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thepacepress.org
ARTS
March 5, 2015
Marsala spotted eveywhere from the runways to the streets 2015 color of the year Ashley Spencer Staff Writer
Last spring when teenage reality star Kylie Jenner stepped out in Miami sporting a pinky-brown shade of lipstick the beauty world went into a frenzy. The shade quickly became iconic with trend seekers everywhere running to Sephora and MAC begging for this “kylie-esque” shade. Its no wonder that a similar color, Marsala was chosen by Pantone as the Color of the Year. Making it easier than every to achieve the perfect Kylie lip. Pantone has been the standard in color design and innovation for years providing stunning colors in all areas of the arts from. Their colors can be found in marketing displays, on walls in homes and offices, graphic arts, and even architecture. However, its influence is most notable in the fashion design and beauty industries. Since 2012 when Pantone first lent their expertise to beauty giant Sephora with the 2012 Color of the Year Tangerine Tango, every year since the pair have partnered to release an exclusive collection of foundational makeup items in the years shade. The collections are limited edition and feature eye shadows, blushes, lipsticks, and even beauty tools. Last year makeup junkie favorite tool, the Beauty Blender even released an exclusive “Radiant Orchid” version of their Holy Grail product. Sephora + Pantone has expanded to lend its color expertise to color matching, so you never get the wrong foundation shade again. This fall fashion threw it back to the 90’s with grunge-glam, destroyed denim and plaid. Makeup also took queues from this trend featuring brown/nude lips, matte shadows and lipsticks, and beauty looks from grunge to the iconic 90’s supermodel. With Spring-Summer fashion week already under way we have seen the re-emergence of 70’s trends from fringe, to suede, and even the flared silhouette of the culottes pant. Makeup natural has followed suit, with runways showcasing a more natural beauty look. Enter Pantone’s Marsala, a color that Executive Director of the Pantone Color Institute Leatrice Eiseman says, “enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth”. The shade is subtle enough to be considered a neutral yet bold enough to give your look a pop of color. As described by Pantone “the Pantone Color of the Year is a reflection of what people are looking for, what they feel they need that color can help to answer. Not necessarily the hot fashion color of the moment, but a color crossing all areas of design which is an expression of a mood, an attitude, on the part of the consumers.” The most notable in the fashion and beauty industry, the color of the year applies to all areas of design. The shade is universal and works well for men and women. Students looking to incorporate the shade into their lives need not make drastic changes to their wardrobe. You could start by buying a lipstick, or painting your nails a shade of Marsala. Play with textures and finishes of makeup trying something gloss or metallic. Benefits of the shade include flattering to a variety of skin tones, and interesting and rich while still maintaining a level of sophistication. Even little things like a tie for guys, a t-shirt, or even a beanie are simple ways to get some Marsala in your life. And for those not looking to change their look, you can spruce up your living space second semester by adding a Marsala towel or bedding.
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