Stella McCartney For Macys

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Philosophy •  •  •  •  •

Sophisticated Classic Tailored Working woman Trend Conscious


Brand Statement  We are committed to being a honest, responsible, sustainable and modern company.


Customer Profile •  •  •  •  •  •  •  •

Eco friendly Health conscious Sophisticated Working class Fashion forward Tailored & Trendy Working out Lives a clean lifestyle



Inspiration •  •  •  •  •

Garden Party Hues from fruit, flowers, plants Intricate Details Shades of color Nature



Color Palette: Assortment 1


Assortment: 1



Color Palette: Assortment 2


Assortment: 2




Merchandising & Marketing


Store Concept •  •  •  •  •  •

Functional Clean Organized Direct Stationed key items Vibrant


Stella McCartney Stores


Image Store layout Signage Mannequin line up

Signage


Macy’s Store


Signage


Lighting


Hangers


Display


Details


Social Media Marketing


Marketing


Garden Party


Garden Party


Garden Party


Garden Party


Training •  •  •  •

Updated Product handbooks Handbooks on Stella’s inspiration Training sessions Work with them on how to promote the brand


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