Anonymous: A Uniformed Freedom, designed by Jo Goldstein, is based on the tension that exists between the individual and the collective, and different freedoms both can experience. She has tried to understand how to promote collectivism, which brings comfort, inclusion and strength, while still keeping the individual relevant. This led to interpretation of a new state, which is based around community, education and action. The goal for this concept was to challenge the norms of social constructs and open up a path for critical analysis. Jo hopes anonymous is a representation of the questions humans encounter in regards to individuality. She hopes this collection will educate.