Consumer Health in Denmark Value sales of consumer health increased slightly in Denmark in 2011. In comparison to 2010, the market registered a stronger growth rate. With the more favourable economic context, demand was in general slightly higher. Even though consumer health products continued to be necessities, safety concerns and a downward price trend were the key factors preventing a stronger value growth in OTC sales. Experts’ warnings raised consumers’ concern about the side effects and potential risks of taking certain products such as calming and sleeping, NRT smoking cessation aids and vitamins and dietary supplements. Categories regarded as necessities, such as digestive remedies, analgesics or cough, cold and allergy (hay fever) remedies maintained value growth in 2011. The Consumer Health in Denmark market research report includes:
Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country
Request a Sample for or Inquire before buying the report Denmark Consumer Health Market Why buy this report?
Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions
Major points covered in Table of Contents of this report include: Consumer Health in Denmark - Industry Overview EXECUTIVE SUMMARY OTC sales record modest growth in 2011 Consumer concerns and decreasing unit prices stagnate value growth Increasing concentration in competitive environment Chemists/pharmacies continues to be the most common outlet for consumer health products Stagnant sales predicted for the forecast period KEY TRENDS AND DEVELOPMENTS Demographic changes shape demand for consumer health products Self-medication is one of the drivers of sales Market maturity slows down the growth rates
Distribution channels in heavy competition with each other Online presence expands in consumer health MARKET INDICATORS Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011 Table 2 Life Expectancy at Birth 2006-2011 MARKET DATA Table 3 Sales of Consumer Health by Category: Value 2006-2011 Table 4 Sales of Consumer Health by Category: % Value Growth 2006-2011 Table 5 Consumer Health Company Shares 2007-2011 Table 6 Consumer Health Brand Shares 2008-2011 Table 7 Penetration of Private Label by Category 2006-2011 Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011 Table 9 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011 Table 10 Forecast Sales of Consumer Health by Category: Value 2011-2016 Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016 APPENDIX Consumer Health in Denmark - Company Profiles Adult Mouth Care in Denmark - Category Analysis Analgesics in Denmark - Category Analysis Calming and Sleeping in Denmark - Category Analysis Cough, Cold and Allergy (Hay Fever) Remedies in Denmark - Category Analysis Digestive Remedies in Denmark - Category Analysis Ear Care in Denmark - Category Analysis Emergency Contraception in Denmark - Category Analysis Eye Care in Denmark - Category Analysis Herbal/Traditional Products in Denmark - Category Analysis Medicated Skin Care in Denmark - Category Analysis NRT Smoking Cessation Aids in Denmark - Category Analysis Sports Nutrition in Denmark - Category Analysis Vitamins and Dietary Supplements in Denmark - Category Analysis
Weight Management in Denmark - Category Analysis Wound Care in Denmark - Category Analysis Explore reports related to Healthcare @ http://www.reportsnreports.com/market-
research/healthcare/
Report Details: Published: March Price: US$2400
Contact: Priyank Tiwari 7557 Rambler road, Suite 727, Dallas, TX 75231 Tel: +1-888-391-5441 sales@reportsandreports.com Visit our Market Research Blog @ http://www.reportsnreportsblog.com/ Connect With Us: