition stands this year to increase the MICE share from 5 - 10 per cent in 2013. “As we have the largest inventory in the northern emirates in terms of rooms and banquet facilities, GIBTM is very important for us and we are ready with our

We plan to launch an upgraded version of our Advantage Abu Dhabi meetings incentive programme appointments with decisionmakers to utilise our venues for big events and highlight our destination Ajman at the same time,” asserted Iftikhar Hamdani, General Manager, Ramada Hotel & Suites Ajman. “We are offering

Iftikhar Hamdani

Diana Ancuta

General Manager Ramada Hotel & Suites Ajman

Director, Sales & Marketing Al Raha Beach Hotel

We are offering attractive room rates for MICE business to focus on Ajman attractive room rates for the MICE business to focus on Ajman and particularly Ramada Ajman as a MICE destination due to our facilities on board.” GIBTM 2012 had strengthened Al Raha Beach

This year, we expect to meet more international Hosted Buyers attending to explore many opportunities Hotel’s meetings with the new tour operators based abroad. It enhanced show features, new show format and the number of hosted buyers and trade visitors who attended the programme last year. Contd. on page 7


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