BRAND GUIDELINES 2018
Wanser Auction
OUR STORY
is a family run business with expertise in selling antiques & collectibles, personal property, farm equipment, and much more. We are proudly on our fourth generation of Wanser auctioneers and look forward to the generations to come.
BRAND GUIDELINES 2018
Wanser Auction
TYPOGRAPHY: PRIMARY
BENGUIAT PRO ITC BOLD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz the quick brown fox jumped over the lazy dog. !@#$%^&
TYPOGRAPHY: SECONDARY
Skolar Sans Latin Regular
the quick brown fox jumped over the lazy dog. !@#$%^&
BRAND GUIDELINES 2018
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Let’s Talk Colors:
Lucky Green
Gunsmoke Black
Shamrock Green
Antique White
Clover Green
Let’s Talk Colors:
HEX: RGB: CMYK: PANTONE:
#020202 2, 2, 2 75, 68, 67, 89 Solid Uncoated Black 6C
BRAND GUIDELINES 2018
GUNSMOKE BLACK
Let’s Talk Colors:
SHAMROCK GREEN HEX: RGB: CMYK: PANTONE:
#20381D 32, 56, 29 77, 50, 87, 62 Solid Uncoated 5605C
Let’s Talk Colors:
HEX: RGB: CMYK: PANTONE:
#31572C 49, 87, 44 78, 41, 97, 38 Solid Uncoated 350C
BRAND GUIDELINES 2018
LUCKY GREEN
Let’s Talk Colors:
CLOVER GREEN HEX: RGB: CMYK: PANTONE:
#90A955 144, 169, 85 48, 19, 85, 1 Solid Uncoated 5777C
Let’s Talk Colors:
HEX: RGB: CMYK: PANTONE:
#EAEAEA 234, 234, 234 7, 5, 5, 0 Solid Uncoated 663 C
BRAND GUIDELINES 2018
ANTIQUE WHITE
THE IDENTITY
Reverse:
Primary Logotype:
Wanser Auction
Wanser Auction
Grayscale:
Wanser Auction Wanser Auction
Reverse:
Grayscale: BRAND GUIDELINES 2018
THE IDENTITY Secondary Logotype:
THE IDENTITY Reverse:
Horizontal Logotype:
Wanser
Auction
Wanser Auction Wanser
Auction Grayscale:
Wanser
Auction
Designer Nightmares:
DO NOT CHANGE THE COLORS
Wanser Auction DO NOT ALTER THE TYPEFACES
DO NOT DISTORT
DO NOT STRETCH OR SCALE
Wanser WanserAuction Auction DO NOT PLACE ON HARD TO READ BACKGROUNDS
DO NOT APPLY EFFECTS
MERCH: Tumbler:
Stickers:
Wanser
Auction
Shirts:
Wanser
Auction