ReportsnReports - Consumer Health in Taiwan

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Consumer Health in Taiwan Consumer health in Taiwan showed steady growth in 2011. Growing concern about health and an increasing focus on wellbeing among Taiwanese consumers resulted from prolonged life expectancy and widespread unhealthy lifestyles motivated people to resort increasingly to vitamins and dietary supplements to improve their health and boost their energy levels. Long working hours and busy lifestyles contributed to rising sales of analgesics, digestive remedies, medicated skin care, and adult mouth care products. Taiwan’s governmentsponsored national campaigns to promote physical exercise and reduce smoking led to an increase in sales of sports nutrition and NRT smoking cessation aids. The Consumer Health in Taiwan market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Request a Sample for or Inquire before buying the report @ http://www.reportsnreports.com/reports/158456-consumer-health-intaiwan.html Major points covered in Table of Contents of this report include: EXECUTIVE SUMMARY Steady growth due to rising health-consciousness Taiwan’s government implemented stricter food safety inspection to ensure consumers’ safety International players remain strong power in consumer health Parapharmacies gain share in distribution channels Steady but declining growth forecast as a result of maturity KEY TRENDS AND DEVELOPMENTS Increasingly busy lifestyles and long working hours raise consumer focus on personal healthcare Parapharmacies become a strong force in consumer health distribution Cumulative effect Western food culture drives demand of digestive remedies and vitamins and dietary supplements Taiwan’s government implements stricter food safety inspections to ensure consumers’ safety Domestic players switch their interest to overseas countries due to limited development in Taiwan MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011 Table 2 Life Expectancy at Birth 2006-2011 MARKET DATA


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3 Sales of Consumer Health by Category: Value 2006-2011 4 Sales of Consumer Health by Category: % Value Growth 2006-2011 5 Consumer Health Company Shares 2007-2011 6 Consumer Health Brand Shares 2008-2011 7 Penetration of Private Label by Category 2006-2011 8 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011 10 Forecast Sales of Consumer Health by Category: Value 2011-2016 11 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

APPENDIX OTC registration and classification Vitamins and dietary supplements registration and classification Self-medication/self-care and preventative medicine SWITCHES SOURCES Summary 1 Research Sources Consumer Health in Taiwan - Company Profiles Report Details: Published: May 2012 Price: US$2400

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