Dear Elle,
Thank you for taking the time to meet with me over the past few weeks! I have really enjoyed getting to know you as a person and as a entrepreneur. Your passion for serving people and finding beauty in any situation is evident in your photography and how you relate to your clients. I’m excited to follow the growth of Elle Danielle in the Auburn area and the addition of Ellements to your brand name. In this media kit I have included: • Company backgrounder, describing both Elle Danielle Photography and Ellements: Creative Consulting Firm. • News release introducing Elle Danielle Photography to the Auburn area. • A news release introducing Ellements to the Auburn area. • Biography about your life and work experience. • Example photos with captions to send along with the news releases. • Blog post about “5 Tips for Photographers”
I expect that this media kit will assist you in getting the word out to the press and various media outlets about your business. I have also attached a copy of my own personal resume if you ever choose to refer my services to someone else. Please let me know if you have any questions about anything, or would like anything to be changed before you send it out. My phone number is (863) 370 – 7514 and my email is aea0017@auburn.edu. This entire experience has been enjoyable and stress-free thanks to your pleasant disposition, flexibility, and responsiveness. I look forward to hearing from you soon! Sincerely, Ashley Abbott
BACKGROUNDER Established in 2009, Elle Danielle Photography is a brand name that provides clients
with service excellent enough to rival any competitor 10 years its senior. Elle Danielle,
respectively, is the founder of the business and seeks to expand the brand into the realm of
creative consulting in the coming years. With a law degree earned from Cumberland School of Law, and years of practice as a family lawyer, Elle can provide valuable consultation
services to photographers about how to grow their own photography businesses through marketing, budgeting, and customer service.
As a photographer, Elle primarily shoots weddings, engagements, and lifestyle
portraits. Located in Auburn, Alabama, Elle incorporates southern charm and creative
photography techniques to capture the natural beauty and raw emotion in each of her
clients. Elle believes that when a client can connect with her on a personal level they will
feel comfortable enough to be vulnerable and emotionally open during their photography sessions. Her professional approach to the business side of photography is a key reason
why the brand has been successful, however her relatable personality and passion to serve her clients is the reason Elle Danielle is thriving in the photography market.
Elle Danielle Photography is a national brand, servicing clients all around the
country. Elle’s vision of opening Ellements: Creative Consulting Firm is to be one of the
nation’s premiere consulting firms specializing in photography and creative businesses. Contact Information:
Ashley Abbott, Account Executive 4080 Public Relations Cell: (863) 370 – 7514 E-mail: aabbott@fortyeightypr.org
NEWS RELEASE December 11, 2014 FOR IMMEDIATE RELEASE
Contact Information: Ashley Abbott, Account Executive 4080 Public Relations Cell: (863) 370 – 7514 E-mail: aabbott@fortyeightypr.org
PROFESSIONAL PHOTOGRAPHER ELLE DANIELLE MOVES TO AUBURN AREA Wedding and Lifestyle Photographer Seeks to Grow New Business in Auburn AUBURN, Ala.— Nationally renowned wedding photographer Elle Danielle has moved to
the Auburn area and is enthusiastic about offering her services to local clients. Elle shoots
weddings, engagements, and lifestyle portraits for clients around the country. She has shot destination weddings abroad in Mexico and Jamaica and has been featured in bridal
magazines such as Munaluchi Bridal, Birmingham Weddings and Celebrations and Aisle Perfect.
Elle incorporates southern charm and creative photography techniques to capture
the natural beauty and raw emotion in each of her clients. She seeks to connect to each
client on a personal level, in order to understand the vision that they have for their photos.
Elle allows her clients to have creative input on what they want their session to look like. A primary goal of Elle Danielle Photography is to provide clients with a comfortable and welcoming environment during their photography sessions. -more-
“I want my clients to feel like they can let their guard around me because the best
photos come from genuine emotion,” says Elle. Often, clients leave sessions with Elle feeling as if they had spent the afternoon with a friend. Her personal approach to customer service is what sets Elle Danielle Photography apart from competitors.
As a graduate of Cumberland School of Law, Elle practiced family law for several
years before establishing Elle Danielle as a professional photography business. Since
founding the brand in 2009, Elle aspires to add to the brand with Ellements: Creative Consulting Firm.
For more information about Elle Danielle Photography or inquiries about Ellements:
Creative Consulting Firm, please email Ashley Abbott at aabbott@fortyeightypr.org or call (863) 370 – 7514.
Elle Danielle Photography was founded in 2009 and services clients in need of
wedding, engagement, or lifestyle portraits. Elle Danielle seeks to provide customized and personal services to clients all around the country. -###-
NEWS RELEASE December 11, 2014 FOR IMMEDIATE RELEASE
Contact Information: Ashley Abbott, Account Executive 4080 Public Relations Cell: (863) 370 – 7514 E-mail: aabbott@fortyeightypr.org
ELLEMENTS OFFERS CREATIVE CONSULTING SERVICES IN AUBURN Photographer Elle Danielle Uses Legal Background to Provide Business Consulting AUBURN, Ala.— Ellements: Creative Consulting Firm offers legal and business advice for photographers and other creative entrepreneurs around the country. As a branch of Elle
Danielle Photography, Ellements is owned and operated by professional photographer and former lawyer Elle Danielle.
As a graduate of Cumberland School of Law, Elle Danielle practiced as a family
lawyer for several years before she began pursuing photography as a professional career. With a passion for working with people, and knowledge of extensive legal business
information, Elle has a vision to provide clients with consulting services that will help them grow and manage their creative businesses. Ellements will provide clients with legal advice, financial planning tools, marketing training, and lessons in photography.
Elle seeks to serve clients from around the country, through online and phone
conferences if travel options are not available. For more information about Ellements, -more-
please contact Ashley Abbott at aabbott@fortyeightypr.org or call at (863) 370 – 7514. Ellements: Creative Consulting Firm provides professional legal and business
consulting services for photographers, artists, stylists, and other creative entrepreneurs. Ellements is a branch of the Elle Danielle Photography brand and is run by owner Elle Danielle.
-###-
ELLE DANIELLE FOUNDER BIOGRAPHY Elle Danielle has always been accustomed to fresh beginnings and building new
communities. Before graduating high school, Elle lived in 10 different states because her
mother served in the United States Air Force. For her college education, Elle chose to attend the University of North Carolina Chapel Hill where she majored in political science with a minor in social and economic justice.
Elle decided to further her political science education by attending Cumberland
School of Law in Birmingham, Alabama. She excelled in the program by achieving the rank
of Caruthers Legal Writing Fellow as well as earning the highest grade in four of her classes. Her academic excellence in law school came from her drive to make the world a better place through the legal system. After finishing law school, Elle was hired by
Carr Allison LLC to practice family law. She chose to work in family law because saw it as a
tangible way to help society and could practice it without needing extensive administrative support. Elle was passionate about helping families but a majority of
the cases she worked on involved complicated divorces which proved to be emotionally tolling and stressful. After taking her own family pictures with a professional
photographer, Elle set out to improve her photography skills. She bought her first camera
to take pictures of her son Greyson and immediately fell in love with being on the opposite side of the lens. Elle decided to officially quit her job at the law firm and decided to pursue photography as a career path.
Years later, Elle’s photography business has grown into a national brand. She shoots
weddings, engagements, and lifestyle portraits. Her work has been featured in bridal magazines and lifestyle websites, which has led to clients from around the country
requesting her services. Elle works mostly in the South, but has traveled abroad to Mexico
and Jamaica to shoot destination weddings. She is unique from other photographers in the way she relates to her clients in a personal manner, striving to build an individual relationship with each one.
In addition to her successful photography business, Elle seeks to utilize her law
background and begin “Ellements” as a photography and creative and consulting business. Newly relocated in Auburn, AL, Elle is dreaming to expand both of her photography and consulting businesses to the area and continue serving clients from around the country. “I enjoy being able to capture raw emotion from my clients,” said Elle. “Getting
clients to be comfortable enough to show genuine emotions in front of a camera is a result of having a personal relationship with me, which makes it all worth it.” -###-
ERICA + MICHAEL | ENGAGED | 10.22.13
Birmingham, Ala. –For their engagement photos, Michael and Erica wanted to go back to the place where it all started—the high school field where Michael was a football player and Erica was his cheerleader. Elle Danielle is passionate about letting her clients have creative freedom regarding where they want their session to take place.
BRANDON + KELSEY | HISTORIC ROSEWELL PROPOSAL | 05.19.14
Roswell, Ga.— Despite the rain, Brandon proposed to his girlfriend Kelsey in the middle of the Roswell Historic District. Elle Danielle believes that beautifully documenting the beginning of the journey of marriage is as important as every moment that will follow.
BREONNA | URBAN DANCER | 04.03.14
Washington, DC.—With dreams of opening a studio of her own, Breonna strikes a pose in the streets of DC as an urban ballerina. Elle Danielle wants women to know that they do not have to wait until they get engaged or married to have professional beautiful photos taken, celebrating dreams or life achievements is a perfect reason to showcase beauty in photography.
The 5 Golden Rules for Photography Business Entrepreneurs It seems like in 2014, everyone has access to digital cameras and basic photo editing computer applications. Check any teenager’s smart phone and chances are that they have attempted to take artsy and unique edited photos to post on Instagram. However, even with the rise of technology making photo editing more available, nothing can replace the services and talent that a professional photographer can provide. Knowing how to find the right lighting to make the subject appear almost angelic or editing a photo in a natural and timeless manner, are skills that come with years of training and experience. Most photographers focus on perfecting their artistic talents and often neglect to foster the business side of their brand name. Here are the five golden rules that photographers should abide by when trying to expand their business. 1. Understand your market. For any business it is important to understand the market and target audiences you are trying to reach. Are you the only professional photographer in the area? What is the demographic layout of your geographic location? What ages or people groups are you trying to appeal to? It is crucial to decide what kinds of customers you are striving to
appeal to, because target marketing is more efficient than trying to market to the general public. For instance, if your target market was high school seniors looking for graduation portraits, you should feature more photographs of people rather than landscape photography you may have done.
2. Create your business plan and marketing strategy. Once you have established your target market, create a detailed business plan of what you plan to do to reach those markets. Research the ways in which marketing methods would be effective for your budget and that would appeal to your potential clients. Visiting a creative consultant firm is extremely beneficial when you are working to start a business for the first time. They can help you understand modern marketing strategies, and what is most time efficient and beneficial. 3. Establish pricing methods and keep it consistent. Before you meet with your first client, you should already know the criteria in which you will charge your customers for. Having a written and official document describing your pricing methods in detail is important to provide your clients with before they agree to do a session with you. Having different pricing packages that appeal to different customers is beneficial because you can tailor to each one’s specific needs. 4. Come up with a financial plan and professional payment system. Setting a strict budget and adhering to it is essential to the success of any business. Knowing what your profit is on average each month will help you specify what you can spend on new equipment, editing software, or training courses. Again, visiting a consulting firm to help you come up with a professional and detailed financial plan is extremely beneficial.
5. Provide outstanding customer service. Photography is a unique business because the entire purpose is to highlight beauty in your clients or subjects. Building personal relationships with clients you are shooting can be the key to capturing excellent photographs. When a client is comfortable enough around you to show real and genuine emotion, your photographs will be that much more beautiful and realistic. If a client can leave a photo session feeling like they have just gained a new friendship from their photographer, then you have completed your job well. Following up each session with a hand-written thank you note also makes a lasting impression. Clients are much more likely to refer your services to someone else if they have had a positive experience with you.