Philosophy • • • • •
Sophisticated Classic Tailored Working woman Trend Conscious
Brand Statement  We are committed to being a honest, responsible, sustainable and modern company.
Customer Profile • • • • • • • •
Eco friendly Health conscious Sophisticated Working class Fashion forward Tailored & Trendy Working out Lives a clean lifestyle
Inspiration • • • • •
Garden Party Hues from fruit, flowers, plants Intricate Details Shades of color Nature
Color Palette: Assortment 1
Assortment: 1
Color Palette: Assortment 2
Assortment: 2
Merchandising & Marketing
Store Concept • • • • • •
Functional Clean Organized Direct Stationed key items Vibrant
Stella McCartney Stores
Image Store layout Signage Mannequin line up
Signage
Macy’s Store
Signage
Lighting
Hangers
Display
Details
Social Media Marketing
Marketing
Garden Party
Garden Party
Garden Party
Garden Party
Training • • • •
Updated Product handbooks Handbooks on Stella’s inspiration Training sessions Work with them on how to promote the brand