more than
$1 BILLION
OVERVIEW
posting a net loss of 132.9 million,
while its revenues fell 24.8%
posting a net loss of 132.9 million,
while its revenues fell 24.8%
“Problems appeared initially in the U.S. market, where lack luster sales in 1987 led the company to achieve only a small increase in overall revenues and a walloping
71.9 % drop in profits.”
too many product
categories
“...the company had expanded into and was simply not big enough to compete with an all-sports shoe & apparel giant such as Nike. The company also suffered a significant blow from the Asian financial crisis of 1997-98, which severely reduced sales in Korea and other Asian markets. By 1998, Fila Holding had fallen into the red,
posting a net loss of 132.9 million,
while its revenues fell 24.8%
-- with U.S. sales dropping an astounding 49 percent.”
PDP: https://sites.google.com/site/ashleykshin/