Ashlee W Harding Industrial Design Portfolio
Education.
2014 - 2018 2007 - 2014
About me.
Experience.
Northumbria University Design for Industry Ba (hons) Year 3 St. Robert of Newminster Catholic School & Sixth Form GCSE/A levels 9 GCSE’s Dist*, C, D
I am a well rounded student within design, my particular strengths lie in ideation development, presentation, sketching, model making and computer applications. I am a young motivated designer seeking a placement starting March 2017. I am a confident team worker which is shown in collective university projects and also when I teach martial arts. I have a diverse range of experience from previous briefs, these include working with:
Onesign & Digital Placement: Worked in a fast paced design team that dealt with different clients everyday. I took my own signs/products from the design, to manufacture, to the end product and then fitting. This 4 month placement gave me an insight into the industry of design. The Nationl Lottery Fund: Built on my team skills and can easily work with others in group activities. Other: Working at my family buisness I’ve gained a lot of experience coping well with stress as I have worked in fast paced environments such as a bar, cafe/restaurant. Working in an office environment also helped me build on new experiences and work ethic.
Interests.
Music, Guitar, Mixed Martial Arts including jiu jitsu, mauy thai, boxing, wrestling (these have taught me great discipline), Product Design, Architecture, General Socializing, fashion and shoes.
Northumbria University Design for Industry Ba Hons Dob 14/08/1996 60 Blackwood Road Townend Farm Sunderland SR54PS ashlee.harding@northumbria.ac.uk 07446961800
Computer Skills.
Adobe Illustrator
Technical Skills.
Workshop use Model making Sketching
Adobe Indesign
Adobe Photoshop
dss Solidworks
Rhinoceros 3D
Autodesk Inventor 3D
Windows OS
Mac OS
Photography
Contents.
Placement
Onesign specialise in all types of digital print and signage manufacture. One such area is flat bed printing, which is where a design is printed directly onto the material (an example of this would be a durst omega 1 machine which can print on any material). Another way they do this is by printing onto vinyl and then wrapping the material (using either of their HP designjet printers which can also print on wide ranges of materials). The way they decide on which way to print designs is whether they will be used internally or externally, with direct printing for internal and wrapping for external (anti-graffiti cover and weather resistance). All processes of their products are done in-house, from design, to manufacture and all the way through to fitting, depending on the product/service. Onesign deal a lot in the retail side of business, working with large customers such as Poundland, The Works and Yesss Electrical to mention just a few. They also deal with smaller clients such as charities, small businesses etc. The company also specialises in graphic design whilst possessing facilities to wrap cars. During the 4 month placement I worked in a fast paced design team that dealt with different clients everyday. I took my own signs/products from the design, to manufacture, to the end product and then finally, fitting. I was lucky enough to experience every aspect and process needed in order to produce quality products and gained hands on experience.
Sheila Sands Cleaning Services Here are some examples of the pieces of work I undertook while at Onesign & Digital. Unfortunately, I can’t show all pieces of my work due to contractual agreements.
“During the winter term of 2016 Ashlee Harding participated in a collaborative design project with Gillette and their innovation partner, Matter. Due to the commercial sensitivity of this work to Gillette, the students are unable to share their work at this time; however, what follows is a short project overview: As part of a four-week project, students were tasked to create small teams and operate as a design consultancy. Each team worked against a brief to explore new grooming solutions for male and female consumers. The consultancies were challenged to uncover local market insights, create new found empathy with their target consumers and innovate solutions using P&G’s Moments of Truth framework. The final output was a well thought out, holistic concept that delivered against market, consumer, brand and business requirements. The continued quality of work, professional attitude, and high level of creative thinking demonstrated by the BAJJ consultancy was commendable and of great value to the Gillette business.” Matt Hodgson Principle Design Engineer, P&G Beauty and Grooming R&D
“Team BAJJ presented a thoughtful market relevant concept for the Mach 3 Brand. Their design showed an appreciation of the brand design values and how future trends might influence the brand. Their holistic concept execution showed a range of skills covering packaging, instore/POS and product design. The team delivered a good monochrome model, CAD renderings and pack mock-ups. The group initially had commitment challenges however with guidance, a good team leader and a big push towards the end of the project the final execution was professional and commendable.” Lottie King
Senior Design Partner, Matter
Confidential While working with Lacoste I was put into a group in order to design all aspects of one of their shoe products. From the design of the shoe, packaging, POS, internet pages and even price tags. Unfortunately I had to sign a waver that stated that i was not allowed to show any pieces of work from the live project.
Confidential While working with Black and Decker I was put into a group in order to design all aspects of one of their cleaning products. From the design of the product, packaging, POS. Unfortunately I had to sign a waver that stated that i was not allowed to show any pieces of work from the live project.
The Newton Vase “Anticipating the drop, anticipates life “
anticipation
The product works by what position the vase is in, this indicates how much water is left in the vase or if the plant needs water. Explained in the diagram to the left. The way that it works is basically the exchanging of weight distribution. Upright Vase
Water is added
Vase tilts when water is filled
When the water is absorbed the vase stands upright, anticipating that the plant needs more water or may soon
If the product would actually be made it would be formed in the classic way of making a vase from clay. The centre of gravity would be really important and so would the weight of the product inorder for the product to actually anticipate when it is empty or full. It would come in all ranges of colours, but I believe the most effective colours would be natural and earthy such as:
The Newton Vase “Anticipating the drop, anticipates life “ The name of the product I came up with is ‘The Newton Vase’. The reason for this being because the product uses gravity in order to anticipate the flowers needing water. Anticipating the drop, anticipates life.
fetch
Owners of dogs occasionally have problems with the fitness of their pets. They can end up obese if the amount they eat is greater than the amount they exercise. Some people may believe that taking their dog for a short walk may be enough but that isn’t always the case. Fetch is a motion sensored, tracking toy that helps keep up with your dogs exercise. The initial idea is that the bone/stick shaped toy is thrown and a timer is set off on the accompanied app. The middle part of the product is the motion sensored part, this can be dissembled and attatched to other potential fetch toys.
How the app Works
Initial opening of the app
Once app is open you will put the breed, age and the health of your dog to determine the exercise time. For example active breeds need a minimum of 30 minutes of hard aerobic exercise most days of the week.
Once the time has been chosen the fetch toy will be thrown to set the timer off then the dog will run for the toy. There is also a tracker on the toy so it isn’t lost.
Design a way to increase and maintain mental agility and ‘brain power’ in older age.
In older age, some people are caused to abandon attempts to keep a healthy mind and body. This is due to misguided assumptions that the mind is headed on a downward spiral.
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Hours a week of prolonged mentally challenging skills improves the aging brain drastically
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Even just minutes 3 days a week can increase the volume of the brain
In older age people get too comfortable in the life they become accustomed to.
“When inside the comfort zone you may be outside of the enhancement zone” - Denise Park Phychological Scientist
Doing less demanding activities won’t bring benefits to the aging mind. Crosswords, puzzles and even social interactions can not expand other brain functions like reasoning and problem solving.
There’s a whole new outlook on this subject, this being an attitude of “Use it or lose it” Learning and mastering a new skill keeps an aging mind sharp!
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COG WORK is an app in which when you first open it you are greeted with a set of questions that will determine a new skill for you to learn.
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7 You can also delve deeper into the days of the week and see how long and how hard you’ve been working
The stop watch will be how you log your activity, when you start the clock, the app will log up until the time it is stopped. This gives room for possible wearable technology such as an accompanied apple watch app.
When the activity is chosen the app will locate places you can take part and learn your new skill.
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Once the answers are calculated the app will give you a few different choices of activities.
At the end of the week you will be tested on what you have learnt. This is where you will be challenged even more.
Here you can keep track of your weekly activity. Have you done the minimum of 15 hours?
Every cog is essential to an engine, every skill is essential to the brain
COG WORK
The Rote Handle The Rote Handle will be used in the gym on cable machines however could also be added to a barbell. The handle in the centre of the ring rotates which inturn makes it harder for the user. It makes the exercise slightly unstable meaning you force yourself to use the correct form. Then once you feel comfortable with the handle moving on to traditional equipment is made easier. It also opens up room to do new movements in exercises. A user could be doing a simple bicep curl then rotate the wrist and work on their tricep, cutting out the need to change attachments.
Outer race & attachment The way the mechanism works is the same as the ball bearing on a skateboard wheel. While the outer race is attached to a cable machine, the inner race and handle move due to the ball bearings inside. The key to using the Rote is to try and keep your grip positioned in the right place unless you’re doing a movement exercise.
Balls
Retainer Shield
Inner race & Handle
The Rote attaches exactly like every other cable machine attachment, using a carabiner.
This shows an example of the size of the product while in use.
This is what the barbell product would look like, with double the handles more exercises can be done properly.
I am currently seeking a 2-6 month work placement starting immediately, if you have any questions or believe I would suit your workplace contact me. Thank you. +44 7446961800 ashlee.harding@northumbria.ac.uk