Consumer Health in the Czech Republic As in other fmcg, consumer health was negatively influenced by the poor economic situation at the end of the review period. After the outbreak of the financial crisis, consumers started to be more careful with their money and reduced their expenses, especially on more expensive and non-essential products. Within consumer health this attitude was proved by the decrease in the growth rate in 2009 and by the drop in value sales in 2010. Although current value sales of consumer health grew again in 2011, the increase was moderate. Nevertheless, consumer health was not impacted by worsened economic situation as strongly as some other product areas due to the fact that consumer health products are considered essential. The Consumer Health in Czech Republic market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country Why buy this report?
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Inform your marketing, brand, strategy and market development, sales and supply functions Request a Sample for or Inquire before buying the report @ http://www.reportsnreports.com/reports/157699-consumer-health-in-the-czechrepublic.html Major points covered in Table of Contents of this report include: EXECUTIVE SUMMARY Consumer health hampered by worse economic situation Consumers economise in order to reduce their expenses Zentiva, followed by domestic company Walmark, leads sales in 2011 Chemists/pharmacies remains most important distribution channel Consumer health is predicted to see satisfactory growth over the forecast period KEY TRENDS AND DEVELOPMENTS Ongoing poor economic situation negatively impacts sales of consumer health products All leading producers maintain their value shares in 2011 Private label products remain limited
Chemists/pharmacies remains a key distribution channel Lifestyle, growing interest in self-medication, prevention and rising health awareness are main drivers of sales of consumer health MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011 Table 2 Life Expectancy at Birth 2006-2011 MARKET DATA Table Table Table Table Table Table Table Table Table
3 Sales of Consumer Health by Category: Value 2006-2011 4 Sales of Consumer Health by Category: % Value Growth 2006-2011 5 Consumer Health Company Shares 2007-2011 6 Consumer Health Brand Shares 2008-2011 7 Penetration of Private Label by Category 2006-2011 8 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011 10 Forecast Sales of Consumer Health by Category: Value 2011-2016 11 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
APPENDIX OTC registration and classification Vitamins and dietary supplements registration and classification Self-medication/self-care and preventative medicine Switches Summary 1 OTC Switches 2009-2011 DEFINITIONS SOURCES Summary 2 Research Sources Consumer Health in the Czech Republic - Company Profiles
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Report Details: Published: April 2012 Price: US$2400
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