4
5
ARCHIVE NO.
VOLUME NO.
C O N TA C T
ASHLEIGH BREWER 607 661 3713 ashleighmb rewer@gmail.com ashleighmb rewer.com I N F O R M AT I O N
ACADEMY OF ART UNIVERSITY SENIOR PORTFOLIO MARY SCOTT COPYRIGHT © 2014
ALL
RIGHTS
RESERVED
No portion of this book may be used or reproduced in any manner without written pe rmission.
A NOTE TO
THE ONLOOKER WELCOME TO THE GRAPHIC DESIGN ARCHIVES OF ASHLEIGH BREWER. FOR FIVE YEARS I HAVE BEEN KNOWN AS STUDENT NO. 02685382. THROUGHOUT THOSE FIVE YEARS, I ADDED DEPTH TO THIS NUMBER WITH EACH THOUGHT OUT CONCEPT, THUMBNAIL I DREW, DESIGN I CREATED, AND KNOWLEDGE I GAINED ALONG THE WAY. BUT PLEASE DO UNDERSTAND THAT THIS ARCHIVE IS ONLY VOLUME ONE—OR IN OTHER WORDS—JUST THE BEGINNING. I HAVE ONLY JUST TOUCHED THE SURFACE OF MY UNDERSTANDING OF GRAPHIC DESIGN AND THE SKILL SET THAT I WISH TO GAIN. I HOPE TO BRING ALL THE KNOWLEDGE I’VE LEARNED THUS FAR TO THE TABLE AND BE A KILLER ASSET ON ANY DESIGN TEAM. I HAVE HIGH HOPES IN BEGINNING VOLUME 2 WITH A GREAT COMPANY, HARD WORK ETHIC, AND BEAUTIFUL, INNOVATIVE DESIGN.
ARCHIVE NO.
VOLUME NO.
BREWER,
C R E AT O R
VOLUME
ASHLEIGH
M
OVERVIEW
1.1
WINE
LABEL
DESIGN
1.2
SOCIAL
1.3
DELICATESSEN
1.4
RIDE-SHARE
1.5
BRIE
1.6
MUSIC
1.7
IN-HOUSE
1.7
PRIVATE
1.7
PRIVATE
1.8
LOGOS
MEDIA
CHEESE
Evoke Wine Branding and Packaging
DESIGN
Unpaved Social Media Branding and Deliverables
BRANDING
We Meat Again Deli Branding and Packaging
BRANDING BRANDING
FESTIVAL
Lyft Ride-share Service Branding Reny Picot Brie Cheese Branding and Packaging
DESIGN
Folk Yeah! Music Festival Branding
BRANDING
Aisle 01 House Brand Branding and Packaging
LABEL:
BAKING
350 Degree Private Label Branding and Packaging
LABEL:
SKINCARE
Oasis Private Label Branding and Packaging
STORE
Collection of Logos
I , A S H L E I G H B R E W E R , H E R E B Y S W E A R T H AT T H E W O R K O N D I S P L AY I N T H I S A R C H I V E I S A L L O R I G I N A L A R T W O R K A N D I S T H E Q U A L I T Y O F W O R K — I F N O T B E T T E R — T H A T I W I L L P R O D U C E O N A D A I LY B A S I S .
S I G N AT U R E
8
A DESIGN ARCHIVE OF
ARCHIVE NO.
VOLUME NO.
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
DESIGN
PA C K A G E D E S I G N
02685382 1.1 WINE LABEL
WINE LABEL DESIGN /
BREWER, ASHLEIGH M
D AT E
APPROVED FOR VIEWING BY
9
1
0
BREWER, ASHLEIGH M
ARCHIVE NO.
VOLUME NO.
PLACE LOGO HERE INSTRUCTOR
THOMAS
CLASS
PACKAGE
MCNULTY DESIGN
COMPLETED
2
D U R AT I O N
11 WEEKS
NOTES
HAND EMBOSSED, WORKED WITH TRINCHERO FAMILY ESTATES PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
B R A N D AT T R I B U T E S
MILLENNIAL
B R A N D C O L L AT E R A L
The task at hand was to create a new Zinfandel label for Trinchero Family Estates that would appeal to the Millennial market. A list of names was provided and the rest was up to my creativity. I chose the name ‘Evoke’ and created a concept from there. The flavor of Zinfandel is very dependent on its surrounding environment. Everything from the amount of sun it receives to the oak barrel it ages in “evokes” the flavor in this wine. The letterforms represent this in that the E represents strength, the V stands for earth, the O stands for sun, the K stands for thunder, and the E stands for protection. The label’s production effects follow suit with the concept of “evoking” a flavor. The label was hand embossed, giving it a subtle yet strong voice. This is a label that consumers would be drawn to and want to hold and touch, which ultimately increases their will to buy it. Therefore, the label is doing its job to sell the wine.
UPSCALE
LOGO WINE LABEL
SOPHISTICATED
QUALITY
I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .
S I G N AT U R E
A R C H I V E N O _ 0 2 6 8 5 3 8 2
V O L U M E N O _ 1 . 1
D E S I G N A R C H I V E S _ 0 0 2 0 1 4
1
1
1
2
1
3
ARCHIVE NO.
VOLUME NO.
STR E N G T H
EAR T H
SUN
THU N D E R
PRO T E C T I O N
PG.
1
4
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
WINE
CLASS
MCNULTY
LABEL
DESIGN
PACKAGING DESIGN 3
1
5
ARCHIVE NO.
PG.
1
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
CLASS
MCNULTY
PACKAGING DESIGN 3
CABERNET SAUVIGN
ON
CABERNET SAUVIGNON
CABERNET SAUVIGNO
N
EVOK E
2009 1999
EVOK E
EVOK E
14% ALC./VOL
14% AL C./V OL
CABERNET SAUVIGNO
N
CABERNET SAUVIGNO
EVOK E
N
EVOKE
EVOKE
EVOK E
20 09
CABERNET SAUVIGN
ON
14% AL C./V OL
200 6
14% ALC./VOL
14% ALC./V
OL
2006
CABERNET SAUVIGNO
N
EVOK E
EVOK E EVOK E 20 09 14% AL C./V OL
CABERNET SAUVIGNO
N
14% AL C./V OL
2009
CABERNET SAUVIGN
ON
2009
14% AL C./V OL
CABERNET SAUVIGNON
EVOKE CABERNET SAUVIGNO
14% ALC./V
N
OL
2006 199 9
WINE
LABEL
DESIGN
EVOK E
14% ALC./V OL
1
7
ARCHIVE NO.
PG.
1
8
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
WINE
LABEL
DESIGN
1
9
ARCHIVE NO.
PG.
2
0
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
A DESIGN ARCHIVE OF
02685382 1.2 SOCIAL MEDIA
SOCIAL MEDIA DESIGN / ARCHIVE NO.
VOLUME NO.
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
DESIGN
PA C K A G E D E S I G N
BREWER, ASHLEIGH M
D AT E S
APPROVED FOR VIEWING BY
WINE
LABEL
DESIGN
2
1
ARCHIVE NO.
PG.
2
2
VOLUME NO.
BREWER, ASHLEIGH
M
BREWER, ASHLEIGH M
ARCHIVE NO.
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
VOLUME NO.
PLACE LOGO HERE TM
INSTRUCTOR
MATTHEW
WAKEMAN
CLASS
GRAPHIC
DESIGN
COMPLETED
2
D U R AT I O N
15 WEEKS
Unpaved is the newest and most useful social media for the modern traveler. It is a social media that allows tourists visiting various cities—or the locals who want to to be aware of the best spots—to go where the locals go. Unpaved is targeted to the 18-28 year old market that wish to go where “you’ve never heard of.” The idea is to avoid touristy places like Times Square or Fisherman’s Wharf and go places like that hole in the wall restaurant tucked away on the side street that has the best, cheapest Thai food. The logo design consists of a teepee and filled in letterforms. These letterforms represent fulfillment in your travels. The teepee represents a traveling home so when traveling, you can feel as if you are living in a city that is your own. NOTES
PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
B R A N D C O L L AT E R A L
LOGO
TEEPEE IS REPRESENTATIONAL OF A TRAVELING HOME
BRAND BOOK/FOLDER SOCIAL MEDIA WEBSITE APP BRAND TAKEAWAYS
B R A N D AT T R I B U T E S
NATIVE
COLORFUL
FRESH
URBAN
I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .
S I G N AT U R E
A R C H I V E N O _ 0 2 6 8 5 3 8 2
V O L U M E N O _ 1 . 2
D E S I G N A R C H I V E S _ 0 0 2 0 1 4
WINE
LABEL
DESIGN
2
3
ARCHIVE NO.
PG.
2
4
VOLUME NO.
BREWER, ASHLEIGH
M
ARCHIVE NO.
PG.
2
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
WE TAKE TOURISTS
WHERE ALL THE
LOCALS GO WE SHOW YOU
YOUR CITY IN A BETTER LIGHT
WE GIVE YOU THE
ULTIMATE URBAN EXPERIENCE WINE
LABEL
DESIGN
2
7
ARCHIVE NO.
VOLUME NO.
UNP VED CENTURY GOTHIC REGULAR
UNP VED AKZIDENZ GROTESK LIGHT CONDENSED
ED
UNPAVED FRUTIGER LIGHT CONDENSED
UNP VED DIN ENGSHRIFT
UNP VED CENTURY GOTHIC REGULAR
UNP VED CENTURY GOTHIC REGULAR
UNP VED
UNP VED
PG.
2
8
BREWER, ASHLEIGH
M
INSTRUCTOR
MATTHEW
CLASS
WAKEMAN
GRAPHIC DESIGN 2
TM
SOCIAL
MEDIA
DESIGN
2
9
ARCHIVE NO.
PG.
3
0
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
MATTHEW
SOCIAL
CLASS
WAKEMAN
MEDIA
DESIGN
GRAPHIC DESIGN 2
3
1
ARCHIVE NO.
PG.
3
2
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
MATTHEW
SOCIAL
CLASS
WAKEMAN
MEDIA
DESIGN
GRAPHIC DESIGN 2
3
3
ARCHIVE NO.
VOLUME NO.
TM
DISCOVER YOUR CITY LOG I N I D
PA S S W O R D
N OT A M E M B E R? S I G N U P H E R E
PG.
3
4
+
ABOUT
+
LANG UAG E
+
TE R M S
+
H E LP
BREWER, ASHLEIGH
M
INSTRUCTOR
MATTHEW
TM
CLASS
GRAPHIC DESIGN 2
WAKEMAN
SEARCH
+ MY QU E U E
ASHLEIGH BREWER
+ FAVOR ITE S
N OTI FI CATI O NS
+ MY CITI E S
3
+ LI STS
RECOMMENDATIONS INTERACTIONS FRIEND REQUESTS
+ ACCOU NT
FRESH
NEW BOUTIQUE : HAYES VALLEY
Reliquary, a women’s clothing botique just opened in Hayes Valley. Expect to find vintage items such as a beaded top and distressed jeans hanging alongside apparel from L.A.'s Hazel Brown, feminine pieces by Beautiful People, beautiful handwoven Epice scarves and Raleigh denim.
DEALS
WHO’S DOING WHAT
MUHAMMAD SHAKIR SHANE BREWER KELSEY PERSICHILLI NIKOLE SOUZA STEPHEN WILLIAMS
is at Kennedy's Irish Pub & Curry House with Kye Lee and Tina Smith
just sent Zach Levine and Alise Shi a recomendation for Tom’s Restaurant
uploaded 43 pictures of Hollywood Boulevard with Haley Goodwin is at Straw with Ashleigh Brewer, Cortney Clift, and Claudia Simoes
is at Paizano’s Pizza with Jordan Michaels and Sean Richardson
SOCIAL
SF
SAN FRANCISCO CALIFORNIA
NY
NEW YORK NEW YORK
LA
LOS ANGELES CALIFORNIA
SF
SAN FRANCISCO CALIFORNIA
ATL MEDIA
DESIGN
ATLANTA GEORGIA
3
5
ARCHIVE NO.
PG.
3
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
A DESIGN ARCHIVE OF
02685382 1.3 DELICATESSEN
DELICATESSEN BRANDING / ARCHIVE NO.
VOLUME NO.
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
BRANDING
PA C K A G E D E S I G N
BREWER, ASHLEIGH M
D AT E S
APPROVED FOR VIEWING BY
WINE
LABEL
DESIGN
3
7
ARCHIVE NO.
PG.
3
8
VOLUME NO.
BREWER, ASHLEIGH
M
BREWER, ASHLEIGH M
ARCHIVE NO.
YO
RK
N FRANCISCO • SA • C HI est. C
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
VOLUME NO.
meat again HERE PLACEwe LOGO N
EW
1941
AG
O
GROCERY + DELICATESSEN
INSTRUCTOR
CHRISTINE
CLASS
PACKAGE
GEORGE
DESIGN
COMPLETED
2
D U R AT I O N
8 WEEKS
We Meat Again is a delicatessen located in San Francisco and Chicago. The owners of this delicatessen also own a delicatessen in New York City but decided to expand to Chicago and San Francisco under the name ‘We Meat Again.’ One design restriction was that they needed to keep their prices at a minimum to keep their current customers satisfied without sacrificing design quality that would draw new consumers to the deli. The concept is based upon old signage with a modern twist, which comes from the idea that the modern ‘We Meat Again’ delicatessen originated from another delicatessen that has been around for many years. The packaging of ‘We Meat Again’ uses inexpensive kraft paper and simple paper labels for all of their merchandise and meats to meet the low price expectation of the deli.
PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
B R A N D AT T R I B U T E S
MODERN
B R A N D C O L L AT E R A L
LOGO
INEXPENSIVE
MEAT/SANDWICH WRAP ASSORTED GROCERY/DELI ITEMS SANDWICH MENU
INVITING
TRUSTWORTHY
I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .
S I G N AT U R E
A R C H I V E N O _ 0 2 6 8 5 3 8 2
V O L U M E N O _ 1 . 3
D E S I G N A R C H I V E S _ 0 0 2 0 1 4
WINE
LABEL
DESIGN
3
9
ARCHIVE NO.
PG.
4
0
VOLUME NO.
BREWER, ASHLEIGH
M
ARCHIVE NO.
PG.
4
2
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
CLASS
GEORGE
DELICATESSEN
PACKAGING DESIGN 2
BRANDING
4
3
ARCHIVE NO.
PG.
4
4
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
N
EW
YO
N • SA RK
FRANCISC
est.
1941
O • CH I
CA
CLASS
GEORGE
PACKAGING DESIGN 2
GO
we meat again GROCERY + DELICATESSEN
we meat again GROCERY + DELICATESSEN
we meat again GROCERY + DELICATESSEN
DELICATESSEN
BRANDING
4
5
ARCHIVE NO.
PG.
4
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
CLASS
GEORGE
PACKAGING DESIGN 2
4
7
ARCHIVE NO.
PG.
4
8
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
CLASS
GEORGE
DELICATESSEN
PACKAGING DESIGN 2
BRANDING
4
9
ARCHIVE NO.
n
VOLUME NO.
we meat again
N
GROCERY + DELICATESSEN
PRODUCT
PORK LOIN WEIGHT
D AT E
15 MAY 12
3.4 LBS PRICE PER LB
we meat again
USE BY
2.49/LB
6 JUN 12
$8.46 NO.
GROCERY + DELICATESSEN
150
149
NO.
2230 POLK STREET SAN FRANCISCO, CA 94123
TAKE ONE
we meat again
PRODUCT
PRODUCT
we meat again
we meat again GROCERY + DELICATESSEN
YO
USE BY
17 JUN 14
PRICE PER LB
NO.
TAKE ONE
AG
O
we meat again
$8.46
TAKE ONE
147
160 NO.
NO.
TAKE ONE
146
we meat again
GROCERY + DELICATESSEN
we meat again
NO.
147 NO.
N
EW
GROCE
SAN
BREADS
WHOLE WHE SOURDOUGH ITALIAN DUTCH CRU GLUTEN FRE
MEATS
we m
GROCERY + DELICATESSEN
148
147
we meat again
NO.
NO.
GROCERY + DELICATESSEN
146
NO.
USE BY
6 JUN 12
O
145
2.49/LB
we meat again
G
we meat again
NO.
145
TAKE ONE
GROCERY + DELICATESSEN
we meat again
TAKE ONE
144 NO.
GROCERY + DELICATESSEN
we meat again
PRICE PER LB
D AT E
15 MAY G R O C E12 RY + DELICATESSEN
2230 POLK STREET SAN FRANCISCO, CA 94123
CA
144
3.4 LBS
TAKE ONE
CH I
146
NO.
WEIGHT
N FRANCISCO • SA •
est.
1941
TAKE ONE
PORK LOIN
RK
143
YO
$6.78
EW
NO.
GROCERY + DELICATESSEN
N
NO.
M
USE BY
17 JUN 14
HONEY HAM ROAST TUR GRILLED CH ROAST BEEF ROTISSERIE PASTRAMI BACON PROSCIUTTO
BREWER, ASHLEIGH
D AT E
15 MAY 14
2230 POLK STREET SAN FRANCISCO, CA 94123
GROCERY + DELICATESSEN
CHEESES
0
3.99/LB
VERMONT C SMOKED GO CRUMBLED SWISS PROVOLONE HAVARTI FRESH MOZ PEPPER JAC CRUMBLED
5
PRICE PER LB
we meat again
ALL SANDWIC DRESSING, ON THREE PRODU
PG.
2230 POLK
CERY + DELICATESSEN
GENOA SALAMI 1.7 LBS
PRODUCE
AVOCADO MUSHROOMS SPROUTS TOMATO ARTICHOKE HEARTS SPROUTS ROASTED BELL PEPPERS LETTUCE COLESLAW NO. 145 WHITE ONION PICKLES
DRESSINGS
HONEY MUSTARD OIL AND VINEGAR BALSAMIC VINAIGRETTE PESTO BLUE CHEESE MUFFALETTA PEANUT BUTTER HOT SAUCE
$9.89
2230 POLK STREET SAN FRANCISCO, CA 94123
e meat again
PRODUCT
we meat again
USE BY
1 JUN 14
PRODUCT
GROCERY + DELICATESSEN
8.99/LB
we meat again
GROCERY + DELICATESSEN
WEIGHT
D AT E
15 MAY 14
we meat again
SANDWICHES
PRICE PER LB
BREADS
WHOLE WHEAT SOURDOUGH ITALIAN DUTCH CRUNCH GLUTEN FREE
MEATS
HONEY HAM ROAST TURKEY GRILLED CHICKEN ROAST BEEF ROTISSERIE CHICKEN PASTRAMI BACON PROSCIUTTO
CHEESES
VERMONT CHEDDAR SMOKED GOUDA CRUMBLED FETA SWISS
BUFFALO ROAST 1.1 LBS
150 TAKE ONE
GROCERY + DELICATESSEN
WEIGHT
G
2230 POLK STREET SAN FRANCISCO, CA 94123
we meat again
PRODUCT
160 $8.46
w
GROCERY + DELICATESSEN
NO.
IC
2230 POLK STREET SAN FRANCISCO, CA 94123
we meat again
6 JUN 12
ISCO • C H
$6.78
we meat again
USE BY
2.49/LB
est.
AVOCADO MUSHROOMS SPROUTS
PRODUCE
1941
3.99/LB
D AT E
15 GMAY R O C E 12 RY + DELICATESSEN
3.4 LBS
N FRANC • SA
PRICE PER LB
WEIGHT
RK
D AT E
15 MAY 14
1.7 LBS
123
EW
WEIGHT
PORK LOIN
N
GENOA SALAMI
GROCERY + DELICATESSEN
NO.
GROCERY + DELICATESSEN
WHOLE WHEAT SOURDOUGH ITALIAN
T
BREADS
N
SANDWICHES
n
TAKE ONE
GROCERY + DELICATESSEN
23
we meat again
GROCERY + DELICATESSEN
we meat ag
GROCERY + DELICATE
INSTRUCTOR
CHRISTINE
CLASS
GEORGE
DELICATESSEN
PACKAGING DESIGN 2
BRANDING
5
1
ARCHIVE NO.
PG.
5
2
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
A DESIGN ARCHIVE OF
02685382 1.4 RIDE-SHARE
RIDE-SHARE BRANDING / ARCHIVE NO.
VOLUME NO.
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
BRANDING
PA C K A G E D E S I G N
BREWER, ASHLEIGH M
D AT E S
APPROVED FOR VIEWING BY
WINE
LABEL
DESIGN
5
3
ARCHIVE NO.
PG.
5
4
VOLUME NO.
BREWER, ASHLEIGH
M
BREWER, ASHLEIGH M
ARCHIVE NO.
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
VOLUME NO.
ON DEMAND RIDE SHARING
PLACE LOGO HERE SF
INSTRUCTOR
THOMAS
CLASS
IDENTITY
CA
MCNULTY DESIGN
COMPLETED
2
D U R AT I O N
10 WEEKS
Lyft is an app-only ride share service that began in San Francisco, CA. The “taxis” are regular people’s cars that can be identified as a Lyft car by a large, fuzzy pink mustache. When Lyft first began, people were always wondering what the pink mustaches were. The current branding gives no suggestion to the mustache which is their main brand equity. This paved way for incorporation of the mustache into the logo. This would leave no hazy middle ground between the branding and the actual mustached cars. Lyft has defined themselves as a fun, easy-going company. When you enter the vehicle, for example, it is typical practice to give your driver a fist bump. Since the environment of the company is this way, the branding followed suit. The white and black keeps the branding fresh and modern while the pink adds a punch of fun and alludes to the well known mustache coloring. NOTES
LOGO
CURRENT BRANDING, IN BRAND EQUITY
PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
B R A N D C O L L AT E R A L
DROPPED BROUGHT
STATIONERY BRAND GUIDELINES APP BRAND TAKEAWAYS
B R A N D AT T R I B U T E S
FUN
CONTEMPORARY
FUNKY
COMMUNITY
I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .
S I G N AT U R E
A R C H I V E N O _ 0 2 6 8 5 3 8 2
V O L U M E N O _ 1 . 4
D E S I G N A R C H I V E S _ 0 0 2 0 1 4
WINE
LABEL
DESIGN
5
5
ARCHIVE NO.
PG.
5
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
WINE
CLASS
MCNULTY
LABEL
DESIGN
PACKAGING DESIGN 3
5
7
ARCHIVE NO.
PG.
5
8
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
CLASS
MCNULTY
RIDE-SHARE
BRANDING
IDENTITY DESIGN 2
5
9
ARCHIVE NO.
PG.
6
0
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
CLASS
MCNULTY
RIDE-SHARE
BRANDING
IDENTITY DESIGN 2
6
1
ARCHIVE NO.
VOLUME NO.
ASHLEIGH BREWER
ON DEMAND RIDE SHARING
SF
SIGN OUT
CA
ENTER ADDRESS REQUEST A PICKUP USERNAME
TIM
PA S S W O R D
Lyft
CLEAR
LOG IN JESSICA
LOG IN WITH FACEBOOK NEAREST DRIVER IS 3 MINUTES AWAY
PG.
6
2
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
CLASS
MCNULTY
IDENTITY DESIGN 2
ASHLEIGH BREWER
ASHLEIGH BREWER
ASHLEIGH BREWER
SIGN OUT
SIGN OUT
SIGN OUT
YOU WILL BE PICKED UP IN
YOU WILL BE PICKED UP IN
2 MINUTES
2 MINUTES DRIVER
PAYMENT
YOU WILL BE PICKED UP IN
DRIVER
ACCOUNT
PAYMENT
1 MINUTE
ACCOUNT
DRIVER
PAYMENT
NICHOLAS BURKE
RATING
TOYOTA PRIUS
NICK
NICK
JESSICA
MAP
MAP
RIDE-SHARE
BRANDING
6
3
ACC
ARCHIVE NO.
PG.
6
4
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
THOMAS
CLASS
MCNULTY
RIDE-SHARE
BRANDING
IDENTITY DESIGN 2
6
5
ARCHIVE NO.
PG.
6
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
A DESIGN ARCHIVE OF
02685382 1.5 BRIE CHEESE
BRIE CHEESE BRANDING / ARCHIVE NO.
VOLUME NO.
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
BRANDING
PA C K A G E D E S I G N
BREWER, ASHLEIGH M
D AT E S
APPROVED FOR VIEWING BY
WINE
LABEL
DESIGN
6
7
ARCHIVE NO.
PG.
6
8
VOLUME NO.
BREWER, ASHLEIGH
M
BREWER, ASHLEIGH M
ARCHIVE NO.
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
VOLUME NO.
Reny Picot is a brand of brie cheese that originally began in Asturias, Spain. This brand hit home for me since I have traveled to this location. With the brand’s roots in Spain and my knowledge of this area of the country, it seemed only right to base my packaging redesign around everything Spanish. Spain is very welcoming and warm mixed with old and new architecture. The colors and patterns in the package design are directly influenced from the tiling and feeling of Spain itself. The mixture of typefaces allude to the mixture of architectural styles of Northern Spain. CHRISTINE
CLASS
PACKAGE
GEORGE
DESIGN
2
PLACE LOGO RENY PICOT HERE FROM THE
IN THE
ANLEO
NORTH OF
VA L L E Y
S PA I N
COMPLETED
D U R AT I O N
7 WEEKS
LOGO LARGE BRIE CHEESE ROUND B R A N D C O L L AT E R A L
INSTRUCTOR
BRIE CHEESE WEDGES MINI BRIE CHEESE ROUNDS
ASTURIAN DAIRY FR
AN
B R A N D AT T R I B U T E S
ESTABLISHED BY
CISC
O RODRÍ
GU
EZ
SPANISH
PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
INVITING
WARM
ARTISANAL
I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .
S I G N AT U R E
A R C H I V E N O _ 0 2 6 8 5 3 8 2
V O L U M E N O _ 1 . 5
D E S I G N A R C H I V E S _ 0 0 2 0 1 4
WINE
LABEL
DESIGN
6
9
ARCHIVE NO.
PG.
7
0
VOLUME NO.
BREWER, ASHLEIGH
M
ARCHIVE NO.
PG.
7
2
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
BRIE
CLASS
GEORGE
CHEESE
BRANDING
PACKAGING DESIGN 2
7
3
ARCHIVE NO.
PG.
7
4
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
CLASS
GEORGE
FROM THE
IN THE
ANLEO
NORTH OF
VALLEY
SPAIN
PACKAGING DESIGN 2
RENY PICOT ASTURIAN DAIRY FR
AN
ESTABLISHED BY
CISC
O ROD
U RÍG
EZ
BRIE
CHEESE
BRANDING
7
5
ARCHIVE NO.
PG.
7
6
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
BRIE
CLASS
GEORGE
CHEESE
BRANDING
PACKAGING DESIGN 2
7
7
VOLUME NO.
H
C
C
E E SO SO N EN E P I FT RFIP T R
RENY
ASTURIA
FR EN
D
D
D
BR
EST 1960
IE BR
FRE NC
IE
IE
BR
D
D
IE BR
FRE NC
FRE NC
IE BR
ASTURIAN DAIRY
H
FO
UN
EST DE
D B Y FRA
SO
FT
IPTERIPE FT RF N SO SO E NE
FRE NC
C
H
RENY PICOT
FT SO
FROM THE ANLEO VA L L E Y
3 5 oz
N
N
D
EST 1960
H
EST 1960
60 % fat
FT RIPE N SO E
IE BR
A S T U R I A NA SDTAUI R R IYA N D A I R Y
35 oz
H
FRE
EN
H
6 0% fat
H C
FRE
RENY RENY PICOTPICOT
6 0 % fat
IE FREN BR C
35 oz
IE FREN BR C D IE FREN BR C
oz
H
FT RIPE N SO E
D
D
FT RIPTERI F N PE SO E NE SO H H
RIPE NE
ARCHIVE NO.
H
FRE
IE BR
35 oz
D
N
C
H
FRE NC
BREWER, ASHLEIGH
D
M
IE
BR
D
IE
BR
D
H
D
IE BR
FRE NC
I BR
FT RIPE N SO E
FT RIPE N SO E 8
SO
H
7
EST 1960
H
IE FREN BR C
PG.
N
D
F T RI P E
E
6 0% fat
ASTURIAN DAIRY
C
C
SO
N
EST 1960
FT RIPE N SO E
RENY PICOT
FRE
EN
ASTURIAN DAIRY
H
35 oz
6 0 % fat
RENY PICOT H
IE FREN BR C
z
D
H
FT RIPE N SO E
F T RIP E
N
E
CH SOFT RIPENE EN D FR
CH SOFT RIPENE EN D FR
IE CHEESE BR 10 oz • 60% fat
N
E
IE
BR
H
D
BR D SPAIN
SO
F T RI P E RENY PICOT
AN
ESTABLISHED BY
CISC
O RODR
E ÍGU
FR
FR EN C
IE BR
IE
BR D
IE
BR D
IE
H
F T RI P E
N
E
IN THE
ANLEO
NORTH OF
VALLEY
SPAIN
BR
IE
CHEESE
BRANDING
SO
RENY PICOT ASTURIAN DAIRY FR
AN
ESTABLISHED BY
CISC
O RODRÍ
GU
EZ
60% FAT
C
E
D
BRIE
H
FT RIPEN SO E
FROM THE
D
BR
E
SO
ESTABLISHED BY
CISC
O RODRÍ
G
10 oz • 60% f
N
N
FR EN
H
AN
IE CHE BR
FRE
N
F T RIP E
IE
IE BR
D
D
F T RIP E
SO
BR
E
35 OZ
H
FT RIPE NE SO
H C
D
H C
SO
FR
FT RIPEN SO E
ÍG
ASTURIAN DA
CH SOFT R EN FR
FR EN C
D B DR Y FRA RO NCISCO
O RODR
IE BR
DE
Z UE
ANLEO
VALLEY
D
EST 1960
FROM THE
C
UN
FT R RENY PIC
N
FO
SO
R NCH SOFT IPENED FRE
FRE
N
C
H
N
C
FT SO
T R
E
C
N IP E
ASTURIAN DAIRY
H
IE CHEESE BR
F T RI P E
6 0 % f at
E
CHEESE BRIE
FRE
N
Z
SO
N
Z
10 oz • 60% fat
FR EN
D
UE
N
O ANCISCO R
G RÍ
RENY PICOT
FRE
T 1960
FR EN
AN DAIRY
35 oz
CISC
E ÍGU
10 oz • 60% fat
IE BR
IE BR
PICOT
60% fat
IN THE NORTH OF S PA I N
ESTABLISHED BY
CH SOFT RIPENE EN D FR
FT RIPE NE SO
FROM THE ANLEO VA L L E Y
AN
CH SOFT RIPENE EN D FR
D
D IN THE NORTH OF S PA I N
H C
SPAIN
ASTURIAN DAIRY
FRE
T RIPE NE
NORTH OF
Z
IE CHEESE BR
H
IN THE
ANLEO
VALLEY
CHEESE BRIE
ASTURIAN DAIRY FR
FROM THE
R NCH SOFT IPENED FRE
C
NORTH OF
N
IN THE
ANLEO
VALLEY
C
C
F T RI P E RENY PICOT FROM THE
CHEESE BRIE
FRE
N
N
SO
R NCH SOFT IPENED FRE
FRE
FRE H
10 oz • 60% f
PACKAGING DESIGN 2
GEORGE
IE
CHRISTINE
IE CHE BR
10 oz • 60% fat
CLASS
H
INSTRUCTOR
CH SOFT R EN FR
IE CHEESE BR
7
9
FT R
ARCHIVE NO.
PG.
8
0
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CHRISTINE
BRIE
CLASS
GEORGE
CHEESE
BRANDING
PACKAGING DESIGN 2
8
1
ARCHIVE NO.
VOLUME NO.
INSTRUCTOR
CLASS
BREWER,ASHLEIGH
PACKAGING DESIGN 3
AA DDEESSI G I GNN AARRCCHHI V I VEE OOFF
AARRCCHHI V I VE E NNOO. .
VVOOL LUUMME E NNOO. .
PPRRI N I NTT DDEESSI G I GNN
ID I DEENNTTI T I TYY DDEESSI G I GNN
WWEEBB DDEESSI G I GNN
CCRRE EAAT TOORR
BBRREEWWEERR,,AASSHHLLEEIIGGHH MM
DDAAT TE ES S
AAP PP PRROOVVE EDD F FOORR VVI E I EWWI N I NGG BBYY
DE ES SI IG GN N D
PPAACCKKAAGGEE DDEESSI G I GNN
02 26 68 85 53 38 82 2 1 1. .6 6 M MU US SI IC C F FE ES ST TI IV VA AL L 0
MUSIC MUSIC FESTIVAL FESTIVAL DESIGN DESIGN //
BBRREEWWEERR,,AASSHHLLEEIIGGHH MM
AA RC RC HH I VI V E EN N OO . .
VV OO LU LU MM E EN N OO . .
Folk Folk Yeah Yeah Music Music Festival Festival is is an an indie indie folk folk festival festival located located in in Golden Golden Gate Gate Park Park in in San SanFrancisco, Francisco,California. California.The Thefestival festivalis istargeted targetedtoward towardthe theyoung youngFolk Folklistener listener that that is is constantly constantly on on the the hunt hunt for for the the next next outdoor outdoor musical musical festival. festival.The The concept concept behind behind the the design design is is based based upon upon embroidery embroidery which which reflects reflects the the country, country,slow slow paced paced aspect aspectof offolk folkmusic. music.The The“embroidered” “embroidered”text textand andgraphics graphicsare arecompletely completelycustom. custom.The The black black and and pink pink color color scheme scheme sets sets the the design design apart apart from from other other designs designs in in the the folk folk category. category.The Theothers otherstend tendto tobe bemore moreearthy earthyand andreserved, reserved,which whichthis thisfestival festivalis isnot. not. I NI N S TS R TU RU CC TO TO RR
TTRROOYY AALLDDEERRSS
CC OO MM P LP EL T EE TD ED
CC LA LA S SS S
PPRRIINNTT DDEESSIIGGNN 11
DD UU RA RT A ITOI O NN
55 WWEEEEKKSS
LLOOGGOO
BR BA RA NN D DA T A TT R T IRBI U BU TE TS ES
MMOODDEERRNN
FFUUNN
B R A N D C O L L AT E R A L B R A N D C O L L AT E R A L
PLACE LOGO HERE
PPOOSSTTEERR TTIICCKKEETTSS AAPPPP WWEEBBSSIITTEE
PP AA CC KK AA GG E EDD EE SS IG IG NN
PP RR IN IN T TDD EE SS IG IG NN
ID ID EE NN TT I TI T Y YDD EE SS IG IG NN
WW EE B BDD EE SS IG IG NN
IINNDDIIEE FFOOLLKK
AATTTTEENNTTIIOONN GGEETTTTIINNGG
I H I A HV AE V ER ERA ED A DA N AN D DU N UN DE DRE SRTSO TOO D DT H TE H ET ETRE M RM S SO O F FH A HV AIVNI N G GT O T OL ILVI E V EM M Y YL ILFIEF EA S A SA AG R GA RP AH P IHCI CD E DSEISGI N GN E RE RB EBC EA CU AS UES EO O F FT H TE HE KN KN OO WW L EL D EG DG E EI IH A HV AE V EC O CO NN SU SM UM ED E .D .I IU N UN DE DR E SRTSAT N AN D DT H TA H TA TI IWW I LILL LH A HV AE V ET O T OS O SO L VL E V EP R PO RO B LBEL M EM S SU S UISNI N G GB E BA EU AT UITFI U FL U LD E D SEISGI G NN AN AN D DI NI N T ET R EE R SETSITNI N G GC O CO NN CE CPETPST.S I. U I N UN DE DRE SRTA S TA NN D DA N AN D DA M A MR ERA ED AY D YF O FO R RT H TE H EC H CA H LALLELN EN GE G.E .
S ISGI G NN AT AU TU RE RE
A AR RC CH HI IV VE EN NO O_ _0 02 26 68 85 53 38 82 2
PR P IRNI N T T
V VO OL LU UM ME EN NO O_ _1 1. .6 6 D DE ES SI IG GN NA AR RC CH HI IV VE ES S_ _0 00 02 20 01 14 4
ARCHIVE NO.
VOLUME NO.
TICKETS
THE BANDS
F FE ES ST TI IV VA AL LI IN NF FO O
INSTRUCTOR
CLASS
TROY
ALDERS
DESIGN
1
MMA AP P
8
9
ARCHIVE NO.
PG.
9
0
VOLUME NO.
BREWER, ASHLEIGH
M
INSTRUCTOR
CLASS
TROY
PRINT DESIGN 1
MUSIC
ALDERS
FESTIVAL
DESIGN
9
1
ARCHIVE NO.
PG.
9
2
VOLUME NO.
BREWER, ASHLEIGH
M
GOLDEN GATE PARK | SAN FRANCISCO, CALIFORNIA
OF MONSTERS AND MEN
IRON & WINE
RAY LAMONTAGNE
ARCHIVE NO.
VOLUME NO.
TICK
FIR LA
CKETS
THE BANDS
FESTIVAL INFO
MAP
TICK Q
PG.
9
4
BREWER, ASHLEIGH
M
KETS
THE BANDS
FESTIVAL INFO
INSTRUCTOR
CLASS
TROY
PRINT DESIGN 1
MAP
ALDERS
TICKETS
THE BANDS
FESTIVAL IN
ST NAME ST NAME ADDRESS CITY STATE
ZIP
KET TYPE
GENERAL ADMISSION
UANTITY
1
$20
*MAKE PURCHASE ON THE NEXT PAGE
RESET
Bon Iver is a Grammy award-winning American indie folk band founde singer-songwriter Justin Vernon. The band also includes Michael Noyc and Matthew McCaughan. The name Bon Iver is derived from the Fren hiver, meaning "good winter,” taken from a greeting on Northern Expo
SUBMIT
MUSIC
FESTIVAL
DESIGN
9
5
NOW ENTERING A
HIGH THINKING AREA / ARCHIVE NO.
VOLUME NO.
PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
BREWER,
ASHLEIGH
M
D AT E S
This section of my archive is dedicated to an intensive packaging project I worked on while at the Academy of Art University. This project was a semester long group project with the sole objective being to completely re-think and re-brand the grocery store, Trader Joe’s. We had to think above and beyond what we were used to, go to many stores and research what worked and what didn’t, and create a new packaging system for Trader Joe’s. Although this was a four person project, I was extremely heavy handed in everything from the concepts, logo designs, and packaging design.
APPROVED FOR VIEWING BY
ARCHIVE NO.
VOLUME NO.
PLACE LOGO HERE HOUSE BRAND
SUB BRANDS
HOUSE BRAND / A I S L E O N E Aisle One is a store brand created for Trader Joe’s. This store brand would live across many different categories within the store which creates a branded house. Within Aisle One, there are different categories which each go together as part of a bigger brand yet have a personality of their own. These categories include Productivity, Essentials, and Dogs. The connectors of the brand across each category are typography, typography lockups, icons, and innovation in packaging. AISLE ONE / DOGS
Aisle One Dogs is a sub brand of the house brand Aisle One that is a line of dog food and treats that are natural and fun but also trustworthy. When shopping for your pet, it’s very important to trust the food and know that it will be healthy for your pet. Aisle One Dogs does this by highlighting the key benefits of the food clearly. The imagery is playful keeping the packaging interesting and pulling at the heart strings of pet owners.
PLAYFUL FUNCTIONAL NATURAL
AISLE ONE / ESSENTIALS
Aisle One Essentials is a sub brand of the house brand Aisle One and is a line of basic grocery items. The design is based on the idea of ‘Modern Convenience’ so that the target mother-on-the-go can get in and out easily. The brand also has a unique feature in that it uses bulk containers that allow you to continuously bring back when shopping to save on waste but also to help organize the cupboards at home.
SIMPLE VALUE DEPENDABLE
AISLE ONE / PRODUCTIVITY
Aisle One Productivity is a sub brand of the house brand Aisle One and is a line of cleaning products. When it comes to cleaning products, we buy what we know works. The packaging breaks each product down by what it does using icons and text call outs. The bottles are a new type of continuous spray bottle that makes it much easier on the user to spray down their house. Between innovative structures, legible icons, and well done design, Aisle One Productivity becomes the brand you trust.
DEPENDABLE SAFE INNOVATIVE
PG.
9
8
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
CLASS
PACKAGING DESIGN 4
OSBORNE
P R I VAT E L A B E L S
PRIVATE LABELS / 3 5 0 ° B A K I N G & O A S I S 350° Baking and Oasis are private labels created only for Trader Joe’s. The brands were created with the idea of a house of brands which is they would live only in the baking and skincare sections. Even though these lines are solely carried in Trader Joe’s, they do not house the Trader Joe’s name. The fact that they are private labels makes the lines a bit more expensive than other store brand items. 350° BAKING
QUALITY HOME-STYLE NOSTALGIC
OASIS
CONFIDENT QUALITY TRUSTWORTHY
GROUP MEMBERS
350° Baking is a private label of Trader Joe’s and is a complete baking line for the homemade baker’s needs. The concept of this design is based upon the concept ‘Retro Kitchen.’ The different packaging structures and typography lockups allude to this concept while still being modern which targets the broader baking audience that Trader Joe’s attracts.The red and light blue of the packaging pays homage to the colors that were in many kitchens in the 70s while the silver adds a modern feel.
Oasis is a private label of Trader Joe’s. It’s a complete skincare line for a person of higher quality taste. The design is based upon the idea of the ‘Viewpoint of an Oasis.’ The identity encompasses this idea as if you were looking at the horizon line of an oasis in the distance. The blue of the packaging design represents the calm and refreshing water; the bamboo stands for the trees and sand that surround the area. Using this product, you’ll be in an oasis of your own.
STEPHANIE
HUTOMO
MARIA EVANGELINA
HIGH
THINKING
MARCELLA SILVA
AREA
9
9
ARCHIVE NO.
PG.
1
0
VOLUME NO.
0
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
0
1
ARCHIVE NO.
PG.
1
0
VOLUME NO.
2
BREWER, ASHLEIGH
M
ARCHIVE NO.
PG.
1
0
VOLUME NO.
4
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
0
5
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
0
7
ARCHIVE NO.
PG.
1
0
VOLUME NO.
8
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
0
9
ARCHIVE NO.
PG.
1
1
VOLUME NO.
0
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
1
1
ARCHIVE NO.
VOLUME NO.
NE T CONTE N T S 1 0 o z (2 9 3 g) K E E P OU T OF R E A CH O F CH I L D R E N
tub&tile BATHROOM
BASIL & MINT Dissolves Soap Scum Prevents Grimy Build-Up Non-Toxic Removes Pesky Stains Naturally Derived PG.
1
1
2
BREWER, ASHLEIGH
M
ALL NATURAL
KILLS MOLD AND MILDEW
99% OF GERMS
INSTRUCTOR
MICHAEL
99% O GERM
CLASS
PACKAGING DESIGN 4
OSBORNE
NE T CONT EN T S 1 0 o z (2 9 3 g) KEEP OUT OF REACH OF CHILDREN
surface ALL PURPOSE LEMON & BASIL
_
ALL NATURAL
Works on all Surfaces Eliminates Bacteria Non-Toxic Cuts Grease and Grime Naturally Derived
CLEANS ALL SUrFACES
HIGH
THINKING
AREA
1
1
3
ARCHIVE NO.
PG.
1
1
VOLUME NO.
6
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
1
7
ARCHIVE NO.
PG.
1
1
VOLUME NO.
8
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
1
9
ARCHIVE NO.
PG.
1
2
VOLUME NO.
0
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
2
1
ARCHIVE NO.
PG.
1
2
VOLUME NO.
2
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
2
3
ARCHIVE NO.
PG.
1
2
VOLUME NO.
4
BREWER, ASHLEIGH
M
ARCHIVE NO.
PG.
1
2
VOLUME NO.
6
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
2
7
ARCHIVE NO.
PG.
1
2
VOLUME NO.
8
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
2
9
ARCHIVE NO.
PG.
1
3
VOLUME NO.
0
BREWER, ASHLEIGH
M
INSTRUCTOR
MICHAEL
HIGH
CLASS
OSBORNE
THINKING
AREA
PACKAGING DESIGN 4
1
3
1
ARCHIVE NO.
PG.
1
3
VOLUME NO.
2
BREWER, ASHLEIGH
M
A DESIGN ARCHIVE OF
LOGO DESIGN / ARCHIVE NO.
VOLUME NO.
PA C K A G E D E S I G N
PRINT DESIGN
IDENTITY DESIGN
WEB DESIGN
C R E AT O R
D AT E S
BREWER,
ASHLEIGH
M
TO
This section of my archive is dedicated to the many identities I have created over the years. When you turn the page, you’ll see the logos I created that are different business’ logos that are currently in use in the real world. The following pages contain logos that I have created while in school.
APPROVED FOR VIEWING BY
ARCHIVE NO.
VOLUME NO.
I
PG.
1
3
4
BREWER, ASHLEIGH
M
INSTRUCTOR
A P P L I C AT I O N U S A G E
ASSORTED
CURRENT
BUSINESS
IDENTITY
I
LOGO
DESIGN
1
3
5
ARCHIVE NO.
VOLUME NO.
FROM THE
IN THE
ANLEO
NORTH OF
VA L L E Y
S PA I N
RENY PICOT ASTURIAN DAIRY FR
PG.
1
3
AN
6
ESTABLISHED
CISC
BY
O RODRÍ
GU
EZ
BREWER, ASHLEIGH
M
INSTRUCTOR
A P P L I C AT I O N U S A G E
ASSORTED
SCHOOL
PROJECT
IDENTITIES
1991
EST.
AD
O
T
R
.
CROSS ROADS ING C
FROM THE
IN THE
ANLEO
NORTH OF
VA L L E Y
S PA I N
RENY PICOT ASTURIAN DAIRY FR
LOGO
AN
ESTABLISHED
CISC
DESIGN
BY
O RODRÍ
GU
EZ
1
3
7
ARCHIVE NO.
VOLUME NO.
N
EW
YO
RK
N • SA
FRANCISC
est.
1941
O • CH I
CA
GO
we meat again GROCERY + DELICATESSEN
ON DEMAND RIDE SHARING
SF
PG.
CA
1
3
8
BREWER, ASHLEIGH
M
INSTRUCTOR
A P P L I C AT I O N U S A G E
ASSORTED
SCHOOL
N
EW
YO
RK
PROJECT
N • SA
FRANCISC
est.
1941
IDENTITIES
O • CH I
CA
GO
we meat again GROCERY + DELICATESSEN
ON DEMAND RIDE SHARING
SF
CA
LOGO
DESIGN
1
3
9
ARCHIVE NO.
VOLUME NO.
TYPEFACES
KETTLER AVENIR PA P E R S T O C K
80LB
FINCH
FINE
TEXT
PRINTER
GRAPHIC
IMAGERY
BINDING
THE
KEY
PRINTING
AND
BINDING
SOFTWARE
ADOBE
CREATIVE
CAMERA
NIKON
D60
PHOTOGRAPHY
ASHLEIGH
1
4
0
BREWER
SUITE
6.0
1
4
2
ARCHIVE NO.
PG.
1
4
VOLUME NO.
4
BREWER, ASHLEIGH
M