TTME September 13

Page 1

A DDP PUBLICATION

Pages: 16

ddppl.com

travtalkmiddleeast.com

Vol. IX No. 9; September 2013

Underwater hotel idea surfaces............................................................................03 Occupancy on the rise in MEA ............................................................................10 Lo and Behold! A star is born... ............................................................................12

MICE market, huge prospect Come September, the MICE sector will rule the travel & hospitality sector with an increasing interest from Asian buyers in parking MICE business in the Gulf region. Coupled with its rich culture and attractions, the surprising growth of MICE infrastructure has established the region as a major hub for Meetings, Incentives, Conferences and Exhibitions. S U S M I TA G H O S H

D

ubai emerged as a preferred destination for outbound business among 18 per cent of Asian buyer respondents. Egypt came in second at 16 per cent, followed closely by Abu Dhabi with 15 per cent and 7 per cent voting for Qatar. “If we discus about the contribution of MICE or business tourism, I can say it’s moving upward year-on-year. As it’s a very niche product and hence essential to be marketed well, aiming at the right target. It is important to have a right product, and for that we team up with airlines, hotels, restaurants, transportation, local excursions and attractions, cultural organisations attractions and so on,” informed Jamal Abdulnazar, General Manager, Cozmo Travel. “UAE inbound MICE market has huge potential and we have witnessed significant growth in 2013, especially from the Indian subcontinent and CIS countries,” he added. “Our partners from the travel trade prefer to sell products they are confident of.

Hence, we conduct regular FAM trips for our potential markets. Besides, providing detailed product knowledge to them, we also conduct workshops, roadshows, joint promotions and of course, place advertisements. We also work very closely with our tourism board and participate in most of the popular trade fairs showcasing our MICE product. To strengthen the product and our offerings further, we will be injecting more investment focussing on increasing our market share in the MICE sector,” he added. Cozmo Travel observed potential growth in business travel and of course, the inbound to UAE. Business so far in 2013 is robust in comparison to 2012. It has expanded the UAE network totaling to 15 branches. The latest is Dubai - Executive Towers at Business Bay, Khorfakhan and Dibba in Fujairah. Cozmo focusses on expansion in other GCC countries like in Kuwait and Bahrain. “Saudi Arabia is another key focus where we are keen to have a full visibility in all the major cities. So we are open-

Jamal Abdulnazar

Conrad Caeiro

General Manager Cozmo Travel

Operations Manager Omeir Holidays (A member of Omeir Bin Youssef Group)

UAE inbound MICE market has huge potential and we have witnessed significant growth in 2013 ing six outlets in Jeddah, Dammam, Medina, Yanbu, Gassim and Abha within the next two months. A fully revamped Cozmotravel.com has also been launched on July 15,” Abdulnazar concluded.

MICE travel is important for us and we strive to expand this segment. So far, the business looks good Business tourism is a fast growing, lucrative market segment. SATA (Sharjah Airport Travel Agency) is coming out with varied and readily accessible options designed with their needs in

Nasir Jamal Khan General Manager Al Naboodah Travel

Business grew 10 per cent in the first two quarters of 2013 on the back of a strong Asian market mind. The business travel market is slowly evolving in the UAE, and SATA aims to focus more on it to increase its revenue significantly. “We at SATA, so far have seen substantial growth

in our overall revenue and on track to achieve 40 per cent growth in 2013. Revenue from business travel and MICE accounts to 28 per cent in 2012. In 2013, we aim to increase the revenue from both these segments at least by 50 per cent over 2012. Though MICE is growing steadily, business travel is on a fast track growth and our aim is to enhance this revenue by diversifying it further,” informed Arshad Munir, General Manager, SATA. MICE tourism is an important segment of today’s international tourism markets. It’s a specific form of tourism that relates to the activities of business traveller groups. Attending such events is of great importance commercially, culturally, politically and socially. A lot of destinations now focus on developing exhibition and conference facilities, hotels and airport facilities, including human resources to market the destination. The various events held also attract investors from all over the world. Contd. on page 8


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.