Kate Spade Brand History:
It all started back in 1993 First store NYC 1996, SOHO Kate Brosnahan Spade =Designer A former accessories editor at Mademoiselle Set out to design the perfect handbag Started out as just accessories Six silhouettes Combining sleek, shapes & fresh color palettes in an entirely new way
The Company:
Kate Spade New York : Over 140 retail shops and outlet stores across the united states More than 175 shops internationally All there colorful products are sold in more than 450 doors worldwide Kate Spade is in every time zone and on every continent. Stores are always warm and inviting no matter the location.
Brand Statment:
“Crisp color, graphic prints and playful sophistication are the hallmarks of Kate Spade New York. from handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. we call it living colorfully.�
Target Market:
Women ages 18-30 Trend Conscious Independent woman College Educated Young, urban professionals Neat & Polished Financially Stable
Competitors: Micheal Kors Coach Burberry
Spring/Summer
March & June Assortment
Kate Spade:March Assortment
Kate Spade:June Assortment
Kate Spade:Assortment Plans MONTH: March OTB for the month of March: 300,000 (Retail) DESCRIPTION Yarn Dyed Striped Fit & Flare Madison Avenue, Linay Dress Stelli Dress Selma Dress Stripe Dress Tobin Dress Bow Back Fit & Flare Madision Avenue Dru Dress
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
2-Mar 2-Mar 2-Mar 2-Mar 2-Mar 2-Mar 2-Mar 2-Mar
60 60 60 120 60 60 120 60
$143.00 $287.00 $143.00 $105.00 $95.00 $136.00 $136.00 $255.00
$448.00 $898.00 $448.00 $328.00 $298.00 $428.00 $428.00 $798.00
$8,580.00 $17,220.00 $8,580.00 $12,600.00 $5,700.00 $8,160.00 $16,320.00 $15,300.00
$26,880.00 $53,880.00 $26,880.00 $39,360.00 $17,880.00 $25,680.00 $51,360.00 $47,880.00
68% 68% 68% 68% 68% 68% 68% 68%
$92,460.00
$289,800.00
68%
600
MONTH: JUNE OTB for the month of June: 350,000 (Retail) DESCRIPTION Baloon Brie Dress Sponge Crepe Scallop Dress Love Mindy Dress Baloon Fit & Flare Dress Delray Dress Graphic Tweed Dress Blooms Fit and Flare Dress Cap sleeve Crepe Dress
DELIVERY DATE
UNITS
COST
RETAIL
TOTAL COST
TOTAL RETAIL
TARGET MU%
2-Jun 2-Jun 2-Jun 2-Jun 2-Jun 2-Jun 2-Jun 2-Jun
120 120 120 60 120 120 120 120
$120.00 $111.00 $127.00 $159.00 $105.00 $111.00 $127.00 $95.00
$378.00 $348.00 $398.00 $498.00 $328.00 $348.00 $398.00 $298.00
$14,400.00 $13,320.00 $15,240.00 $9,540.00 $12,600.00 $13,320.00 $15,240.00 $11,400.00
$45,360.00 $41,760.00 $47,760.00 $29,880.00 $39,360.00 $41,760.00 $47,760.00 $35,760.00
68% 68% 68% 68% 68% 68% 68% 68%
$105,060.00
$329,400.00
68%
900
Kate Spade:Six Month Plan Spring 2016
Month
February
March
April
May
June
July
Total
% OF SALES
6%
20%
9%
17%
30%
18%
100%
Sales
PLAN
$96,000.00
$320,000.00
$144,000.00
$272,000.00
$480,000.00
$288,000.00
$1,600,000.00
BOM
PLAN
$600,000.00
$784,800.00
$700,800.00
$1,078,000.00
$1,241,600.00
$1,015,600.00
$5,420,800.00
EOM
PLAN
$784,800.00
$700,800.00
$1,078,000.00
$1,241,600.00
$1,015,600.00
$981,360.00
$5,802,160.00
Markdowns
Emplyee Discount
Workroom
Â
PLAN
PLAN
PLAN
$17,280.00
$2,880.00
$-
$57,600.00
$9,600.00
$-
$25,920.00
$4,320.00
$-
$48,960.00
$8,160.00
$-
$86,400.00
$14,400.00
$-
$51,840.00
$8,640.00
$-
$288,000.00
$48,000.00
$-
Shrink
PLAN
$1,920.00
$6,400.00
$2,880.00
$5,440.00
$9,600.00
$5,760.00
$32,000.00
Purchases at Retail
PLAN
$300,000.00
$300,000.00
$550,000.00
$490,000.00
$350,000.00
$320,000.00
$2,310,000.00
Purchases at Cost
PLAN
$105,000.00
$105,000.00
$192,500.00
$171,500.00
$105,000.00
$96,000.00
$775,000.00
Markup $
PLAN
$204,000.00
$204,000.00
$374,000.00
$333,200.00
$238,000.00
$217,600.00
$1,570,800.00
Markup %
PLAN
68%
68%
68%
68%
68%
68%
68%
Gross Margin
PLAN
52%
Turnover
PLAN
1.75
Ladies Dresses Workroom Costs
0%
Cash Discounts %
0%
Season Stock Turnover
1.75
Average Stock
$914,594.29
Markdown %
18%
Markup Goal
68%
Employee Discount
3%
Shrinkage
2%
Total Inventory
$6,402,160.00
Average Stock
$914,594.29