PRODUCT DEVELOPMENT PORTFOLIO
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PRODUCT DESIGN & BRAND DEVELOPMENT OF
ONE BLADE
ONE BLADE is a piece of luxury and an inspirational tool for Men being created. This is destined to be a highly innovative and a premium product.
‘One Blade’ is not just meant to be an addition in a man’s collection of tools. It is a timeless piece and directed to posses a style statement and which every man would like to have. While we were innovating on the product design, we also sought various brand identity for the brand/ product as well.
BRAN IDEN D DESI TITY GN
The following pages well describe the development which took place.
DESIGN
01
Establishing the numeral ‘1’ with a style. The fading lines suggests the shaved area. The identity truly symbolises a high end luxury product, is unique and will very well establish the brand across all mediums.
TM TM TM
TM
DESIGN
02
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DESIGN
03
This impression posses all qualities of a classical form and a modern reection . The form is unique and showcase the brand with excellence.
DESIGN
04
A orthodox representation and very well establishing a dark chrome logo. The dark and pale green can be just the color of the brand.
DESIGN
05
Minimalistic and very well with current trends. Not a unique shape though but it possess the softness of care along with strength of a metal.
DESIGN
06
A uniform and discipline shape with a highlight which set it apart and provide uniqness to the identity.
DESIGN
07
A pure classical type. Meant to symboiise a statement of very high cadre.
DESIGN
08
Logos with a twist. A conceptual type laid in a simple circular form.. The readability is between ‘ ONE LAD ’ to ‘ ONE BLADE’, either of the two is not deviating from the core concept because our products are for LADs
DESIGN
09
A minimal design explicitly having a bit of design of the handle as well as showing the process of shaving.
DESIGN
10
A very common type. Just the usual way of brand creation.
OUTC OME
The first 10 logos were analysed and a pick was done. Later we innovated on more logos on same lines.
DESIGN
11
A very minimal and futuristic pattern. More of a 3d resemblace. This catches the eye in one flick.
DESIGN
12
An improvisation over the selected design
DESIGN
13
Inspired by tall architecture, this logo impression sits atop to each other /
DESIGN
04
An inspirational character to be calle one blade.
DESIGN
05
Oh ! something minimal can play it better too.
DESIGN
06
Interpreting the classical forms and create something unique.
DESIGN
17
Meant for a highly futuristic and modern pattern.
DESIGN
08
A 3d impresion of the logo
DESIGN
09
Made it more and more simper and geometrical.
DESIGN
10
This impression was yet another effort in exploring the selection made with the earlier lgoo.
To start innovating the product, we started off doing a bit of research on existing products, the brands, their significance, history and what the brand enthusiasts have to say about them. We assimiliated these ideas , put upon a list what we must take in account and what to completely reject in the process of design exploration. Those products, we were truly inspired, have been listed in the following pages.
COM STUD PETIT OR Y
PRODUCT DESIGN
STAG
catching the indifferent Concerning the essentials of bringing a unique
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product, the first stage was about bringing a few ideas which were inline with other products in the market. Although, a substantial thought was applied to integrate the ‘ONE BLADE’ idea with the existing line is some form or the other. It was indifferent to the base concept, but we were trying to catch affirmative base on exactly what we are doing. And ,studying existing designs and innovating & improvising over it seemed perfect. Around 7 designs were the outcome of this stage. Those designs are discussed in the next few pages..
DESIGN 01
coarse pattern for index finger grip
thumb grip tabs
resting for palm t to mean y r e n i ach ce of m le shaving. e i p e s whi g a fin and mblin ion of hand e s hand allow. e r n t a o o e e d l he m An i rtab asily gate t comfo esign will e e b o subju t e this d eant s of th was m m shape of e k e i l p e a w th nds The sh the freefor to allo ing at the e guides d e h l l c i e wh hich bulg mod ip was finger. The the palm w r g e c rfa y on dex The su and the in comfortabl . b t thum aped to si iile shaving h was s vement wh o the m
DESIGN 02
grip for thumb and index finger on either sides
Am free ore si a co form mpler and mfort design appro a a let the ble sh . The i ch wit d a d For esig pe, p ea w h the a n al r win a perp low ovide s to cr g grip the c etual i n itse rip po eate and witho omfor shavin lf. ints avo thum ut sli t of fin g, it is id re b ca ppin g stra tche g fa ers an essent u d i in o s ver it nat lts so , allow al to ura the e t h asy e l wri st. way an finger d
tails grip de
inter o p e d i Gu palm e h t from design exploration
DESIGN 03
DESIGN `EXPLORATION
For a Picturesque impression, this elegant shape was designed which interprets balance and luxury.
Logo impression at the bottom
The design is indiffernt to existing design except one form revealing from the other. The core body itself provides the gripo with a natural patten texture to it. The handle is long in comparison to standard razors which sets it apart from the others.
Long Handle
DESIGN 04
Three stage Grip Nodes
Meant for palm guidance
Resting grip at front and back positions
A resu one u lt achieve for a b nit. The f d trying to o g etter perfo rm is all ab ain a mult r o itude m ut gri er wit A thre p p h p e o h ints a roperties and. The in stage gr n in d its f uncti with t dex finge ipping nod on inclin hese node r and the t es is prov i h ation d s u for a s for attain mb will p e to front a la i moot her sh ng a comf y quite sm nd sides. ortab ave. le pos oothly ition a nd
DESIGN 05
Tied for a space flight. A futuristic design impression to achieve something out of the box. The design is all smooth with a proper laid gripping nodes.
DESIGN EXPLORATION
The shape provides a sense of true modern product and for an unforgiving nature meant to be perfect in its function.
front grip points for thumb
side grip detail
DESIGN 06
The signatures
Grip Point
natu e y l e c u ie uniq ith a p pted g n i w h ul met started less sc tartle o S s . e nt RAW nce. W d rele able to g n p i n a ea , ca eth ear o som nd app ral ston th form e ed t k i l a u a p o t m p o sm form or na as a e to dw Tim ith its h rock hieve a n a eb ral w smoot ly to ac rom h a c g f o e, a rdin styl acco one. e r tu . any igna ss in it s a e pply urin To a ibit lux exh
DESIGN 07
DESIGN EXPLORATION
The word was tall architectural inspiration and the design poised over its symmetrical shape. The base has a bulge for palm rest and as it ascends, it gains an architectural form of revealing atop to the other. This inturn creates a four level grip points. The overall design justify itselfs in a order of symmetryand is meant to accomplish the task with pride for which it is designed in the first place.
architectural forms
signature logo
STAG
innovation begins Stage one designs embarked a great platform to
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innovate further. On stage two, we were thinking to get narrow and continue its adaptibility over currently existing products. All the designs of this stage was akin to each other, exploring on minimalism , firm grip and representing a fine piece of innovation. Around 7 ideas were worked for stage 2. Those are detailed in the following pages.
DESIGN 08 This design was a total assimilation of various idea sought in the stage one . The underlying idea was to make it sleek and lighter . The levelled grip pattern was one good thing came from previous designs. The same was tried for this form.
grip
The levelled grip allows the thumb to change its position while shaving. It is also a resting point for the four fingers whilst the thumb holds the grip from the back. An utmost tool to played by the entire hand.
grip detail
ideation
DESIGN 09 Riding on the previous design, this very idea was to get minimal. Hollow grips were pointed to a smooth tapered and bended profile. A core grip was designed atop for closer shaving positions. The hollow grip allow fingers and thumb to fix positions during shave.
top detail
hollow grip points
DESIGN 10
Imrovising over further designs, this design was built for a statement of luxury and endurance.
ideating
The design is a typical cylinder with natural style grip pads (metal), bulging and forwarding at the base. This forwarding will grip against the pull of the razor during shave. The top design has a mechanical confrontation to the handle. The arrangment seemed very inspiring.
metal grip details
DESIGN 11
Improvising further over the previous design, This form has a more curvature following. The grip metallic padding style applied to gront and back will allow the fingers and palm to fix their positions during shave.
holding pattern
DESIGN 12
This stage is exploited with improvisations over the other.. Capturing the curving form with the wholegrip body, this idea was fully an inspiring object the finger will love to hold. The bottom section is like a ribbed jacked aded to the mainframe.
ideating
logo impression
DESIGN 13
Design Exploration
To attain the state of equilibrium, this was to sum up all the efforts of this stage and to present a better design completing this stage work.
DESIGN 14
ideation An extra effort was put to gain the same design aspect being continued in this very stage to attain a remarkable piece of machinery . The idea ws to to go a bit mechanical and explore its pattern.
logo impression also act as grip
STAG
advancing forward The time was to get out of the box and explore be-
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yond the common types. In this stage, we just thought to explore some nongeneric forms and go vivid in our approaches. We were trying various patterns.. those are detailed in the following pages.
DESIGN 17
ideation
strong base
A solid traditional form, Not very unique though, but we still tried to experiment with the classics. This was inspired from by the Egyptian columns. Those heavy types seemed to have a strong foundation.. The capital was cultured drastically to attain the rectangular shape.
DESIGN 18
Bringing the post war design culture back , this form was ideated. The form has a simpler organic flow crafted in symmetry tor bring something exiquisite for the hands.
ideation
gripping zone
DESIGN 19
ideation
The severeness of post war design is simply adorable. We tried to mix different forms like wood texture with simple plastic and metal to see how it grows. The impression was a piece of craft and something the user will like to have for his collection.
DESIGN 20
A simple geometrical form was explored as organic was exploited much. This design had a very simpler flow with strong curvature for attaining the hand posture. Two gripping cuts guides the hand while shaving.
ideation
DESIGN 21
ideation
Experiment over a complex geometrical form set for a pleasant aesthetics. Nevertheless , its resemblance is more towards a packaging design, our exploration was to elaborate various patterns
DESIGN 22
grip pattern
ideation
We realised something figurative was missing from the design and this version was looking towards it.
DESIGN 23
A humanoid squatting theme was undertaken for this design development
ideation
DESIGN 24
This designw ork was towards following a packaging design concept.
ideation
grip details
STAG
an alternate path The two stages of design was followed to explore
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something unique and altogether different from existing products. We also tried to forget this being a razor at all and truly get indepths to build a masterpiece. Something fascinating, adorable, and a true innovation. Fascinately, with a few strokes, we got a direction to work ahead. The two designs from this stage are displayed in the following pages.
DESIGN
Ideation
15
Inspired by turtle but innovated with concentric natural form. This was the first step to build something very unique. We had to improvise over this but, the effort was fruitful and we set a tone to build more into this.
Gripping lines
Grip zone
DESIGN 16
Ideation
This design set the foundation to begin exploration ahead in same lines. It was unique , innovative and a strong contender to be just the one. We thought , cant the grip points being just resting points for the tip of finger be something that the finger can play around. Making a unit rather a play of index finger and thumb, why not all fingers can contribute to your shave.
oints p g n i d l o finger h
STAG
the vicious exploration The first stage design was followed to explore
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something unique and altogether different from existing products. We also tried to forget this being a razor at all and truly get indepths to build a masterpiece. Something fascinating, adorable, and a true innovation. Fascinately, with a few strokes, we got a direction to work ahead. The two designs from this stage are displayed in the following pages.
DESIGN 25
The design advocates for a remarkable piece of weapon. Smooth, elegant and performer are a few principles, in which this design was generated. The tailing hand is unique and this area brilliantly rest the finger, the palm and allow easy pull function for the razor. The thumb and the index finger can attain two positions at the top seciton to guide the blade for a fine work with the shave.
Finer shave grip area
Resting and pulling function on the stretched base
ideation
DESIGN 26
functional grip point
Yes, the task was, HOW SIMPLER YOU CAN GO.. The evolution was nothing, but a capsule with a single functional grip point. The design is a true minimalistic impression of anything such available in the present market. The little finger totally guides the movement from the smooth round base while the other fingers with the thumb rely over the grip point in their contribution for a perfect shaving experience.
DESIGN 27
inspired by Hilt (sword)
Wish for an exorbitant performance.. The two way worker gets the task done for you smoothly. Similar to a hilt of a sword, the design allows finger (s) to grip the razor firmly and play it fine for the job.
DESIGN 28
The slanting shape itself forms the grip High in Aesthetics, the design exhibits a exiquisite sense of luxury and perfection. The mettalic band is the forefront runner in its display. The slanting shap naturally allows the grip to be made and locks it in hand while dragging at the time of shave.
DESIGN 29
An extravaganza display of art.
Design Exploration
Withstanding to the orthodox forms of razor, this one is an unusual pattern. The Symmetrical form makes it more elegant and exclusive. The shape of the design with its form, naturally, creates pulling and holding grip points.
Fingers and palm working for various holding patterns
DESIGN 30
inspiring from the hilt
Re-establishing a hilt ( of a sword).
a holding pattern
The hilt is a true inspiration of the story of man holding their blades in battles. We ideated to re-establish it with the one blade concept. The outcome was an inspiring statement of delicacy. These forms have vivid holding patterns, unlike the usual razors which is only played majorly by the thumb and the index finger.
DESIGN 31
Fuelling the inspirations further, this design was yet another proclomation to go way beyond the usual. We were just innovating on various forms but with core idea of holding patterns the hand will follow in its motion while making shave. This comprehensive exploration was producing some remarkable shapes and forms, which will be base for further enhancements.
the palm rests over here and provides grip for eaasy movement and tilting
DESIGN 32
core grip
Design Exploration The idea of hilt is irresistable. We continued improvising over that and shapes were evolving . This design was another continued idea. The form is flexible which will allow the fingers hold it well while shaving.
DESIGN 33
Seemed like the freeform was the say of the time and we totally annihilated the moment to go a bit farther and completely forgetting it being a razor handle.
Ideation
DESIGN 34
Ideation
Experimentation continued with freeform design exploration. Exposure over inspirational characterstics of everday and beautiful objects brought some exclusive details. This design too, is a simpler attached of two different forms working as a single unit. The handle is an elongated bulged capsule with gripped ribs casted over a very simple wing type object. Cutleries inspired to innovate.
grip handle detail
DESIGN 35
We were on a tour to get insipiration from everyday seen objects and innovating them for a razor handle. We were not a bit repulsive to characterize any simpler object not being a razor. It was a positive approach and it was working at the moment. Table top speakers were the underlying inspirational objects for this design.
ideation
DESIGN 36
ideation
Time to go further crazier . How to fold a metal sheet to become a handle. The newspaper fold was the inspiring character here. The outcome was this design
DESIGN 37
ideation
A shape evolving from another. The inspiration was a table photoframe. We just brought it more organic and defined it for a holding pattern.
DESIGN 38
Inspired by packaging designs of bottles, we translated it to be a razor. We were gaining momentum this time on conceiving almost everything in mind and transforming it to the product were designing.
ideation
DESIGN 39
ideation
holding pattern
Furniture, Chairs were the inspirational elements while creating this set. We improvised over it and defined holding patterns to gain the importance of being a razor.
DESIGN 40
ideation
A trophy for every shave.. The inspiring object was a trophy which was well cultivated to bring a form the hand would ove to hold.
DESIGN 41
ideation
Inspired by the Animal Kingdom, specifically tfrom a fish and a mouse. The idea is a simplepattern with a grip at the centre. The sides which are organic forms of fins are designed in such a way that the fingers can adjust on it for various holding patterns.
STAG
summing up The previous stages were seen to explore all sorts
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of design, shapes and forms. The time was to reinvent all sought ideas and pack those multitude ideas into a real character. We had all our understanding straight and the moment was to gain opulence over design. This series was to create something compact with the signature style to be followed for the brand. The following pages display this stage’s work.
DESIGN 42
gripping zone
grip details
A freeform design with a subtle approach. Clean, blend of rough finished and black chrome areas where exhibited with due diligence.
ideation
DESIGN 43
ideation
A minimal form interpreted by a bold and smooth tapered form. Iedating over a compact unit exhibited with some iconic resemblance.
DESIGN 44
holding pattern
ideation
A spatial inspirational design. Something very much pertaining to futuristic design. The idea was to create a compact form of a roazor. The back has a ring pattern which settles easily on the palm and guides movement while shaving
DESIGN 45
holding pattern
Another curving compact tool meant to fit on your palm easily . This was yet another spatial design .
ideation
DESIGN 46
ideation
The compact series was continuing along with the infustion of fine machinery resemblance to each design. This design was yet another addition with a well defined ribbed shape for finger placement. The two beveled grip points receives the attention of the fingers and palm and guides easy movement of the razor.
DESIGN
ideation
47
holding pattern
The flying wing pattern adaptation. An impeccable demonstration of a true artifact.. The design is minimal and simple and totally flourised by the centrepiece depicting a stretched wing.
DESIGN 48
ideation
holding pattern
To Fortify the simplistic form with hints of glamour, this design took place. A simple tapering cylinder to the bottom with golden metallic bands itself is serene. With a bottom flip style extension is provide to lock the palm and allowing easy movement.
DESIGN 49
ideation Continuing development towards a compact structure, this was had a true innovation towards the neck section. The design resembles strong pair of callipers holding a sleek plate.. The callipers are structure for ideal hold of the palm.
DESIGN 50
ideation
holding pattern
High on design and projecting an ultra luxury piece. A fine cut revealing a hollow shape welcomes the thumb to sit on it for a firm grip.
DESIGN 51
ideation
A curving handle designed for a better performance.. Strictly it sticks to the palm and holding pattern and the user can make various adjustments for a clean and better shave.
the fingers adjusts in all bands
DESIGN 52
ideation
grip
Another lead to a compact design pattern. A simpler design with stretched neck attached to the blade at two points. The v shape base edge will act as a gripping point.
DESIGN 53
ideation
Addition to the compact mode regime. This was a inspiration from previous set of works.. Tapered, curved profile with a block at the back for easy pull.
holding pattern
DESIGN 54
ideation
A morphing ideology applied to this product design.. The solid curved profile is morphed to a bevelled curving plate at the base.
DESIGN 55
ideation
The last of this series of compact design. Made very minimal and the centre point was a circular grip in the base.
grip point
DESIGN 56
ideation
This was the last of the stage 6 design and we wished to create something abstract.
grip point
STAG
time to define Crossing the sixth stage marked a great achieve-
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ment innovating the ‘One Blade’ Concept. We were confronting many a patterns, shapes and forms developed over these stages. The next was to assimilate every bit of ideas and design, we had been doing and create extraordinary pieces that can tryly be called - ‘The One Blade’.
DESIGN 57
ideation
front grips
closer grip
Aw po hole int s. chro me Re bo com semb dy wit l e p wh s a hm ich ct an a fin ult it is d r e p itu ma ead iece de de y to of of for m gri p erf ach pp . orm ine ing r the y w be hic st j h is ob for
DESIGN 58
ideation A compact shape exhibited properly with a metallic pattern at sides meant for better grips. The design is waving between a classical type inflicted with modern hints.
DESIGN 59
ideation
W exp e wer em er so cha meth ience ixing rac ing fro m eve ter stic uniqu the ry bit s o e an pas of f an ou t d exc whic desig r cre elle h p n in ativ d ra oss cre ity a zor ess atin nd . all the g
ideation
This is what we call a timeless piece. Made to perfection from everybit. It has a very innovative shape.
DESIGN 60
DESIGN 61
ideation
We were just innovating to create those pheonmenal design to be called ‘ One Blade’. We were continuing our development with mixing modern and classical shapes and forms to attain a very innovative design.
iconic impression
DESIGN 62
ideation
We were reluctant to think the normal. We ideated more and more to achieve remarkable pieces. This design was made compact and useful.
DESIGN 63
ideation
A luxury and timeless piece that goes beyond the ordinary. We adversly emphasized on creating just a razor, we were making a a style statement this time.
DESIGN 64
ideation
Looked like this stage was just about to produce those timeless pieces that any man will surely wish to have.
DESIGN 65
ideation
Here we thought to create an extra unit of stand the razor can easily rest on.
extra stand
DESIGN 66
ideation
This was one of the last piece designed for this stage.. This too is compact and innovation is in the display and pacement of grip points.
and the exploration continues....
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G-Ma Archite
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