Social Media Why is it important? Simply, because it works!
Morrison Healthcare (MHC) Social Media Strategy for Café SOCIAL MEDIA TOOLKIT
MONITOR
Morrison Healthcare has designed a robust
Café will manage and
toolkit for account to get started with social
monitor their café
media to increase retail sales. The toolkit
accounts on social
has,
media
• Guides to the SM platforms • Editorial Calendar • Social media promotions
RESOURCES CLIENT ROLE Café needs consent from the client to start social media marketing.
MHC will provide support and resources to use social media marketing for sales.
Build an Audience Use social media to attract non-users to the café! Social Media campaigns can generate interest among visitors and create buzz about
the
current
monthly
marketing
promotions!
What to Post • Promotional offer • New menu, anything new • Quote/question as an image
• Photo of an employee/ customer in action
For Questions Contact: SANGEETA MAHAPATRA Communications Manager sangeetamahapatra@iammorison.com O-‐ 404-‐845-‐3318 M-‐ 404-‐587-‐9668