#WhatIHateABoutYou

#whatIhateaboutyou Independent Project Typography 3 Ashley Ludlow

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IP Report All images by Ashley Ludlow 2015 Š Adobe Creative Cloud Programs InDesign, Photoshop, Illustrator 20% Research 40% Sketching 30% Digitizing 10% Finalizing

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Table of Contents IP Report 2 Project Brief 4 Research/Inspiration 6 Sketches 8 You’re a Cheater 16 Late 20 Shorts in December 24 Too Happy 28 Final Cards 32 Process Essay 34

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Project Brief For this independent project I decided to explore the art of handlettering. Combining this technique with digital bitmapping I wanted to explore a new aesthetic. The project called #WhatIhateaboutyou is a statement of

things that are annoying to me. Although the content can be pretty comical, I really just wanted a basis to work

with the handlettering forms and learn and experiment with the process of bitmapping.

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Research & Inspiration

Jessica Levitz

I began this project by looking up several famous designers that do

handlettering. These included Jessica

Hische, Louise Fili, Stefan Sagmeister,

Jessica Levitz, and Timothy Goodman.

I also watched some videos on the

process of handlettering utilizing grids and other guidelines.

As for concept, I was inspired by the

Timothy Goodman

personality of Jessica Walsh &

Timothy Goodman’s Quotes on Shit project and their 40 Days of Dating Book. I also was inspired by Timo-

thy Goodman’s InstaTheraphy series.

I love the honesty of these projects.

Since I feel like I never really get to be

that expressive, I thought it would be a good change of pace.

Stefan Sagmeister

7 Louise Fili

Jessica Hische

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Sketches The process of handlettering was a lot harder than I thought it would be. For

each idea I did several sketches, exploring different ideas. I wanted the letters to express the point I was making. I

spent a lot of time sketching. I struggled with deciding on composition of the letters. I experimented with several

layouts for each composition. This is when I began using grid paper to

create a baseline, capline and x-height

of letters. I also wanted to combine the words with related images so I began

doing sketches of those too. After lots

of sketching, I scanned my drawings in and edited a lot in Photoshop and then moved on to bitmapping and coloring.

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Congratulations, You’re a Cheater.

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Final

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Cheater #WhatIhateaboutyou 4in x 6in

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This card expresses a habit of people that has always bothering me. I’ve

never understood cheating - on a test,

in a game, out of money. Where has the

honesty gone? If you don’t know something or can’t do something, wouldn’t it be better to learn rather than cheat our way through life?

To express this idea, I chose to “throw a party” as a sarcastic congratulations of

their undeserving victory. I chose bright colors, balloons, and a banner to juxtapose the idea conveyed in the words.

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When you’re late... EVERY fucking day.

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Final

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Late #WhatIhateaboutyou 4in x 6in This card is based specifically on a student from the class I

assist in teaching -and several

instances before this. How can someone be late every day? If

you’re late once, acknowledge it and try to improve. Some

things I’ll never understand.

To convey this message I

wanted to create a broken clock metaphor of time not mattering.

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You Wear Shorts in December

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ar e w u yo

in

S Final

M

DECEMBE T

W

R

Th

F

S

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Shorts in December #WhatIhateaboutyou 4in x 6in

The idea for this card comes from the constant view of college kids on campus not wearing weather

appropriate attire. If your cold, why wouldn’t you want to wear pants?

Your loss I guess.

For this card I wanted to be more illustrative by showing the shorts

juxtaposed with winter boots and snow flakes.

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There is such a thing as too happy.

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re

is

suc h

a

Th e

Version 1

Version 2

g n i h t

as

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Too Happy #WhatIhateaboutyou 4in x 6in

This card is for those people who are always happy. It’s not that

being happy is bad -but if you’re never upset about anything, I

don’t understand. I wish I could be more like that.

For this card I wanted to use bright colors and playful lettering to get

across the obnoxiousness of always being happy.

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Process Statement Beginning this project, I wanted to

With each idea I wanted to use a com-

I struggled with what topic I want to

and color to create juxtaposition

explore the art of handlettering. At first focus on since content is so important when it comes to typography. I decid-

ed to explore a direction that I had not done before. All my design has been

pretty serious so this time I wanted to

be a little more expressive. My topic is about people that annoy me and why.

I began the next step by doing lots of

sketching. I wanted to explore several

types of handlettering styles and compositions. I found this process to be a lot harder than I thought it would be.

bination of illustration, handlettering

between content and image. In a lot

of them i chose bright playful colors.

These colors contradict the overall

negative ideas about people. I liked

this contrast. Overall, I feel like I ran

out of time to do a better job on these.

That said; from this project, I learned a lot more about the process of handlettering and its difficulty. I also learned a new skill of bitmapping -which I found brought a nice new aesthetic that I

can use in future work. Although I wish

This is when I began using graph paper the product was better executed, I did and rulers to tr to create more unifor-

mity. Once I had my concepts down, I

scanned my sketches into the computer and cleaned them up in Photoshop.

At first I tried digitizing them through

illustrator but was instructed to try bit-

mapping. It was a technique that I had

never used before so I decided to try it for my final outcome.

learn new skills in this project that I can apply to future work..

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Ashley Ludlow Fredonia State Š 2015