Ashapura brandvision by ASHISH DEKATE

CLIENT

BUSINESS

JOB

DRAFT

DATE

ASHAPURA GROUP

Diversified

Branding Proposal

21.09.2013

ART ARCHITECTURE BRANDING PRODUCT DESIGN ADVERTISING

think innovate explore build

think

LOGO Corporate logo design

Custom Typography Clean & Modern Inline with Vision International Appeal Following Tradition DESIGN EXPLORATIONS IN THE NEXT SLIDES

LOGO

typeface

Features a classical flat design, created using a custom typography. A design that perfectly blends traditional elements with the modern, no wonder then that today, such a combination is the worldwide trend. e logo instantly carries an international appeal with the right amount of added Indian touch.

Foundation

Minechem

Volclay

International

Claytech

Shipping

Exports

Minerals

GROUP

tomorrow enriched.

LOGO

emblem

Immediately suggests a strong ‘bond’. Yet, the traditional symbol has been reworked on, to create a refined, three-dimensional modern design. The colour used – royal blue – adds to the lasting royal appeal of the logo.

ashapura tm

group committed to the elements

minechem

LOGO

geometric

It’s the logo that says, ‘progressive as one’. e many blocks stacked together may also signify different layers of the earth’s crust that contain minerals. Different colours – are for the different colours that the elements exhibit during identification.

ashapura

GROUP TM

ashapura

ashapura stronger. together.

minerals

minimal

LOGO

A symbol showing the path of progress. Done in a colour that stands for energy. Alternatively, like the proverbial balancing stones it shows an approach to progress thatâ&#x20AC;&#x2122;s balanced and thoughtful â&#x20AC;&#x201C; for a company thatâ&#x20AC;&#x2122;s headed into the future confidently.

ashapura

ashapura TM

ashapura minechem

ashapura foundation

ashapura

energizing tomorrow.

LOGO

conceptual

Capital ‘A’ encircled around a tree – speaks volumes about stronger foundation, wisdom and traditions of the company. Different leaves reflect the company’s diverse businesses. The ‘green’ logo also combines aspects like corporate care and environmental consciousness.

Ashapura Ashapura resources for a better world.

minechem

exports

LOGO

iconic

Unique, minimalistic design. Curved arches with a metallic finish enclose the first alphabet of the companyâ&#x20AC;&#x2122;s name. The treatment shows the core strength of the company. e symbol of an upscale, refined corporate.

ASHAPURA mining trust.

ASHAPURA

ASHAPURA minerals

legacy

LOGO

Following the hexagonal pattern of the previous logo and adding a new vision to it. In the fine geometric shape , its showing the earthâ&#x20AC;&#x2122;s inner crust with the ground plane in another color and the lighter pink denoting the outer enveloping atmosphere.

Ashapura advancing towards better.

think

POSITIONING Motto or tagline about the company.

Impactful Valuable Short Meaningful Visionary DESIGN EXPLORATIONS IN THE NEXT SLIDES

TAGLINE

straight

A straightforward statement about what we do. No hidden meanings. Something everyone can understand and grasp.

Resources for a better world.

Highly Visionary. Focussed on Mining

Affecting People & Society

Towards Prosperity & Growth

TAGLINE

visionary

A strong vision for which the organisation was established and all efforts being directed to achieve that vision.

Tommorrow enriched.

Focussed on Overall growth. Bringing Value from today.

Adding to a brighter future.

Bringing Value to human lives.

TAGLINE

impactful

A phrase quite simpler but the same time powerful enough to boldy tell the world what we are doing.

Energizing tomorrow.

Fuelling growth for coming years.

Valuing Socio Economic Development

Promise for a brighter future.

Conveying that todayâ&#x20AC;&#x2122;s efforts leads to happiness for tommorrow.

TAGLINE

off route

Something with a deeper meaning and not understood in one shot. Something off the track but very much inclined to the core competency of the organisation.

Committed to the elements.

Valuing smaller things.

A phrase with vivid meanings. Dedication towards work.

Strong committment towards every individual, towards society and the earth as a whole.

TAGLINE

faithful

A tagline which sparks a rhythm in the hearts of people and uplift the mood of working people. It also forms a solid bond that the people can rely over it.

Mining Trust.

More focussed on Mining

Establishing Peopleâ&#x20AC;&#x2122;s faith in us.

Showing dedication towards growth of business and individual.

Committed to bring value to people.

TAGLINE

perpetual

An everlasting bond between the organisation and its people. It also generate a strong sense of responsibility ane ensure all work being today are the fruits for tommorrow.

Stronger. Together.

Impactful Highly energetic.

Focussed on overall development & growth. Taking society and humanity as a whole.

think

WEBSITE Creating highly impactful web presence.

Responsive Simple & Clean Infographics Interactive Creative Writing DESIGN EXPLORATIONS IN THE NEXT SLIDES

ASHAPURA GROUP + Leading Existence + http://www.ashapura.com

Google social media

BSE leading existence.

about us.

products.

services.

projects.

investors.

23.78 +0.07

technology.

search corporate responsibility.

help.

We have mined 5 million tonnes bauxite in 2012. READ NOW 5

ON THE NEWS

6 +1

Ashapura Group Of Industries won the “Certificate of Merit For Fair Business Practices”

Ashapura amongst the world’s top five Benonite companies in the world. The TGET Report delivers.

New Mining field bought at Brazil. This Field is rich in Bauxite deposits, the operations will start from Jan 14.

contact information

newsfeeds

privacy

terms

sitemap

locations

OUR GROUP WEBSITES

leading existence.

social media

BSE

23.78 +0.07

leading existence.

We have mined 5 million tonnes bauxite in 2012.

BSE

ON THE NEWS

23.78 +0.07

6 +1

Ashapura Group Of Industries won the “Certificate of Merit For Fair Business Practices”

READ NOW

Ashapura amongst the world’s top five Benonite companies in the world. The TGET Report delivers.

New Mining field bought at Brazil. This Field is rich in Bauxite deposits, the operations will start from Jan 14.

newsfeeds

privacy

terms

sitemap

locations

OUR GROUP WEBSITES

BSE

leading existence.

23.78 +0.07

BSE

leading existence.

BSE

23.78 +0.07

leading existence.

23.78 +0.07

ON THE NEWS Ashapura Group Of Industries won the “Certificate of Merit For Fair Business Practices”

Ashapura amongst the world’s top five Benonite companies in the world. The TGET Report delivers.

New Mining field bought at Brazil. This Field is rich in Bauxite deposits, the operations will start from Jan 14.

We have mined 5 million tonnes bauxite in 2012. READ NOW

ON THE NEWS Ashapura Group Of Industries won the “Certificate of Merit For Fair Business Practices”

Ashapura amongst the world’s top five Benonite companies in the world. The TGET Report delivers.

New Mining field bought at Brazil. This Field is rich in Bauxite deposits, the operations will start from Jan 14.

OUR GROUP WEBSITES

contact information newsfeeds privacy cookies terms sitemap locations

ASHAPURA GROUP + Leading Existence + http://www.ashapura.com

Google

advancing towards better

home

about us

our businesses

Search the Site locations

corporate responsibility

our presence

news & events

investor relations

on media

careers

We have mined 5 million tonnes of bauxite in the year 2012. Our increased production capacity is targetted for 7 million tonnes for the year 2013. READ

news & events

downloads Ashapura Group Of Industries won the “Certificate of Merit For Fair Business Practices”

Intesive Research for the quality ore through RDG. READ

Exploring the wonderful microscopic view of minerals READ

Changing lives in rural area through various initiatives. READ

Ashapura amongst the world’s top five Benonite companies in the world. The TGET Report delivers. ANNUAL REPORT

New Mining field bought at Brazil. This Field is rich in Bauxite deposits, the operations will start from Jan 14.

2013

DOWNLOAD

help

think

SOCIAL MEDIA Uplifting the social media spaces.

Creative Imagery Creative Writing Media Planning

DESIGN EXPLORATIONS IN THE NEXT SLIDES

ASHAPURA https://www.facebook.com/ASHAPURA

Google ASHAPURA

energizing tomorrow.

ashapura

ASHAPURA

Established in 1960, Ashapura group is Indiaâ&#x20AC;&#x2122;s largest multi-mineral solutions provider. It has advanced from being a single mineral company to a specialist in industrial minerals and has touched lives.

Our Mines

ASHAPURA

#wearedoing

Recent Posts by Others on ASHAPURA

ASHAPURA - YouTube http://www.youtube.com/ashapura

Google

ashapura

stronger. together.

ASHAPURA

stronger. together. TM

1:25

2:30

0:45

1:05

think

IDENTITY DESIGN Reflecting the brand through print and electronic communications.

Fresh & Appealing Clean & Minimal Powerful Resemblance

DESIGN EXPLORATIONS IN THE NEXT SLIDES

The brand must be emphasized in all forms of print communications like the business cards, envelopes, letterheads, storage devices, cups, mugs, wallpapers, ID cards etc.

electronic

Email being the most common platform of communications, email signature become a significant tool in delivering the brand.

Ashapura Marketing to BrandTransit

Hello Brand Transit, It was a pleasure interacting with your team. Our Bonding will go a long way. Best Regards,

Reshma Dash DGM Corporate Communications

Ashapura Ashapura Group of Industries Jeevan Udyog Building, D.N. Road, Fort, Mumbai 400 001, India www.ashapura.com

resources for a better world. Tel +91 22 66651700 HP +91 8879250544 Dir +91 22 66651837 Fax +91 22 22079395 / 4452

This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited

vehicles

All corporate vehicles like Buses, Cars, Trucks must reflect the brand identity . We will study the vehicle and come up with good Vehicle livery plans and designs for a high impact delivery.

vehicles

packaging

Packaging design , if applicable, for chemicals etc. These sacks can be made beautiful and inline with the corporate brand theme.

wearables

The brand must be reflected in all forms, even in the wearables of office and mining employees.

signage

Exterior road signage leading to office or site spaces. Various media such as metal, fiber can be involved to erect good signage spaces.

think

PRINT Print materials for marketing.

Innovative Graphics Custom Illustration Creative Writing

DESIGN EXPLORATIONS IN THE NEXT SLIDES

brochure

Corporate brochure , product brochures, process brochures, or any kind of information delivery in print.

ASHAPURA

tommorrow enriched. corporate brochure

Fabric for Growth.

we.

BRAZIL

INDIA

We have mined 5 million tonnes bauxite in 2012.

Sodales aliquet ligula et elemen Nunc dignissim sapien sed purus sollicitudin, a pellentesque metu porta. Ut porttitor, nibh id congu tempor, ante neque ultricies tor feugiat dolor magna sed justo. Pellentesque pharetra nulla sem convallis rutrum sapien adipiscin Mauris sagittis imperdiet dapibu Quisque mattis, evulputate. Prae

brochure Ranked amongst the world’s top five Bentonite companies; a significant global player in the Bauxite business; with a flagship company that’s a part of BSE Midcap and BSE 500 indices – the Ashapura Group is India’s largest multi-mineral solutions provider. Ashapura Minechem is its flagship company.

The inner page of the brochure. It could be more of impactful photography and illustration and influential text content will tell the story in short.

Since the 1960’s when Navnitlal R. Shah, the company’s chairman, returned from Burma and began a partnership business in Bentonite, the company has flourished; initially by exporting drilling grade Bentonite to the Middle East and later, by exploring newer applications. Ashapura has never looked back.

In India, Ashapura dominates value added segments like Bleaching Clay, Geosynthetic Clay Liners, Clay Catalysts and Calcined Bauxite among others.

coffee table book

A coffee table book is a picture book detailing about the company in detail. It is meant to be kept at office and let the waiting visitors know about the company while waiting.

committed to the elements

think

MEDIA Influential elements for a deeper understanding about the organisation.

Impactful Imagery Videos Logo animations

DESIGN EXPLORATIONS IN THE NEXT SLIDES

corporate film

An influential and highly impactful corporate film about Ashapura. This will tell about the company history, ongoings, processes, business, markets, clients, competition, the working team and all that is needed for the world to know and understand about Ashapura , in a better way.

business presentations

Annual Sales Presentation

Business Presentations can be uplifted with new designs. Whether its an customarily integrated presentation desk or a powerpoint, we may design and draft good templates to be later used by different departments to present themselves.

PRESENTER J. N. MAHAJAN GM. SALES

ashapura

DISCUSSION TOPICS

work achievements

market acquisitions

core competition

product performance

team penetration

international scope

target allocation

data and reports

This is the main topics for discussion at Annual Sales Presentation

stronger. together.

think

INHOUSE COMMUNICATIONS Internal communications media in electronic or print formats.

Intranet Website Magazine /Newsletter Posters/ Standies Event Graphics DESIGN EXPLORATIONS IN THE NEXT SLIDES

ASHAPURA // INTRANET http://www.162.185.45.88

Google

Ashapura

home

whats new

circulars

articles

goodies

New Stands being adapted for ConDe 2014 29 Oct 2013 Donec ultrices sagittis lorem eu tristique. Maecenas vitae condimentum dolor. Praesent quis posuere ipsum. Vivamus tempor massa nec placerat mattis. Suspendisse sit amet euismod lorem, a vehicula magna. Donec in adipiscing metus, a varius metus. Etiam placerat tortor sapien. Integer sagittis mi sed est condimentum suscipit. Vestibulum rhoncus.

code of conduct

reports

mail

Check your Email

Username Password SIGN IN

Forgot Password

Fusce leo metus, vehicula vitae fermentum quis, tempor ut turpis.

Alerts & Notices Happenings at Ashapura

Featured Articles

Duis elementum tortor massa, in rutrum orci commodo semper.

Curabitur non ligula semper, luctus est eu, ultrices nulla.

Aliquam vel faucibus lacus, pellentesque suscipit ligula. Doznec vel tellus magna. Phasellus eu rutrum turpis. Fusce id facilisis ipsum. Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed id nisi ullamcorper, consequat ante nec, fermentum lectus. Donec laoreet porta porttitor. Nam molestie orci est, vitae vehicula justo consectetur commodo.

Vivamus dignissim id magna vitae gravida. Nulla facilisi tincidunt rutrum.

Circular #6632

Vamsor Mines Opened

Identifying it Simpler.

Proin tortor risus, tempus ut gravida ac, blandit a ante. Aenean id tincidunt nisl, eget dapibus turpis. Morbi vulputate

Aliquam dignissim varius nisi. Mauris tortor dolor, porttitor varius semper non, ullamcorper a lectus. Nunc ligula lacus,

Achievements

Discussions

Innovating at Work

Strengthening Safety

Sed at faucibus orci. Proin fringilla sodales commodo. Aenean congue felis tellus, vel semper sem posuere quis.

Cras id dapibus erat. Nam tincidunt vitae felis eu laoreet. Nam pellentesque bibendum risus id pellentesque. Sed

Duis elementum tortor massa, in rutrum orci commodo semper.

Curabitur non ligula semper, luctus est eu, ultrices nulla.

Vivamus dignissim id magna vitae gravida. Nulla facilisi tincidunt rutrum.

intranet website

In Pictures

An intranet website for all employees at Ashapura where they can know about ongoings, news, events or stay tuned for any circulars etc. These may be a vantage point to understand about others and the same time can offer their best to others.

magazine/newsletter

VERGE APRIL 2014

IF there is an existing news magazine, we may uplift the layout and content delivery or we can plan to come up with a quarterly or bi-annuall magazine to be circulated in and out of Ashapura.

VERGE summer 2014

A BEAUTIFUL WORLD

ASHAPURAâ&#x20AC;&#x2122;S OFFICAL MAGAZINE

billion

new buckets READ ARTICLE ON PAGE 22

METAL UNDER SCANNING ELECTRON MICROSCOPE An article by Shiva Das

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis eget dui elit. Nunc quis auctor odio. Nullam tempus placerat orci, id rutrum purus molestie sed. Morbi cursus, quam eget elementum fringilla, metus augue rhoncus augue, et cursus dui tellus ut nunc. Mauris laoreet sollicitudin mi et faucibus. Fusce fermentum elementum massa eget tristique. Vestibulum placerat lacus vitae dolor dignissim sollicitudin. Integer ultricies urna massa, id pulvinar ante semper id. Duis auctor lectus quis sodales molestie. Aenean tellus massa, lacinia ut leo ac, consequat cursus massa. Maecenas varius, massa tristique bibendum placerat, felis sapien pulvinar lacus, et dapibus tortor felis fringilla purus. Mauris pellentesque eros a dui sollicitudin, dignissim vestibulum purus rhoncus. Suspendisse hendrerit nulla nulla, laoreet eleifend diam porta non. Proin eu ullamcorper metus. Curabitur tempor neque in lacinia egestas. Suspendisse ut pharetra est. Fusce congue vel felis vel pulvinar. Aliquam eget placerat urna. Vestibulum euismod a neque vitae commodo. Nunc quis

accumsan felis. Nam feugiat, lorem ac egestas dignissim, mauris elit ullamcorper mauris, id ornare nibh quam et eros. Donec felis leo, tempor vel nisi nec, feugiat imperdiet velit. Maecenas nulla tortor, sagittis eget varius eget, gravida nec justo. Etiam vitae nulla risus. Sed eleifend tempor tristique. Integer ullamcorper at tortor a laoreet. Praesent in justo molestie, vulputate quam sit amet, vestibulum purus. Pellentesque iaculis hendrerit pharetra. Suspendisse a purus egestas, volutpat arcu vel, rhoncus nisl. Cras interdum orci sit amet ligula tristique, at posuere tellus volutpat. Interdum et malesuada fames ac ante ipsum primis in faucibus. Mauris suscipit tellus vel elit mollis ultricies. Curabitur sollicitudin libero nunc, iaculis tempus nunc sagittis id. Sed nibh est, posuere aliquet arcu at, tincidunt lacinia elit. Cras hendrerit nisl metus, eu cursus leo feugiat at. Aliquam non placerat nisl.

ASHAPURA OFFICAL MAGAZINE

Lorem ipsum dolor sit amet, consectetur adipis elit. Proin id eleifend lectus. In venenatis magna sit amet vulputate magna faucibus in. Morbi non ac est euismod vestibulum vitae id libero. Qui volutpat rhoncus ante, ut pellentesque bibendum et. Donec eu imperdiet orci, et dap risus. Vestibulum tincidunt erat ac consect sodales. Pellentesque habitant morbi trist senectus et netus et malesuada fames ac tu egestas. Nulla viverra arcu vel euismod pret Phasellus congue accumsan magna eu interdum

Maecenas blandit mauris vitae nunc adipis lobortis. Morbi vitae viverra sem. Quisque id ege nunc, vitae gravida est. Vivamus blandit, mauris aliquam porta, nisl est feugiat orci, non tinci turpis massa ac odio. Praesent consequat lectu cursus porttitor. Mauris at ipsum dapibus orci lob cursus. Suspendisse quis suscipit elit. Ut id impe arcu. Ut tempor vestibulum diam fringilla lao Vivamus rutrum lorem orci, in sagittis ma convallis non. Morbi at luctus erat. Nunc ut odio sem tincidunt aliquet sollicitudin eu libero.

Integer mollis mattis adipiscing. Fusce id ma justo. Pellentesque dapibus lacus nisi, et sag diam ornare venenatis. Phasellus tellus tu imperdiet a posuere sed, volutpat vestibulum ju Morbi egestas ultricies enim ac ultricies. Nullam convallis eros. Nam sagittis malesuada felis imperdiet consequat magna id porta. Class ap taciti sociosqu ad litora torquent per conubia no per inceptos himenaeos. Sed placerat nulla le varius libero feugiat sit amet. Vestibulum bla metus ac mollis vestibulum. Cras feugiat ipsum tempor tempus. Aenean vitae orci vel tu consequat hendrerit et egestas orci. Sed convall sapien et viverra. Nulla commodo magna a lobortis, luctus egestas elit consequat. Pellente orci turpis, congue non augue id, fringilla vestibu massa.

Lorem ipsum dolor sit amet, consectetur adipis elit. Duis aliquam mattis purus a sod Pellentesque fermentum condimentum ultr Praesent fermentum elit consectetur, eleifend non, hendrerit nisi. Fusce dignissim non arcu conv volutpat. Nulla id risus tincidunt, ultricies qua dictum nisi. Donec accumsan mattis ligula pellentesque. Praesent imperdiet nunc vel m lobortis, nec convallis leo porttitor. Cras sit a pretium lacus. Fusce sed consequat massa. Int pulvinar urna lectus, at volutpat purus molesti amet. Proin eget mi libero.

Nullam at faucibus purus. Integer massa au fringilla ut elementum a, luctus in massa. Cura semper lorem eget iaculis consequat. Int vulputate tempus eros, ut venenatis n condimentum eu. Maecenas in felis elementum luctus molestie. Phasellus sodales, augue id sus cursus, nibh est sollicitudin augue, a semper n libero vel risus. Cras nec sem sit amet m vulputate mollis lobortis et libero. Etiam varius nec erat interdum lobortis. Etiam vitae tem magna, vitae porttitor est. Quisque vulputate eu accumsan cursus. Proin vitae enim pu Phasellus et dolor magna. Class aptent t sociosqu ad litora torquent per conubia nostra inceptos himenaeos.

Curabitur sollicitudin ligula ut nibh commodo faucibus mi tincidunt. Pellentesque habitant m tristique senectus et netus et malesuada fame turpis egestas. Mauris ornare sapien vel ia consequat. Aenean aliquet arcu at dap sollicitudin. Etiam nec suscipit lacus. Sed tellus v bibendum ullamcorper mollis et, aliquet at Suspendisse suscipit elementum augue ac gra Morbi id imperdiet mauris. Aenean varius tellus v metus vestibulum, in dapibus nulla egestas. U libero eget odio iaculis convallis. Pellentesqu auctor diam. Mauris ultricies, sem placerat con accumsan, mauris ipsum porttitor mauris, consequat urna sem dictum diam. Nulla ut ma iaculis, commodo ante ac, tristique libero.

think

WORKPLACE BRANDING Brand implementation at interiors and exteriors of workplaces

Creative Interiors Factory Display

DESIGN EXPLORATIONS IN THE NEXT SLIDES

office space

Influential branding with corporate theme and colors and using versatile imagery and graphics adds great value to the office environment. We engaged various media to create these visual impact. Using Traditional paintings and sculpture are two valuables what we do offer.

industrial space

The exterior of Corporate Office or Industrial space or onsite locations, the exterior signages adds a high value to the working environment. These signages can be designed in metal, wood, acrylics or simple decals well lit for evening and night times.

E 702, Sankalp II, Pimpripada, Film City Road, Malad (East), Mumbai 97 Bharat (India)

T +91 22 30673632 M +91 90113 38866

info@brandtransit.in www.brandtransit.in