Lourmarin Process Book

LOURMARIN Concept Store Process By: Ashley Chan & Shuang Yuan

NAMING PROCESS

Cassis Merveillieux Marseilles Ars-en-re Lourmarin Rocamadour Conques

LOURMARIN

Lourmarin, France

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loca Prov know villag quie bust cafe

LOURMARIN, FRANCE •

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l ocated in the French region of Provence k nown as “one of the most beautiful villages in France” quiet, gentle ambiance b ustling tourist attraction due to its cafes, restaurants & boutiques

The Concept The idea behind our store is to give the well-to-do ladies of Atlanta who frequent shopping areas such as Phipps Plaza and Buckhead Atlanta a place to get away from their families and problems in exchange for a relaxing day. We want to offer a place for ladies to hang out with their girlfriends, sip champagne, and get pampered by the amenities offered at Lourmarine. Here at Lourmarin, we strive to provide the most excellent services in our massive, three floor French-inspired home. On the first floor, we offer a cafĂŠ with the most delectable selection of sweets, pastries, cocktails, tea, and coffee hand-crafted in-house in the healthiest way possible. The second floor offers all of the pampering essentials. There is a nail bar for manicures and pedicures along with numerous private rooms for different spa treatments and massages. The top floor is completely open for a view of the city with different types of hot springs that are good for health. We offer different types of baths such as lavender, rose, milk etc. for the ladies depending on what type of treatment they want. Not only that, but we also have a cocktail bar on the top floor so ladies can really kick back, enjoy the view, relax, and let all of their problems melt away.

MOOD BOARD IN PROGRESS ARS-EN-Ré

FINAL MOOD BOARD We want to convey an eclectic elegance through the design of the house. The walls and floors will be very neutral in color, but the different interior decorations will add that special touch to the house. We want to focus on the details of the house, so a lot of the interior decorating time will be spent on furniture and lighting.

LOURMARIN

COLOR STORY IN PROGRESS Our original color story was very bland and we didn’t think that it truly conveyed the mood we were aiming for. Thus, we decided to add to it in order to make the color story more appropriate.

clean ous olors to eutral

FINAL COLOR STORY We decided to add pops of color to our color story, in order to accommodate for the fun environment that we are trying to create for our customers. The neutral palette signifies elegance, while the pop colors add needed vibrance.

COLOR PALETTE

LOURMARIN consumer profile

Our target market consists of women of all ages. They are a classy bunch who have a lot of money to spend. They work hard so they want to take time out of their busy schedules to hang out with their girlfriends at a luxurious establishment. We want the professional woman to bring her college aged daughters as well as her own mother to enjoy the different amenities that are offered at our concept store.

These women want to enjoy a day off from their work and families to kick up their feet and get pampered by our wonderful staff.

MEET CLAIRE

Age: 26 Marital Status: Single Occupation: Freelance Writer Income: has a trust fund Lifestyle: shopping, fashion blogging, hanging out with her girlfriends, night life partying Hobbies: more shopping, horseback riding, vacationing on the West Coast

MEET KATIE

Age: 38 Marital Status: Married with 2 kids Occupation: Finance Manager Income: $120,000 Lifestyle: works a lot, traveling abroad, dinner parties Hobbies: traveling, collecting wine, reading novels,spending time with her kids

MEET

We want women of a wide range of ages to come and enjoy our cafe and spas. This is an example of a super chic grandma who wants a day to pamper herself while sipping tea with her girlfriends.

IRMA Age: 65 Marital Status: Widowed Occupation: Retired Lifestyle: drinks tea, hang out with her girlfriends, play with her dogs, shopping Hobbies: collecting vintage furniture, playing with her grandchildren, glassblowing

LOCATION: BEFORE RENOVATION 3440 Stratford Road Northeast, Atlanta, GA 30326 • • • •

in between Phipps Plaza & Buckhead Atlanta renovation will begin in 2023 3 story French-inspired home amenities include: café, cocktail bar, nail salon, spa, hot springs

BUILDING EXTERIOR: AFTER RENOVATION

We want the outside of the building to be painted white bricks for that modern feel. We will have some shrubbery to make our customers feel like they are really about to enter into someone’s elegant french home.

The Window Process We believe that fashion illustrations will be trending in the future, so we decided to illustrate all of our windows. They will be printed out on thick, white cardstock and placed in our windows. We will also utilize the help of future technological advancements to help light up our illustrations. They will have built-in lights so that they glow and appear radiant.

Our store name will appear as window stickons so that the name is subtle and clean.

The women in our illustrations represent our different customers enjoying the different services we offer. This young lady in particular, is ecstatic to be coming to our store. Her heart shaped sunglasses tell it all!

LIGHTING

• well lit • variety of lighting to accommodate different rooms in our store • modern French style • eccentric & elegant

FIRST FLOOR

SECOND FLOOR

The second floor of our house is designed like a real home, where all the private bedrooms are located. Each room has a unique style of decor. But all of the styles still have the same modern French theme of the house. The private rooms can be booked individually or for a group to offer private massage/spa time.

ROOFTOP FLOOR

ROOF

MILK SPA

ROSE SPA

RED WINE SPA

LAVENDER SPA

DAISY FLOWER SPA

HOT SPRING

MUD BATH

MEDICINAL SPA

HOT SPRING

SHOWER ROOM

COCKTAIL BAR

Our roof is entirely open, so that our customers can enjoy the view while they sip cocktails and enjoy the warm waters of our hot springs. There are many proven health benefits from immersing in hot springs continuously, so we want to encourage this trend.

Our customer wants the best for her self and body, so she will appreciate this unique amenity offered at Lourmarin.

Café menu TEA SANDWICHES Cucumber Mint

Green confection of thinly sliced cucumbers and mint leaves

Ham, Watercress and Cream Cheese

Airy whipped cream cheese with fresh chived, honey-baked ham and watercress leaves

Open-Faced Salmon

CAKES Lavender Mousse

A delicate cake separated by layers of light mousse infused with the sweet floral scents of France.

Chocolate Banana Mille Crêpe

Lacy thin crêpes envelope the lightest pastry cream made of chocolate and bananas.

Pistachio

Smoked salmon club with herb cream cheese, avocado, applewood smoked bacon, tomato and lettuce

A unique cake composed of a subtle taste of pistachio topped with nut crumbles.

Peanut Butter and Honey

A delicate green tea sponge cake with a matching, ethereal light green tea mousse.

Green Tea Mousse

Organic peanut butter, local honey, house-made granola with bananas

CHOCOLATES (All chocolate options available with/without alcohol) Pistachio White Chocolate Truffle Sea Salt Caramel Truffle Champagne Truffle Whiskey Dark Chocolate Truffle Chocolate Almond Brittle Fruit Flavor Yogurt Almonds Milk Toffee Bar Milk Chocolate Bar with Fudge Cocoa Dusted Raisins

MACARONS Chocolate Espresso Vanilla Bean Dulce de Leche Honey Lavender Jasmine Lemon

Menu.indd 1

Raspberry Creme Matcha Green Tea Mirabelle Orange Blossom Peanut Butter Pineapple Pumpkin Cinnamon

Red Velvet

A decadent sponge cake features three layers of dark cocoa-rich with smooth frosting and cream cheese tucked between each layer.

Strawberry Shortcake

A shortcake composed of strawberries precisely studded among clouds of whipped cream for a light and tasty treat.

Fruit Tarte

A buttery shortbread crust holds a striking mélange of ripe berries and fresh fruits.

Dark Chocolate Ganache Cheesecake

Rich, decadent cheesecake molded to perfection with dark chocolate ganache.

TEAS Grand Earl Grey

A high quality black tea sprinkled with silver needle ti bergamot.

Darjeeling Bliss

A black tea made from amber buds mixed with candied roasted mango.

Saffron Silver Tips

A skillfully blended tea that is both elegant and intensely Saffron from Darjeeling.

Chamomile Flowers

A mellow floral blend of chamomile from the highest m refreshingly bitter vegetal complexion in th

Vanilla Elegance

A Chinese black tea infused with vanilla from Madagasca indulgent flavor.

French Rose Tea

A delightfully light and graceful taste of sweet-edged rose languid aftertaste.

Moroccan Mint

A luxurious blend of peppermint leaves and organic gun fresh take on the traditional.

Blackcurrant and Hibiscus Bl

SPECIALTY DESSERTS Crème Brûlée Green Tea Crème Brûlée Chocolate Éclair Caramel Apple Lemon Silk Roll Strawberry Almond Silk Roll Cherry Biscotti Mini Angel Food Cake S’more Muffin

An intense herbal infusion made from blackcurrants, berrie shells.

Indian Chai Blend

A warming blend of Indian teas, made with cardamom po Indian spices.

White Himalaya

A white tea composed solely of the most precious floral b gentle orchids and a tang of citron ora

Lourmarin Special Blend

A special combination of rare teas from the pristine town This tea is subtle, elegant, and refine

TEA COCKTAILS Rose Medley Infusion

ips and scented with

A bubbly rosy tea concoction.

Lavender Sweet Tea

A sweet floral tea cocktail mixed with ginger beer for a vivacious taste.

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Chamomile Tequila Sour

A simple syrup made from chamomile paired beautifully with a blanco tequila. spiced made of Kashmiri

Green Tea Mojito

A minty blend of green tea and white rum with lime and spearmint leaves.

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Leland Palmer

A classy brew of ginger, limoncello, and jasmine tea.

COCKTAILS Classic Mimosa

A classic combination of champagne and orange juice. infusion with a perfumed,

French Blonde

A mixture of liqueur, gin, and White Lillet in a grapefruit juice for an ethereal citrus kick.

npowder green tea for a

lend

French Connection

A sweet combination of cognac with freshly picked raspberries and sparkling white wine.

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Singing Sangria

A beautiful mixture of your choice of red or white wine and our seasonal fruits.

COFFEES

WINES

Americano Espresso Cappuccino Macchiato Caffé Latte Mocha

Sauvignon Blanc Pinot Grigio Rosé Pinot Noir Merlot Cabernet Sauvignon

5/11/15 2:30 PM

We spent some time looking into the selection that will be offered in our cafe on the first floor. We wanted to choose foods and drinks with health benefits in order to bring customers to our store. Not only that, but a good, delectable taste is also a top priority for us. We concocted tea cocktails that aren’t abundant to find in Atlanta, so it will help set us apart from other restaurants and cafes in the area.

SPECIAL EVEN The illustration on our invitation ties back to the illustrations that are going to be placed in our windows. These invitations will be mailed to an exclusive list of Saks Fifth Avenue customers. We will obtain the list through a partnership with Saks. We want to generate a feeling of exclusivity by having an RSVP attend only event.

NT INVITATION

YOU ARE CORDIALLY INVITED TO ATTEND A LINGERIE THEMED PARTY HOSTED BY

LOURMARIN TO CELEBRATE THE OPENING OF THE ESTABLISHMENT

SATURDAY, MAY 18, 2024 8 O’ CLOCK IN THE EVENING AT 3440 STRATFORD ROAD NORTHEAST ATLANTA, GEORGIA 30326

Event menu

LOURMARIN HORS D’OEUVRES Snapper Crudo with Chiles and Sesame Thinly sliced snapper with zesty chili and tangy lemon

Vegetable Quiche

Savory custard with bits of vegetables served crustless

Blue Crab Beignets

Lightly battered fritters stuffed with fresh crabmeat

Cheese Straws

Baked cheese sticks with a touch of cayenne

TEA COCKTAILS Rose Medley Infusion

A bubbly rosy tea concoction

Lavender Sweet Tea

A sweet floral tea cocktail mixed with ginger beer and spiced rum for a vivacious taste

Chamomile Tequila Sour

A simple syrup made from chamomile paired beautifully with a blanco tequila

Bergamot Iced Tea

Potato Croquetas

A delicate and citrusy blended tea with a kick

Broiled Tofu with Miso

A minty mixture of green tea and white rum with a blend of lime and spearmint leaves

Zucchini aand Goat Cheese

A classy brew of ginger, limoncello, and jasmine tea

Mashed potato balls with dried sausage, olives and cheese

Sweet and salty miso glaze over squares of tofu

Crust made of pie dough toped with fresh zucchini

Green Tea Mojito

Leland Palmer

Chipotle Chicken Soft Taco

SPECIALTY DESSERT

Marinated Baby Vegetables

A milky, seasonal delight topped with the freshest fruits of the season is the perfect finish

Classic taco of pulled chicken and chipotle glaze

Medley of vegetables marinated and seasoned to perfection

Orange Blossom Pudding

LAUNCH EVENT

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an event to celebrate the grand opening will take place on May 18, 2024 invitations will be mailed out April 18th partner up with Saks Fifth Avenue for guest list must RSVP to get on the guest list girls’ night only 100 attendees allowed free food & drink all night long; excluding beauty services

LOURMARIN Presented by: Shuang Yuan & Ashley Chan