The aim of this research is to find out the successful strategies of an entertainment company, such as YG or SM, to reach out to a diverse audience. The objective of this research is to make suggestions and create an outline for up and coming entertainment companies by studying successful brand identity and experiences of entertainment companies.
METHODOLOGY CASE STUDY
METHODS CASE STUDY OBSERVATIONS MIND MAPPING SHADOWING QUESTIONNAIRES DESK RESEARCH : ONLINE, JOURNALS & ARTICLES INTERVIEWS
week 1
week 2
week 3
week 4
week 5
week 6
week 7
word clouds / mind mapping
preliminary research
preliminary research
word clouds / mind mapping
desk research
desk research
the love & break up letter
week 8
week 9
week 10
week 11
week 12
week 13
week 14
case study
case study
case study
interview
observation
observation
shadowing
week 15
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week 19
week 20
week 21
observation
organize information
organize information
REPORT
REPORT
REPORT
REPORT
Companies in the entertainment industry have solely focused on creating revenue through artists for many years. Recently, companies have started to branch out to other industries, such as clothing lines, cosmetic firms, restaurants, nightclubs and etc. I would like to find out more about the brand identity and experience in the entertainment industry and what they do to reach a varied market. Because there is always a demand for the entertainment industry and might be interested in working in the entertainment industry, I think it will be beneficial for me to learn about how a entertainment industry runs and how they reach a varied market.
Currently, there is no extensive research on brand identity and experience in the entertainment industry. Because there are only a handful of entertainment companies that have succeeded in this area, I think it can be beneficial to other companies that might be interested in improving their brand.